Thetravelfoundation.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
73% 
Page structure
25% 
Link structure
82% 
Server
87% 
External factors
100% 
SEO Score
Response time
2.77 s
File size
193.30 kB
Words
686
Media files
5
Number of links
67 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home Page - Travel Foundation
The length of the page title is perfect. (287 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Travel Foundation is an independent charity that works with tourism companies and organisations to unlock the positive potential of tourism.
The length of the meta description is perfect. (888 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thetravelfoundation.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#FFFFFF
msapplication-TileImage/favicon-144.png
msapplication-config/browserconfig.xml
robotsmax-image-preview:large
descriptionThe Travel Foundation is an independent charity that works with tourism companies and organisations to unlock the positive potential of tourism.
langen-gb
twitter:cardsummary
twitter:descriptionThe Travel Foundation is an independent charity that works with tourism companies and organisations to unlock the positive potential of tourism.
twitter:titleHome Page - Travel Foundation
twitter:site@travelTF
twitter:imagehttps://www.thetravelfoundation.org.uk/wp-content/uploads/2016/11/Craft-stall-web.jpg
twitter:creator@travelTF
og:localeen_GB
og:typewebsite
og:titleHome Page - Travel Foundation
og:descriptionThe Travel Foundation is an independent charity that works with tourism companies and organisations to unlock the positive potential of tourism.
og:urlhttps://www.thetravelfoundation.org.uk/
og:site_nameTravel Foundation
content-typetext/html
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 26.88 words is high.
This page contains 686 words. That's ok.
32.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64Jeremy Sampson
data:[...] Base64Future of Tourism logo. Image of woman with basket
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Latest Updates
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Latest Updates
H1 Making a positive impact
H3 Empty heading
H3 Read our latest blogs and press releases about creating better, more equitable, climate friendly tourism.
H3 New ‘Destinations Climate Champions’ training course highlights leading initiatives
H3 Climate action 101 for place managers
H3 How Visit Finland is engaging with climate action in tourism
H3 The Future of Tourism Coalition
H3 Take a look at the latest destinations where our work is changing the impact of tourism
H3 Home Page
H3 Climate action in the Netherlands
H3 Sustainability and resilience planning in British Columbia
H3 Destination stewardship planning
H3 Promoting low carbon travel in Gloucestershire and beyond
H3 Decarbonising the value chain in Scotland
H3 Big up Small Business
H3 Empty heading
H4 About Us
H4 What We Do
H4 Resources Hub
H4 Partner With Us
H4 Latest Highlight
H4 Sign up for our email newsletter
H5 Destination resilience training and support
H5 Tourism business and NGOs call for global action to recognise and support climate-vulnerable communities
H5 Our work
H5 Useful Links
H6 Recent Project
H6 Blog
H6 Blog Duplicate text
H6 Blog Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Subdomain No Text
/our-blogRead Our Blog
https://twitter.com/travelTFNew window External Follow us on Twitter
https://www.linkedin.com/compa...New window External Subdomain Join us on Linkedin
/donate-nowSubdomain Donate
/about-us/Subdomain About Us
/about-us/Subdomain Text duplicate About Us
/about-us/Subdomain Text duplicate About Us
/our-blog/Subdomain News and Views
/about-us/recruitment/Subdomain Recruitment
/about-us/funding/Subdomain Finances
/about-us/our-team/Subdomain Our Team
/about-us/our-achievements/Subdomain Our Achievements
/our-partnersOur Partners
/what-we-do/What We Do
/what-we-do/What we do
/what-we-do/project-design-and...Subdomain Strategy and Planning Support
/what-we-do/events-and-speaking/Subdomain Events and Speaking
/what-we-do/training/Subdomain Capacity Building
/what-we-do/advocacy-and-resea...Subdomain Advocacy and Research
/project/destination-resilienc...Subdomain Destination resilience training and support
/projects/Projects
/resources/Resources Hub
/resources/Text duplicate Resources Hub
/resources-categories/what-is-...Subdomain What is sustainable tourism?
/resources-categories/destinat...Subdomain Destination Stewardship
/resources-categories/climate-...Subdomain Climate Change
/resources-categories/local-pr...Subdomain Supply Chain & Local Products
/resources-categories/wildlife...Subdomain Biodiversity and Environment
/partner-with-us/Partner With Us
/partner-with-us/Get Involved
/partner-with-us/for-businesses/Subdomain For Businesses
/partner-with-us/for-grant-mak...Subdomain For Grant-makers
/partner-with-us/for-destinati...Subdomain For Destinations
/donate-now/Subdomain Donate Now
/contact/Subdomain Contact
/category/blog/Subdomain Text duplicate Read Our Blog
https://twitter.com/travelTFNew window External Text duplicate Follow us on Twitter
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Join us on Linkedin
/donate-nowSubdomain Text duplicate Donate
https://www.oneplanetnetwork.o...New window External Subdomain Sign the Glasgow Declaration for climate action in tourism today.
/climatejusticereportlaunch/Continue Reading
/new-destinations-climate-cham...Blog
/new-destinations-climate-cham...New ‘Destinations Climate Champions’ training course highlights leading initiatives
/new-destinations-climate-cham...Text duplicate Continue Reading
/climate-action-101-for-place-...Text duplicate Blog
/climate-action-101-for-place-...Climate action 101 for place managers
/climate-action-101-for-place-...Text duplicate Continue Reading
/how-visit-finland-is-engaging...Text duplicate Blog
/how-visit-finland-is-engaging...How Visit Finland is engaging with climate action in tourism
/how-visit-finland-is-engaging...Text duplicate Continue Reading
https://www.futureoftourism.org/External Subdomain Future of Tourism Coalition
/campaign/join-the-future-of-t...Read more and get involved
/Subdomain Home Page
/project/climate-action-in-the...Subdomain Discover More
/project/sustainability-and-re...Subdomain Text duplicate Discover More
/project/destination-stewardsh...Subdomain Text duplicate Discover More
/project/promoting-low-carbon-...Subdomain Text duplicate Discover More
/project/decarbonising-the-tou...Subdomain Text duplicate Discover More
/project/big-up-small-business/Subdomain Text duplicate Discover More
/newsletter-signup/Subdomain Sign up for our email newsletter
/what-we-do/Subdomain Text duplicate What we do
/projects/Subdomain Text duplicate Projects
/our-blog/Subdomain Text duplicate News and Views
/annual-review-2022/Subdomain Annual Review 2022
/about-us/our-team/Subdomain Text duplicate Our Team
/resources-categories/Subdomain Resources
/about-us/our-achievements/Subdomain Achievements
/our-partners/Text duplicate Our Partners
/contact/Subdomain Text duplicate Contact
/about-us/recruitment/Subdomain Text duplicate Recruitment
/privacypolicy/Subdomain Privacy Policy
/newsletter-signup/Subdomain Newsletter Signup
https://twitter.com/travelTFNew window External No Text
https://twitter.com/travelTFNew window External @travelTF
https://twitter.com/travelTFNew window External No Text
https://twitter.com/travelTFNew window External Follow Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thetravelfoundation.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.77 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (193 kB).

HTTP Response Header

NameValue
dateWed, 16 Oct 2024 19:57:21 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
serverApache
x-powered-byPHP/7.4.33
link<https://www.thetravelfoundation.org.uk/wp-json/>; rel="https://api.w.org/", <https://www.thetravelfoundation.org.uk/wp-json/wp/v2/pages/166>; rel="alternate"; type="application/json"
set-cookie91 Characters
x-provided-byStackCDN
x-origin-cache-statusEXPIRED
content-encodinggzip
x-cdn-cache-statusEXPIRED
x-viaCDG1
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 637 referring domains.
This page has 45,049 backlinks.
This page has backlinks from 559 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
allow: /

Similar sites

Search preview

www.thetravelfoundation.org.uk
Home Page - Travel Foundation
The Travel Foundation is an independent charity that works with tourism companies and organisations to unlock the positive potential of tourism.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Travel80%Check
Travel Foundation78%Check
Foundation76%Check
Travel and Tourism67%Check
tourism61%Check
Tourism Organisation57%Check
positive55%Check
travel Gloucestershire55%Check
Latest54%Check
work54%Check
Show more keywords and terms

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