Stepintothenhs.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
52% 
Page structure
75% 
Link structure
96% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.09 s
File size
19.80 kB
Words
178
Media files
10
Number of links
40 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Step into the NHS | help young people discover NHS careers
The length of the page title is perfect. (547 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Step into the NHS offers careers information and advice on the range of career opportunites, including finding work experience and jobs.
The length of the meta description is perfect. (838 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionStep into the NHS offers careers information and advice on the range of career opportunites, including finding work experience and jobs.
keywords"NHS careers" "teaching resources" "NHS work experience"
generatorconcrete5 - 5.7.5.13
viewportwidth=device-width, initial-scale=1
facebook-domain-verificationg2ch9mda9lwcwe821kangq43q0wcoa
theme-color#fafafa
langen-gb
content-typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
There are only 178 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
29.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...emes/stepintothenhs2020/img/nhs-logo.svgNHS Logo
...henhs2020/img/step-into-the-nhs-logo.svgStep Into The NHS Logo
...henhs2020/img/step-into-the-nhs-logo.svgStep Into The NHS Logo
...othenhs2020/img/home/home-hero-bg-sm.jpgPhotos of NHS staff and career icons
...tothenhs2020/img/ctas/man-in-chemist.jpgMale pharmacist talking to customer over counter
...020/img/ctas/video-stories-cta-image.jpgFemale in headscarf walking down corridor
...20/img/ctas/careers-a-to-z-cta-image.pngCareer icons
...nhs2020/img/ctas/primary-schools-cta.jpgPrimary school pupils holding 'Thank you NHS' sign
...s2020/img/ctas/secondary-schools-cta.jpgTwo female students in uniform celebrating
...20/img/ctas/ks4-looking-at-ipads-cta.jpgKS4 resources

Page structure

H1 heading
(Critically important)
350 Careers. One NHS.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 350 Careers. One NHS.
H2 Your future.
H2 Find out more about the 350+ careers in the NHS
H2 Welcome to the Step into the NHS schools competition
H5 See the winners of the 2023/24 Step into the NHS school competitions on the KS2 and KS3 online galleries!
H5 Real-life stories
H5 Video stories
H5 Careers A–Z
H5 Primary schools
H5 KS2 competition and resources
H5 Secondary schools
H5 KS3 competition and resources
H5 KS4 resources
H5 KS4 resources Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://twitter.com/Healthcare...External No Text
https://www.facebook.com/healt...External Subdomain No Text
https://www.youtube.com/NHSCar...External Subdomain No Text
https://www.instagram.com/heal...External Subdomain No Text
/IMG-ALT Step Into The NHS Logo
/Subdomain Home (current)
/careersSubdomain Careers
/careersCareers A-Z
/careers/take-the-testSubdomain Take the test
/careers/real-life-storiesSubdomain Real-life stories
/careers/videosSubdomain Videos
/careers/discover-the-allied-h...Subdomain Discover the allied health professions
/work-experienceSubdomain Work experience
/work-experienceFinding experience
/work-experience/storiesSubdomain Stories
/work-experience/smart-guideSubdomain Smart guide
/work-experience/share-your-storySubdomain Share your story
/nhs-jobsSubdomain NHS Jobs
/apprenticeshipsSubdomain Apprenticeships
/schoolsSubdomain Teachers
/schoolsSchools
/primary-schoolsKey stage 2
/secondary-schoolsKey stage 3
/secondary-schools/ks4-resourc...Key stage 4
/primary-schools/online-galleryNew window Subdomain KS2
/secondary-schools/online-galleryNew window Subdomain KS3
/careers/real-life-storiesReal-life stories What is it really like to work for the NHS?
IMG-ALT Male pharmacist talking to customer over counter
A-TITLE Real life stories
/careers/videosVideo stories Check out what our staff have to say
IMG-ALT Female in headscarf walking down corridor
A-TITLE Video stories
/careersCareers A–Z We have over 350 different roles to choose from
IMG-ALT Career icons
A-TITLE Careers A-Z
/primary-schoolsPrimary schools KS2 competition and resources
IMG-ALT Primary school pupils holding 'Thank you NHS' sign
A-TITLE Primary schools KS2 competition and resources
/secondary-schoolsSecondary schools KS3 competition and resources
IMG-ALT Two female students in uniform celebrating
A-TITLE Secondary schools KS3 competition and resources
/secondary-schools/ks4-resourc...KS4 resources KS4 resources
IMG-ALT KS4 resources
A-TITLE KS4 resources
/Home
/careersText duplicate Careers
/careers/videosText duplicate Videos
/step-nhs-campaign-toolkitAmbassador guide
/work-experienceText duplicate Work experience
/apprenticeshipsText duplicate Apprenticeships
/nhs-jobsText duplicate NHS Jobs
/schoolsResources for teachers
/contactContact us
/about-the-nhsAbout
/useful-linksUseful links
/site-informationPrivacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.stepintothenhs.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.09 seconds.
This page only loads 1 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (20 kB).

HTTP Response Header

NameValue
dateSat, 28 Sep 2024 23:28:35 GMT
serverApache
strict-transport-securitymax-age=31536000; includeSubDomains
x-content-type-optionsnosniff
referrer-policystrict-origin
cache-controlmax-age=7200, s-maxage=7200
pragmapublic
expiresSun, 29 Sep 2024 00:28:56 GMT
x-frame-optionsSAMEORIGIN
varyAccept-Encoding,User-Agent
content-encodinggzip
x-xss-protection1; mode=block
content-length5055
connectionclose
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.0

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 490 referring domains.
This page has 1,654 backlinks.
This page has backlinks from 409 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /application/attributes
Disallow: /application/authentication
Disallow: /application/bootstrap
Disallow: /application/config
Disallow: /application/controllers
Disallow: /application/elements
Disallow: /application/helpers
Disallow: /application/jobs
Disallow: /application/languages
Disallow: /application/mail
Disallow: /application/models
Disallow: /application/page_types
Disallow: /application/single_pages
Disallow: /application/tools
Disallow: /application/views

Similar sites

Search preview

www.stepintothenhs.nhs.uk
Step into the NHS | help young people discover NHS careers
Step into the NHS offers careers information and advice on the range of career opportunites, including finding work experience and jobs.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS93%Check
Step NHS87%Check
Step81%Check
career80%Check
careers78%Check
discover NHS careers75%Check
people discover NHS careers69%Check
350 Careers65%Check
young people discover NHS59%Check
One50%Check
Show more keywords and terms

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