Smartsurvey.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
91% 
Page structure
85% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.37 s
File size
85.30 kB
Words
1218
Media files
59
Number of links
161 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Online Survey Software and Questionnaire Tool - SmartSurvey
The length of the page title is perfect. (560 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Create and distribute surveys with our user-friendly yet advanced online survey tool, then analyse results graphically. UK-based team.
The length of the meta description is perfect. (823 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.smartsurvey.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionCreate and distribute surveys with our user-friendly yet advanced online survey tool, then analyse results graphically. UK-based team.
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#2b5797
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:titleOnline Survey Software and Questionnaire Tool - SmartSurvey
twitter:descriptionCreate and distribute surveys with our user-friendly yet advanced online survey tool, then analyse results graphically. UK-based team.
og:titleOnline Survey Software and Questionnaire Tool - SmartSurvey
og:descriptionCreate and distribute surveys with our user-friendly yet advanced online survey tool, then analyse results graphically. UK-based team.
og:typewebsite
og:site_nameSmartSurvey
og:localeen_GB
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1218 words. That's ok.
29.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
23 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.76 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...c7fb61e_logo-smartsurvey-primary-rgb.svgSmartSurvey logo.
...d2/6495c51854f5fb7b5707b478_Frame 45.svgNo alt attribute provided
...495c59f8560288d4658c4c9_Frame 45 (1).svgNo alt attribute provided
...a440ef2db5f512d409_nav-dd-dashboards.svgNo alt attribute provided
...b15a2a096fbacdebc7_header-homepage-1.svgHeader graphic containing survey questions
...ed1143ed7729409a66b581_barclays-ar21.svgBarclays logo.
...d1771734cb371a7e21f3f_Microsoft_logo.svgMicrosoft logo.
...d2/63ed1364c79b1852b0ac743f_nhs-logo.svgNHS logo.
...041950aa632e_environment-agency-logo.svgEnvironment agency logo.
...2/64de4517291b2057971ae8b1_logo-aldi.svgAldi logo.
...64de45588f29e2e3c6489903_logo-ofsted.svgOfsted logo.
...ed15c244cf1b2a636c898b_vodafone-logo.svgVodafone logo.
.../66759ede5b502665983d999a_explore-ss.pngNo alt attribute provided
...94220a5d0e3228ac6a46_logo-product-ss.svgSmartSurvey logo.
.../66759f1b56805f825ff6593a_explore-cx.pngNo alt attribute provided
...9422775f4fc4beb5d321_logo-product-cx.svgSmartCX logo.
.../66759f33ab53187eef5a427a_explore-ex.pngNo alt attribute provided
...94228b5a0bea135ba891_logo-product-ex.svgSmartEX logo.
.../66759f501c856ee00e695b97_explore-ce.pngNo alt attribute provided
...942208e9863028195e84_logo-product-ce.svgSmartCE logo.
.../66759f766e183e2165acd718_explore-px.pngNo alt attribute provided
...94225773afcbd8ddcf54_logo-product-px.svgSmartPX logo.
...ad2/66b36134325b88876fdad5dd_icon-ss.svgSmartSurvey icon.
...ad2/66b3613423991e3fbf07c7db_icon-cx.svgSmartCX icon.
...ad2/66b3613450ec76543c47825a_icon-ex.svgSmartEX icon.
...ad2/66b361347e5f230600b2469c_icon-ce.svgSmartCE icon.
...ad2/66b36134c377ba3565853260_icon-px.svgSmartPX icon.
...6d7004bd69a300_upscaled-banner-left.webpImage of people in an office discussing something.
...ad2/6447ec0955b1e3e16f03b567_flag_gb.pngNo alt attribute provided
.../63ee634d914ca245bff76198_hands-icon.svgIcon of a hand holding a heart
.../6492c8bd2c27d25d876bdff3_safe-hands.pngNo alt attribute provided
...eea1649702e9174bb84b58_image-square.webpImage of people in an office discussing something.
...6d7004bd69a300_upscaled-banner-left.webpImage of people in an office discussing something.
...d2/66045b480d2c120191f27649_logo-gmc.pngNo alt attribute provided
...18434aad2/63ee6518a40ffd66d57ed702_“.svgQuotation icon
...400856a31e49210994af6_card-logo-aldi.svgAldi logo.
...d2/63ee6518a40ffdf4b27ed6fc_Frame 27.svgBirmingham City Council logo
...d2/63ee6518a40ffd171e7ed6f9_Frame 28.svgTripadvisor logo
...2/63ee6518a40ffdca1c7ed6fd_Frame 26.webpDunelm logo
...2/63ee6518a40ffd4eb07ed6f8_uswitch 1.svguSwitch logo.
...18434aad2/63ee6518a40ffd66d57ed702_“.svgQuotation icon
...63ed20eed78696e35ea96d1c_green-arrow.svgArrow icon
...d2/63ee6518a40ffd0d277ed703_Frame 30.svgHarrods logo
...d2/63ee6518a40ffd10b17ed704_Frame 31.svgGSK logo
...d2/63ee6518a40ffd51c97ed6fb_Frame 23.svgShell logo
...d2/63ee6518a40ffdaaef7ed701_Frame 22.svgNHS logo
...64ccd7c03afd959b043d1f57_icon-award2.svgNo alt attribute provided
...8326f66_crozdesk-trusted-vendor-2024.pngCrozdesk: Trusted Vendor 2024 award.
...d3c4def_crozdesk-happiest-users-2024.pngCrozdesk: Happiest Users 2024 award.
...vey_HighPerformer_EMEA_HighPerformer.pngG2 High Performer EMEA Spring 2024 award.
...Business_UnitedKingdom_HighPerformer.pngG2 Small Business High Performer UK Spring 2024 award.
...b75fe3266b95ddae_capterra-best-value.pngCapterra Best Value 2021 award.
...0e1acbd21af769f_capterra-ease-of-use.pngCapterra Best Ease of Use 2021 award.
...6a8_software-advice-most-recommended.pngSoftware Advice Most Recommended 2021 award.
...75f_software-advice-customer-support.pngSoftware Advice Best Customer Support 2021 award.
...34aad2/63ecf8f19cf1aa12efadcdd7_logo.svgSmartSurvey logo
...d2/63ee70c966bf965a0905a5d8_Facebook.svgFacebook icon
...ad2/63ee70c966bf9634be05a5db_twitter.svgTwitter icon
...ad2/63ee70c966bf969aea05a5d9_Linkdin.svgLinkedin icon

Page structure

H1 heading
(Critically important)
The UK’s Leading Survey Platform
The H1 heading is perfect.
Headings
(Important)
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The UK’s Leading Survey Platform
H2 Discover our ‘Smart’ products
H2 Your whole organisation. One insight platform.
H2 SmartSurvey for enterprises
H2 Get in touch
H2 How are we different?
H2 Don’t just take our word for it
H2 Get started and create your first survey now!
H3 The most secure survey software in the UK
H3 Customer experience management
H3 Building better employee experiences
H3 Citizen engagement & consultations
H3 Improving healthcare experiences
H4 Privacy and security first
H4 White label
H4 Made for teams
H4 Automation
H4 UK based
H4 Fanatical support
H4 You're in safe hands
H4 We're human
H4 Accessibility matters
H4 Unlimited responses
H5 NAVIGATION
H5 Survey uses
H5 Solutions
H5 Survey Distribution
H5 Survey Templates
H5 RESOURCES
H5 COMPARISONS
H5 Useful Links
H5 ARTICLES
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
/contactContact
/site-searchSearch
/company/careersWe're hiring
https://app.smartsurvey.co.uk/...External Subdomain Login
https://www.smartsurvey.co.uk/IMG-ALT SmartSurvey logo.
/survey-softwareSurvey Software Create, share, and analyse surveys for effortless insights gathering.
/enterpriseEnterprise Survey Software Complete solution for data collection, insights, and actionable results.
/features/survey-dashboardsDashboards Visualise your data, monitor KPIs and empower teams to make data-driven decisions.
/integrationsNative Integrations Integrate with your favourite platforms in just a few clicks.
/services/consumer-panelsConsumer Panels Instantly reach millions with our Live Consumer Audience Service.
/integrations/directoryIntegration Directory Search our list of over 297 platform integrations.
/features/white-label-surveysWhite Label Customise and white label your survey communications.
/features/api-webhooksAPI & Webhooks Access our API and webhooks directly or use tools like Zapier and Integrately.
/featuresAll Features Our survey software is very user friendly yet packed full of advanced
/solutions/customer-experience Customer Experience
/solutions/employee-experience Employee Experience
/solutions/patient-experience Patient Experience
/solutions/market-research Market Research
/solutions/citizen-engagement Citizen Engagement
/public-sector-and-government-... Government
/healthcare-surveys Healthcare
/education-surveys Education
/non-profit-surveys Not for profit
/hospitality-surveys Hospitality & Travel
/hospitality-surveys/event Events
/free-online-surveys Basic (Free)
/survey-software/professional-... Professional
/survey-software/business-plan Business
/enterprise Enterprise
/survey-software/student-plan Student
/survey-software/university-plan University
/non-profit-surveys/plan Non-profit discount
/templates/surveysView all templates
/templates/surveys/customer Customer
/templates/surveys/education Education
/templates/surveys/employee Employee
/templates/surveys/eventsText duplicate  Events
/templates/surveys/hospitality Hospitality
/templates/surveys All Categories
/templates/surveys/customer/pr... Product Satisfaction Survey
/templates/surveys/education/s... Student Feedback Survey
/templates/surveys/events/even... Event Feedback Survey
/templates/surveys/healthcare/... NHS Patient Satisfaction Survey
/templates/surveys/hospitality... Guest Experience Survey
/templates/surveys All Templates
/pricingPlans & Pricing
https://help.smartsurvey.co.uk/New window External Subdomain  Help Guides
/updates Product Updates
/security Security
/gdpr GDPR
https://smartsurvey.status.io/New window External Subdomain  System Status
https://docs.smartsurvey.io/New window External Subdomain  API Docs
/free-online-surveys Free Survey Maker
/resources/calculators Calculators
/survey-questions Survey Questions
/survey-types Types of Survey
/survey-design Survey Design
/company/about-accessible-surveys Accessibility Guide
/company/about-us About Us
/company/careers Careers
/blog Blog
/case-studies Case Studies
/blogVisit our Blog
https://app.smartsurvey.co.uk/...External Subdomain Start for free
/company/careersText duplicate We're hiring
/contactContact us
https://app.smartsurvey.co.uk/...External Subdomain Sign up
https://app.smartsurvey.co.uk/External Subdomain Text duplicate Login
https://app.smartsurvey.co.uk/...External Subdomain Text duplicate Start for free
/survey-softwareLearn more
/solutions/customer-experienceText duplicate Learn more
/solutions/employee-experienceText duplicate Learn more
/solutions/citizen-engagementText duplicate Learn more
/solutions/patient-experienceText duplicate Learn more
/book-a-demoRequest demo
/contactGet in touch
/enterpriseText duplicate Learn more
/case-studies/uswitchRead the case study
IMG-ALT Arrow icon
https://app.smartsurvey.co.uk/...External Subdomain Text duplicate Start for free
/contactText duplicate Get in touch
https://www.smartsurvey.co.uk/IMG-ALT SmartSurvey logo
https://www.facebook.com/Smart...New window External Subdomain IMG-ALT Facebook icon
https://twitter.com/SmartSurveyNew window External IMG-ALT Twitter icon
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Linkedin icon
https://www.smartsurvey.co.uk/Home
/pricingText duplicate Plans & Pricing
/company/careersCareers
/securitySecurity
https://smartsurvey.status.io/New window External Subdomain System Status
https://www.smartsurvey.com/New window External Subdomain SmartSurvey US
/blogRECENT BLOG POSTS
/blog/how-great-companies-get-...How Great Companies Get CX Right: Steps To Build And Measure What Really Matters
/blog/ad-hoc-vs-targeted-surveysAd Hoc vs Targeted Surveys: Understanding the Differences and When to Use Each
/blog/customer-exit-surveyThe Customer Exit Survey (Smart Ideas)
/blog/response-bias-in-surveysResponse Bias In Surveys
/blog/customer-survey-examplesCustomer Survey Examples: 15 Popular Use Cases
/blogBEST OF BLOGS
/blog/best-online-survey-toolsTop 10 Best Online Survey Tools in 2024 (Free & Paid)
/blog/best-surveymonkey-altern...Top 8 Alternatives to SurveyMonkey: Better, Cheaper and More Flexible
/blog/top-8-alternatives-to-mi...Top 8 Alternatives to Microsoft Forms (Paid and Free)
/blog/top-8-alternatives-to-go...Top 8 Alternatives to Google Forms (Paid and Free)
/blog/top-8-alternatives-to-ty...Top 8 Alternatives to Typeform: Better, Cheaper and More Flexible
/customer-surveysCustomer Surveys
/customer-surveys/experienceCX Surveys
/customer-surveys/effortCustomer Effort Score
/customer-surveys/voice-of-cus...Voice of the Customer
/customer-satisfaction-surveyCustomer Satisfaction Survey
/employee-surveysHR Surveys
/employee-surveys/recruitmentRecruitment Surveys
/employee-surveys/trainingTraining Surveys
/employee-surveys/exit-interviewsExit Interview Surveys
/market-research-surveysMarket Research Surveys
/market-research-surveys/brandBrand Surveys
/market-research-surveys/productProduct Surveys
/market-research-surveys/promo...Promotion Surveys
/market-research-surveys/audienceConsumer Audience Surveys
/education-surveysEducation Surveys
/education-surveys/schoolSchool Surveys
/education-surveys/academic-re...Academic Research
/education-surveys/dissertationDissertation Surveys
/healthcare-surveysHealthcare Surveys
/non-profit-surveysNon-profit & Charity
/public-sector-and-government-...Government
/hospitality-surveysHospitality & Travel
/hospitality-surveys/eventEvent Surveys
/employee-surveysEmployee Surveys
/solutions/customer-experienceCustomer Experience
/solutions/employee-engagementEmployee Engagement
/services/consumer-panelsConsumer Panels
/services/managed-serviceManaged Services
/employee-surveys/360-feedback360 Surveys
/survey-types/online-surveysOnline Surveys
/survey-types/offline-surveysOffline Surveys
/survey-types/mobile-surveysMobile Surveys
/survey-types/email-surveysEmail Surveys
/templates/surveys/customerCustomer Survey Templates
/templates/surveys/employeeEmployee Survey Templates
/templates/surveys/hospitalityHospitality Survey Templates
/templates/surveys/eventsEvent Survey Templates
/templates/surveys/healthcareHealthcare Survey Templates
/templates/surveys/educationEducation Survey Templates
/templates/surveys/not-for-profitNot-for-profit Survey Templates
/templates/surveysAll Survey Templates
https://help.smartsurvey.co.uk/New window External Subdomain Help Guides
/case-studiesCase Studies
/articlesArticles
/sample-questionsSample Questions
https://docs.smartsurvey.io/docsNew window External Subdomain API Documentation
/comparison/surveymonkey-alter...SurveyMonkey Alternative
/comparison/qualtrics-alternativeQualtrics Alternative
/comparison/typeform-alternativeTypeform Alternative
/comparison/alchemer-alternativeAlchemer Alternative
/comparison/snap-surveys-alter...Snap Surveys Alternative
/comparison/google-forms-alter...Google Forms Alternative
/comparison/questionpro-altern...QuestionPro Alternative
/comparison/microsoft-forms-al...Microsoft Forms Alternative
/comparison/gov-forms-alternativeGOV.UK Forms Alternative
/survey-softwareSurvey Software
/free-online-surveysFree Survey Maker
/free-online-pollsFree Poll Maker
/questionnaire-maker/designQuestionnaire Design
/questionnaire-maker/templatesQuestionnaire Templates
/solutions/online-formsOnline Forms
/survey-tools/online-questionn...Online Questionnaires
/articles/10-advantages-of-onl...Advantages of Online Surveys
/articles/primary-research-met...Primary Research Methods
/articles/calculate-sample-sizeCalculating Sample Size
/articles/survey-vs-questionnaireSurvey vs Questionnaire
/articles/6-steps-to-conductin...Conducting An Online Survey
/articles/10-tips-for-designin...Tips For Designing Surveys
/articles/using-the-employee-a...Employee Attitude Survey
/customer-experience-managementCustomer Experience Management
/sitemapSitemap
/company/about-accessible-surveysAccessibility Statement
/company/privacy-policyPrivacy Policy
/company/terms-of-useTerms of Use
/contactContact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.smartsurvey.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.37 seconds.
The file size of the HTML document is fine (85 kB).

HTTP Response Header

NameValue
dateTue, 12 Nov 2024 09:01:51 GMT
content-typetext/html
cf-ray8e1556fae98d4078-LHR
cf-cache-statusDYNAMIC
accept-rangesbytes
content-encodinggzip
etag"0f74fda6730db1:0"
last-modifiedWed, 06 Nov 2024 16:20:54 GMT
set-cookie121 Characters
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyAccept-Encoding
permissions-policyaccelerometer=(), camera=(), geolocation=(), gyroscope=(), magnetometer=(), microphone=(), payment=(), usb=()
referrer-policyno-referrer-when-downgrade
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-ss-release2024.11.6.874
x-ss-serverProdWeb5-Live
x-xss-protection1;mode=block
servercloudflare
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 6,625 referring domains.
This page has 4,400,678 backlinks.
This page has backlinks from 4,651 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

Sitemap: https://www.smartsurvey.co.uk/sitemap.xml

Similar sites

Search preview

www.smartsurvey.co.uk
Online Survey Software and Questionnaire Tool - SmartSurvey
Create and distribute surveys with our user-friendly yet advanced online survey tool, then analyse results graphically. UK-based team.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Survey93%Check
Online Survey77%Check
Survey Tool76%Check
Survey Software75%Check
Survey Platform73%Check
Online Survey Software69%Check
Customer Survey69%Check
survey templates67%Check
Satisfaction Survey65%Check
Survey Maker65%Check
Show more keywords and terms

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