Scottishmortgage.com - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
69% 
Page structure
100% 
Link structure
86% 
Server
91% 
External factors
30% 
SEO Score
Response time
0.58 s
File size
120.70 kB
Words
508
Media files
13
Number of links
29 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Scottish Mortgage Investment Trust | Invest in progress
The length of the page title is perfect. (495 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Dedicated Scottish Mortgage Investment Trust website. Find out about Scottish Mortgage holdings, share price, latest news and more.
The length of the meta description is perfect. (825 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.scottishmortgage.com/en/uk/individual-investors
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportinitial-scale=1, width=device-width
descriptionDedicated Scottish Mortgage Investment Trust website. Find out about Scottish Mortgage holdings, share price, latest news and more.
keywordsEmpty
imageEmpty
channel_level_path/en/non-uk/non-uk-shareholders/
typePanelPage
marketoMunchkinId328-KXS-274
next-head-count19
robotsnoindex
langen
twitter:cardsummary_large_image
twitter:siteScotMortgage_UK
twitter:titleScottish Mortgage Investment Trust | Invest in progress
twitter:descriptionDedicated Scottish Mortgage Investment Trust website. Find out about Scottish Mortgage holdings, share price, latest news and more.
og:urlhttps://www.scottishmortgage.com/en/uk/individual-investors
og:typePanelPage
og:titleScottish Mortgage Investment Trust | Invest in progress
og:descriptionDedicated Scottish Mortgage Investment Trust website. Find out about Scottish Mortgage holdings, share price, latest news and more.
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 508 words. That's ok.
31.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1, width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/smit-logo-white.pngScottish Mortgage Investment Trust - Home
...l5h/slinky_cons_03_rgb.jpg?v=63794602655No alt attribute provided
...eport24_webtile_16-x-9.jpg?v=63853183239Two copies of The Scottish Mortgage annual report, one open on a page including charts, and one closed, showing the front cover. Both are placed on a light blue background.
...301762790_500x282-tile.jpg?v=63851901733No alt attribute provided
...164384561_500x282-tile.jpg?v=63851901744No alt attribute provided
...3mqi/lb-manager-review.png?v=63844394119No alt attribute provided
..._cdg24_homepage_tilev2.jpg?v=63859930914No alt attribute provided
.../tdlexy1o/display-tile.jpg?v=63840399003No alt attribute provided
...fwgn5hz/sm-trust-image.jpg?v=63847922412No alt attribute provided
..._do_it-_58918_10035893.jpg?v=63831921496Colours of sunset reflected on a close up view of rippled water.
...balbusso_twins_ai-tile.jpg?v=63849631144No alt attribute provided
/InvestInProgress-White.pngInvest in progress
/SM_ManagedByBG_White.pngManaged by BG

Page structure

H1 heading
(Critically important)
The future. Be there first. Invest in progress.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The future. Be there first. Invest in progress.
H2 Latest news
H2 Our purpose
H2 Scottish Mortgage Digital Conference 2024
H2 Insights
H2 Share price
H2 Key information
H3 Annual report
H3 Tom Slater: manager review
H3 Lawrence Burns: manager review
H3 Portfolio executive summary
H3 Scottish Mortgage emails
H3 Moderna: from Covid vaccines to cancer cures
H3 The founder factor
H3 What is private company investing?
H3 AI: intelligence everywhere
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/non-uk/non-uk-shareholders...About Us
/en/non-uk/non-uk-shareholders...FAQs
/en/non-uk/non-uk-shareholders...Email Sign Up
/en/uk/individual-investorsIMG-ALT Scottish Mortgage Investment Trust - Home
A-TITLE Scottish Mortgage Investment Trust
/en/non-uk/non-uk-shareholders...Philosophy
/en/non-uk/non-uk-shareholders...Holdings
/en/non-uk/non-uk-shareholders...Performance
/en/non-uk/non-uk-shareholders...Insights
/en/non-uk/non-uk-shareholders...Podcast
/en/non-uk/non-uk-shareholders...Documents
/en/non-uk/non-uk-shareholders...New window Document Annual report The Company's annual report and financial statements to financial year end, 31 March 2024
IMG-ALT Two copies of The Scottish Mortgage annual report, one open on a page including charts, and one closed, showing the front cover. Both are placed on a light b...
/en/non-uk/non-uk-shareholders...Article Tom Slater: manager review An update on the portfolio, and the fertile territories for growth investing
/en/non-uk/non-uk-shareholders...Article Lawrence Burns: manager review Stepping back from the noise to outline the layers of AI that will drive true transformation
/en/non-uk/non-uk-shareholders...New window Document Portfolio executive summary A summary for the portfolio to 31 March 2024, including 30 largest holdings and full list of investments
/en/non-uk/non-uk-shareholders...Explore our philosophy
https://page.bailliegifford.co...New window External Subdomain Register now
/en/non-uk/non-uk-shareholders...No Text
/en/non-uk/non-uk-shareholders...Podcast Moderna: from Covid vaccines to cancer cures From vaccine provider to potential cancer preventer, mRNA’s many possible uses set Moderna apart.
/en/non-uk/non-uk-shareholders...Article The founder factor Tom Slater on the secret sauce shared by nearly nine out of ten Scottish Mortgage companies.
/en/non-uk/non-uk-shareholders...Film What is private company investing? Discover what private company investing is, and why our decades of institutional knowledge of exceptional growth comp...
IMG-ALT Colours of sunset reflected on a close up view of rippled water.
/en/non-uk/non-uk-shareholders...Article AI: intelligence everywhere Why AI could be the printing press of intelligence.
/en/non-uk/non-uk-shareholders...Frequently Asked Questions
/en/non-uk/non-uk-shareholders...Events
/en/non-uk/non-uk-shareholders...Text duplicate Podcast
/en/non-uk/non-uk-shareholders...Legal
/en/non-uk/non-uk-shareholders...Terms and Conditions
/en/non-uk/non-uk-shareholders...Accessibility
/en/non-uk/non-uk-shareholders...Cookie Policy
/en/non-uk/non-uk-shareholders...Important Disclosures
https://www.bailliegifford.com...New window External Subdomain Modern Slavery Statement
/cdn-cgi/l/email-protectionEmail sign up
https://www.bailliegifford.com/New window External Subdomain IMG-ALT Managed by BG

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.scottishmortgage.com/en/non-uk/non-uk-shareholders"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.58 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (121 kB).

HTTP Response Header

NameValue
dateFri, 20 Sep 2024 08:02:18 GMT
content-typetext/html; charset=utf-8
cache-controlpublic, max-age=300
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
request-contextappId=cid-v1:
x-dns-prefetch-controlon
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
permissions-policyaccelerometer=(), camera=(), geolocation=(), gyroscope=(), magnetometer=(), microphone=(), payment=(), usb=()
reporting-endpointsdefault="https://bailliegifford.report-uri.com/r/d/csp/reportOnly"
report-to{"group":"default","max_age":10886400,"endpoints":[{"url":"https://bailliegifford.report-uri.com/r/d/csp/reportOnly"}],"include_subdomains":true}
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x-nextjs-cacheHIT
cf-cache-statusEXPIRED
expiresFri, 20 Sep 2024 08:07:18 GMT
servercloudflare
cf-ray8c604addd8cf3677-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 3 referring domains.
This page only has 10 backlinks.
This page only has few backlinks from 3 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: NPBot
Disallow: /

User-agent: *
Disallow: /data*
Allow: /

Sitemap: https://www.scottishmortgage.com/sitemap.xml

Similar sites

Search preview

www.scottishmortgage.com › non-uk › non-uk-shareholders
Scottish Mortgage Investment Trust | Invest in progress
Dedicated Scottish Mortgage Investment Trust website. Find out about Scottish Mortgage holdings, share price, latest news and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scottish73%Check
Mortgage73%Check
Scottish Mortgage73%Check
Scottish Mortgage Investment71%Check
Scottish Mortgage Investment Trust70%Check
Mortgage Investment68%Check
progress64%Check
trust61%Check
Investment Trust60%Check
investment59%Check
Show more keywords and terms

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