Spiegel.medill.northwestern.edu - SEO Checker

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Overview of the SEO Check
Meta information
59% 
Page quality
80% 
Page structure
95% 
Link structure
73% 
Server
38% 
External factors
100% 
SEO Score
Response time
1.56 s
File size
133.60 kB
Words
619
Media files
10
Number of links
52 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Engagement drives outcomes. We prove it. You use it. - Medill Spiegel Research Center
The page title should be shorter than 580 pixels. It is 788 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Medill Spiegel Research Center (SRC) is part of Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. The mission of the center is to undertake evidence-based, data-driven quantitative, analysis to understand the relationship between various forms of customer engagement and favorable financial outcomes.
The meta description is too long: 2212 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://spiegel.medill.northwestern.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Medill Spiegel Research Center (SRC) is part of Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. The mission of the center is to undertake evidence-based, data-driven quantitative, analysis to understand the relationship between various forms of customer engagement and favorable financial outcomes.
generatorElementor 3.21.8; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImagehttps://spiegel.medill.northwestern.edu/wp-content/uploads/sites/2/2021/02/N-Wordmark-Northwestern-Purple.png
article:modified_time2022-10-18T21:40:37+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleEngagement drives outcomes. We prove it. You use it. - Medill Spiegel Research Center
og:descriptionThe Medill Spiegel Research Center (SRC) is part of Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. The mission of the center is to undertake evidence-based, data-driven quantitative, analysis to understand the relationship between various forms of customer engagement and favorable financial outcomes.
og:urlhttps://spiegel.medill.northwestern.edu/
og:site_nameMedill Spiegel Research Center
og:imagehttps://spiegel.medill.northwestern.edu/wp-content/uploads/sites/2/2021/05/library-computer-woman-1200-1024x538-1.png
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 619 words. That's ok.
33.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 24 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...h-Center-Vertical-Color-Logo-300x120.jpgNorthwestern Medill Spiegel Research Center Logo
...h-Center-Vertical-Color-Logo-300x120.jpgNorthwestern Medill Spiegel Research Center Logo
...brary-computer-woman-1200-1024x538-1.pngWoman working on laptop in library
...ploads/sites/2/2021/04/heather-perez.pngHeather Perez
...ploads/sites/2/2021/03/Audrey-Cooper.jpgAudrey Cooper
...nt/uploads/sites/2/2021/04/Matt-Moog.jpgMatt Moog
...uploads/sites/2/2021/04/matt-lindsay.pngMatt Lindsay
...2021/05/digital-subscribers-zombies.jpegZombie arms hugging trees in forest
...ites/2/2021/04/nyt-front-page-biden.jpegNYtimes front page Biden
...021/02/medill-nu-horizontal-300x35-1.pngNorthwestern University Medill School of Journalism Logo

Page structure

H1 heading
(Critically important)
Engagement drives outcomes. We prove it. You use it.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Engagement drives outcomes. We prove it. You use it.
H2 What We Do
H2 Recent Accomplishments
H2 Featured News
H2 Nearly Half of Digital Subscribers Are ‘Zombies,’ Medill Analysis Finds
H2 Medill Survey Shows Most News Industry Workers Believe Polls are Overused and Unreliable
H2 Join Us
H2 Feedback or Questions?
H3 What is the Medill Spiegel Research Center?
H3 Engagement drives outcomes. We prove it. You use it. Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/Subdomain IMG-ALT Northwestern Medill Spiegel Research Center Logo
/Subdomain Home
/about/Subdomain About
/about/Subdomain What We Do
/about/history/Subdomain History
/about/people/Subdomain People
/retail-analytics-council/Subdomain Retail Analytics Council
/research-insights/Subdomain Research Insights
/publications/Subdomain Publications
/news/Subdomain News
/research-partners/Subdomain Research Partners
/contact-us/Subdomain Contact Us
/Subdomain Text duplicate Home
/about/Subdomain Text duplicate About
/about/Subdomain Text duplicate What We Do
/about/history/Subdomain Text duplicate History
/about/people/Subdomain Text duplicate People
/retail-analytics-council/Subdomain Text duplicate Retail Analytics Council
/research-insights/Subdomain Text duplicate Research Insights
/publications/Subdomain Text duplicate Publications
/news/Subdomain Text duplicate News
/research-partners/Subdomain Text duplicate Research Partners
/contact-us/Subdomain Text duplicate Contact Us
/Subdomain Text duplicate IMG-ALT Northwestern Medill Spiegel Research Center Logo
/Subdomain Text duplicate Home
/about/Subdomain Text duplicate About
/about/Subdomain Text duplicate What We Do
/about/history/Subdomain Text duplicate History
/about/people/Subdomain Text duplicate People
/retail-analytics-council/Subdomain Text duplicate Retail Analytics Council
/research-insights/Subdomain Text duplicate Research Insights
/publications/Subdomain Text duplicate Publications
/news/Subdomain Text duplicate News
/research-partners/Subdomain Text duplicate Research Partners
/contact-us/Subdomain Text duplicate Contact Us
/Subdomain Text duplicate Home
/about/Subdomain Text duplicate About
/about/Subdomain Text duplicate What We Do
/about/history/Subdomain Text duplicate History
/about/people/Subdomain Text duplicate People
/retail-analytics-council/Subdomain Text duplicate Retail Analytics Council
/research-insights/Subdomain Text duplicate Research Insights
/publications/Subdomain Text duplicate Publications
/news/Subdomain Text duplicate News
/research-partners/Subdomain Text duplicate Research Partners
/contact-us/Subdomain Text duplicate Contact Us
https://www.medill.northwester...New window External Subdomain Medill School of Journalism, Media, Integrated Marketing Communications
/about/Subdomain Learn More About SRC
/about/history/Subdomain Our History
/research-partners/Subdomain Learn More Our Research Partners
https://newspapers.org/stories...New window External Read More About Subscriber Index
https://localnewsinitiative.no...External Subdomain Anchor IMG-ALT Zombie arms hugging trees in forest
https://localnewsinitiative.no...External Subdomain Anchor Nearly Half of Digital Subscribers Are ‘Zombies,’ Medill Analysis Finds
https://localnewsinitiative.no...New window External Subdomain Anchor Read More »
https://www.medill.northwester...External Subdomain Anchor IMG-ALT NYtimes front page Biden
https://www.medill.northwester...External Subdomain Anchor Medill Survey Shows Most News Industry Workers Believe Polls are Overused and Unreliable
https://www.medill.northwester...New window External Subdomain Anchor Text duplicate Read More »
/news/Subdomain More News
https://twitter.com/SpiegelRes...New window External More Tweets
https://mailchi.mp/142a5758b85...New window External Join Our Email List
https://www.medill.northwester...New window External Subdomain IMG-ALT Northwestern University Medill School of Journalism Logo
https://www.facebook.com/spieg...New window External Subdomain Facebook
https://twitter.com/spiegelres...New window External Twitter
https://www.linkedin.com/compa...New window External Subdomain Linkedin
/Anchor Text duplicate Skip to content

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://spiegel.medill.northwestern.edu/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.56 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 23 CSS files. This may affect the page load time negatively.
This page loads 24 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (134 kB).

HTTP Response Header

NameValue
dateTue, 20 Aug 2024 01:58:25 GMT
serverApache/2.4.46 (Unix) OpenSSL/1.1.1n
x-powered-byPHP/7.4.15
link<https://spiegel.medill.northwestern.edu/wp-json/>; rel="https://api.w.org/", <https://spiegel.medill.northwestern.edu/wp-json/wp/v2/pages/157>; rel="alternate"; type="application/json", <https://spiegel.medill.northwestern.edu/>; rel=shortlink
set-cookie93 Characters
varyAccept-Encoding
content-encodinggzip
content-length21995
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,905 referring domains.
This page has 5,383 backlinks.
This page has backlinks from 1,471 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://cmi.medill.northwestern.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK
Sitemap: https://spiegel.medill.northwestern.edu/sitemap.xml

Similar sites

Search preview

spiegel.medill.northwestern.edu
Engagement drives outcomes. We prove it. You use it. - Medill Spieg...
The Medill Spiegel Research Center (SRC) is part of Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. The mission of the center is to undertake evidence-based, data-driven quantitative, analysis to understand the relationship between various forms of customer engagement and favorable financial outcomes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Medill Spiegel81%Check
Medill80%Check
Engagement77%Check
outcomes77%Check
Spiegel76%Check
Medill Spiegel Research76%Check
Medill Spiegel Research Center74%Check
Engagement drives outcomes73%Check
Spiegel Research71%Check
drives66%Check
Show more keywords and terms

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