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Southwales-fire.gov.uk - SEO Checker

Overview of the SEO Check

Meta information

100%

Page quality

58%

Page structure

95%

Link structure

87%

Server

90%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.60 s

File size

92.10 kB

Words

336

Media files

Number of links

59 internal / 8 external

Task list of SEO Improvements 1 Tasks

Improve the page response time.Tip!

Meta specifications 100% achieved

Title

(Critically important)

Home - South Wales Fire and Rescue Service

The length of the page title is perfect. (410 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

South Wales Fire and Rescue Service serves communities from Porthcawl to Barry, Chepstow to Abergavenny and many stations in between

The length of the meta description is perfect. (868 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.southwales-fire.gov.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The specified alternate links have no errors.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	initial-scale=1.0
format-detection	telephone=no
msapplication-TileColor	#ffffff
msapplication-config	https://www.southwales-fire.gov.uk/app/themes/swfrs/assets/img/fav/browserconfig.xml
theme-color	#ffffff
description	South Wales Fire and Rescue Service serves communities from Porthcawl to Barry, Chepstow to Abergavenny and many stations in between
robots	max-snippet:-1, max-image-preview:large, max-video-preview:-1
generator	WPML ver:4.5.11 stt:1,11;
lang	en-us
twitter:card	summary_large_image
twitter:description	South Wales Fire and Rescue Service serves communities from Porthcawl to Barry, Chepstow to Abergavenny and many stations in between
twitter:title	Home - South Wales Fire and Rescue Service
twitter:site	@SWFireandRescue
twitter:image	https://www.southwales-fire.gov.uk/app/uploads/2025/03/Wildfires-image-2.jpg
twitter:creator	@SWFireandRescue
og:locale	en_US
og:type	website
og:title	Home - South Wales Fire and Rescue Service
og:description	South Wales Fire and Rescue Service serves communities from Porthcawl to Barry, Chepstow to Abergavenny and many stations in between
og:url	https://www.southwales-fire.gov.uk/
og:site_name	South Wales Fire and Rescue Service
og:image	https://www.southwales-fire.gov.uk/app/uploads/2025/03/Wildfires-image-2-1024x768.jpg
og:image:secure_url	https://www.southwales-fire.gov.uk/app/uploads/2025/03/Wildfires-image-2-1024x768.jpg
og:image:width	1024
og:image:height	768
X-UA-Compatible	IE=edge
charset	UTF-8

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Page quality 58% achieved

Content

(Critically important)

Only 1 paragraph/s was/were found on this page.

There are only 336 words on this page. Good pages should have about 800 words of useful content.

The average number of words per sentence of 31 words is high.

26.5% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

No placeholders texts or images were found.

There are no duplicates on the site.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "initial-scale=1.0" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

Alt text (alternative text) is correctly used on all found images.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...mes/swfrs/assets/img/layout/big-logo.jpg	South Wales Fire and Rescue Service
...swfrs/assets/img/layout/Firefighters.png	Image of Fire Fighters
.../swfrs/assets/img/layout/logo-footer.svg	logo
.../swfrs/assets/img/layout/logo-footer.svg	logo
...wfrs/assets/img/layout/icon-facebook.png	Facebook Icon
...swfrs/assets/img/layout/icon-twitter.png	Twitter Icon
...swfrs/assets/img/layout/icon-youtube.png	Youtube Icon
...emes/swfrs/assets/img/layout/icon-ig.png	instagram Icon
.../swfrs/assets/img/layout/icon-linked.png	linkedin Icon

Page structure 95% achieved

H1 heading

(Critically important)

Wildfire Wise

The H1 heading is too short (13 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Wildfire Wise
H2	Your Fire & Rescue Service
H2	Your Safety & Wellbeing
H2	Working With Us
H3	Latest Publications
H3	Who We Are

Link structure 87% achieved

Internal links

(Important)

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 8 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.decymru-tan.gov.uk/	External Subdomain	CYMRAEG A-TITLE Cymraeg
/	Subdomain	English A-TITLE English
/	Subdomain	IMG-ALT logo A-TITLE South Wales Fire and Rescue Service
/who-we-are/	Subdomain	Who We Are A-TITLE Who We Are
/newsroom/	Subdomain	Newsroom A-TITLE Newsroom
/accessibility/	Subdomain	Accessibility A-TITLE Accessibility
https://www.decymru-tan.gov.uk/	External Subdomain	Cymraeg A-TITLE Cymraeg
/	Anchor	Listen A-TITLE Speak the website
/your-safety-wellbeing/	Subdomain	Your Safety & Wellbeing A-TITLE Your Safety & Wellbeing
/		Our Fire Stations A-TITLE Our Fire Stations
/youth-education/	Subdomain	Youth & Education A-TITLE Youth & Education
/working-with-us/	Subdomain	Working With Us A-TITLE Working With Us
/your-safety-wellbeing/	Subdomain Text duplicate	Your Safety & Wellbeing A-TITLE Your Safety & Wellbeing
/	Text duplicate	Our Fire Stations A-TITLE Our Fire Stations
/youth-education/	Subdomain Text duplicate	Youth & Education A-TITLE Youth & Education
/working-with-us/	Subdomain Text duplicate	Working With Us A-TITLE Working With Us
/who-we-are/	Subdomain Text duplicate	Who We Are A-TITLE Who We Are
/newsroom/	Subdomain Text duplicate	Newsroom A-TITLE Newsroom
/accessibility/	Subdomain Text duplicate	Accessibility A-TITLE Accessibility
https://www.decymru-tan.gov.uk/	External Subdomain Text duplicate	Cymraeg A-TITLE Cymraeg
/	Anchor Text duplicate	Listen A-TITLE Speak the website
/your-safety-wellbeing/your-co...	Subdomain	Wildfire Wise
/your-safety-wellbeing/your-co...	Subdomain	View More A-TITLE View More
/your-safety-wellbeing/your-co...	Subdomain	Wildfire Response – Updates South Wales Fire and Rescue Service – Update regarding… A-TITLE Wildfire Response – Updates
/working-with-us/firefighter-r...	Subdomain	On-Call Firefighters We're recruiting On-Call Firefighters across South Wales. A-TITLE On-Call Firefighters
/your-safety-wellbeing/in-busi...	Subdomain	Automatic Fire Alarms The way we respond to Automatic Fire Alarms (AFAs)… A-TITLE Automatic Fire Alarms
/who-we-are/	Subdomain Text duplicate	Who We Are A-TITLE Who We Are
/who-we-are/commissioners-for-...	Subdomain	Commissioners A-TITLE Commissioners
/who-we-are/executive-leadersh...	Subdomain	Executive Leadership Team A-TITLE Executive Leadership Team
/who-we-are/our-performance/	Subdomain	Our Performance A-TITLE Our Performance
/who-we-are/corporate-policy/	Subdomain Text duplicate	View More A-TITLE View More Your Fire & Rescue Service
/your-safety-wellbeing/at-home/	Subdomain	At Home A-TITLE At Home
/your-safety-wellbeing/in-busi...	Subdomain	In Business A-TITLE In Business
/your-safety-wellbeing/your-co...	Subdomain	Your Community A-TITLE Your Community
/youth-education/youth-interve...	Subdomain	Fire Cadets A-TITLE Fire Cadets
/your-safety-wellbeing/	Subdomain Text duplicate	View More A-TITLE View More Your Safety & Wellbeing
/working-with-us/latest-vacanc...	Subdomain	Latest Vacancies A-TITLE Latest Vacancies
/working-with-us/firefighter-r...	Subdomain	Firefighter Roles A-TITLE Firefighter Roles
/working-with-us/apprenticeshi...	Subdomain	Apprenticeship Scheme A-TITLE Apprenticeship Scheme
/working-with-us/volunteer-sch...	Subdomain	Volunteer Scheme A-TITLE Volunteer Scheme
/working-with-us/	Subdomain Text duplicate	View More A-TITLE View More Working With Us
/your-safety-wellbeing/at-home...	Subdomain	Request A-TITLE Request a Home Safety Visit
/your-safety-wellbeing/in-busi...	Subdomain	Report A-TITLE Report a Business Fire Risk
/your-safety-wellbeing/your-co...	Subdomain Text duplicate	Report A-TITLE Report a Fire Crime
/	Subdomain Anchor	Reset
/publications/declarations-of-...	Subdomain	Declarations of Interest A-TITLE Declarations of Interest
/publications/scrutiny-committee/	Subdomain	Scrutiny Committee A-TITLE Scrutiny Committee
/publications/foi-responses-20...	Subdomain	FOI Responses 2019-2020 A-TITLE FOI Responses 2019-2020
/publication	Text duplicate	View More
/working-with-us/latest-vacanc...	Subdomain Text duplicate	Latest Vacancies A-TITLE Latest Vacancies
/your-safety-wellbeing/road-sa...	Subdomain	Road Safety A-TITLE Road Safety
/your-safety-wellbeing/your-co...	Subdomain	Planning your public event A-TITLE Planning your public event
/who-we-are/welsh-language-sta...	Subdomain	Welsh Language Standards A-TITLE Welsh Language Standards
/newsroom/news/showcasing-oper...	Subdomain	Showcasing Operational Excellence at the UKRO Welsh and Regional Challenge 2025 A-TITLE Showcasing Operational Excellence at the UKRO Welsh and Regional Challenge 2025
/newsroom/news/south-wales-fir...	Subdomain	South Wales Fire and Rescue Service Donates Appliances to Ukraine A-TITLE South Wales Fire and Rescue Service Donates Appliances to Ukraine
/newsroom/news/taking-care-of-...	Subdomain	Taking Care of Behaviours Launch A-TITLE Taking Care of Behaviours Launch
/newsroom/events/maesteg-999-day/	Subdomain	Maesteg 999 Day A-TITLE Maesteg 999 Day
/accessibility/	Subdomain Text duplicate	Accessibility A-TITLE Accessibility
/who-we-are/transparency/	Subdomain	Transparency A-TITLE Transparency
/who-we-are/disclaimer/	Subdomain	Disclaimer A-TITLE Disclaimer
/contact-us/	Subdomain	Contact Us A-TITLE Contact Us
/copyright/	Subdomain	Copyright A-TITLE Copyright
https://en-gb.facebook.com/SWF...	New window External Subdomain	IMG-ALT Facebook Icon A-TITLE Facebook
https://twitter.com/SWFireandR...	New window External	IMG-ALT Twitter Icon A-TITLE Twittertwitter
https://www.youtube.com/user/S...	New window External Subdomain	IMG-ALT Youtube Icon A-TITLE Youtube
https://www.instagram.com/sw_f...	New window External Subdomain	IMG-ALT instagram Icon A-TITLE instagram
https://www.linkedin.com/authw...	New window External Subdomain	IMG-ALT linkedin Icon A-TITLE linkedin

Server configuration 90% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.southwales-fire.gov.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (92 kB).

Page Speed

HTTP Response Header

Name	Value
server	nginx
date	Fri, 02 May 2025 05:13:37 GMT
content-type	text/html; charset=UTF-8
vary	Accept-Encoding
link	<https://www.southwales-fire.gov.uk/wp-json/>; rel="https://api.w.org/"
strict-transport-security	max-age=63072000; includeSubDomains; preload
x-content-type-options	nosniff
cache-control	store, must-revalidate, post-check=0, pre-check=0
x-xss-protection	1; mode=block
content-encoding	gzip
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 484 referring domains.

This page has 1,107 backlinks.

This page has backlinks from 182 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.southwales-fire.gov.uk

Home - South Wales Fire and Rescue Service

South Wales Fire and Rescue Service serves communities from Porthcawl to Barry, Chepstow to Abergavenny and many stations in between

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Fire	93%	Check
Wales Fire	85%	Check
South Wales Fire	81%	Check
Fire Rescue	80%	Check
Wales	73%	Check
South	73%	Check
South Wales	73%	Check
Fire Rescue Service	73%	Check
Fire and Rescue	73%	Check
Fire Safety	67%	Check
Fire Alarms	65%	Check
Fire Risk	65%	Check
Rescue	63%	Check
Rescue Service	63%	Check
Service	62%	Check
Automatic Fire Alarms	55%	Check
make South Wales safer	54%	Check
Rescue Service Donates	52%	Check
Wildfire	50%	Check
Wise	50%	Check
Stations	46%	Check
Vision	39%	Check
Gweledigaeth	39%	Check
Safety	38%	Check
Latest	38%	Check

Show more keywords and terms

Automatically check southwales-fire.gov.uk including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Southwales-fire.gov.uk - SEO Checker

Task list of SEO Improvements 1 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check southwales-fire.gov.uk including all subpages at once!

Page quality 58% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 95% achieved

(Critically important)

(Important)

Heading structure

Link structure 87% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 90% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check southwales-fire.gov.uk including all subpages at once!

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