Shotuk.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
73% 
Page structure
45% 
Link structure
35% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
115.00 kB
Words
1104
Media files
11
Number of links
211 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Serious Hazards of Transfusion
The length of the page title is perfect. (354 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.shotuk.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Language defined in meta tags: en
Server location: United States of America
There are different language information within the page markup.
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
distributionglobal
robotsfollow, all, index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
languageen
viewportwidth=device-width
google-site-verificationYn--IV9HuayhiCqFO7AxutnGUz1edFom8g8K_WVSFlk
dlm-version4.9.14
article:modified_time2024-03-14T12:07:14+00:00
langen-gb
og:localeen_GB
og:typewebsite
og:titleHome - Serious Hazards of Transfusion
og:descriptionWelcome to SHOT The UK’s independent, professionally-led haemovigilance scheme SHOT is the UK’s independent, professionally-led haemovigilance scheme. Since 1996 SHOT has been collecting and analysing anonymised information on adverse events and reactions in blood transfusion from all healthcare organisations that are involved in the transfusion of blood and blood components in the United Kingdom.  Where […]
og:urlhttps://www.shotuk.org/
og:site_nameSerious Hazards of Transfusion
og:imagehttps://www.shotuk.org/wp-content/uploads/myimages/veintovein2final-with-shot-logo-1024x768.jpg
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=EmulateIE10

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1104 words. That's ok.
22.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
The UK's independent, professionally-led haemovigilance scheme
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 The UK's independent, professionally-led haemovigilance scheme
H1 Welcome to SHOT
H2 The UK’s independent, professionally-led haemovigilance scheme
H3 Affiliated to
H3 SHOT is funded by the UK Blood Services
H5 SHOT News
H5 Reports
H5 Resources
H5 Events
H5 Newsletters
H5 Newsletter Sign Up
H5 Quick Links
H5 Resources Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.
LinkAttributesAnchor text
https://www.shotuk.org/Subdomain IMG-ALT SHOT
/login-section/Subdomain Steering Group Login
https://www.shotuk.org/reporting/Subdomain Incident Reporting
/cdn-cgi/l/email-protection[email protected]
https://www.shotuk.org/Subdomain Home
/shot-organisation/Subdomain SHOT Organisation
/shot-organisation/terms-of-us...Subdomain Terms of Use
/shot-organisation/freedom-of-...Subdomain Freedom of Information
/shot-organisation/141-2/Subdomain SHOT Terms of Reference
/shot-organisation/1018-2/Subdomain SHOT Steering Group
/shot-organisation/shot-workin...Subdomain SHOT Working Expert Group
/home/shot-silver-jubilee/Subdomain SHOT Silver Jubilee 2022
/home/shot-silver-jubilee/shot...Subdomain SHOT Timeline
/home/shot-silver-jubilee/shot...Subdomain SHOT Silver Jubilee – recommendations and resources
/home/shot-silver-jubilee/shot...Subdomain SHOT Silver Jubilee – Who’s Who
https://www.shotuk.org/patients/Subdomain Patient Information
https://www.shotuk.org/reporting/Subdomain Reporting
https://www.shotuk.org/reporting/Subdomain Text duplicate Reporting
/reporting/ace-reporting/Subdomain ACE Reporting
/reporting/monthly-participati...Subdomain Monthly Participation Data
/reporting/shot-participation-...Subdomain SHOT Participation Benchmarking
/shot-reports/Subdomain Annual Reports & Summaries
/shot-reports/report-summary-a...Subdomain 2022 Report, Summary and Supplement
/shot-reports/report-summary-a...Subdomain 2021 Report, Summary and Supplement
/shot-reports/report-summary-a...Subdomain 2020 Report and Supplementary Data
/shot-reports/report-summary-a...Subdomain 2019 Report and Supplementary Data
/shot-reports/report-summary-a...Subdomain 2018 Report and Supplementary Data
/shot-reports/report-summary-a...Subdomain 2017 Report and Supplementary Data
/shot-reports/report-summary-s...Subdomain 2016 Report and Supplementary Data
/shot-reports/report-summary-s...Subdomain 2015 Report and Supplementary Data
/shot-reports/report-summary-s...Subdomain 2014 Report and Supplementary Data
/shot-reports/report-summary-s...Subdomain 2013 Report and Supplementary Data
/shot-reports/report-summary-a...Subdomain 2012 Report and Supplementary Data
/shot-reports/shot-annual-repo...Subdomain 2011 Report and Summary
/shot-reports/report-and-summa...Subdomain 2010 Report and Summary
/shot-reports/report-and-summa...Subdomain 2009 Report and Summary
/shot-reports/reports-and-summ...Subdomain 2008 Report and Summary
/shot-reports/reports-and-summ...Subdomain 2007 Report and Summary
/shot-reports/reports-and-summ...Subdomain 2006 Report and Summary
/shot-reports/report-and-summa...Subdomain 2005 Report and Summary
/shot-reports/reports-and-summ...Subdomain 2004 Report and Summary
/shot-reports/reports-and-summ...Subdomain 2003 Report and Summary
/shot-reports/reports-and-summ...Subdomain 2001/2002 Report and Summary
/shot-reports/reports-and-summ...Subdomain 2000/2001 Report and Summary
/shot-reports/reports-and-summ...Subdomain 1999/2000 Report and Summary
/shot-reports/reports-and-summ...Subdomain 1998/1999 Report and Summary
/shot-reports/report-1997-198/Subdomain 1997/1998 Report and Summary
/shot-reports/reports-and-summ...Subdomain 1996/1997 Report and Summary
https://www.shotuk.org/resources/Subdomain Resources
/resources/current-resources/Subdomain Current Resources
/resources/current-resources/e...Subdomain SHOT Email Signatures
/resources/current-resources/v...Subdomain SHOT Videos
/resources/current-resources/w...Subdomain SHOT Webinars
/resources/current-resources/s...Subdomain SHOT Bites
/resources/current-resources/s...Subdomain SHOTcasts
/resources/current-resources/s...Subdomain SHOT Surveys
/resources/current-resources/s...Subdomain Safety Alerts and Safety Notices
/resources/current-resources/d...Subdomain Cumulative SHOT Data by Category
/resources/current-resources/p...Subdomain Paediatric
/resources/archived-resources/Subdomain Archived Resources
/resources/101-2/Subdomain Links to sites of interest
/resources/99-2/Subdomain List of Haemovigilance Organisations
/human-factors-tuition-package/Subdomain Human Factors
/human-factors-tuition-package...Subdomain HFIT Training Package
/human-factors-tuition-package...Subdomain Human Factors Resources
/resources/current-resources/s...Subdomain SCRIPT
/resources/current-resources/u...Subdomain UKTLC
/e-learning-modules/Subdomain E-learning
/shot-publications-2/Subdomain Publications
/shot-publications-2/750-2/Subdomain SHOT Publications – Articles
/shot-publications-2/shot-publ...Subdomain SHOT Publications – Book Chapters
/shot-publications-2/shot-publ...Subdomain SHOT Publications – Abstracts
/shot-publications-2/shot-publ...Subdomain SHOT Publications – Posters
/newsletter/Subdomain Newsletters
/annual-shot-symposium-2024/Subdomain Annual SHOT Symposium 2024
/forthcoming-meetings/Subdomain Forthcoming Meetings
/annual-shot-symposium/Subdomain Annual SHOT Symposium
/annual-shot-symposium/ihn-sho...Subdomain IHN-SHOT-2022
/annual-shot-symposium/posters...Subdomain Posters from SHOT Symposia
/annual-shot-symposium/present...Subdomain Presentations from SHOT Symposia
/contact-us/Subdomain Contact
/contact-us/Subdomain Get In Touch
/statement-from-shot-in-respon...Subdomain Statement from SHOT in response to the IBI report
/statement-from-shot-in-respon...Subdomain Read more...
/results-of-2023-shot-and-uktl...Subdomain Results of the 2023 SHOT and UKTLC safety culture survey in transfusion laboratories in the UK is now published
/results-of-2023-shot-and-uktl...Subdomain Text duplicate Read more...
/taco-national-patient-safety-...Subdomain TACO National Patient Safety Alert issued
/taco-national-patient-safety-...Subdomain Text duplicate Read more...
/annual-shot-reports-digital-o...Subdomain Annual SHOT Reports Digital Object Identifiers (DOI)
/annual-shot-reports-digital-o...Subdomain Text duplicate Read more...
/category/news/Subdomain View all news
/wp-content/uploads/myimages/S...New window Subdomain Annual Report 2022 View the full report
/wp-content/uploads/myimages/S...New window Subdomain Annual Report 2021 View the full report
/wp-content/uploads/myimages/I...New window Subdomain Annual Report 2020 View the full report
/wp-content/uploads/myimages/S...New window Subdomain Annual Report 2019 View the full report
/wp-content/uploads/myimages/S...New window Subdomain Annual Report 2018 View the full report
/wp-content/uploads/myimages/S...New window Subdomain Annual Report 2017 View the full report
/wp-content/uploads/myimages/S...New window Subdomain Annual Report 2016 View the full report
/wp-content/uploads/myimages/S...New window Subdomain Annual Report 2015 View the full report
/wp-content/uploads/myimages/r...New window Subdomain Annual Report 2014 View the full report
/wp-content/uploads/myimages/2...New window Subdomain Annual Report 2013 View the full report
/wp-content/uploads/myimages/S...New window Subdomain Annual Report 2012 View the full report
https://www.shotuk.org/reporting/Subdomain View More Reports
/wp-content/uploads/myimages/C...New window Subdomain Cases from Annual SHOT Report 2021 View this resource
/wp-content/uploads/myimages/F...New window Subdomain Figures from Annual SHOT Report 2021 View this resource
/wp-content/uploads/myimages/A...New window Subdomain ACE Examples View this resource
/wp-content/uploads/myimages/A...New window Subdomain Anti-D Ig Aide Memoire View this resource
/wp-content/uploads/myimages/H...New window Subdomain HFIT and SEIPS Supplementary material 2020 View this resource
/wp-content/uploads/myimages/H...New window Subdomain HFIT Training 2021 View this resource
/wp-content/uploads/myimages/S...New window Subdomain Safe Transfusion Checklist 2020 View this resource
/wp-content/uploads/myimages/S...New window Subdomain Safe transfusions in haemopoietic stem cell transplant recipients - 2021 View this resource
/wp-content/uploads/myimages/S...New window Subdomain SHOT Definitions 2024 View this resource
/wp-content/uploads/myimages/S...New window Subdomain SHOT Safety Notice No.1 - Emergency Preparedness View this resource
/wp-content/uploads/myimages/T...New window Subdomain TACO Checklist 2021 View this resource
/wp-content/uploads/myimages/T...New window Subdomain TACO Incident Investigation Guidance Tool View this resource
/wp-content/uploads/myimages/T...New window Subdomain Transfusion Aide Memoire 2021 View this resource
/resources/current-resources/Subdomain View More Resources
/annual-shot-symposium/forthco...Subdomain Click here for Forthcoming Meetings View event
/annual-shot-symposium/forthco...Subdomain View More Events
/newsletter/New window Subdomain Click here for Newsletters View newsletter
/newsletter/Subdomain View Previous Newsletters
/shot-reports/Subdomain Annual Reports
/shot-organisation/Subdomain Text duplicate SHOT Organisation
/shot-organisation/141-2/Subdomain Text duplicate SHOT Terms of Reference
/shot-organisation/1018-2/Subdomain Text duplicate SHOT Steering Group
/shot-organisation/shot-weg-lo...Subdomain Working Expert Group Login Page
/reporting/shot-participation-...Subdomain Text duplicate SHOT Participation Benchmarking
/reporting/shot-participation-...Subdomain Participation Benchmarking Reports
/home/terms-of-use-and-privacy...Subdomain Terms of use and privacy statement
https://www.toastdesign.co.uk/New window External Subdomain www.toastdesign.co.uk
A-TITLE Toast Design
/sitemap_index.xmlNew window Subdomain XML sitemap
/html-sitemap/Subdomain HTML sitemap
/security/cookie-policy/Subdomain Cookies policy
https://www.shotuk.org/Subdomain Menu
https://www.shotuk.org/Subdomain Text duplicate Home
/shot-organisation/Subdomain Text duplicate SHOT Organisation
/shot-organisation/terms-of-us...Subdomain Text duplicate Terms of Use
/shot-organisation/freedom-of-...Subdomain Text duplicate Freedom of Information
/shot-organisation/141-2/Subdomain Text duplicate SHOT Terms of Reference
/shot-organisation/1018-2/Subdomain Text duplicate SHOT Steering Group
/shot-organisation/shot-workin...Subdomain Text duplicate SHOT Working Expert Group
/home/shot-silver-jubilee/Subdomain Text duplicate SHOT Silver Jubilee 2022
/home/shot-silver-jubilee/shot...Subdomain Text duplicate SHOT Timeline
/home/shot-silver-jubilee/shot...Subdomain Text duplicate SHOT Silver Jubilee – recommendations and resources
/home/shot-silver-jubilee/shot...Subdomain Text duplicate SHOT Silver Jubilee – Who’s Who
https://www.shotuk.org/patients/Subdomain Text duplicate Patient Information
https://www.shotuk.org/reporting/Subdomain Text duplicate Reporting
https://www.shotuk.org/reporting/Subdomain Text duplicate Reporting
/reporting/ace-reporting/Subdomain Text duplicate ACE Reporting
/reporting/monthly-participati...Subdomain Text duplicate Monthly Participation Data
/reporting/shot-participation-...Subdomain Text duplicate SHOT Participation Benchmarking
/shot-reports/Subdomain Text duplicate Annual Reports & Summaries
/shot-reports/report-summary-a...Subdomain Text duplicate 2022 Report, Summary and Supplement
/shot-reports/report-summary-a...Subdomain Text duplicate 2021 Report, Summary and Supplement
/shot-reports/report-summary-a...Subdomain Text duplicate 2020 Report and Supplementary Data
/shot-reports/report-summary-a...Subdomain Text duplicate 2019 Report and Supplementary Data
/shot-reports/report-summary-a...Subdomain Text duplicate 2018 Report and Supplementary Data
/shot-reports/report-summary-a...Subdomain Text duplicate 2017 Report and Supplementary Data
/shot-reports/report-summary-s...Subdomain Text duplicate 2016 Report and Supplementary Data
/shot-reports/report-summary-s...Subdomain Text duplicate 2015 Report and Supplementary Data
/shot-reports/report-summary-s...Subdomain Text duplicate 2014 Report and Supplementary Data
/shot-reports/report-summary-s...Subdomain Text duplicate 2013 Report and Supplementary Data
/shot-reports/report-summary-a...Subdomain Text duplicate 2012 Report and Supplementary Data
/shot-reports/shot-annual-repo...Subdomain Text duplicate 2011 Report and Summary
/shot-reports/report-and-summa...Subdomain Text duplicate 2010 Report and Summary
/shot-reports/report-and-summa...Subdomain Text duplicate 2009 Report and Summary
/shot-reports/reports-and-summ...Subdomain Text duplicate 2008 Report and Summary
/shot-reports/reports-and-summ...Subdomain Text duplicate 2007 Report and Summary
/shot-reports/reports-and-summ...Subdomain Text duplicate 2006 Report and Summary
/shot-reports/report-and-summa...Subdomain Text duplicate 2005 Report and Summary
/shot-reports/reports-and-summ...Subdomain Text duplicate 2004 Report and Summary
/shot-reports/reports-and-summ...Subdomain Text duplicate 2003 Report and Summary
/shot-reports/reports-and-summ...Subdomain Text duplicate 2001/2002 Report and Summary
/shot-reports/reports-and-summ...Subdomain Text duplicate 2000/2001 Report and Summary
/shot-reports/reports-and-summ...Subdomain Text duplicate 1999/2000 Report and Summary
/shot-reports/reports-and-summ...Subdomain Text duplicate 1998/1999 Report and Summary
/shot-reports/report-1997-198/Subdomain Text duplicate 1997/1998 Report and Summary
/shot-reports/reports-and-summ...Subdomain Text duplicate 1996/1997 Report and Summary
https://www.shotuk.org/resources/Subdomain Text duplicate Resources
/resources/current-resources/Subdomain Text duplicate Current Resources
/resources/current-resources/e...Subdomain Text duplicate SHOT Email Signatures
/resources/current-resources/v...Subdomain Text duplicate SHOT Videos
/resources/current-resources/w...Subdomain Text duplicate SHOT Webinars
/resources/current-resources/s...Subdomain Text duplicate SHOT Bites
/resources/current-resources/s...Subdomain Text duplicate SHOTcasts
/resources/current-resources/s...Subdomain Text duplicate SHOT Surveys
/resources/current-resources/s...Subdomain Text duplicate Safety Alerts and Safety Notices
/resources/current-resources/d...Subdomain Text duplicate Cumulative SHOT Data by Category
/resources/current-resources/p...Subdomain Text duplicate Paediatric
/resources/archived-resources/Subdomain Text duplicate Archived Resources
/resources/101-2/Subdomain Text duplicate Links to sites of interest
/resources/99-2/Subdomain Text duplicate List of Haemovigilance Organisations
/human-factors-tuition-package/Subdomain Text duplicate Human Factors
/human-factors-tuition-package...Subdomain Text duplicate HFIT Training Package
/human-factors-tuition-package...Subdomain Text duplicate Human Factors Resources
/resources/current-resources/s...Subdomain Text duplicate SCRIPT
/resources/current-resources/u...Subdomain Text duplicate UKTLC
/e-learning-modules/Subdomain Text duplicate E-learning
/shot-publications-2/Subdomain Text duplicate Publications
/shot-publications-2/750-2/Subdomain Text duplicate SHOT Publications – Articles
/shot-publications-2/shot-publ...Subdomain Text duplicate SHOT Publications – Book Chapters
/shot-publications-2/shot-publ...Subdomain Text duplicate SHOT Publications – Abstracts
/shot-publications-2/shot-publ...Subdomain Text duplicate SHOT Publications – Posters
/newsletter/Subdomain Text duplicate Newsletters
/annual-shot-symposium-2024/Subdomain Text duplicate Annual SHOT Symposium 2024
/forthcoming-meetings/Subdomain Text duplicate Forthcoming Meetings
/annual-shot-symposium/Subdomain Text duplicate Annual SHOT Symposium
/annual-shot-symposium/ihn-sho...Subdomain Text duplicate IHN-SHOT-2022
/annual-shot-symposium/posters...Subdomain Text duplicate Posters from SHOT Symposia
/annual-shot-symposium/present...Subdomain Text duplicate Presentations from SHOT Symposia
/contact-us/Subdomain Text duplicate Contact
/contact-us/Subdomain Text duplicate Get In Touch

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.shotuk.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (115 kB).

HTTP Response Header

NameValue
dateThu, 27 Jun 2024 14:36:34 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
x-dlm-no-waypointstrue
expiresWed, 11 Jan 1984 05:00:00 GMT
link<https://www.shotuk.org/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 102
x-cache-groupbot
cf-cache-statusDYNAMIC
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nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray89a62b893e0c9f11-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 528 referring domains.
This page has 1,804 backlinks.
This page has backlinks from 244 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SHOT58%Check
Haemovigilance54%Check
independent54%Check
professionally-led54%Check
scheme54%Check
Annual SHOT48%Check
SHOT Publications48%Check
SHOT Silver48%Check
SHOT Symposia48%Check
transfusion46%Check

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