Unc.edu - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
95% 
Page structure
31% 
Link structure
66% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
175.60 kB
Words
1013
Media files
23
Number of links
108 internal / 45 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The University of North Carolina at Chapel Hill
The length of the page title is perfect. (415 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
The meta description is too long: 2076 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unc.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1
msapplication-config/wp-content/themes/unc/assets/images/favicon/browserconfig.xml?v=jwLzlQrBRl
theme-color#4b9cd3
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
article:publisherhttps://www.facebook.com/uncchapelhill/
article:modified_time2024-09-17T16:04:31+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@unc
og:localeen_US
og:typewebsite
og:titleThe University of North Carolina at Chapel Hill
og:descriptionThe University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
og:urlhttps://www.unc.edu/
og:site_nameThe University of North Carolina at Chapel Hill
og:imagehttps://www.unc.edu/wp-content/uploads/2021/07/020419_old_well_summer004-scaled-e1625573140177.jpg
og:image:width2201
og:image:height1353
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1013 words. That's ok.
30.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.74 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2017/05/logo.svgThe University of North Carolina logo with a detail of the Old Well.
...uploads/2024/09/HERO-Ackland-250x141.pngNo alt attribute provided
...tent/uploads/2023/09/fluHERO-250x141.pngNo alt attribute provided
...ads/2024/05/007622_LDOC03991-350x350.jpgNo alt attribute provided
...4/05/000124_campus_scenes056-350x350.jpgNo alt attribute provided
...ildingStoryTellingStatistics-350x350.pngNo alt attribute provided
.../SmallTownSpotlightFeatured2-450x253.jpgFour-photo collage with portraits of four UNC-Chapel Hill students: Laegan Pittman standing in a cornfield; Ja'Khari Bryant standing across the street from a courthouse; Daisey Samayoa standing in front of a fence and a sign reading
.../2023/09/KarenTreeWorkerHERO-450x253.pngTwo male workers smiling and posing for a photo sitting atop a chopped down tree in front a brick building.
...hard-Thumbnail-Pic_Lightroom-450x253.jpgRichard Livingston in front of an MPA program banner
.../2024/08/commercial-thumb6-1-450x253.jpgTorin Simpson drumming.
.../02/003523_CampusScenes06411-450x253.jpgSpringtime white leaves on a low-hanging branch of a tree in between two buildings. The sun shines in the upper left corner.
.../2024/08/010724_PepRally0085-450x253.jpgStudents cheering and jumping at pep rally.
...2024/09/PitchCompetitionHero-800x450.jpgSasha Surkin in blue jacket posing on UNC campus.
...uploads/2024/09/HERO-Ackland-250x141.pngGrace White posing in front of artwork on display behind her.
.../uploads/2024/09/KitchenHERO-250x141.jpgKarsen Kitchen in an astronaut uniform smiling as she speaks with a woman.
...024/09/StairClimbMustSeeUNC2-450x253.jpgUNC-Chapel Hill community members climbing up stadium steps at Kenan Stadium at a 9/11 Memorial Climb.
...24/09/StreamofDataNewsletter-450x253.jpgGreen leaf floating in stream.
...ent/uploads/2024/08/WoWrecap-450x253.jpgA student a cappella group performing at Sunset Serenade in front of South Building.
...77a2d799fd37711d4a07591da056ed5f8d25.jpgNo alt attribute provided
...77a2d799fd37711d4a07591da056ed5f8d25.jpgNo alt attribute provided
...176f0c81cd450f039944feb0c0c3eb44fae6.jpgNo alt attribute provided
...316310b3a8d0badd1628e47dc9244b5fb0d0.jpgUNC water tower surrounded by trees in the Fall.
/wp-content/uploads/2017/05/logo.svgThe University of North Carolina at Chapel Hill logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Home
H2 Top Level Navigation
H2 Tar Heels in the field
H2 230 years of public service
H2 Meet a Tar Heel
H2 Explore Carolina
H2 The Well News from Carolina
H2 Must-see UNC
H3 Featured
H3 From a small town to Carolina
H3 Karen refugees find home at Carolina
H3 Young alumnus aspires to serve people of NC
H3 Imagine your Heelprint
H3 Protecting your mental health
H3 Welcome home, Tar Heels!
H3 News from Carolina
H3 Serial entrepreneur envisions success
H3 Gift expands Ackland’s conservation efforts
H3 UNC Career Hub connects Tar Heels to employment resources
H3 Computer models evaluate risks before floods
H3 Karsen Kitchen makes space history
H3 Carolina Across 100 begins focus on housing
H3 4 selected for Distinguished Alumni Awards
H3 Hundreds remember 9/11 heroes at stair climb
H3 Environmental researchers produce a stream of data
H3 Weeks of Welcome events highlight start of semester
H3 Board of Trustees Committee Meetings
H3 Board of Trustees Full Meeting
H3 Tarrrr Heel Preparedness Festival
H3 Employee Forum General Meeting
H3 Share on Mastodon
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (45) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.unc.edu/Anchor Skip to Main Content
https://www.unc.edu/Subdomain IMG-ALT The University of North Carolina logo with a detail of the Old Well.
https://www.unc.edu/thewell/Subdomain Discover
https://www.unc.edu/about/Subdomain About the University
https://www.unc.edu/alumni/Subdomain Alumni
/about/by-the-numbers/Subdomain By the numbers
https://identity.unc.edu/External Subdomain Branding and Identity GuidelinesOpens in new site
http://carolinanext.unc.edu/External Subdomain Carolina NextOpens in new site
http://uncnews.unc.edu/External Subdomain For the MediaOpens in new site
https://www.unc.edu/about/faqs/Subdomain Frequently Asked Questions
/about/history-and-traditions/Subdomain History and Traditions
/about/leadership/Subdomain Leadership
/about/mission/Subdomain Mission & Values
/about/support-the-university/Subdomain Support the University
https://www.unc.edu/social/Subdomain UNC Social Media
https://www.northcarolina.edu/...External Subdomain UNC SystemOpens in new site
/admissions-aid/Subdomain Admissions and Aid
https://www.unc.edu/academics/Subdomain Academics
/academics/academic-calendar-r...Subdomain Academic Calendar and Registrar
/academics/academic-enhancements/Subdomain Academic Enhancements
/academics/academic-departments/Subdomain Academic Departments
/academics/digital-and-lifelon...Subdomain Digital and Lifelong Learning
https://lifelonglearning.unc.edu/External Subdomain Continuing Education OpportunitiesOpens in new site
/academics/libraries/Subdomain Libraries
https://www.unc.edu/a-z/Subdomain Programs and Curricula
/about/accessibility/Subdomain Accessibility
https://www.unc.edu/arts/Subdomain Arts and Culture
https://www.unc.edu/athletics/Subdomain Athletics
http://www.goheels.com/External Subdomain GoHeels.comOpens in new site
http://campusrec.unc.edu/External Subdomain Campus RecreationOpens in new site
https://campusrec.unc.edu/prog...External Subdomain IntramuralsOpens in new site
http://campusrec.unc.edu/progr...External Subdomain Sports ClubsOpens in new site
https://www.unc.edu/visitors/Subdomain Come Visit Us
https://www.unc.edu/diversity/Subdomain Diversity and Inclusion
https://global.unc.edu/External Subdomain GlobalOpens in new site
https://www.unc.edu/innovation/Subdomain Innovation and Economic Development
https://www.unc.edu/life/Subdomain Life at Carolina
/life/about-the-city/Subdomain About the Town
/life/campus-recreation/Subdomain Campus Recreation
https://www.unc.edu/life/housing/Subdomain Carolina Housing
https://carolinaunion.unc.edu/External Subdomain Carolina UnionOpens in new site
/life/community-public-service/Subdomain Community and Public Service
/life/health-wellness/Subdomain Health & Wellness
https://unc.edu/thewellNews and UpdatesOpens in new site
/category/academics/Subdomain Text duplicate Academics
/category/around-campus/Subdomain Around Campus
/category/arts-humanities/Subdomain Arts & Humanities
/category/athletics/Subdomain Text duplicate Athletics
https://www.unc.edu/events/Subdomain Events Calendar
/category/global/Subdomain Global
/category/health-medicine/Subdomain Health & Medicine
/category/innovation-entrepren...Subdomain Innovation & Entrepreneurship
/category/news/Subdomain University News
/category/research/Subdomain Research
/research-innovation/Subdomain Text duplicate Research
https://www.unc.edu/schools/Subdomain Schools
/school/college-of-arts-sciences/Subdomain College of Arts and Sciences
/school/dentistry/Subdomain Adams School of Dentistry
/school/school-of-data-science...Subdomain Data Science and Society
/school/school-of-education/Subdomain Education
/school/eshelman-school-of-pha...Subdomain Eshelman School of Pharmacy
/school/gillings-school-of-glo...Subdomain Gillings School of Global Public Health
/school/government/Subdomain School of Government
/school/graduate-school/Subdomain The Graduate School
/school/hussman-school/Subdomain Hussman School of Journalism and Media
/school/information-library-sc...Subdomain Information & Library Science
https://www.unc.edu/school/law/Subdomain Law
/school/kenan-flagler-business...Subdomain Kenan-Flagler Business School
/school/medicine/Subdomain Medicine
/school/nursing/Subdomain Nursing
/school/social-work/Subdomain Social Work
/academics/summer-school/Subdomain Summer School
https://www.unchealthcare.org/External Subdomain UNC HealthOpens in new site
https://giveto.unc.edu/External Subdomain University DevelopmentOpens in new site
https://hr.unc.edu/External Subdomain Working at CarolinaOpens in new site
https://www.unc.edu/Subdomain The University of North Carolina at Chapel Hill
/posts/2024/09/17/gift-expands...Subdomain Gift expands Ackland’s conservation efforts
/posts/2024/09/17/how-to-get-a...Subdomain How to get a flu vaccination at Carolina
https://dir.itsapps.unc.edu/External Subdomain PeopleOpens in new window
https://maps.unc.edu/External Subdomain PlacesOpens in new window
/story/tar-heels-in-the-field/Subdomain Tar Heels in the field
/story/tar-heels-in-the-field/Subdomain Read about field research at UNC-Chapel Hill
https://www.unc.edu/visitors/Subdomain Visit
/about-the-university/support-...Subdomain Support
/admissions-aid/Subdomain Apply
https://www.facebook.com/uncch...New window External Subdomain Facebook
https://twitter.com/uncNew window External Twitter
https://www.youtube.com/user/U...New window External Subdomain YouTube
https://www.instagram.com/uncc...New window External Subdomain Instagram
https://pinterest.com/uncchape...New window External Pinterest
/story/small-town-spotlight/Subdomain IMG-ALT Four-photo collage with portraits of four UNC-Chapel Hill students: Laegan Pittman standing in a cornfield; Ja'Khari Bryant standing across the street from a...
/story/small-town-spotlight/Subdomain From a small town to Carolina
/posts/2023/09/25/karen-refuge...Subdomain IMG-ALT Two male workers smiling and posing for a photo sitting atop a chopped down tree in front a brick building.
/posts/2023/09/25/karen-refuge...Subdomain Karen refugees find home at Carolina
/discover/young-alumnus-aspire...Subdomain IMG-ALT Richard Livingston in front of an MPA program banner
/discover/young-alumnus-aspire...Subdomain Young alumnus aspires to serve people of NC
/collection/explore-carolina/Subdomain See what Tar Heels are up to on campus and beyond.
/story/imagine-your-heelprint/Subdomain IMG-ALT Torin Simpson drumming.
/story/imagine-your-heelprint/Subdomain Imagine your Heelprint
/story/protecting-your-mental-...Subdomain IMG-ALT Springtime white leaves on a low-hanging branch of a tree in between two buildings. The sun shines in the upper left corner.
/story/protecting-your-mental-...Subdomain Protecting your mental health
/story/back-to-school-2024/Subdomain IMG-ALT Students cheering and jumping at pep rally.
/story/back-to-school-2024/Subdomain Welcome home, Tar Heels!
/collection/explore-carolina/Subdomain Text duplicate See what Tar Heels are up to on campus and beyond.
/discover/serial-entrepreneur-...Subdomain IMG-ALT Sasha Surkin in blue jacket posing on UNC campus.
/discover/serial-entrepreneur-...Subdomain Serial entrepreneur envisions success
/posts/2024/09/17/gift-expands...Subdomain IMG-ALT Grace White posing in front of artwork on display behind her.
/posts/2024/09/17/gift-expands...Subdomain Text duplicate Gift expands Ackland’s conservation efforts
/posts/2024/09/16/unc-career-h...Subdomain UNC Career Hub connects Tar Heels to employment resources
/discover/computer-models-eval...Subdomain Computer models evaluate risks before floods
/discover/karsen-kitchen-makes...Subdomain IMG-ALT Karsen Kitchen in an astronaut uniform smiling as she speaks with a woman.
/discover/karsen-kitchen-makes...Subdomain Karsen Kitchen makes space history
/posts/2024/09/12/carolina-acr...Subdomain Carolina Across 100 begins focus on housing
/posts/2024/09/16/4-selected-f...Subdomain 4 selected for Distinguished Alumni Awards
https://www.unc.edu/thewellSubdomain Read Carolina news at The Well
/collection/Must-See-UNC/Subdomain Check out photos and videos capturing the Tar Heel experience
/posts/2024/09/11/hundreds-rem...Subdomain IMG-ALT UNC-Chapel Hill community members climbing up stadium steps at Kenan Stadium at a 9/11 Memorial Climb.
/posts/2024/09/11/hundreds-rem...Subdomain Hundreds remember 9/11 heroes at stair climb
/posts/2024/09/04/environmenta...Subdomain IMG-ALT Green leaf floating in stream.
/posts/2024/09/04/environmenta...Subdomain Environmental researchers produce a stream of data
/posts/2024/08/20/weeks-of-wel...Subdomain IMG-ALT A student a cappella group performing at Sunset Serenade in front of South Building.
/posts/2024/08/20/weeks-of-wel...Subdomain Weeks of Welcome events highlight start of semester
/collection/Must-See-UNC/Subdomain Text duplicate Check out photos and videos capturing the Tar Heel experience
https://calendar.unc.edu/event...External Subdomain Board of Trustees Committee Meetings
https://calendar.unc.edu/event...External Subdomain Board of Trustees Full Meeting
https://calendar.unc.edu/event...External Subdomain Tarrrr Heel Preparedness Festival
https://calendar.unc.edu/event...External Subdomain Employee Forum General Meeting
https://calendar.unc.edu/External Subdomain View the University Calendar
https://www.unc.edu/Subdomain IMG-ALT The University of North Carolina at Chapel Hill logo
/about/accessibility/Subdomain Text duplicate Accessibility
https://alertcarolina.unc.edu/External Subdomain Alert Carolina
https://alumni.unc.edu/External Subdomain Text duplicate Alumni
http://connectcarolina.unc.edu/External Subdomain ConnectCarolina
https://maps.unc.edu/External Subdomain Campus Map
/about/contact-us/Subdomain Contact Us
https://hr.unc.edu/careers/External Subdomain Careers
https://www.unc.edu/a-z/Subdomain Departments A – Z
https://ethicspolicy.unc.edu/External Subdomain Ethics and Policy
http://uncnews.unc.edu/External Subdomain For the Media
https://library.unc.edu/External Subdomain Text duplicate Libraries
https://dir.unc.edu/External Subdomain People Directory
/about/privacy-statement/Subdomain Privacy Statement
https://unc.bncollege.com/weba...External Subdomain UNC Student Stores
https://thewell.unc.edu/External Subdomain The Well
https://www.facebook.com/uncch...New window External Subdomain Text duplicate Facebook
https://twitter.com/uncNew window External Text duplicate Twitter
https://www.youtube.com/user/U...New window External Subdomain Text duplicate YouTube
https://www.instagram.com/uncc...New window External Subdomain Text duplicate Instagram
https://pinterest.com/uncchape...New window External Text duplicate Pinterest
https://x.com/intent/tweet?via...New window Nofollow External Share This
https://www.facebook.com/share...New window Nofollow External Subdomain Text duplicate Facebook
https://www.linkedin.com/shari...New window Nofollow External Subdomain LinkedIn
/wp-admin/admin-ajax.php?actio...New window Nofollow Subdomain Email

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unc.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (176 kB).

HTTP Response Header

NameValue
cache-controlpublic, max-age=82800
content-encodinggzip
content-typetext/html; charset=UTF-8
link<https://www.unc.edu/wp-json/>; rel="https://api.w.org/"
servernginx
strict-transport-securitymax-age=300
x-pantheon-styx-hostnamestyx-fe4-b-96b8c6b8b-vb84g
x-styx-req-idabdf26c7-750e-11ef-a52c-82746e7e8dd3
dateTue, 17 Sep 2024 20:41:45 GMT
x-served-bycache-chi-kigq8000078-CHI, cache-fra-eddf8230064-FRA
x-cacheHIT, HIT
x-cache-hits44, 0
x-timerS1726605705.277061,VS0,VE7
varyAccept-Encoding, Cookie, Cookie
age16569
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length51573
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 18,332 referring domains.
This page has 1,016,749 backlinks.
This page has backlinks from 12,668 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.unc.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.unc.edu
The University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Carolina68%Check
North Carolina65%Check
University59%Check
Chapel Hill59%Check
Hill58%Check
UNC58%Check
Carolina News56%Check
public university55%Check
Carolina senior52%Check
Public50%Check
Show more keywords and terms

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