Shop.mattel.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
95% 
Page quality
54% 
Page structure
58% 
Link structure
0% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
453.10 kB
Words
970
Media files
145
Number of links
192 internal / 57 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mattel Shop: Toys for Kids, Collectors & Fans of All Ages
The length of the page title is perfect. (507 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Find great gifts for kids, collectors, and fans of all ages! See our huge selection of toys from favorite brands like Barbie, Hot Wheels, Fisher-Price and more.
The length of the meta description is perfect. (957 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.mattel.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, user-scalable=no
facebook-domain-verificationx1cwe94y62bzmkuhh9zn4krpttrmtm
descriptionFind great gifts for kids, collectors, and fans of all ages! See our huge selection of toys from favorite brands like Barbie, Hot Wheels, Fisher-Price and more.
msapplication-TileColor#da532c
theme-color#ffffff
shopify-digital-wallet/60001419429/digital_wallets/dialog
shopify-checkout-api-token58ca3d4fe766493827f29b5ed545c199
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleMattel Shop: Toys for Kids, Collectors & Fans of All Ages
twitter:descriptionFind great gifts for kids, collectors, and fans of all ages! See our huge selection of toys from favorite brands like Barbie, Hot Wheels, Fisher-Price and more.
og:site_nameMattel Shop
og:urlhttps://shop.mattel.com/
og:titleMattel Shop: Toys for Kids, Collectors & Fans of All Ages
og:typewebsite
og:descriptionFind great gifts for kids, collectors, and fans of all ages! See our huge selection of toys from favorite brands like Barbie, Hot Wheels, Fisher-Price and more.
og:imagehttp://shop.mattel.com/cdn/shop/files/Mattel-Logo.jpg?v=1635791583
og:image:secure_urlhttps://shop.mattel.com/cdn/shop/files/Mattel-Logo.jpg?v=1635791583
og:image:width1200
og:image:height630
og:image:altEmpty
X-UA-CompatibleIE=edge
charsetutf-8

Test up to 1.000 webpages of shop.mattel.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: By submitting my email, I confirm I want to receive emails from Mattel...
This page contains 970 words. That's ok.
27.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: hello,
Image SEO
(Somewhat important)
107 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...odes/standardized-rectangle-120px/AU.pngtest
...4fb439dda16/[email protected] 312wBarbie
...73f1a15/[email protected] 312wHot Wheels
...cf7a2/[email protected] 312wFisher-Price
...e7c8/[email protected] 313wAmerican Girl
...88/[email protected] 312wDisney Princess
...7f84/[email protected] 312wDisney Frozen
...5d5/[email protected] 312wJurassic World Dominion
...1a11/[email protected] 312wLittle People
...04d1157aec9f0/[email protected] 312wMEGA
...b4be2cbca6ec21/[email protected] 312wUNO
...b3c94a0be77147/[email protected] 312wWWE
...89dda12/[email protected] 312wDisney and Pixar Cars
...bf929/[email protected] 312wMonster High
...fc8d5/[email protected] 312wPower Wheels
...1794a/[email protected] 312wPolly Pocket
[email protected] 312wThomas & Friends
...e/[email protected] 312wMattel Creations
...995/07e7ee0595ec49b6a8ed8b78700cb2f0.pngAll Brands
...938d4b5e4ff2/61e8aee96eeb29551c34a1fb/USNo alt attribute provided
...c99e0f1175b6a559/Shop-by-Price-US_32.svgShop By Price
...f639ad6e6345/[email protected]All Brands
...df8fa174/Shopper_HP_Nav_Logos_Barbie.jpgNo alt attribute provided
...f02a273f1a15/[email protected]Hot Wheels
...67fb2cf7a2/[email protected]Fisher-Price
...531c7e7c8/[email protected]American Girl
...2357f88/[email protected]Disney Princess
...98f357f84/[email protected]Disney Frozen
...737975d5/[email protected]Jurassic World Dominion
...9bf3f1a11/[email protected]Little People
...3238c04d1157aec9f0/[email protected]MEGA
...932c5b4be2cbca6ec21/[email protected]UNO
...93288b3c94a0be77147/[email protected]WWE
...642a189dda12/[email protected]Disney and Pixar Cars
...cebc6bf929/[email protected]Monster High
...f988efc8d5/[email protected]Power Wheels
...6d2cf1794a/[email protected]Polly Pocket
...0197/[email protected]Thomas & Friends
...2cf79e/[email protected]Mattel Creations
...938d4b5e4ff2/61e8aee96eeb29551c34a1fb/USNo alt attribute provided
...b1dc10/HP_MH_Secrets_1up_3840x1200_D.jpgNo alt attribute provided
...d/HP_MH_Secrets_1up_Card_1918x1710_M.jpgNo alt attribute provided
...d60d658/Shopper_HP_Top-Brands_Barbie.pngNo alt attribute provided
...65cb/Shopper_HP_Top-Brands_HotWheels.jpgNo alt attribute provided
...dc/Shopper_HP_Top-Brands_FisherPrice.jpgNo alt attribute provided
...e/Shopper_HP_Top-Brands_AmericanGirl.jpgNo alt attribute provided
...1/Mattel_HP_2-DisneyPrincess_682x682.jpgNo alt attribute provided
...0d80aa9/Shopper_HP_Top-Brands_Disney.jpgNo alt attribute provided
...el_Featured-Brand-Bubbles_Frozen-(1).pngNo alt attribute provided
...215b5/Shopper_HP_Top-Brands_Jurassic.jpgNo alt attribute provided
..._Shopper_HP_4-10_Brands_LittlePeople.jpgNo alt attribute provided
...3b76a8eda/Shopper_HP_Top-Brands_Mega.jpgNo alt attribute provided
...349ea33e75/Shopper_HP_Top-Brands_UNO.jpgNo alt attribute provided
...3379ca5137/Shopper_HP_Top-Brands_WWE.jpgNo alt attribute provided
...311678e61db/Mattel_HP_3-Bubbles_Cars.jpgNo alt attribute provided
..._Featured-Brand-Bubbles_MH_1022x1022.jpgNo alt attribute provided
...49/Shopper_HP_Top-Brands_PowerWheels.jpgNo alt attribute provided
...a914/Mattel_HP_3-Bubbles_MattelGames.jpgNo alt attribute provided
...c9/Shopper_HP_Top-Brands_PollyPocket.jpgNo alt attribute provided
...Shopper_HP_Top-Brands_MattelCreation.jpgNo alt attribute provided
...d60d658/Shopper_HP_Top-Brands_Barbie.pngNo alt attribute provided
...65cb/Shopper_HP_Top-Brands_HotWheels.jpgNo alt attribute provided
...dc/Shopper_HP_Top-Brands_FisherPrice.jpgNo alt attribute provided
...e/Shopper_HP_Top-Brands_AmericanGirl.jpgNo alt attribute provided
...1/Mattel_HP_2-DisneyPrincess_682x682.jpgNo alt attribute provided
...0d80aa9/Shopper_HP_Top-Brands_Disney.jpgNo alt attribute provided
...el_Featured-Brand-Bubbles_Frozen-(1).pngNo alt attribute provided
...215b5/Shopper_HP_Top-Brands_Jurassic.jpgNo alt attribute provided
..._Shopper_HP_4-10_Brands_LittlePeople.jpgNo alt attribute provided
...3b76a8eda/Shopper_HP_Top-Brands_Mega.jpgNo alt attribute provided
...349ea33e75/Shopper_HP_Top-Brands_UNO.jpgNo alt attribute provided
...3379ca5137/Shopper_HP_Top-Brands_WWE.jpgNo alt attribute provided
...311678e61db/Mattel_HP_3-Bubbles_Cars.jpgNo alt attribute provided
..._Featured-Brand-Bubbles_MH_1022x1022.jpgNo alt attribute provided
...49/Shopper_HP_Top-Brands_PowerWheels.jpgNo alt attribute provided
...a914/Mattel_HP_3-Bubbles_MattelGames.jpgNo alt attribute provided
...c9/Shopper_HP_Top-Brands_PollyPocket.jpgNo alt attribute provided
...Shopper_HP_Top-Brands_MattelCreation.jpgNo alt attribute provided
...rincess-Month_CardSplits_1918x1710_M.jpgNo alt attribute provided
...rincess-Month_CardSplits_1918x1710_M.jpgNo alt attribute provided
...-First-Thomas_CardSplits_1918x1710_M.jpgNo alt attribute provided
...-First-Thomas_CardSplits_1918x1710_M.jpgNo alt attribute provided
...scendants_1up_CardSplits_1918x1710_M.jpgNo alt attribute provided
...scendants_1up_CardSplits_1918x1710_M.jpgNo alt attribute provided
...th-disability_CardSplits_1918x1710_M.jpgNo alt attribute provided
...th-disability_CardSplits_1918x1710_M.jpgNo alt attribute provided
...rincess-Month_CardSplits_1918x1710_M.jpgNo alt attribute provided
...rincess-Month_CardSplits_1918x1710_M.jpgNo alt attribute provided
...-First-Thomas_CardSplits_1918x1710_M.jpgNo alt attribute provided
...-First-Thomas_CardSplits_1918x1710_M.jpgNo alt attribute provided
...scendants_1up_CardSplits_1918x1710_M.jpgNo alt attribute provided
...scendants_1up_CardSplits_1918x1710_M.jpgNo alt attribute provided
...th-disability_CardSplits_1918x1710_M.jpgNo alt attribute provided
...th-disability_CardSplits_1918x1710_M.jpgNo alt attribute provided
...7a3026ee5c176b7faa/Shop-All_Vehicles.jpgNo alt attribute provided
...c273e/Shopper_HP_Category_Dolls_Gray.jpgNo alt attribute provided
...HP_2-3_Category_Acticon-Figures_Copy.jpgNo alt attribute provided
.../HP_Top-Categories_Baby-Gear_WhiteBG.pngNo alt attribute provided
...opper_HP_2-5_Category_Baby-Toys_Copy.jpgNo alt attribute provided
..._2-6_Category_Toddler-Preschool_Copy.jpgNo alt attribute provided
...HP_2-7_Category_Building-Blocks_Copy.jpgNo alt attribute provided
...l_Shopper_HP_2-8_Category_Games_Copy.jpgNo alt attribute provided
...l_Shopper_HP_2-9_Category_Plush_Copy.jpgNo alt attribute provided
...pper_HP_2-10_Category_Collector_Copy.jpgNo alt attribute provided
...a3e0/Mattel_TopCategories_HW_682x821.jpgNo alt attribute provided
...24f/Mattel_TopCategories_BRB_682x821.jpgNo alt attribute provided
...7a3026ee5c176b7faa/Shop-All_Vehicles.jpgNo alt attribute provided
...c273e/Shopper_HP_Category_Dolls_Gray.jpgNo alt attribute provided
...HP_2-3_Category_Acticon-Figures_Copy.jpgNo alt attribute provided
.../HP_Top-Categories_Baby-Gear_WhiteBG.pngNo alt attribute provided
...opper_HP_2-5_Category_Baby-Toys_Copy.jpgNo alt attribute provided
..._2-6_Category_Toddler-Preschool_Copy.jpgNo alt attribute provided
...HP_2-7_Category_Building-Blocks_Copy.jpgNo alt attribute provided
...l_Shopper_HP_2-8_Category_Games_Copy.jpgNo alt attribute provided
...l_Shopper_HP_2-9_Category_Plush_Copy.jpgNo alt attribute provided
...pper_HP_2-10_Category_Collector_Copy.jpgNo alt attribute provided
...a3e0/Mattel_TopCategories_HW_682x821.jpgNo alt attribute provided
...24f/Mattel_TopCategories_BRB_682x821.jpgNo alt attribute provided
.../Shopper_HP_Flex_UNO-Quatro_960x1067.jpgNo alt attribute provided
...30873a63c/Mattel_HP_6-HW_1918x2131_D.jpgNo alt attribute provided
...ttel_HP_Action-Figures_Flex_960x1068.jpgNo alt attribute provided
...b51dfc80d/Mattel_HP_8-LP_1918x2131_D.jpgNo alt attribute provided
...9c5/Mattel_HP_6_PlayBack_1920x1200_D.jpgNo alt attribute provided
...971/Mattel_HP_6_PlayBack_1918x1705_M.jpgNo alt attribute provided
...1d4a/Mattel_Shopper_HP_9_Mattel_Logo.pngNo alt attribute provided
...27694b8/MattelEmpoweringFlag_635x231.pngNo alt attribute provided
...938d4b5e4ff2/61e8aee96eeb29551c34a1fb/USNo alt attribute provided
...24abfa52/61e8aecdf4587156400ea908/CanadaNo alt attribute provided
...24abfa52/61e8aecdf4587156400ea908/CanadaNo alt attribute provided
...b585cefe/61e8aed82e138154d89cc789/MexicoNo alt attribute provided
...c8ec80ef/61e8aed86556e35523d2de68/BrazilNo alt attribute provided
...591c63d5/61e8aecd6556e35523d2de64/FranceNo alt attribute provided
...0629700e/61e8aecd122f9c5306775e84/GreeceNo alt attribute provided
...45af36f35/61e8aecd6eeb29551c34a1f7/ItalyNo alt attribute provided
...7e6ec8319/61e8aecdedd97356355325cc/SpainNo alt attribute provided
...f95c4b5/61e8b3aef4587156400ea914/GermanyNo alt attribute provided
...f/61e8aecd5e95b754d6ff3295/Great_BritainNo alt attribute provided
...301/61e8aecd2e138154d89cc785/NetherlandsNo alt attribute provided
...8db7436a/61e8aecdfc8ee551a6df838f/PolandNo alt attribute provided
...c9ea8d56/61e8aecdf4587156400ea90c/TurkeyNo alt attribute provided
...89df8/64b1d0c43b8ba2021fd19cd0/AustraliaNo alt attribute provided

Page structure

H1 heading
(Critically important)
Spooky-Cool Surprises
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Spooky-Cool Surprises
H2 Cars
H2 Dolls
H2 Action Figures
H2 Baby Gear
H2 Baby Toys
H2 Toddler & Preschool Toys
H2 Building Blocks
H2 Games
H2 Plush Toys
H2 Collector
H2 New Arrivals
H2 Best Sellers
H2 Cars Duplicate text
H2 Dolls Duplicate text
H2 Action Figures Duplicate text
H2 Baby Gear Duplicate text
H2 Baby Toys Duplicate text
H2 Toddler & Preschool Toys Duplicate text
H2 Building Blocks Duplicate text
H2 Games Duplicate text
H2 Plush Toys Duplicate text
H2 Collector Duplicate text
H2 New Arrivals Duplicate text
H2 Best Sellers Duplicate text
H2 Mattel PlayBack
H3 Games Everyone Will Love
H3 Epic Cars & Connectable Playsets
H3 Action Figures for Any Adventure
H3 Big World of Adventure for Little Ones
H4 World Princess Week
H4 Full Speed Ahead
H4 Capture the Thrill
H4 Inclusive Playtime
H4 World Princess Week Duplicate text
H4 Full Speed Ahead Duplicate text
H4 Capture the Thrill Duplicate text
H4 Inclusive Playtime Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
17 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (57) on this page.

Found links on this page

LinkAttributesAnchor text
.au/pages/hot-wheelsExternal Subdomain Shop Australian Site
IMG-ALT test
https://shop.mattel.com/No Text
/pages/barbieNo Text
/pages/hot-wheelsNo Text
/pages/fisher-priceNo Text
/pages/all-brandsAll Brands
/pages/barbieIMG-ALT Barbie
/pages/hot-wheelsIMG-ALT Hot Wheels
/pages/fisher-priceIMG-ALT Fisher-Price
https://www.americangirl.com/External Subdomain IMG-ALT American Girl
/collections/disney-princessIMG-ALT Disney Princess
/collections/disney-frozenIMG-ALT Disney Frozen
/collections/jurassic-worldIMG-ALT Jurassic World Dominion
/collections/little-peopleIMG-ALT Little People
/collections/megaIMG-ALT MEGA
/collections/unoIMG-ALT UNO
/collections/wweIMG-ALT WWE
/collections/disney-pixar-carsIMG-ALT Disney and Pixar Cars
/collections/monster-highIMG-ALT Monster High
/collections/power-wheelsIMG-ALT Power Wheels
/collections/polly-pocketIMG-ALT Polly Pocket
/collections/thomas-friendsIMG-ALT Thomas & Friends
https://creations.mattel.com/External Subdomain IMG-ALT Mattel Creations
/pages/all-brandsText duplicate IMG-ALT All Brands
https://shop.mattel.com/No Text
/pages/barbieNo Text
/pages/hot-wheelsNo Text
/pages/fisher-priceNo Text
/pages/all-brandsText duplicate All Brands
https://shop.mattel.com/No Text
https://shop.mattel.com/cartNo Text
https://corporate.mattel.com/e...New window External Subdomain Corporate
https://service.mattel.com/us/...New window External Subdomain Recalls
/blogs/playroomFor Parents
https://creations.mattel.com/New window External Subdomain For Collectors
https://platform.mattel/shopif...Nofollow External Sign in
https://platform.mattel/shopif...Nofollow External Create account
https://shop.mattel.com/No Text
/collections/shop-allShop All
/collections/vehicles-playsetsText duplicate Shop All
/collections/cars-trucksCars & Trucks
/collections/train-toysTrains
/collections/monster-trucksMonster Trucks
/collections/tracksets-playsetsTrack Sets & Playsets
/collections/dolls-dollhousesText duplicate Shop All
/collections/disney-princessDisney Princess Dolls
/collections/fashion-dollsFashion Dolls
/collections/career-dollsCareer Dolls
/collections/dollhousesDollhouses
/collections/dolls-playsetsPlaysets
/collections/action-figures-pl...Text duplicate Shop All
/collections/figuresFigures
/collections/dinosaur-toysDinosaur Toys
/collections/action-figures-pl...Text duplicate Playsets
/collections/role-playRole Play
/collections/baby-gearText duplicate Shop All
/collections/travel-on-the-goTravel & On the Go
/collections/baby-bathtubsBathtubs
/collections/floor-seatsFloor Seats
/collections/baby-soothers-mob...Soothers & Mobiles
/collections/baby-toysText duplicate Shop All
/collections/educational-toysEducational Toys
/collections/entertainers-jump...Entertainers & Jumperoos
/collections/gyms-playmatsGyms & Playmats
/collections/walkers-push-toysWalkers & Push Toys
/collections/rattles-teethersRattles & Teethers
/collections/toddler-preschool...Text duplicate Shop All
/collections/kids-ride-on-toysRide On Toys
/collections/playsets-figuresPlaysets & Figures
/collections/trains-train-setsTrains & Train Sets
/collections/toddler-building-...Building Blocks
/collections/toddler-education...Text duplicate Educational Toys
/collections/building-blocks-setsText duplicate Shop All
/collections/building-blocksText duplicate Building Blocks
/collections/building-setsBuilding Sets
/collections/mattel-gamesText duplicate Shop All
/collections/card-gamesCard Games
/collections/board-gamesBoard Games
/collections/motion-gamesMotion Games
/collections/plush-toysText duplicate Shop All
/collections/new-arrivalsNew Arrivals
/collections/best-sellersBest Sellers
/collections/fisher-price-wood...New Wooden Toys
/collections/age-birth-6-monthsBirth to 6 Months
/collections/age-6-12-months6-12 Months
/collections/age-12-24-months12-24 Months
/collections/age-2-4-years2-4 Years
/collections/age-5-years5+ Years
/collections/gifts-under-25Gifts Under $25
/collections/gifts-under-50Gifts Under $50
/collections/gifts-under-100Gifts Under $100
/collections/gifts-under-200Gifts Under $200
/collections/price-200Gifts $200+
/pages/all-brandsText duplicate IMG-ALT All Brands
/pages/barbieNo Text
/pages/hot-wheelsText duplicate IMG-ALT Hot Wheels
/pages/fisher-priceText duplicate IMG-ALT Fisher-Price
https://www.americangirl.com/External Subdomain Text duplicate IMG-ALT American Girl
/collections/disney-princessText duplicate IMG-ALT Disney Princess
/collections/disney-frozenText duplicate IMG-ALT Disney Frozen
/collections/jurassic-worldText duplicate IMG-ALT Jurassic World Dominion
/collections/little-peopleText duplicate IMG-ALT Little People
/collections/megaText duplicate IMG-ALT MEGA
/collections/unoText duplicate IMG-ALT UNO
/collections/wweText duplicate IMG-ALT WWE
/collections/disney-pixar-carsText duplicate IMG-ALT Disney and Pixar Cars
/collections/monster-highText duplicate IMG-ALT Monster High
/collections/power-wheelsText duplicate IMG-ALT Power Wheels
/collections/polly-pocketText duplicate IMG-ALT Polly Pocket
/collections/thomas-friendsText duplicate IMG-ALT Thomas & Friends
https://creations.mattel.com/External Subdomain Text duplicate IMG-ALT Mattel Creations
/collections/new-arrivalsNew
https://platform.mattel/shopif...Nofollow External Text duplicate Sign in
https://platform.mattel/shopif...Nofollow External Text duplicate Create account
https://corporate.mattel.com/e...New window External Subdomain Text duplicate Corporate
https://service.mattel.com/us/...New window External Subdomain Text duplicate Recalls
/blogs/playroomText duplicate For Parents
https://creations.mattel.com/New window External Subdomain Text duplicate For Collectors
https://platform.mattel/shopif...Nofollow External Text duplicate Sign in
https://platform.mattel/shopif...Nofollow External Text duplicate Create account
https://shop.mattel.com/cartNo Text
/collections/monster-high-skul...Spooky-Cool Surprises With Monster High Skulltimate Secrets and Potions toys, kids can unlock fangtastic fashions, brew up the cutest ghouls, or uncover fier...
/collections/monster-high?icid...Subdomain Text duplicate Shop All
/pages/barbieText duplicate A-TITLE Barbie
/pages/hot-wheelsText duplicate A-TITLE Hot Wheels
/pages/fisher-priceText duplicate A-TITLE Fisher-Price
https://www.americangirl.com/External Subdomain Text duplicate A-TITLE American Girl
/collections/disney-princessText duplicate A-TITLE Disney Princess
/collections/disneyA-TITLE Disney
/collections/disney-frozenText duplicate A-TITLE Disney Frozen
/collections/jurassic-worldA-TITLE Jurassic World
/collections/little-peopleText duplicate A-TITLE Little People
/collections/megaText duplicate A-TITLE MEGA
/collections/unoText duplicate A-TITLE UNO
/collections/wweText duplicate A-TITLE WWE
/collections/disney-pixar-carsText duplicate A-TITLE Disney and Pixar Cars
/collections/monster-highText duplicate A-TITLE Monster High
/collections/power-wheelsText duplicate A-TITLE Power Wheels
/collections/mattel-gamesA-TITLE Mattel Games
/collections/polly-pocketText duplicate A-TITLE Polly Pocket
https://creations.mattel.com/External Subdomain Text duplicate A-TITLE Mattel Creations
/pages/barbieText duplicate A-TITLE Barbie
/pages/hot-wheelsText duplicate A-TITLE Hot Wheels
/pages/fisher-priceText duplicate A-TITLE Fisher-Price
https://www.americangirl.com/External Subdomain Text duplicate A-TITLE American Girl
/collections/disney-princessText duplicate A-TITLE Disney Princess
/collections/disneyText duplicate A-TITLE Disney
/collections/disney-frozenText duplicate A-TITLE Disney Frozen
/collections/jurassic-worldText duplicate A-TITLE Jurassic World
/collections/little-peopleText duplicate A-TITLE Little People
/collections/megaText duplicate A-TITLE MEGA
/collections/unoText duplicate A-TITLE UNO
/collections/wweText duplicate A-TITLE WWE
/collections/disney-pixar-carsText duplicate A-TITLE Disney and Pixar Cars
/collections/monster-highText duplicate A-TITLE Monster High
/collections/power-wheelsText duplicate A-TITLE Power Wheels
/collections/mattel-gamesText duplicate A-TITLE Mattel Games
/collections/polly-pocketText duplicate A-TITLE Polly Pocket
https://creations.mattel.com/External Subdomain Text duplicate A-TITLE Mattel Creations
/collections/disney-princessNo Text
/collections/disney-princessShop Now
/collections/thomas-friends-my...No Text
/collections/thomas-friends-my...Text duplicate Shop Now
/collections/disney-descendant...No Text
/collections/disney-descendant...Text duplicate Shop Now
/products/barbie-fashionistas-...No Text
/products/barbie-fashionistas-...Text duplicate Shop Now
/collections/disney-princessNo Text
/collections/disney-princessText duplicate Shop Now
/collections/thomas-friends-my...No Text
/collections/thomas-friends-my...Text duplicate Shop Now
/collections/disney-descendant...No Text
/collections/disney-descendant...Text duplicate Shop Now
/products/barbie-fashionistas-...No Text
/products/barbie-fashionistas-...Text duplicate Shop Now
/collections/vehicles-playsetsCars
A-TITLE Cars
/collections/dolls-dollhousesDolls
A-TITLE Dolls
/collections/action-figures-pl...Action Figures
A-TITLE Action Figures
/collections/baby-gearBaby Gear
A-TITLE Baby Gear
/collections/baby-toysBaby Toys
A-TITLE Baby Toys
/collections/toddler-preschool...Toddler & Preschool Toys
A-TITLE Toddler & Preschool Toys
/collections/building-blocks-setsText duplicate Building Blocks
A-TITLE Building Blocks
/collections/mattel-gamesGames
A-TITLE Games
/collections/plush-toysPlush Toys
A-TITLE Plush Toys
https://creations.mattel.com/External Subdomain Collector
A-TITLE Collector
/collections/new-arrivalsText duplicate New Arrivals
A-TITLE New Arrivals
/collections/best-sellersText duplicate Best Sellers
A-TITLE Best Sellers
/collections/vehicles-playsetsText duplicate Cars
A-TITLE Cars
/collections/dolls-dollhousesText duplicate Dolls
A-TITLE Dolls
/collections/action-figures-pl...Text duplicate Action Figures
A-TITLE Action Figures
/collections/baby-gearText duplicate Baby Gear
A-TITLE Baby Gear
/collections/baby-toysText duplicate Baby Toys
A-TITLE Baby Toys
/collections/toddler-preschool...Text duplicate Toddler & Preschool Toys
A-TITLE Toddler & Preschool Toys
/collections/building-blocks-setsText duplicate Building Blocks
A-TITLE Building Blocks
/collections/mattel-gamesText duplicate Games
A-TITLE Games
/collections/plush-toysText duplicate Plush Toys
A-TITLE Plush Toys
https://creations.mattel.com/External Subdomain Text duplicate Collector
A-TITLE Collector
/collections/new-arrivalsText duplicate New Arrivals
A-TITLE New Arrivals
/collections/best-sellersText duplicate Best Sellers
A-TITLE Best Sellers
/collections/mattel-gamesGames Everyone Will Love Shop Now
/collections/hot-wheels?icid=H...Epic Cars & Connectable Playsets Shop Now
/collections/action-figures-pl...Action Figures for Any Adventure Shop Now
/collections/little-people?ici...Big World of Adventure for Little Ones Shop Now
/pages/playbackMattel PlayBack See how our toy recycling program puts valuable materials back into play - and out of landfills. Explore
https://corporate.mattel.com/e...External Subdomain Terms & Conditions
https://www.mattel.com/en-us/p...External Subdomain Privacy Statement.
https://corporate.mattel.com/e...External Subdomain Text duplicate Terms & Conditions
https://www.mattel.com/en-us/p...External Subdomain Text duplicate Privacy Statement.
https://www.americangirl.com/External Subdomain Shop American Girl
https://creations.mattel.com/External Subdomain Shop Mattel Creations
/pages/barbieShop Barbie
/pages/hot-wheelsShop Hot Wheels
/pages/fisher-priceShop Fisher-Price
https://www.mattel.com/playroomExternal Subdomain Mattel Playroom
https://service.mattel.com/us/...External Subdomain Customer Service
https://corporate.mattel.com/c...External Subdomain General Inquiries
https://corporate.mattel.com/e...External Subdomain Anchor Corporate Communications
https://www.mymattelideas.com/External Subdomain Submit Product Ideas
https://store.mattel.com/trans...External Subdomain Replacement Parts
https://service.mattel.com/reg...External Subdomain Product Registration
https://service.mattel.com/us/...External Subdomain Recall & Safety
/blogs/mega-building-instructionsMEGA Building Instructions
https://corporate.mattel.com/e...External Subdomain Mattel Corporate
https://jobs.mattel.com/External Subdomain Careers
https://investors.mattel.com/External Subdomain Investor Relations
https://corporate.mattel.com/t...External Subdomain Text duplicate Terms & Conditions
https://corporate.mattel.com/p...External Subdomain Privacy Statement
https://corporate.mattel.com/c...External Subdomain Cookies & Technology
https://corporate.mattel.com/e...External Subdomain Terms of Sale
/pages/accessibility-statementSubdomain Accessibility Statement
https://platform.mattel/shopif...Nofollow External Text duplicate Sign in
/services/currency/update?curr...United States (English)
/services/currency/update?curr...Canada (English)
/services/currency/update?curr...Canada (Français)
/services/currency/update?curr...México (Español)
/services/currency/update?curr...Brasil (Português)
https://shopping.mattel.com/fr...External Subdomain France (Français)
https://shopping.mattel.com/el...External Subdomain Ελλάδα (Ελληνική)
https://shopping.mattel.com/it...External Subdomain Italia (Italiano)
https://shopping.mattel.com/es...External Subdomain España (Español)
https://shopping.mattel.com/de...External Subdomain Deutschland (Deutsch)
https://shopping.mattel.com/en...External Subdomain Great Britain (English)
https://shopping.mattel.com/se...External Subdomain Nederlands (Dutch)
https://shopping.mattel.com/pl...External Subdomain Polska (Polski)
https://shopping.mattel.com/tr...External Subdomain Türkiye (Türkçe)
.au/services/currency/update?c...External Subdomain Australia
https://corporate.mattel.com/e...New window External Subdomain Mattel’s Terms & Conditions
https://www2.mattel.com/en-us/...New window External Subdomain Text duplicate Privacy Statement
/collections/shop-allStart Shopping

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.mattel.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (453 kB).

HTTP Response Header

NameValue
dateSat, 03 Aug 2024 16:09:48 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid164
x-sorting-hat-shopid60001419429
x-storefront-renderer-rendered1
etagW/"cacheable:75095f5c53cceeed87c433822ec35b6b"
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
x-shopify-nginx-no-cookies0
set-cookie99 Characters
x-cachehit, server
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid60001419429
x-shardid164
varyAccept
content-languageen
powered-byShopify
server-timingprocessing;dur=11, db;dur=3, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="129281261733", pageType;desc="index", servedBy;desc="mcgb", requestID;desc="2f21eabe-9d2f-4372-a470-4e6f7325c9cd-1722701388"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
x-request-id2f21eabe-9d2f-4372-a470-4e6f7325c9cd-1722701388
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=87v524N7bF2n3O5OdXIk%2FGs1qzTfK%2FO2FYb1tIR2TA%2BQACg1I53hKBko0HPAIZEU3pCexXmhhfoILklbOu%2BFkjMk4HFX0eVppo5MDqUj6RyfAx%2FpqIphx5yYHm4%2FaojHXQ%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8ad792fcc977a5f9-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 10,745 referring domains.
This page has 1,177,405 backlinks.
This page has backlinks from 6,467 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /60001419429/checkouts
Disallow: /60001419429/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://shop.mattel.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /60001419429/checkouts
Disallow: /60001419429/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /60001419429/checkouts
Disallow: /60001419429/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://shop.mattel.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /60001419429/checkouts
Disallow: /60001419429/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://shop.mattel.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Similar sites

Search preview

shop.mattel.com
Mattel Shop: Toys for Kids, Collectors & Fans of All Ages
Find great gifts for kids, collectors, and fans of all ages! See our huge selection of toys from favorite brands like Barbie, Hot Wheels, Fisher-Price and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Toys68%Check
Shop Toys66%Check
Mattel65%Check
Toys Kids64%Check
Shop61%Check
Mattel Shop60%Check
kids58%Check
Collectors58%Check
Plush Toys56%Check
Baby Toys56%Check
Show more keywords and terms

Test up to 1.000 webpages of shop.mattel.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions