Scala.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
55% 
Page structure
100% 
Link structure
53% 
Server
91% 
External factors
66% 
SEO Score
Response time
0.23 s
File size
221.40 kB
Words
556
Media files
17
Number of links
89 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Scala | Digital Signage | Full Solution Signage Provider
The length of the page title is perfect. (491 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
At Scala—the global leader in digital signage, we create powerful, visually engaging customer experiences for businesses & retailers.
The length of the meta description is perfect. (820 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://scala.com/en/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAt Scala—the global leader in digital signage, we create powerful, visually engaging customer experiences for businesses & retailers.
generatorWPML ver:4.6.13 stt:8,1,4,3,2;
msapplication-TileImagehttps://scala.com/wp-content/uploads/2023/05/favicon.png
article:modified_time2024-09-27T08:15:22+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome
og:descriptionAt Scala—the global leader in digital signage, we create powerful, visually engaging customer experiences for businesses & retailers.
og:urlhttps://scala.com/en/
og:site_nameScala
og:imagehttps://scala.com/wp-content/uploads/2023/12/Scala_at_ISE_2020.png
og:image:width1195
og:image:height630
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 27.3 words is high.
This page contains 556 words. That's ok.
28.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64location
.../Scala-Masterlogo-RGB-e1685108881350.pngScala
...themes/genesis-child/images/location.pngNo alt attribute provided
...themes/genesis-child/images/location.pngNo alt attribute provided
...cala-website-banner_automotive_2-min.pngNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64scala_event
...themes/genesis-child/images/location.pngNo alt attribute provided
data:[...] Base64location

Page structure

H1 heading
(Critically important)
Discover Digital Signage Solutions for You
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Discover Digital Signage Solutions for You
H2 News
H3 BBB 2024
H3 Horeca Expo 2024
H3 Restaurant and Takeaway Expo 2024
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 7 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://scala.com/en/IMG-ALT Scala
https://scala.com/en/Text duplicate Scala
https://scala.com/en/solutions/Solutions
https://scala.com/en/industries/Industries
/en/industries/retail/Retail
/en/industries/quick-service-a...Quick Service and Fast Casual Restaurants
/en/industries/transportation/Transportation
/en/industries/hotel-casino/Hotel & Casino
/en/industries/banking-and-fin...Banking and Finance
/en/industries/corporate-commu...Corporate Communications
/en/industries/entertainment/Entertainment
/en/industries/government/Government
/en/industries/grocery/Grocery Store
/en/industries/digital-out-of-...Digital Out of Home
/en/industries/education/Education
/en/industries/automotive-retail/Automotive Retail
/en/industries/healthcare/Healthcare
/en/industries/convenience-store/Convenience Store
https://scala.com/en/casestudies/Case Studies
https://scala.com/en/products/Products
/en/products/software/Software
/en/products/hardware/Hardware
https://scala.com/en/ascend/Scala Ascend Initiative
https://scala.com/en/resources/Resources
https://scala.com/en/about-us/About Us
https://scala.com/en/careers/CAREERS
https://scala.com/en/resources/Blogs
/en/about-us/news/News
/en/about-us/events/Events
https://scala.com/en/language/No Text
https://scala.com/en/contact/Contact us
https://scala.com/en/solutions/Text duplicate Solutions
https://scala.com/en/industries/Text duplicate Industries
https://scala.com/en/industries/Overview
/en/industries/retail/Text duplicate Retail
/en/industries/quick-service-a...Text duplicate Quick Service and Fast Casual Restaurants
/en/industries/transportation/Text duplicate Transportation
/en/industries/hotel-casino/Text duplicate Hotel & Casino
/en/industries/banking-and-fin...Text duplicate Banking and Finance
/en/industries/corporate-commu...Text duplicate Corporate Communications
/en/industries/entertainment/Text duplicate Entertainment
/en/industries/government/Text duplicate Government
/en/industries/grocery/Text duplicate Grocery Store
/en/industries/digital-out-of-...Text duplicate Digital Out of Home
/en/industries/education/Text duplicate Education
/en/industries/automotive-retail/Text duplicate Automotive Retail
/en/industries/healthcare/Text duplicate Healthcare
/en/industries/convenience-store/Text duplicate Convenience Store
https://scala.com/en/casestudies/Text duplicate Case Studies
https://scala.com/en/products/Text duplicate Products
https://scala.com/en/products/Text duplicate Overview
/en/products/software/Text duplicate Software
/en/products/hardware/Text duplicate Hardware
https://scala.com/en/ascend/Text duplicate Scala Ascend Initiative
https://scala.com/en/resources/Text duplicate Resources
https://scala.com/en/about-us/Text duplicate About Us
https://scala.com/en/about-us/Text duplicate Overview
https://scala.com/en/careers/Text duplicate CAREERS
https://scala.com/en/resources/Text duplicate Blogs
/en/about-us/news/Text duplicate News
/en/about-us/events/Text duplicate Events
https://scala.com/contact/Contact
https://scala.com/language/Rest of Europe
/en/resources/blogs/using-digi...No Text
/en/resources/blogs/using-digi...Read the blog
/en/news/acquisition-of-german...STRATACACHE Announces Acquisition of German Digital Retail Service and Integration Company MasterPoint
/en/news/acquisition-of-german...Trivial anchor text
Read more
/en/news/stratacache-and-jfkia...STRATACACHE and JFKIAT Partner to Bring Passenger Engagement Experiences to Terminal 4
/en/news/stratacache-and-jfkia...Text duplicate Trivial anchor text
Read more
/en/news/scala-announces-digit...Scala Announces Digital Solutions and Retail Media Networks on Display at EuroCIS 2024
/en/news/scala-announces-digit...Text duplicate Trivial anchor text
Read more
/en/news/scala-announces-digit...Scala Displays Solutions at Integrated Systems Europe 2024
/en/news/scala-announces-digit...Text duplicate Trivial anchor text
Read more
/en/news/stratacache-and-scala...STRATACACHE and Scala Debut ‘Scala Commerce’ Retail Technology Division
/en/news/stratacache-and-scala...Text duplicate Trivial anchor text
Read more
/en/news/scala-announces-in-st...Scala Displays Shopper Engagement Tech at Retail Show 2023
/en/news/scala-announces-in-st...Text duplicate Trivial anchor text
Read more
/en/news/scala-announces-relea...Scala Announces Release of Scala Enterprise 13.20
/en/news/scala-announces-relea...Text duplicate Trivial anchor text
Read more
https://www.bbbmaastricht.nl/New window External Subdomain Oct 07 Oct 09 BBB 2024 Maastricht, The Netherlands
https://www.horecaexpo.be/New window External Subdomain Nov 17 Nov 20 Horeca Expo 2024
https://www.takeawayexpo.co.uk/New window External Subdomain Oct 15 Oct 16 Restaurant and Takeaway Expo 2024 London, United Kingdom
/en/about-us/events/Subdomain View more
https://scala.com/en/contactsContact us about your project goals! Let's chat
https://scala.com/en/contactLet's chat
https://scala.com/en/solutions/Text duplicate Solutions
https://scala.com/en/industries/Text duplicate Industries
https://scala.com/en/casestudies/Text duplicate Case Studies
https://scala.com/en/products/Text duplicate Products
https://scala.com/en/about-us/Text duplicate About Us
https://partners.scala.com/?_g...External Subdomain Partners
/en/master-services-agreement/Service Agreement
https://scala.com/en/contact/Contact Us
https://twitter.com/ScalaIncNew window External No Text
https://www.facebook.com/scalaNew window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://scala.com/en/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (221 kB).

HTTP Response Header

NameValue
dateSun, 29 Sep 2024 19:36:59 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
expiresThu, 19 Nov 1981 08:52:00 GMT
link<https://scala.com/en/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 112
x-cache-groupbot
x-orig-cache-controlno-store, no-cache, must-revalidate
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8cae6cdb5bab3733-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 22 referring domains.
This page only has 102 backlinks.
This page only has few backlinks from 18 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Disallow: https://scala.com/wp-content/uploads/bulk-media-register-tmp/
Disallow: /wp-content/uploads/2024/06/iuqbwf41baksf87iaubsf54kmafa.pdf

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow: /*.pdf$

Sitemap: https://scala.com/en/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

scala.com
Scala | Digital Signage | Full Solution Signage Provider
At Scala—the global leader in digital signage, we create powerful, visually engaging customer experiences for businesses & retailers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Digital73%Check
Signage73%Check
Digital Signage73%Check
Scala67%Check
Digital Solutions62%Check
Signage Solutions62%Check
Scala Announces51%Check
Scala Displays51%Check
Solutions50%Check
Discover50%Check
Show more keywords and terms

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