Smartsurvey.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
91% 
Page structure
58% 
Link structure
90% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
88.00 kB
Words
1633
Media files
56
Number of links
155 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Online Survey Software and Questionnaire Tool - SmartSurvey
The length of the page title is perfect. (560 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Create and distribute surveys with our user-friendly yet advanced online survey tool, then analyse results graphically. UK-based team.
The length of the meta description is perfect. (823 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.smartsurvey.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionCreate and distribute surveys with our user-friendly yet advanced online survey tool, then analyse results graphically. UK-based team.
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#2b5797
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:titleOnline Survey Software and Questionnaire Tool - SmartSurvey
twitter:descriptionCreate and distribute surveys with our user-friendly yet advanced online survey tool, then analyse results graphically. UK-based team.
og:titleOnline Survey Software and Questionnaire Tool - SmartSurvey
og:descriptionCreate and distribute surveys with our user-friendly yet advanced online survey tool, then analyse results graphically. UK-based team.
og:typewebsite
og:site_nameSmartSurvey
og:localeen_GB
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1633 words. That's ok.
31.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
27 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.85 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 33 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...34aad2/63ecf8f19cf1aa12efadcdd7_logo.svgSmartSurvey logo
...d2/6495c51854f5fb7b5707b478_Frame 45.svgNo alt attribute provided
...495c59f8560288d4658c4c9_Frame 45 (1).svgNo alt attribute provided
...b15a2a096fbacdebc7_header-homepage-1.svgHeader graphic containing survey questions
...ed1143ed7729409a66b581_barclays-ar21.svgBarclays logo.
...d1771734cb371a7e21f3f_Microsoft_logo.svgMicrosoft logo.
...d2/63ed1364c79b1852b0ac743f_nhs-logo.svgNHS logo.
...041950aa632e_environment-agency-logo.svgEnvironment agency logo.
...2/64de4517291b2057971ae8b1_logo-aldi.svgAldi logo.
...64de45588f29e2e3c6489903_logo-ofsted.svgOfsted logo.
...ed15c244cf1b2a636c898b_vodafone-logo.svgVodafone logo.
...4aad2/63ed2517681cf2a5cc4fe0cf_arrow.svgArrow icon
...920c3f5509db8de15ae7_homepage-create.svgNo alt attribute provided
...21920b9c829c10f0cc7_homepage-collect.svgNo alt attribute provided
...4aad2/63ed2517681cf2a5cc4fe0cf_arrow.svgArrow icon
...4aad2/63ed2517681cf2a5cc4fe0cf_arrow.svgArrow icon
...221ea8777cb934a3c0e_homepage-analyse.svgNo alt attribute provided
...6d7004bd69a300_upscaled-banner-left.webpImage of people in an office discussing something.
...d1e941e55716fa66148b7_graphic-left_1.svgGraphic
...63ed1a39e1a8d949a95a9db5_smiley-face.svgSmile face icon
...63ed20eed78696e35ea96d1c_green-arrow.svgArrow icon
...18434aad2/63ed9557bdcb94c509229640_2.svgNo alt attribute provided
...63ed1a39e1a8d949a95a9db5_smiley-face.svgSmile face icon
...63ed20eed78696e35ea96d1c_green-arrow.svgArrow icon
...18434aad2/63ed95614ccacb2a62f996b6_3.svgNo alt attribute provided
...63ed1a39e1a8d949a95a9db5_smiley-face.svgSmile face icon
...63ed20eed78696e35ea96d1c_green-arrow.svgArrow icon
...18434aad2/63ed9569e5e4fcd77c506f90_4.svgNo alt attribute provided
...63ed1a39e1a8d949a95a9db5_smiley-face.svgSmile face icon
...63ed20eed78696e35ea96d1c_green-arrow.svgArrow icon
...3ed8cd9e5e4fc5a9d4fb9fa_angled-shape.svgNo alt attribute provided
...ad2/6447ec0955b1e3e16f03b567_flag_gb.pngNo alt attribute provided
.../63ee634d914ca245bff76198_hands-icon.svgIcon of a hand holding a heart
.../6492c8bd2c27d25d876bdff3_safe-hands.pngNo alt attribute provided
...eea1649702e9174bb84b58_image-square.webpImage of people in an office discussing something.
...6d7004bd69a300_upscaled-banner-left.webpImage of people in an office discussing something.
...2/63ed15facec769615c133099_Ikea_logo.svgIKEA logo
...18434aad2/63ee6518a40ffd66d57ed702_“.svgQuotation icon
...400856a31e49210994af6_card-logo-aldi.svgAldi logo.
...d2/63ee6518a40ffdf4b27ed6fc_Frame 27.svgBirmingham City Council logo
...d2/63ee6518a40ffd171e7ed6f9_Frame 28.svgTripadvisor logo
...2/63ee6518a40ffdca1c7ed6fd_Frame 26.webpDunelm logo
...2/63ee6518a40ffd4eb07ed6f8_uswitch 1.svguSwitch logo.
...18434aad2/63ee6518a40ffd66d57ed702_“.svgQuotation icon
...63ed20eed78696e35ea96d1c_green-arrow.svgArrow icon
...d2/63ee6518a40ffd0d277ed703_Frame 30.svgHarrods logo
...d2/63ee6518a40ffd10b17ed704_Frame 31.svgGSK logo
...d2/63ee6518a40ffd51c97ed6fb_Frame 23.svgShell logo
...d2/63ee6518a40ffdaaef7ed701_Frame 22.svgNHS logo
...64ccd7c03afd959b043d1f57_icon-award2.svgNo alt attribute provided
...3ef8a8f0bc9d8fe324cdec2_awards-left.webpAwards certificates
...ef8a9c1ad44e42810318d1_awards-right.webpAwards certificates
...34aad2/63ecf8f19cf1aa12efadcdd7_logo.svgSmartSurvey logo
...d2/63ee70c966bf965a0905a5d8_Facebook.svgFacebook icon
...ad2/63ee70c966bf9634be05a5db_twitter.svgTwitter icon
...ad2/63ee70c966bf969aea05a5d9_Linkdin.svgLinkedin icon

Page structure

H1 heading
(Critically important)
The UK's Leading Survey Platform
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 53 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The UK's Leading Survey Platform
H2 Here's how it works
H2 SmartSurvey for enterprises
H2 Get in touch
H2 Built with everyone in mind
H2 Let us show you how we can help you
H2 How are we different?
H2 Don't just take our word for it
H2 Get started and create your first survey now!
H3 Quickly build smart engaging surveys
H3 Reach your audience wherever they are
H3 Identify valuable insights
H3 Comprehensive survey solutions for elevating your customer's experience
H3 Driving positive change throughout your organisation by re-engaging and motivating your staff
H3 Acquire valuable insights for introducing new products or venturing into untapped markets
H3 A reliable survey platform and data security you can trust
H4 Professional templates
H4 Ask your way
H4 Smart surveys
H4 Keep it your style
H4 Accessibility matters
H4 Remove friction
H4 All users, all devices
H4 Easy distribution
H4 Any online channel
H4 Offline if you need it
H4 Personalised surveys
H4 Unlimited responses
H4 Real time
H4 Data visualisation
H4 Zoom in, zoom out
H4 Easy to share
H4 Make smarter decisions
H4 We're human
H4 Privacy and security first
H4 White label
H4 Made for teams
H4 Automation
H4 UK based
H4 Fanatical support
H4 You're in safe hands
H4 We're human Duplicate text
H4 Accessibility matters Duplicate text
H4 Unlimited responses Duplicate text
H5 NAVIGATION
H5 Survey uses
H5 Solutions
H5 Survey Distribution
H5 Survey Templates
H5 RESOURCES
H5 COMPARISONS
H5 Useful Links
H5 ARTICLES
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/contactContact
/company/careersWe're hiring
https://app.smartsurvey.co.uk/...External Subdomain Login
https://www.smartsurvey.co.uk/IMG-ALT SmartSurvey logo
/survey-softwareSurvey Software Create, share, and analyse surveys for effortless insights gathering.
/enterpriseEnterprise Survey Software Complete solution for data collection, insights, and actionable results.
/services/consumer-panelsConsumer Panels Instantly reach millions with our Live Consumer Audience Service.
/features/integrationsIntegrations & API Seamlessly integrate SmartSurvey with Salesforce, Office 365, Google, and more.
/features/white-label-surveysWhite Label Customise and white label crucial aspects of your survey communications.
/featuresAll Features Our survey software is very user friendly yet packed full of advanced
/solutions/customer-experience Customer Experience
/solutions/employee-experience Employee Experience
/solutions/patient-experience Patient Experience
/solutions/market-research Market Research
/public-sector-and-government-... Government
/healthcare-surveys Healthcare
/education-surveys Education
/non-profit-surveys Not for profit
/hospitality-surveys Hospitality & Travel
/hospitality-surveys/event Events
/free-online-surveys Basic (Free)
/survey-software/professional-... Professional
/survey-software/business-plan Business
/enterprise Enterprise
/survey-software/student-plan Student
/survey-software/university-plan University
/non-profit-surveys/plan Non-profit discount
/templates/surveysView all templates
/templates/surveys/customer Customer
/templates/surveys/education Education
/templates/surveys/employee Employee
/templates/surveys/eventsText duplicate  Events
/templates/surveys/hospitality Hospitality
/templates/surveys All Categories
/templates/surveys/customer/pr... Product Satisfaction Survey
/templates/surveys/education/s... Student Feedback Survey
/templates/surveys/events/even... Event Feedback Survey
/templates/surveys/healthcare/... NHS Patient Satisfaction Survey
/templates/surveys/hospitality... Guest Experience Survey
/templates/surveys All Templates
/pricingPlans & Pricing
https://help.smartsurvey.co.uk/New window External Subdomain  Help Guides
/updates Product Updates
/security Security
/gdpr GDPR
https://smartsurvey.status.io/New window External Subdomain  System Status
https://docs.smartsurvey.io/New window External Subdomain  API Docs
/free-online-surveys Free Survey Maker
/resources/calculators Calculators
/survey-questions Survey Questions
/survey-types Types of Survey
/survey-design Survey Design
/company/about-accessible-surveys Accessibility Guide
/company/about-us About Us
/company/careers Careers
/blog Blog
/case-studies Case Studies
/blogVisit our Blog
/start-for-freeStart for free
/company/careersText duplicate We're hiring
/contactContact us
https://app.smartsurvey.co.uk/...External Subdomain Sign up
https://app.smartsurvey.co.uk/External Subdomain Text duplicate Login
/start-for-freeText duplicate Start for free
/start-for-freeText duplicate Start for free
/enterpriseLearn more
/solutions/customer-experienceText duplicate Learn more
IMG-ALT Arrow icon
/solutions/employee-engagementText duplicate Learn more
IMG-ALT Arrow icon
/solutions/market-researchText duplicate Learn more
IMG-ALT Arrow icon
/public-sector-and-government-...Text duplicate Learn more
IMG-ALT Arrow icon
/contactContact Us
/case-studies/uswitchRead the case study
IMG-ALT Arrow icon
/start-for-freeText duplicate Start for free
/contactGet in touch
https://www.smartsurvey.co.uk/Text duplicate IMG-ALT SmartSurvey logo
https://www.facebook.com/Smart...New window External Subdomain IMG-ALT Facebook icon
https://twitter.com/SmartSurveyNew window External IMG-ALT Twitter icon
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Linkedin icon
https://www.smartsurvey.co.uk/Home
/pricingText duplicate Plans & Pricing
/company/careersCareers
/securitySecurity
https://smartsurvey.status.io/New window External Subdomain System Status
https://www.smartsurvey.com/New window External Subdomain SmartSurvey US
/blogRECENT BLOG POSTS
/blog/feedback-culture-purpose...Feedback Culture: Exploring Its Purpose, Benefits And How To Build One
/blog/survey-dashboard-examplesSurvey Dashboard Examples
/blog/tips-for-creating-more-i...Tips For Creating More Inclusive Surveys
/blog/the-employee-dashboard-e...The Employee Dashboard: Essential Insights For Business Success
/blog/snowball-sampling-what-i...Snowball Sampling: Exploring What It Is, Its Uses And Benefits
/blogBEST OF BLOGS
/blog/best-surveymonkey-altern...Top 8 Alternatives to SurveyMonkey: Better, Cheaper and More Flexible
/blog/top-8-alternatives-to-mi...Top 8 Alternatives to Microsoft Forms (Paid and Free)
/blog/top-8-alternatives-to-go...Top 8 Alternatives to Google Forms (Paid and Free)
/blog/top-8-alternatives-to-ty...Top 8 Alternatives to Typeform: Better, Cheaper and More Flexible
/blog/top-8-alternatives-to-qu...Top 8 Alternatives to Qualtrics: Better, Cheaper and Easier to Use
/customer-surveysCustomer Surveys
/customer-surveys/experienceCX Surveys
/customer-surveys/effortCustomer Effort Score
/customer-surveys/voice-of-cus...Voice of the Customer
/customer-satisfaction-surveyCustomer Satisfaction Survey
/employee-surveysHR Surveys
/employee-surveys/recruitmentRecruitment Surveys
/employee-surveys/trainingTraining Surveys
/employee-surveys/exit-interviewsExit Interview Surveys
/market-research-surveysMarket Research Surveys
/market-research-surveys/brandBrand Surveys
/market-research-surveys/productProduct Surveys
/market-research-surveys/promo...Promotion Surveys
/market-research-surveys/audienceConsumer Audience Surveys
/education-surveysEducation Surveys
/education-surveys/schoolSchool Surveys
/education-surveys/academic-re...Academic Research
/education-surveys/dissertationDissertation Surveys
/healthcare-surveysHealthcare Surveys
/non-profit-surveysNon-profit & Charity
/public-sector-and-government-...Government
/hospitality-surveysHospitality & Travel
/hospitality-surveys/eventEvent Surveys
/employee-surveysEmployee Surveys
/solutions/customer-experienceCustomer Experience
/solutions/employee-engagementEmployee Engagement
/services/consumer-panelsConsumer Panels
/services/managed-serviceManaged Services
/employee-surveys/360-feedback360 Surveys
/survey-types/online-surveysOnline Surveys
/survey-types/offline-surveysOffline Surveys
/survey-types/mobile-surveysMobile Surveys
/survey-types/email-surveysEmail Surveys
/templates/surveys/customerCustomer Survey Templates
/templates/surveys/employeeEmployee Survey Templates
/templates/surveys/hospitalityHospitality Survey Templates
/templates/surveys/eventsEvent Survey Templates
/templates/surveys/healthcareHealthcare Survey Templates
/templates/surveys/educationEducation Survey Templates
/templates/surveys/not-for-profitNot-for-profit Survey Templates
/templates/surveysAll Survey Templates
https://help.smartsurvey.co.uk/New window External Subdomain Help Guides
/case-studiesCase Studies
/articlesArticles
/survey-designSurvey Design
https://docs.smartsurvey.io/docsNew window External Subdomain API Documentation
/comparison/surveymonkey-alter...SurveyMonkey Alternative
/comparison/qualtrics-alternativeQualtrics Alternative
/comparison/typeform-alternativeTypeform Alternative
/comparison/alchemer-alternativeAlchemer Alternative
/comparison/snap-surveys-alter...Snap Surveys Alternative
/comparison/google-forms-alter...Google Forms Alternative
/comparison/questionpro-altern...QuestionPro Alternative
/survey-softwareSurvey Software
/free-online-surveysFree Survey Maker
/free-online-pollsFree Poll Maker
/questionnaire-maker/designQuestionnaire Design
/questionnaire-maker/templatesQuestionnaire Templates
/solutions/online-formsOnline Forms
/survey-tools/online-questionn...Online Questionnaires
/articles/10-advantages-of-onl...Advantages of Online Surveys
/articles/primary-research-met...Primary Research Methods
/articles/calculate-sample-sizeCalculating Sample Size
/articles/survey-vs-questionnaireSurvey vs Questionnaire
/articles/6-steps-to-conductin...Conducting An Online Survey
/articles/10-tips-for-designin...Tips For Designing Surveys
/articles/using-the-employee-a...Employee Attitude Survey
/sitemapSitemap
/company/about-accessible-surveysAccessibility Statement
/company/privacy-policyPrivacy Policy
/company/terms-of-useTerms of Use
/contactText duplicate Contact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.smartsurvey.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (88 kB).

HTTP Response Header

NameValue
dateSun, 12 May 2024 22:02:10 GMT
content-typetext/html
cf-ray882db10a2f0093eb-LHR
cf-cache-statusDYNAMIC
accept-rangesbytes
content-encodinggzip
etag"0b53cd1ffa1da1:0"
last-modifiedThu, 09 May 2024 10:58:26 GMT
set-cookie121 Characters
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyAccept-Encoding
permissions-policyaccelerometer=(), camera=(), geolocation=(), gyroscope=(), magnetometer=(), microphone=(), payment=(), usb=()
referrer-policyno-referrer-when-downgrade
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-ss-release2024.5.9.726
x-ss-serverProdWeb2-Live
x-xss-protection1;mode=block
servercloudflare
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 6,982 referring domains.
This page has 4,787,185 backlinks.
This page has backlinks from 4,838 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

Sitemap: https://www.smartsurvey.co.uk/sitemap.xml

Similar sites

Search preview

www.smartsurvey.co.uk
Online Survey Software and Questionnaire Tool - SmartSurvey
Create and distribute surveys with our user-friendly yet advanced online survey tool, then analyse results graphically. UK-based team.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Survey91%Check
Online Survey78%Check
Survey Tool75%Check
Survey Platform72%Check
Survey Software70%Check
Online Survey Software67%Check
survey templates66%Check
Customer Survey66%Check
survey solutions66%Check
Satisfaction Survey64%Check
Show more keywords and terms

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