Scotch-whisky.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
56% 
Page structure
95% 
Link structure
87% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
32.70 kB
Words
359
Media files
9
Number of links
42 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the Scotch Whisky Association
The title contains the word Welcome to! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
The Scotch Whisky Association is the trade body for Scotch Whisky: the world's premier whisky, and the UK's biggest food and drink export. Learn more about what laws protect Scotch Whisky, which Whisky distilleries you can visit in Scotland, and what countries Scotch is exported to.
The meta description is too long: 1755 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://scotch-whisky.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
descriptionThe Scotch Whisky Association is the trade body for Scotch Whisky: the world's premier whisky, and the UK's biggest food and drink export. Learn more about what laws protect Scotch Whisky, which Whisky distilleries you can visit in Scotland, and what countries Scotch is exported to.
msapplication-square70x70logo/media/1758/swa-logo-blue-new-and-large-png.png?width=70&height=70
msapplication-square150x150logo/media/1758/swa-logo-blue-new-and-large-png.png?width=150&height=150
msapplication-wide310x150logo/media/1758/swa-logo-blue-new-and-large-png.png?width=310&height=150
msapplication-square310x310logo/media/1758/swa-logo-blue-new-and-large-png.png?width=310&height=310
langen
twitter:cardsummary
twitter:site@ScotchWhiskySWA
og:typewebsite
og:titleWelcome to the Scotch Whisky Association
og:imagehttps://scotch-whisky.org.uk/media/1739/rb-dram-sml.jpg
og:urlhttps://scotch-whisky.org.uk/
og:descriptionThe Scotch Whisky Association is the trade body for Scotch Whisky: the world's premier whisky, and the UK's biggest food and drink export. Learn more about what laws protect Scotch Whisky, which Whisky distilleries you can visit in Scotland, and what countries Scotch is exported to.
og:site_nameScotch Whisky Association
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 359 words on this page. Good pages should have about 800 words of useful content.
33.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...h=1130&height=380&rnd=133452991760000000Made to be Measured
...th=535&height=380&rnd=133253376730000000Skills and Inclusion
...th=535&height=380&rnd=131950667990000000No alt attribute provided
...th=535&height=350&rnd=133253399550000000Scotch Whisky distillery map
...th=535&height=350&rnd=133253399550000000Scotch Whisky distillery map
...th=535&height=350&rnd=131950666370000000Story of Scotch
...ie-logo.jpg?width=146&height=82&mode=maxNo alt attribute provided
...ia/2018/picture1.png?width=373&height=40No alt attribute provided
...b675be.png?width=371&height=104&mode=maxNo alt attribute provided

Page structure

H1 heading
(Critically important)
Made to be Measured
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Made to be Measured
H2 Makar’s Malt II released for World Whisky Day
H2 25 months remain to avoid re-run of damaging 25% US tariff
H2 SWA comments on SNP leadership election results
H2 Insights
H2 Discover the world of Scotch whisky
H2 Join Us
H3 Made to be Measured Duplicate text
H3 Skills and Inclusion
H3 Facts & Figures
H3 Scotch Whisky distillery map
H3 Story of Scotch
H3 Join the SWA
H3 SWA Benefits
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://scotch-whisky.org.uk/Anchor Skip to the content
https://scotch-whisky.org.uk/Scotch Whisky Association
/newsroom/Newsroom
/insights/Insights
/insights/a-responsible-industry/A Responsible Industry
/insights/protecting-scotch-wh...Protecting Scotch Whisky
/insights/international-trade/International Trade
/insights/engagement/Engagement
/insights/facts-figures/Facts & Figures
/insights/uk-excise-duty/UK Excise Duty
/insights/skills-and-inclusion/Skills and Inclusion
/insights/sustainability/Sustainability
/discover/Discover
https://careers.scotch-whisky....External Subdomain Careers
/who-we-are/Who We Are
/about-swa/About SWA
A-TITLE About SWA
/join-us/Join us
/contact-us/Contact us
/member-area/New window Subdomain Member login
A-TITLE Link will open in a new window/tab
/insights/a-responsible-indust...Made to be Measured Learn more about how Scotch Whisky is made to be measured, sipped and savoured responsibly. Read more
A-TITLE Made to be Measured
/newsroom/makar-s-malt-ii-rele...18 May 2024 Makar’s Malt II released for World Whisky Day Read more
A-TITLE Makar’s Malt II released for World Whisky Day
/newsroom/25-months-remain-to-...13 May 2024 25 months remain to avoid re-run of damaging 25% US tariff Read more
A-TITLE 25 months remain to avoid re-run of damaging 25% US tariff
/newsroom/swa-comments-on-2024...06 May 2024 SWA comments on SNP leadership election results Read more
A-TITLE SWA comments on SNP leadership election results
/insights/a-responsible-indust...IMG-ALT Made to be Measured
A-TITLE Made to be Measured
/insights/a-responsible-indust...Trivial anchor text
Read more
A-TITLE Made to be Measured
/insights/skills-and-inclusion/Text duplicate IMG-ALT Skills and Inclusion
A-TITLE Skills and Inclusion
/insights/skills-and-inclusion/Learn more
A-TITLE Skills and Inclusion
/insights/facts-figures/Text duplicate A-TITLE Facts & Figures
/insights/facts-figures/Text duplicate Trivial anchor text
Read more
A-TITLE Facts & Figures
/insights/View more Insights
https://scotch-whisky.org.uk/2175IMG-ALT Scotch Whisky distillery map
A-TITLE Scotch Whisky distillery map
https://scotch-whisky.org.uk/2175Text duplicate Trivial anchor text
Read more
https://scotch-whisky.org.uk/2175Text duplicate IMG-ALT Scotch Whisky distillery map
A-TITLE Scotch Whisky distillery map
https://scotch-whisky.org.uk/2174IMG-ALT Story of Scotch
A-TITLE Story of Scotch
https://scotch-whisky.org.uk/2174Text duplicate Trivial anchor text
Read more
/join-us/how-to-join/Join the SWA Find out how to join the SWA Learn more
A-TITLE Join the SWA
/join-us/benefits/SWA Benefits SWA Membership provides many benefits for your company Learn more
A-TITLE SWA Benefits
/who-we-are/Who we are
/join-us/members-directory/Members Directory
/contact-us/Get in touch
/privacy-policy/Privacy Policy
https://www.inclusiveemployers...New window External Subdomain No Text
https://www.drinkaware.co.uk/New window External Subdomain No Text
https://careers.scotch-whisky....New window External Subdomain No Text
https://twitter.com/scotchwhis...New window External twitter
A-TITLE Link will open in a new window/tab
https://www.linkedin.com/compa...New window External Subdomain linkedin
A-TITLE Link will open in a new window/tab
https://www.instagram.com/scot...New window External Subdomain instagram
A-TITLE Link will open in a new window/tab
https://www.youtube.com/@Scotc...New window External Subdomain youtube
A-TITLE Link will open in a new window/tab
https://scotch-whisky.org.uk/Anchor No Text
/privacy-policy/Find out more about how this website uses cookies to enhance your browsing experience
A-TITLE Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://scotch-whisky.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (33 kB).

HTTP Response Header

NameValue
dateMon, 20 May 2024 21:57:18 GMT
content-typetext/html; charset=utf-8
content-length8616
connectionkeep-alive
cf-ray886f94e4ab892bb6-FRA
cf-cache-statusDYNAMIC
cache-controlprivate
content-encodinggzip
varyAccept-Encoding
servercloudflare
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,170 referring domains.
This page has 77,267 backlinks.
This page has backlinks from 1,372 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /temp/
Disallow: /bin/
Disallow: /config/
Sitemap: https://www.scotch-whisky.org.uk/xmlsitemap

Similar sites

Search preview

scotch-whisky.org.uk
Welcome to the Scotch Whisky Association
The Scotch Whisky Association is the trade body for Scotch Whisky: the world's premier whisky, and the UK's biggest food and drink export. Learn more about what laws protect Scotch Whisky, which Whisky distilleries you can visit in Scotland, and what countries Scotch is exported to.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Whisky79%Check
Scotch79%Check
Scotch Whisky79%Check
Scotch Whisky Association75%Check
World Whisky66%Check
whisky distilleries64%Check
Whisky Distillery62%Check
Association56%Check
Made56%Check
Measured56%Check
Show more keywords and terms

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Cookie Policy

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