Thekit.ca - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
77% 
Page structure
57% 
Link structure
46% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
345.30 kB
Words
711
Media files
27
Number of links
142 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Kit: Shopping, Beauty, Fashion, Culture and Weddings for Canadians
The page title should be shorter than 580 pixels. It is 660 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Kit tells stories that matter to Canadian women. We're your daily destination for what matters in style, culture, celebrity and beauty.
The length of the meta description is perfect. (830 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://thekit.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
pocket-site-verification74ee78dd4cc206779324b8bb30e528
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Kit tells stories that matter to Canadian women. We're your daily destination for what matters in style, culture, celebrity and beauty.
parsely-titleThe Kit
parsely-linkhttps://thekit.ca
parsely-typeindex
onesignalwordpress-plugin
article:publisherhttps://www.facebook.com/thekitCA
article:modified_time2022-04-26T17:20:24+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@TheKit
fb:pages152387688111337
og:localeen_US
og:typewebsite
og:titleHome page
og:descriptionThe Kit tells stories that matter to Canadian women. We're your daily destination for what matters in style, culture, celebrity and beauty.
og:urlhttps://thekit.ca/
og:site_nameThe Kit
og:imagehttps://thekit.ca/wp-content/uploads/2012/02/kit-logo-290.jpg
og:image:width290
og:image:height290
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 711 words. That's ok.
30% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64The Kit
...ploads/2022/11/The-Kit-Shopping-Logo.svgThe Kit
data:[...] Base64The Kit
...-jewellery-thekit.ca-feature-239x287.jpgbutton earrings
...ipstick-long-wearing-feature-239x287.jpgtaylor and travis super bowl kiss
.../2024-Chan-thekit.ca-feature-239x287.jpgChan Hon Goh
...versations-thekit.ca-feature-239x287.jpgHow to have hard conversations
...aomi-Watts-thekit.ca-feature-239x287.jpgNaomi Watts interview
...nt/uploads/2024/03/feature-2-239x287.jpgNo alt attribute provided
data:[...] Base64The Kit
...ploads/2022/11/The-Kit-Shopping-Logo.svgThe Kit
...ploads/2024/12/2024-babygirl-feature.jpgBabygirl
data:[...] Base64Canada's best hotels
data:[...] Base64celebrity hair restoration
data:[...] Base64cozy pyjamas
data:[...] Base64Charli xcx Zoe Kravitz nipple
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64The Kit
data:[...] Base64The Kit
data:[...] Base64Instagram
data:[...] Base64Facebook
data:[...] Base64Pinterest
data:[...] Base64Twitter
data:[...] Base64YouTube
data:[...] Base64TikTok

Page structure

H1 heading
(Critically important)
Today’s Top Story
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 48 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Today’s Top Story
H2 Tuesday, December 24
H2 What Babygirl Says About Sex and Power—in the Office and the Bedroom
H2 By Andrea Werhun
H2 The No-Mascara Trend Is Peaking—Here Are 3 Ways to Go Bare-Lashed this Holidays
H2 Meet the Best-Dressed Canadians of 2024
H2 Prince Harry’s Polo Documentary Is a Flop. Why Can’t These Two Get It Right?
H2 The Nipple Took the Spotlight This Year
H2 The Top 10 Pop Culture Moments That Defined 2024
H2 Escape the Holiday Flurry at One of Canada’s Coziest Hotels
H2 The New Age of Hair Restoration Means Bald Celebrities Could Be a Thing of the Past
H2 Snuggle Up and Ride Out Winter in These Beautiful, Cozy Pyjamas
H2 The Nipple Took the Spotlight This Year Duplicate text
H2 Meet the Best-Dressed Canadians of 2024 Duplicate text
H2 The Top 10 Pop Culture Moments That Defined 2024 Duplicate text
H2 Collab Spotlight
H2 Experience the Magic of Tiffany & Co.’s Reinvented Toronto Flagship
H3 This Season’s Jewellery Trends Will Make Every Outfit Pop
H3 We Put Taylor Swift’s Favourite Red Lipsticks to the Kiss Test
H3 Canadian Dance Legend Chan Hon Goh Models Fall’s Best Outerwear
H3 How to Have Hard Conversations
H3 Naomi Watts is the A-list Menopause Normalizer We Needed
H3 Shoe Candy Alert! 14 Fashionable Wedding-Ready Pairs You’ll Wear Forever
H3 Beauty
H3 Fashion
H3 Royals
H3 Celebrity
H3 Celebrity Duplicate text
H5 Read More
H5 trending now
H5 more top stories from the kit
H5 Read More Duplicate text
H5 Read More Duplicate text
H5 Read More Duplicate text
H5 Read More Duplicate text
H5 Read More Duplicate text
H5 Read More Duplicate text
H5 Read More Duplicate text
H6 Shopping
H6 Beauty Duplicate text
H6 Fashion Duplicate text
H6 Living
H6 Culture
H6 Weddings
H6 Events
H6 Shop Our Site
H6 Gift Guide
H6 Newsletters
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 8 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://thekit.ca/Anchor Skip to content
https://thekit.ca/IMG-ALT The Kit
https://thekit.ca/No Text
https://thekit.ca/shop/Text duplicate IMG-ALT The Kit
https://thekit.ca/No Text
https://thekit.ca/the-kit-print/View Our Print Issues
https://thekit.ca/Back to Main Site
https://thekit.ca/Text duplicate IMG-ALT The Kit
https://thekit.ca/shopping/Shopping
https://thekit.ca/shopping/Text duplicate Shopping
https://thekit.ca/shop/Shop our Site
/shopping/shopping-beauty/Beauty
/shopping/shopping-fashion/Fashion
/shopping/shopping-home/Home
/shopping/shopping-shopsmart-g...Shop Smart Guide
/gift-guide-2024/Gift Guide
/shopping/shopping-fashion/fal...IMG-ALT button earrings
/shopping/shopping-fashion/fal...This Season’s Jewellery Trends Will Make Every Outfit Pop
https://thekit.ca/beauty/Text duplicate Beauty
https://thekit.ca/beauty/Text duplicate Beauty
/shopping/shopping-beauty/Text duplicate Shopping
https://thekit.ca/beauty/skin/Skin
https://thekit.ca/beauty/hair/Hair
https://thekit.ca/beauty/makeup/Makeup
/beauty/celebrity-beauty/Celebrity
/beauty/beauty-cosmetic-treatm...Cosmetic Treatments
/beauty/wellness/Wellness
https://thekit.ca/beauty/body/Body
https://thekit.ca/beauty/nails/Nails
/beauty/fragrance/Fragrance
/beauty/makeup/taylor-swift-re...IMG-ALT taylor and travis super bowl kiss
/beauty/makeup/taylor-swift-re...We Put Taylor Swift’s Favourite Red Lipsticks to the Kiss Test
https://thekit.ca/fashion/Text duplicate Fashion
https://thekit.ca/fashion/Text duplicate Fashion
https://thekit.ca/fashion/trend/Trends
/fashion/accessories/Accessories
/fashion/fashion-advice/Advice
/fashion/fashion-celebrity/Text duplicate Celebrity
/fashion/fashion-designers/Designers
/shopping/shopping-shop-canada/Shop Canada
/fashion/canadian-dance-legend...IMG-ALT Chan Hon Goh
/fashion/canadian-dance-legend...Canadian Dance Legend Chan Hon Goh Models Fall’s Best Outerwear
https://thekit.ca/living/Living
https://thekit.ca/living/Text duplicate Living
/living/ourspace/Our Space
/living/living-career/Career
/living/living-sex/Sex
/living/living-relationships/Relationships
/living/travel-life/Travel
https://thekit.ca/living/health/Health
/shopping/shopping-home/Text duplicate Home
https://thekit.ca/living/food/Food
/living/living-drinks/Drinks
/living/horoscopes/Horoscopes
/living/living-relationships/h...IMG-ALT How to have hard conversations
/living/living-relationships/h...How to Have Hard Conversations
https://thekit.ca/culture/Culture
https://thekit.ca/culture/Text duplicate Culture
https://thekit.ca/culture/royals/Royals
/culture/culture-celebrity/Text duplicate Celebrity
/culture/culture-books/Books
/culture/culture-movies/Movies
/culture/culture-tv/TV
/culture/culture-music/Music
/culture/culture-celebrity/nao...IMG-ALT Naomi Watts interview
/culture/culture-celebrity/nao...Naomi Watts is the A-list Menopause Normalizer We Needed
https://thekit.ca/weddings/Weddings
https://thekit.ca/weddings/Text duplicate Weddings
/shopping/shopping-wedding/Text duplicate Shopping
/weddings/wedding-royals/Text duplicate Royals
/weddings/wedding-celebrity/Text duplicate Celebrity
/weddings/wedding-dresses/Dresses
/weddings/wedding-real-weddings/Real Weddings
/weddings/wedding-advice/Text duplicate Advice
/weddings/beauty-and-style/Text duplicate Beauty
/weddings/wedding-trends/Text duplicate Trends
/weddings/wedding-accessories/Text duplicate Accessories
/weddings/wedding-gifts/Gifts
/weddings/wedding-trends/weddi...No Text
/weddings/wedding-trends/weddi...Shoe Candy Alert! 14 Fashionable Wedding-Ready Pairs You’ll Wear Forever
https://thekit.ca/events/Events
https://thekit.ca/sign-up-now/See Our Newsletters
https://thekit.ca/Text duplicate IMG-ALT The Kit
https://thekit.ca/No Text
https://thekit.ca/shop/Text duplicate IMG-ALT The Kit
https://thekit.ca/No Text
/culture/culture-movies/babygi...IMG-ALT Babygirl
/culture/culture-movies/babygi...What Babygirl Says About Sex and Power—in the Office and the Bedroom
/culture/culture-movies/babygi...Trivial anchor text
Read More
/beauty/no-mascara-trend/The No-Mascara Trend Is Peaking—Here Are 3 Ways to Go Bare-Lashed this Holidays
/beauty/no-mascara-trend/Beauty insiders share their no-mascara party makeup ideas. Bonus: Your before-bed cleansing is about to get easier
/fashion/best-dressed-canadian...Meet the Best-Dressed Canadians of 2024
/fashion/best-dressed-canadian...They inspire us to put a little more personal style into putting on clothes every day
/culture/royals/netflix-polo-r...Prince Harry’s Polo Documentary Is a Flop. Why Can’t These Two Get It Right?
/culture/royals/netflix-polo-r...Harry and Meghan's biggest miscalculation may have been that people are interested in them beyond royal scandals
/culture/culture-celebrity/nip...The Nipple Took the Spotlight This Year
/culture/culture-celebrity/nip...Celebrities baring this body part flouted one of the last feminine taboos. It's a reclamation of one’s own flesh
/culture/culture-celebrity/pop...The Top 10 Pop Culture Moments That Defined 2024
/culture/culture-celebrity/pop...From a “missing” princess to a viral hippo, it was a wild year
/living/travel-life/canada-coz...IMG-ALT Canada's best hotels
/living/travel-life/canada-coz...Escape the Holiday Flurry at One of Canada’s Coziest Hotels
/living/travel-life/canada-coz...Text duplicate Trivial anchor text
Read More
/beauty/celebrity-beauty/celeb...IMG-ALT celebrity hair restoration
/beauty/celebrity-beauty/celeb...The New Age of Hair Restoration Means Bald Celebrities Could Be a Thing of the Past
/beauty/celebrity-beauty/celeb...Text duplicate Trivial anchor text
Read More
/shopping/cozy-pyjamas/IMG-ALT cozy pyjamas
/shopping/cozy-pyjamas/Snuggle Up and Ride Out Winter in These Beautiful, Cozy Pyjamas
/shopping/cozy-pyjamas/Text duplicate Trivial anchor text
Read More
/culture/culture-celebrity/nip...IMG-ALT Charli xcx Zoe Kravitz nipple
/culture/culture-celebrity/nip...Text duplicate The Nipple Took the Spotlight This Year
/culture/culture-celebrity/nip...Text duplicate Trivial anchor text
Read More
/fashion/best-dressed-canadian...No Text
/fashion/best-dressed-canadian...Text duplicate Meet the Best-Dressed Canadians of 2024
/fashion/best-dressed-canadian...Text duplicate Trivial anchor text
Read More
/culture/culture-celebrity/pop...No Text
/culture/culture-celebrity/pop...Text duplicate The Top 10 Pop Culture Moments That Defined 2024
/culture/culture-celebrity/pop...Text duplicate Trivial anchor text
Read More
https://thekit.ca/fashion/Collab Spotlight
/sponsored/experience-the-magi...No Text
/sponsored/experience-the-magi...Experience the Magic of Tiffany & Co.’s Reinvented Toronto Flagship
/sponsored/experience-the-magi...Text duplicate Trivial anchor text
Read More
https://thekit.ca/shopping/Text duplicate Shopping
https://thekit.ca/beauty/Text duplicate Beauty
https://thekit.ca/fashion/Text duplicate Fashion
https://thekit.ca/life/Text duplicate Living
https://thekit.ca/culture/Text duplicate Culture
https://thekit.ca/weddings/Text duplicate Weddings
https://thekit.ca/events/Text duplicate Events
https://thekit.ca/shop/Shop Our Site
/gift-guide-2024/Text duplicate Gift Guide
https://thekit.ca/sign-up-now/Newsletters
https://thekit.ca/about/About
https://thekit.ca/sign-up-now/Text duplicate Newsletters
/contests/free-samples/Contests
https://thekit.ca/media-kit/Media Kit
https://instagram.com/thekitcaExternal IMG-ALT Instagram
https://www.facebook.com/thekitCANew window External Subdomain IMG-ALT Facebook
https://www.pinterest.ca/thekit/New window External Subdomain IMG-ALT Pinterest
https://twitter.com/thekit/New window External IMG-ALT Twitter
https://www.youtube.com/channe...New window External Subdomain IMG-ALT YouTube
https://www.tiktok.com/@thekitcaNew window External Subdomain IMG-ALT TikTok
https://thekit.ca/about/Text duplicate About
https://thekit.ca/the-kit-print/The Kit Paper
https://thekitcollab.ca/External Text duplicate Media Kit
https://thekit.ca/contact-us/Contact
https://www.thestar.com/about/...New window External Subdomain Torstar Journalistic Standards
https://thekit.ca/privacy-policy/New window Privacy Policy
https://thekit.ca/terms-of-use/Terms of Use
https://thekit.ca/accessibility/Accessibility
https://www.thestar.com/about/...New window External Subdomain Advertising Terms
/our-affiliate-policy/Affiliate Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://thekit.ca/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (345 kB).

HTTP Response Header

NameValue
dateSat, 28 Dec 2024 10:13:38 GMT
content-typetext/html; charset=UTF-8
cf-ray8f90c762beff0253-CDG
cf-cache-statusHIT
age21633
cache-controlmax-age=691200
last-modifiedSat, 28 Dec 2024 04:06:49 GMT
link<https://thekit.ca/wp-json/>; rel="https://api.w.org/", <https://thekit.ca/wp-json/wp/v2/pages/60110>; rel="alternate"; title="JSON"; type="application/json"
varyAccept-Encoding
cf-apo-viatcache
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=c%2FvhWT8rF8cZURkJb8uS%2FQ%2FD%2FikFEwshRttCPMsce9ConxC67y27S7mgtPW5wPhkXTgogTOGK3g7BXPUi2eNfoyL07nq3SEbt70pBtTt3Pxskj0bDIkiw%2FdL3w%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
content-encodinggzip
server-timingcfL4;desc="?proto=TCP&rtt=13484&min_rtt=13467&rtt_var=3808&sent=5&recv=10&lost=0&retrans=0&sent_bytes=3384&recv_bytes=939&delivery_rate=215044&cwnd=102&unsent_bytes=0&cid=6224ae30bba1604e&ts=48&x=0"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 2,238 referring domains.
This page has 17,449 backlinks.
This page has backlinks from 1,473 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://thekit.ca/sitemap_index.xml

User-agent: meta-externalagent
Disallow: /         # Disallow Everything

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Search preview

thekit.ca
The Kit: Shopping, Beauty, Fashion, Culture and Weddings for Canadi...
The Kit tells stories that matter to Canadian women. We're your daily destination for what matters in style, culture, celebrity and beauty.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
kit77%Check
Beauty66%Check
Culture66%Check
Canadian65%Check
Fashion Culture60%Check
Shop56%Check
Celebrity56%Check
Media Kit56%Check
Pop Culture55%Check
Shopping Shop55%Check
Show more keywords and terms

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