Uhnm.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
61% 
Page structure
79% 
Link structure
97% 
Server
25% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
59.30 kB
Words
346
Media files
16
Number of links
42 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | University Hospitals of North Midlands
The length of the page title is perfect. (410 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.uhnm.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=2
descriptionEmpty
robotsindex,follow
msapplication-square70x70logo/media/p3ulx1pa/favicon.ico?width=70&height=70
msapplication-square150x150logo/media/p3ulx1pa/favicon.ico?width=150&height=150
msapplication-wide310x150logo/media/p3ulx1pa/favicon.ico?width=310&height=150
msapplication-square310x310logo/media/p3ulx1pa/favicon.ico?width=310&height=310
langen
twitter:cardsummary_large_image
og:typewebsite
og:titleHome | University Hospitals of North Midlands
og:imageEmpty
og:urlhttps://www.uhnm.nhs.uk/
og:descriptionEmpty
og:site_nameUniversity Hospitals of North Midlands
charsetutf-8

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Page quality

Content
(Critically important)
There are only 346 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 28.33 words is high.
25.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=2" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-horizontal-digital-logo.jpg?format=webpNo alt attribute provided
...ited.jpg?width=108&height=56&format=webpRoyal Stoke Hospital main entrance from afar
..._199.jpg?width=108&height=56&format=webpThe main entrance of county hospital
...32-1.png?width=108&height=56&format=webpMain entrance of Staffordshire children's hospital
...-plan.jpg?width=96&height=54&format=webpNo alt attribute provided
...height=120&v=1db94c0adb53fd0&format=webpNo alt attribute provided
...height=120&v=1db94e7acaaea00&format=webpNo alt attribute provided
...height=120&v=1db94ef547c79e0&format=webpNo alt attribute provided
...height=120&v=1da94a0ebe85100&format=webpNo alt attribute provided
...height=120&v=1db935f9dd8d110&format=webpNo alt attribute provided
...height=120&v=1db93630d4eb930&format=webpNo alt attribute provided
...height=120&v=1db927854cf6390&format=webpNo alt attribute provided
...height=120&v=1db8f524b25f2b0&format=webpNo alt attribute provided
...hhx1g/facebook.png?format=webp&height=16No alt attribute provided
...vkfp3y/twitter.png?format=webp&height=16No alt attribute provided
...1f3m/instagram.png?format=webp&height=16No alt attribute provided

Page structure

H1 heading
(Critically important)
Nominate your UHNM Hero
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Nominate your UHNM Hero
H5 Latest News
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.uhnm.nhs.uk/Anchor Skip to main content
https://www.uhnm.nhs.uk/Anchor Skip to footer
https://www.uhnm.nhs.uk/University Hospitals of North Midlands
A-TITLE University Hospitals of North Midlands
https://www.uhnm.nhs.uk/Home
/patients-and-visitors/Patients and Visitors
/getting-here/Getting here
/working-here/Working here
/join-uhnm/Join UHNM
https://www.uhnm.nhs.uk/about-us/About Us
/about-us/our-hospitals/Our Hospitals
/about-us/our-board/Our Board
/about-us/our-organisation/Our Organisation
/about-us/regulatory-information/Regulatory information
/consultant-directory/Consultant Directory
/about-us/uhnm-and-the-armed-f...UHNM and The Armed Forces
/for-professionals/For professionals
https://www.uhnmcharity.org.uk/External Subdomain UHNM Charity
/accessibility/Accessibility
/contact-us/Contact Us
https://www.uhnm.nhs.uk/about-us/About us
/our-services/Our services
/patients-and-visitors/Text duplicate Patients and Visitors
/royal-stoke/Royal Stoke University Hospital
IMG-ALT Royal Stoke Hospital main entrance from afar
/county-hospital/County Hospital
IMG-ALT The main entrance of county hospital
/staffordshire-childrens-hospi...Staffordshire Children's Hospital at Royal Stoke
IMG-ALT Main entrance of Staffordshire children's hospital
/community-diagnostic-centre/Community Diagnostic Centre
/latest-uhnm-news/stoke-on-tre...Stoke-on-Trent Mum praises her clinical nurse specialists for “invaluable support”
/latest-uhnm-news/sister-s-cel...Sister’s celebrate gift of life 40 years after pioneering transplant surgery
/latest-uhnm-news/life-of-mate...Life of maternity support worker saved thanks to colleagues at UHNM
/latest-uhnm-news/uhnm-celebra...UHNM celebrates improvement in staff in NHS Staff Survey
/latest-uhnm-news/potentially-...Potentially life-saving heart defect screening for babies introduced at UHNM
/latest-uhnm-news/you-don-t-th...“You don’t think it’s going to be you, but it was”: Smoker of 50 years thanks UHNM Lung Cancer Screening Programme for saving her life
/latest-uhnm-news/uhnm-consult...UHNM consultant awarded honorary professorship from Keele University
/latest-uhnm-news/uhnm-oral-he...UHNM oral health project Keep Stoke Smiling backs Government scheme for supervised toothbrushing
/latest-uhnm-news/Read more news
/contact-us/nominate-your-uhnm...Nominate your UHNM Hero
http://www.waittimes.uhnm.nhs....External Subdomain A&E waiting times
/join-uhnm/Current vacancies
/working-here/Empactis
https://www.oc-meridian.com/OC...External Subdomain Have your say
https://outlook.office.com/External Subdomain Staff email
https://intranet.uhnm.nhs.uk/External Subdomain UHNM Staff Intranet
/privacy-notice/Privacy policy
/terms-conditions/Terms and conditions
/about-us/regulatory-informati...FOI Information
https://www.uhnm.nhs.uk/sitemap/Sitemap
https://www.uhnm.nhs.uk/search/Search
https://www.facebook.com/UHNM.NHSNew window External Subdomain Facebook
A-TITLE Link will open in a new window/tab
https://twitter.com/UHNM_NHSNew window External X
A-TITLE Link will open in a new window/tab
https://www.instagram.com/uhnm...New window External Subdomain Instagram
A-TITLE Link will open in a new window/tab
https://www.chilli-is.co.uk/External Subdomain Chilli Information Solutions Ltd

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.uhnm.nhs.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 8 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (59 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateWed, 19 Mar 2025 03:37:59 GMT
transfer-encodingchunked
strict-transport-securitymax-age=2592000
request-contextappId=cid-v1:874778d9-4c32-4a7f-9b97-7ec578ecb250
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 492 referring domains.
This page has 1,949 backlinks.
This page has backlinks from 369 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_Plugins/
Disallow: /bin/
Disallow: /config/
Disallow: /umbraco/
Disallow: /Views/


Sitemap: https://uhnm.nhs.uk/sitemap-xml/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UHNM63%Check
Hospital50%Check
Nominate50%Check
Hero50%Check
University Hospital49%Check
University48%Check
Hospitals48%Check
North48%Check
North Midlands48%Check
NHS48%Check
Show more keywords and terms

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