Secret.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
40% 
Page structure
71% 
Link structure
25% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.96 s
File size
251.70 kB
Words
334
Media files
6
Number of links
75 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Deodorants & Antiperspirants For Women | Secret
The length of the page title is perfect. (448 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Learn about Secret deodorants and antiperspirants. Find the best product for your odor protection needs at secret.com.
The length of the meta description is perfect. (732 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://secret.com/en-us
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex,follow
keywordsEmpty
data-exported2022-04-06T22:53:12.711Z
data-created2022-03-14T01:26:06.208Z
bv:cookiestrue
descriptionLearn about Secret deodorants and antiperspirants. Find the best product for your odor protection needs at secret.com.
imageEmpty
page_typeHOME
og:titleDeodorants & Antiperspirants For Women
og:descriptionLearn about Secret deodorants and antiperspirants. Find the best product for your odor protection needs at secret.com.
og:imageEmpty
og:urlhttps://secret.com/en-us
og:site_nameSecret EN-US
og:localeen-us
og:typewebsite
ps-key1766-5d1a3acd181426001fc3db06
ps-countryUS
ps-languageen
next-head-count26
langen-us
twitter:cardsummary
twitter:titleDeodorants & Antiperspirants For Women
twitter:descriptionLearn about Secret deodorants and antiperspirants. Find the best product for your odor protection needs at secret.com.
twitter:image:srcEmpty
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 334 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 7.63 words is low.
26% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (34). We recommend using a maximum of 7 tags for this page.
The following tag is repeated too often: benefits
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://secret.com/static/media/dot.svglcpDot
https://secret.com/static/media/dotDT.svglcpDotDT
data:[...] Base64Open Menu
/static/media/menuArrowDown.svgNo alt attribute provided
/static/media/menuArrowDown.svgNo alt attribute provided
data:[...] Base64Close Menu

Page structure

H1 heading
(Critically important)
Secret Works!
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Secret Works!
H2 ODOR PROTECTION THAT MOVES WITH YOU
H4 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
14 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://secret.com/en-usAnchor Skip to main content
https://secret.com/en-usAnchor headerOutFocus
https://secret.com/en-usNo Text
https://secret.com/en-us/shopShop All
/en-us/shop?filter=BENEFITS:Al...No Text
/en-us/shop?filter=BENEFITS:Al...Aluminum Free Protection:
/en-us/shop?filter=BENEFITS:BE...No Text
/en-us/shop?filter=BENEFITS:BE...Best Sweat Protection:
/en-us/shop?filter=BENEFITS:BE...No Text
/en-us/shop?filter=BENEFITS:BE...Best Odor Protection:
/en-us/shop?filter=BENEFITS:GO...No Text
/en-us/shop?filter=BENEFITS:GO...Goes on Clear:
/en-us/discover-your-secretDEODORANT ADVISOR
https://secret.com/en-us/articlesARTICLES
https://secret.com/en-us/aboutOur Story
/en-us/about/product-safetyProduct Safety
/en-us/about/secret-is-cruelty...Secret is Cruelty-Free
https://secret.com/moneymovesNo More [Financial] Secrets
/en-us/contact-usCONTACT US
/en-us/shop?filter=BENEFITS:Al...No Text
/en-us/shop?filter=BENEFITS:Al...Text duplicate Aluminum Free Protection:
/en-us/shop?filter=BENEFITS:BE...No Text
/en-us/shop?filter=BENEFITS:BE...Text duplicate Best Sweat Protection:
/en-us/shop?filter=BENEFITS:BE...No Text
/en-us/shop?filter=BENEFITS:BE...Text duplicate Best Odor Protection:
/en-us/shop?filter=BENEFITS:GO...No Text
/en-us/shop?filter=BENEFITS:GO...Text duplicate Goes on Clear:
/en-us/shop?filter=FORMS:Clear...No Text
/en-us/shop?filter=FORMS:Clear...Clear Gel
/en-us/shop?filter=FORMS:Soft ...No Text
/en-us/shop?filter=FORMS:Soft ...Soft Solid
/en-us/shop?filter=FORMS:Invis...No Text
/en-us/shop/aluminum-free-whol...Invisible Solid
/en-us/shop/aluminum-free-whol...No Text
/en-us/shop/aluminum-free-whol...Invisible cream
/en-us/shop/clear-solidNo Text
/en-us/shop/clear-solidClear Solid
/en-us/shop?filter=FORMS:Dry S...No Text
/en-us/shop/aluminum-free-whol...Dry Spray
https://secret.com/en-us/shopText duplicate Shop All
/en-us/discover-your-secretText duplicate DEODORANT ADVISOR
https://secret.com/en-us/articlesText duplicate ARTICLES
https://secret.com/en-us/aboutText duplicate Our Story
/en-us/about/product-safetyText duplicate Product Safety
/en-us/about/secret-is-cruelty...Text duplicate Secret is Cruelty-Free
https://secret.com/moneymovesText duplicate No More [Financial] Secrets
/en-us/contact-usText duplicate CONTACT US
https://secret.com/en-usNo Text
https://secret.com/en-us/shopSHOP SECRET
/en-us/shop?filter=BENEFITS:WH...WHOLE BODY
/en-us/shop?filter=BENEFITS:WH...VIEW COLLECTION
/en-us/shop?filter=BENEFITS:Ou...OUTLAST
/en-us/shop?filter=BENEFITS:Ou...Text duplicate VIEW COLLECTION
/en-us/shop?filter=BENEFITS:Cl...CLINICALLY PROVEN
/en-us/shop?filter=BENEFITS:Cl...Text duplicate VIEW COLLECTION
https://secret.com/en-us/shopVIEW ALL PRODUCTS
https://twitter.com/SecretDeod...New window External No Text
https://www.facebook.com/secret/New window External Subdomain No Text
https://www.instagram.com/secr...New window External Subdomain No Text
https://www.youtube.com/user/S...New window External Subdomain No Text
https://secret.com/en-us/shopAll Products
/en-us/shop?filter=BENEFITS:Cl...Aluminum Free
/en-us/shop?filter=FORMS:Dry S...Text duplicate Dry Spray
/en-us/shop?filter=BENEFITS:Pl...Plastic Free
/en-us/shop?filter=FORMS:Invis...Text duplicate Invisible Solid
/en-us/shop?filter=FORMS:Clear...Text duplicate Clear Gel
/en-us/shop?filter=FORMS:Soft ...Text duplicate Soft Solid
/en-us/ingredientsSecret Ingredients
http://www.smartlabel.org/prod...New window External Subdomain No Text
https://secret.com/en-us/aboutAbout
/en-us/aerosol-recallVoluntary Recall English
/en-us/en-ca-aerosol-recallEnglish
/en-us/fr-ca-aerosol-recallFrench
/en-us/money-back-guaranteeMoney Back Guarantee
/en-us/discover-your-secretFind the Right Protection for You
https://secret.com/en-us/articlesText duplicate ARTICLES
https://secret.com/en-us/articlesChoosing Your Deodorant
https://secret.com/en-us/articlesSuperior Odor & Sweat Protection
https://secret.com/en-us/articlesWhat We Stand For
/en-us/contact-usText duplicate CONTACT US
https://termsandconditions.pg....New window External Subdomain Terms & Conditions
https://preferencecenter.pg.com/New window External Subdomain Your Privacy Choices

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://secret.com/en-us"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (252 kB).

HTTP Response Header

NameValue
dateSat, 26 Oct 2024 08:24:10 GMT
content-typetext/html
content-length54229
cache-controlmax-age=31536000,no-store
content-encodinggzip
etag"02e56a23b16db1:0"
last-modifiedFri, 04 Oct 2024 08:58:52 GMT
pragmano-cache
set-cookie117 Characters
varyAccept-Encoding
strict-transport-securitymax-age=63072000; includeSubdomains
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1;mode=block
content-security-policyimg-src 'self' data: images.ctfassets.net *.google-analytics.com *.ytimg.com *.tapad.com *.googletagmanager.com *.fls.doubleclick.net *.doubleclick.net *.facebook.com *.lytics.io *.akamaihd.net *.amazon-adsystem.com *.moatads.com *.cookielaw.org *.bazaarvoice.com *.amazonaws.com *.youtube.com *.haircode.com *.google.com *.google.ca click2cart.co *.agkn.com *.snapchat.com *.agkn.com *.pricespider.com consumersupport.pg.com *.mapbox.com cdn.pricespider.com embeddedcloud.pricespider.com omni.pricespider.com wtbng.pricespider.com wtbstream.pricespider.com tr.snapchat.com *.onetrust.com; font-src 'self' data: *.haircode.com fonts.gstatic.com maxcdn.bootstrapcdn.com *.agkn.com *.pricespider.com; media-src 'self' *.cloudinary.com *.ctfassets.net *.onetrust.com; style-src 'self' 'unsafe-inline' *.lytics.io *.bazaarvoice.com *.amazonaws.com *.haircode.com *.googleapis.com maxcdn.bootstrapcdn.com *.pricespider.com *.mapbox.com cdn.pricespider.com embeddedcloud.pricespider.com omni.pricespider.com wtbng.pricespider.com wtbstream.pricespider.com tr.snapchat.com *.onetrust.com; script-src 'self' 'unsafe-eval' 'unsafe-inline' blob: *.cloudflare.com *.google.com *.google-analytics.com *.googletagmanager.com *.moatads.com *.cookielaw.org *.crazyegg.com pghub.io *.facebook.net *.segment.com *.lytics.io *.bazaarvoice.com *.amazonaws.com *.haircode.com click2cart.co *.iesnare.com *.pricespider.com consumersupport.pg.com sc-static.net *.mapbox.com *.onetrust.io cdn.pricespider.com embeddedcloud.pricespider.com omni.pricespider.com wtbng.pricespider.com wtbstream.pricespider.com tr.snapchat.com *.onetrust.com; connect-src 'self' https://privacytermsprod.azureedge.net kardia-nonprod.azure-api.net kardia.azure-api.net *.crazyegg.com *.google-analytics.com *.doubleclick.net *.cookielaw.org api.segment.io *.adsrvr.org *.pg.com *.bazaarvoice.com *.smartcommerce.co click2cart.co *.haircode.com *.snapchat.com *.pricespider.com wss://wtbstream.pricespider.com consumersupport.pg.com *.mapbox.com *.onetrust.io cdn.pricespider.com embeddedcloud.pricespider.com omni.pricespider.com wtbng.pricespider.com wtbstream.pricespider.com tr.snapchat.com *.onetrust.com; default-src 'self' *.googletagmanager.com *.fls.doubleclick.net *.tapad.com *.facebook.com *.bazaarvoice.com click2cart.co pgconsumersupport.secure.force.com *.youtube.com *.snapchat.com pg-lex.my.salesforce-sites.com consumersupport.pg.com cdn.pricespider.com embeddedcloud.pricespider.com omni.pricespider.com wtbng.pricespider.com wtbstream.pricespider.com tr.snapchat.com *.onetrust.com; frame-src 'self' consumersupport.pg.com *.youtube.com *.doubleclick.net tr.snapchat.com;
x-azure-ref20241026T082410Z-r1687d95c99sprnpzdnrs049n400000001hg00000000v02h
x-fd-int-roxy-purgeid78206560
x-cachePRIVATE_NOSTORE
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 171 referring domains.
This page has 447 backlinks.
This page has backlinks from 153 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: /en-us/404
Sitemap: https://secret.com/sitemap.xml
Host: https://secret.com

Similar sites

Search preview

secret.com › en-us
Deodorants & Antiperspirants For Women | Secret
Learn about Secret deodorants and antiperspirants. Find the best product for your odor protection needs at secret.com.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SECRET83%Check
Odor66%Check
Odor Protection61%Check
Antiperspirants58%Check
Deodorants58%Check
Deodorants Antiperspirants58%Check
Protection55%Check
deodorants and antiperspirants54%Check
Best51%Check
Product51%Check
Show more keywords and terms

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