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Swissmarketing.ch - SEO Checker

Overview of the SEO Check

Meta information

80%

Page quality

61%

Page structure

67%

Link structure

87%

Server

85%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.72 s

File size

231.70 kB

Words

285

Media files

Number of links

39 internal / 25 external

Task list of SEO Improvements 5 Tasks

Add a meta description.Very important!
Only use 1 H1 Heading in your text.Very important!
Use good alternative descriptions (alt attributes) for your images.Important!
Improve the page response time.Tip!
Promote your page in social networks.Tip!

Meta specifications 80% achieved

Title

(Critically important)

SwissMarketing | SwissMarketing

There are word repetitions in the page title.

The length of the page title is perfect. (299 pixels out of 580 max pixel length)

Meta Title

Meta description

(Critically important)

The meta description is missing.

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://swissmarketing.ch/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: de

Language defined in HTML: de-de

Server location: United States of America

The following language is defined by HTML: de-de

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The specified alternate links have no errors.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
robots	max-image-preview:large
generator	WordPress 6.6.2
viewport	width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImage	https://swissmarketing.ch/wp-content/uploads/2024/07/favicon-16x16-1.png
lang	de-de
X-UA-Compatible	IE=edge
charset	UTF-8

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Page quality 61% achieved

Content

(Critically important)

There are only 285 words on this page. Good pages should have about 800 words of useful content.

32.6% of the text are stop words.

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

6 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 11 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The amount of tags is very high (8). We recommend using a maximum of 6 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

25 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
/wp-content/uploads/2024/07/logo0x0.png	Logo Swiss Marketing	logo0x0
/wp-content/uploads/2024/07/logo0x0.png	Logo Swiss Marketing	logo0x0
...s/2024/02/SMP_Kampagne-970x250-px_DE.jpg	No alt attribute provided	SMP_Kampagne-970x250-px_DE
...uploads/2021/11/Icons_swissmarketing.svg	No alt attribute provided	Icons_swissmarketing
/wp-content/uploads/2021/11/Icons_clubs.svg	No alt attribute provided	Icons_clubs
...uploads/2021/11/Icons_mitgliedwerden.svg	No alt attribute provided	Icons_mitgliedwerden
...ontent/uploads/2021/10/Goldbach_Logo.png	No alt attribute provided	Goldbach_Logo
...ontent/uploads/2023/08/KBDM_Logo_rgb.png	No alt attribute provided	KBDM_Logo_rgb
/wp-content/uploads/2022/05/CSS_Logo.png	No alt attribute provided	CSS_Logo
/wp-content/uploads/2022/05/Kaiser_Logo.png	No alt attribute provided	Kaiser_Logo
...tent/uploads/2024/05/speaker_ch_logo.jpg	No alt attribute provided	Druck
...023/07/campus.swiss-logo-schwarz-rgb.png	No alt attribute provided	campus.swiss-logo-schwarz-rgb
...iction_Wort-Marke_rgb-e1721910118967.png	No alt attribute provided	diction_Wort-Marke_rgb
/wp-content/uploads/2021/10/OEKK_Logo.png	No alt attribute provided	OEKK_Logo
...ent/uploads/2024/02/Logo-gestalten-1.png	No alt attribute provided	Logo gestalten
...tent/uploads/2021/10/dinotronic_Logo.png	No alt attribute provided	dinotronic_Logo
.../uploads/2023/04/Compendio_Logo_Blau.jpg	No alt attribute provided	Compendio_Logo_Blau
...t/uploads/2023/12/logo-hwz_dachmarke.jpg	No alt attribute provided	logo-hwz_dachmarke
...loads/2022/03/Druckwerk_Schaffhausen.png	No alt attribute provided	Druckwerk_Schaffhausen
...tent/uploads/2023/10/jobchannel-logo.png	No alt attribute provided	jobchannel-logo
/wp-content/uploads/2022/03/Opera.png	No alt attribute provided	Opera
...ontent/uploads/2021/10/Goessler_Logo.png	No alt attribute provided	Goessler_Logo
/wp-content/uploads/2022/03/ESB.png	No alt attribute provided	ESB
...content/uploads/2021/10/suxxess_Logo.png	No alt attribute provided	suxxess_Logo
...ds/2023/05/EMC_Full_Colour_CMYK_Logo.png	No alt attribute provided	EMC_Full_Colour_CMYK_Logo
...s/2023/03/RZ_HORIZONT_SWISS-scaled-1.jpg	No alt attribute provided	RZ_HORIZONT_SWISS
/wp-content/uploads/2022/06/Logo_muk.jpg	No alt attribute provided	Logo_muk

Page structure 67% achieved

H1 heading

(Critically important)

SWISS MARKETING

Too many H1 headings

The H1 heading is too short (15 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	SWISS MARKETING
H1	CLUBS
H1	MITGLIED WERDEN
H1	EVENTS
H1	Unsere Partner
H2	Aus dem Leben gegriffen: Annalisa Vivolo
H2	Siegreiche Diplomfeier der Marketing- und Verkaufsfachleute 2024
H2	Die Macht der virtuellen Realität und des immersiven Storytellings
H2	Pasta Röthlin AG – Von Teig, Weltmeister-Markenbotschafterinnen und Versuchskaninchen
H2	Aargauer Bio-Safran: Ein Besuch bei der Königin der Gewürze
H2	GOLD
H3	Silber
H3	Bronze

Link structure 87% achieved

Internal links

(Important)

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 25 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://swissmarketing.ch/		IMG-ALT Logo Swiss Marketing
https://swissmarketing.ch/	Text duplicate	IMG-ALT Logo Swiss Marketing
https://swissmarketing.ch/		Home
https://swissmarketing.ch/news/		News
/networking/		Networking
/networking/clubs/		Clubs
https://swissmarketing.ch/events/		Events
https://swissmarketing.ch/career/		Career
/education/		Education
/swiss-marketing/		Swiss Marketing
/swiss-marketing/mitglied-werden/		Mitglied werden
/swiss-marketing/benefits-fuer...		Benefits für Mitglieder
https://swissmarketing.ch/jobs/		Jobs
/kontakt/		Kontakt
https://swissmarketing.ch/	Anchor	Deutsch
https://swissmarketing.ch/fr/		Français
https://swissmarketing.ch/it/		Italiano
https://swissmarketing.ch/jobs/	Text duplicate	Jobs
/kontakt/	Text duplicate	Kontakt
https://swissmarketing.ch/	Anchor Text duplicate	Deutsch
https://swissmarketing.ch/fr/	Text duplicate	Français
https://swissmarketing.ch/it/	Text duplicate	Italiano
/aus-dem-leben-gegriffen-annal...		Aus dem Leben gegriffen: Annalisa Vivolo
/siegreiche-diplomfeier-der-ma...		Siegreiche Diplomfeier der Marketing- und Verkaufsfachleute 2024
/die-macht-der-virtuellen-real...		Die Macht der virtuellen Realität und des immersiven Storytellings
/pasta-roethlin-ag-von-teig-we...		Pasta Röthlin AG – Von Teig, Weltmeister-Markenbotschafterinnen und Versuchskaninchen
/aargauer-bio-safran-ein-besuc...		Aargauer Bio-Safran: Ein Besuch bei der Königin der Gewürze
https://goldbach.com/ch/fr/home	New window External	No Text
https://kbdirect.ch/	New window External	No Text
https://www.css.ch/de/privatku...	New window External Subdomain	No Text
https://kaiserpromo.com/	New window External	No Text
https://www.speakers.ch/	New window External Subdomain	No Text
https://campus.swiss/de/homede/	New window External	No Text
https://www.diction.ch/	New window External Subdomain	No Text
https://www.oekk.ch/	New window External Subdomain	No Text
https://gestalten.ch/	New window External	No Text
https://www.dinotronic.ch/	New window External Subdomain	No Text
https://www.compendio.ch/	New window External Subdomain	No Text
https://fh-hwz.ch/	New window External	No Text
https://druckwerk-sh.ch/	New window External	No Text
https://www.jobchannel.ch/	New window External Subdomain	No Text
https://www.opera-ag.ch/	New window External Subdomain	No Text
https://www.goessler.ch/	New window External Subdomain	No Text
https://www.esb-online.com/	New window External Subdomain	No Text
https://suxxess.org/	New window External	No Text
https://www.emc.be/	New window External Subdomain	No Text
https://www.horizont.net/schwe...	New window External Subdomain	No Text
https://www.werbewoche.ch/de/	New window External Subdomain	No Text
https://swissmarketing.ch/news	Text duplicate	News
/networking	Text duplicate	Networking
https://swissmarketing.ch/events	Text duplicate	Events
https://swissmarketing.ch/career	Text duplicate	Career
/education	Text duplicate	Education
/swiss-marketing	Text duplicate	Swiss Marketing
https://swissmarketing.ch/clubs	Text duplicate	Clubs
/mitglied-werden	Text duplicate	Mitglied werden
https://swissmarketing.ch/jobs	Text duplicate	Jobs
/benefits-fuer-mitglieder/		Newsletter
https://swissmarketingcommunit...	New window External	Login
https://swissmarketing.ch/kontakt	Text duplicate	Kontakt
https://www.linkedin.com/compa...	New window External Subdomain	LinkedIn
https://www.instagram.com/swis...	New window External Subdomain	Instagram
https://www.facebook.com/swiss...	New window External Subdomain	Facebook
/impressum-datenschutz		Impressum und Datenschutz

Server configuration 85% achieved

HTTP redirects

(Critically important)

This page redirects to "https://swissmarketing.ch/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.72 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (232 kB).

Page Speed

HTTP Response Header

Name	Value
content-type	text/html; charset=UTF-8
link	<https://swissmarketing.ch/wp-json/>; rel="https://api.w.org/"
x-wp-cf-super-cache	disabled
x-wp-cf-super-cache-cache-control	no-store, no-cache, must-revalidate, max-age=0
content-encoding	gzip
vary	Accept-Encoding
date	Sat, 21 Sep 2024 13:11:58 GMT
alt-svc	h3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 211 referring domains.

This page has 400,770 backlinks.

This page has backlinks from 156 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://swissmarketing.ch/wp-sitemap.xml

Similar sites

Search preview

swissmarketing.ch

SwissMarketing | SwissMarketing

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Marketing	88%	Check
Swiss Marketing	87%	Check
Clubs	47%	Check
Mitglied	47%	Check
GOLD	47%	Check
Silber	43%	Check
Bronze	43%	Check
ADRESSE	39%	Check
FOLLOW	39%	Check
Events	38%	Check
Diplomfeier	38%	Check
Verkaufsfachleute	38%	Check
Aargauer	38%	Check
Bio-Safran	38%	Check
Leben	38%	Check
gegriffen	38%	Check
Annalisa	38%	Check
Vivolo	38%	Check
Siegreiche	38%	Check
virtuellen	38%	Check
Realität	38%	Check
immersiven	38%	Check
Storytellings	38%	Check
Pasta	38%	Check
Röthlin	38%	Check

Show more keywords and terms

Test up to 1.000 webpages of swissmarketing.ch with our free plan!

Easy troubleshooting for your entire website
Meta and on page check for each page
Automated check for keyword optimization

Try For Free
No trial. It's just free!

Swissmarketing.ch - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 80% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of swissmarketing.ch with our free plan!

Page quality 61% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 67% achieved

(Critically important)

(Important)

Heading structure

Link structure 87% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 85% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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