Scruffs.com - SEO Checker

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Overview of the SEO Check
Meta information
83% 
Page quality
52% 
Page structure
79% 
Link structure
88% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
44.20 kB
Words
343
Media files
13
Number of links
66 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Scruffs: Award-Winning Head-to-Toe Performance Workwear | Scruffs
The page title should be shorter than 580 pixels. It is 623 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Scruffs delivers iconic workwear with great design at its core. Innovative materials ensure durability and comfort. Check out the full range today!
The length of the meta description is perfect. (884 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionScruffs delivers iconic workwear with great design at its core. Innovative materials ensure durability and comfort. Check out the full range today!
keywordsWorkwear, safety footwear, safety boots
robotsINDEX,FOLLOW
msapplication-TileColor#f26623
msapplication-TileImagehttps://www.scruffs.com/skin/frontend/scruffs/default/images/icons/mstile-144x144.png
viewportinitial-scale=1.0, width=device-width
google-site-verificationg-UYs0LsR8ui991fxgT8eymJTmNvB--G0_WBTazgOtA
langen
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 343 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 39 words is high.
20.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1.0, width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...d/scruffs/default/images/new_logo_2x.pngScruffs
..._tech_range_web_banner_-_desktop5_1_.jpgScruffs Rugged Safety Boot
.../c/l/clearance_web_banner-2140x740px.jpgClearance sale - additional lines
...our_newsletter-web_banner-2140x740_2.jpgNEWSLETTER SIGN UP
...banners//a/u/autumn-layering-desktop.jpgLAYER UP THIS AUTUMN
...//s/c/scruffs-new-web-tiles-airlayer.jpgAIR LAYER HOODIE
/media/banners//d/e/desktop-dealer.jpgSign up for the latest news and exclusive offers by email.
/media/banners//n/e/new-trousers-banner.jpgNew for 2019; find your pair
.../banners//o/t/ott_award-1470_x_570px.jpgOTT banner
...rs//s/c/scruffs-new-web-tiles-womans.jpgWOMENSWEAR RANGE
...d/scruffs/default/images/svg/maestro.svgmaestro
...ruffs/default/images/svg/master-card.svgMastercard
...tend/scruffs/default/images/svg/visa.svgVisa

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 NEW RUGGED SAFETY BOOT
H2 LAYER UP THIS AUTUMN
H2 SCRUFFS TROUSER RANGE
H3 HOODIES AND SWEATS
H3 IDEAL FOR LAYERING
H3 Join the club
H3 Scruffs Workwear Tried and Tested
H3 Scruffs - working together with tradies for 20 years
H3 Scruffs introduces new Eco Range 
H3 WOMEN'S WORKWEAR
H4 Scruffs has moved! Need to get in touch? Click here to contact us. Heads up: Delivery time is around 3-5 working days.
H4 Company
H4 Technologies
H4 Data
H4 Legal
H5 12/04/2024
H5 11/09/2023
H5 16/02/2023
H5 Social
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.scruffs.com/Anchor No Text
https://www.scruffs.com/Anchor Find a stockist
/customer/account/login/Subdomain Join/Log In To Scruffs Account
A-TITLE Join/Log In To Scruffs Account
https://www.scruffs.com/faqHelp
https://www.scruffs.com/newsNews
https://www.scruffs.com/Anchor No Text
https://www.scruffs.com/Subdomain IMG-ALT Scruffs
/safety-footwear.htmlSubdomain Safety Footwear
/safety-footwear/safety-boots....Subdomain Safety Boots
/safety-footwear/safety-traine...Subdomain Safety Trainers
/safety-footwear.htmlSubdomain View All Safety Footwear
/workwear.htmlSubdomain Workwear
/workwear/work-trousers.htmlSubdomain Work Trousers
/workwear/work-shorts.htmlSubdomain Work Shorts
/workwear/work-jackets.htmlSubdomain Work Jackets
/workwear/gilets.htmlSubdomain Bodywarmers
/workwear/fleeces.htmlSubdomain Fleeces
/workwear/softshells.htmlSubdomain Softshells
/workwear/hoodies-and-sweats.htmlSubdomain Hoodies & Sweats
/workwear/base-layers.htmlSubdomain Base Layers
/workwear/rainsuits.htmlSubdomain Rainsuits
/workwear/work-t-shirts-polos....Subdomain Work T-Shirts and Polos
/workwear.htmlSubdomain View All Workwear
/accessories.htmlSubdomain Accessories
/accessories/work-hats.htmlSubdomain Hats
/accessories/fleece-accessorie...Subdomain Neck Warmers
/accessories/belts.htmlSubdomain Belts
/accessories/knee-pads.htmlSubdomain Knee Pads
/accessories/safety-glasses.htmlSubdomain Safety Glasses
/accessories/socks.htmlSubdomain Socks
/accessories/gloves.htmlSubdomain Gloves
/accessories/gifts.htmlSubdomain Gifts
/accessories.htmlSubdomain View All Accessories
/autumn-winter.htmlSubdomain Autumn Layering
/tech-range.htmlSubdomain Tech Range
/womenswear.htmlSubdomain Women's Workwear
/clearance.htmlSubdomain Clearance
/contact/contact-us.htmlNew window Subdomain Trivial anchor text
here
/safety-footwear/safety-boots/...Subdomain NEW RUGGED SAFETY BOOT NEXT LEVEL SAFETY BOOT WITH SUPERIOR S3 PROTECTION SHOP NOW
IMG-ALT Scruffs Rugged Safety Boot
/clearance.htmlIMG-ALT Clearance sale - additional lines
/newsletter-subscribeSubdomain IMG-ALT NEWSLETTER SIGN UP
/autumn-winter.htmlSubdomain LAYER UP THIS AUTUMN WORKWEAR DESIGNED TO KEEP YOU SAFE, WARM AND DRY ON-SITE SHOP NOW
IMG-ALT LAYER UP THIS AUTUMN
/workwear/hoodies-and-sweats.htmlSubdomain HOODIES AND SWEATS IDEAL FOR LAYERING Buy now
IMG-ALT AIR LAYER HOODIE
https://www.scruffs.com/Anchor Join the club Sign up for the latest news and exclusive offers by email. SUBSCRIBE
IMG-ALT Sign up for the latest news and exclusive offers by email.
/news/scruffs-workwear-tried-a...Subdomain Trivial anchor text
Read More
/news/Scruffs-working-together...Subdomain Text duplicate Trivial anchor text
Read More
/news/new-eco-range/Subdomain Text duplicate Trivial anchor text
Read More
/workwear/work-trousers.htmlSubdomain SCRUFFS TROUSER RANGE Trousers that work as hard as you do VIEW RANGE
IMG-ALT New for 2019; find your pair
/news/Scruffs-wins-Workwear-br...Subdomain IMG-ALT OTT banner
/womenswear.htmlSubdomain WOMEN'S WORKWEAR DIFFERENT CUT. SAME CLOTH. BUY NOW
IMG-ALT WOMENSWEAR RANGE
https://www.scruffs.com/aboutAbout Us
/store-locator.htmlStore Locator
/sustainabilitySustainability
https://www.scruffs.com/contactsContact Us
/international-distributorsInternational Distributors
https://www.scruffs.com/faqFAQs
/accessibility_statementAccessibility Statement
/technology/cordura-fabricCordura®
/thinsulate-insulationThinsulate™
/micro-freshMicro-Fresh®
/cookies_policyCookie Policy
/privacy_policyPrivacy Policy
/ppe-declaration-of-conformityPPE Declaration Of Conformity
/conditions_of_useTerms of Use
/acceptable-use-policyAcceptable Use Policy
/terms-and-conditionsTerms & Conditions
https://twitter.com/scruffswor...New window External No Text
https://www.facebook.com/pages...New window External Subdomain No Text
https://instagram.com/scruffsw...New window External No Text
https://www.youtube.com/user/s...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.scruffs.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.53 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (44 kB).

HTTP Response Header

NameValue
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
x-frame-optionsSAMEORIGIN
set-cookie145 Characters
strict-transport-securitymax-age=31622400; includeSubDomains
referrer-policystrict-origin-when-cross-origin
content-security-policyupgrade-insecure-requests;
varyUser-Agent,Accept-Encoding
content-encodinggzip
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-length9148
content-typetext/html; charset=UTF-8
dateThu, 03 Oct 2024 04:19:37 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 106 referring domains.
This page has 416 backlinks.
This page has backlinks from 85 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 10

# Allowable Index
Allow: /*?p=
Allow: /media/
Allow: /media/catalog/product/

# Directories
Disallow: /404/
Disallow: /app/
Disallow: /cgi-bin/
Disallow: /downloader/
Disallow: /errors/
Disallow: /includes/
Disallow: /lib/
Disallow: /magento/
Disallow: /downloader/
Disallow: /moduleCreator/
Disallow: /pkginfo/
Disallow: /shell/
Disallow: /tools/
Disallow: /var/

Disallow: /media/captcha/
Disallow: /media/customer/
Disallow: /media/dhl/
Disallow: /media/downloadable/
Disallow: /media/import/
Disallow: /media/sales/
Disallow: /media/tmp/
Disallow: /media/wysiwyg/
Disallow: /media/xmlconnect/
Disallow: /pkginfo/
Disallow: /report/
Disallow: /scripts/
Disallow: /shell/
Disallow: /stats/
Disallow: /var/

# Paths (clean URLs)
Disallow: /index.php/
Disallow: /catalog/product_compare/
Disallow: /catalog/category/view/
Disallow: /catalog/product/view/
Disallow: /catalog/product/gallery/
Disallow: /catalogsearch/
Disallow: /checkout/
Disallow: /checkout/cart/
Disallow: /control/
Disallow: /customer/
Disallow: /customize/
Disallow: /newsletter/
Disallow: /poll/
Disallow: /sendfriend/
Disallow: /tag/
Disallow: /wishlist/
Disallow: /news/cat/

# Files
Disallow: /cron.php
Disallow: /cron.sh
Disallow: /error_log
Disallow: /install.php
Disallow: /LICENSE.html
Disallow: /LICENSE.txt
Disallow: /LICENSE_AFL.txt
Disallow: /STATUS.txt
Disallow: /get.php # Magento 1.5+

# Paths (no clean URLs)
Disallow: /*.php$
Disallow: /*?SID=
Disallow: /rss*
Disallow: /*PHPSESSID

Sitemap: https://www.scruffs.com/sitemap.xml

Similar sites

Search preview

www.scruffs.com
Scruffs: Award-Winning Head-to-Toe Performance Workwear | Scruffs
Scruffs delivers iconic workwear with great design at its core. Innovative materials ensure durability and comfort. Check out the full range today!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scruffs81%Check
Scruffs Workwear75%Check
Workwear69%Check
Range58%Check
Workwear Safety58%Check
Sign48%Check
Sign up48%Check
NEW46%Check
LAYER46%Check
Safety45%Check
Show more keywords and terms

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