Unicef.org.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
45% 
Page structure
100% 
Link structure
93% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
84.10 kB
Words
452
Media files
18
Number of links
64 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UNICEF UK - Children's charity - For Every Child
The length of the page title is perfect. (439 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UNICEF is the world’s leading children's charity working to build a better world for every child. Donate now to help us keep children safe.
The length of the meta description is perfect. (839 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unicef.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionUNICEF is the world’s leading children's charity working to build a better world for every child. Donate now to help us keep children safe.
msapplication-TileImagehttps://www.unicef.org.uk/wp-content/uploads/2016/09/cropped-logo-unicef-270x270.png
article:publisherhttps://www.facebook.com/Unicef.uk
article:modified_time2024-08-08T12:16:51+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@UNICEF_uk
og:localeen_GB
og:typewebsite
og:titleHome
og:urlhttps://www.unicef.org.uk/
og:site_nameUNICEF UK
og:imagehttps://www.unicef.org.uk/wp-content/uploads/2022/12/Logo_Signature_Container_Square_Centered_ENG_RGB.png
og:image:width1800
og:image:height1800
og:image:typeimage/png
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

Test up to 1.000 webpages of unicef.org.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 452 words on this page. Good pages should have about 800 words of useful content.
33.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ploads/2022/10/unicef-uk-logo-square.pngUnicef logo
...ds/2022/10/unicef-uk-logo-horizontal.pngUnicef logo
...ds/2022/10/unicef-uk-logo-horizontal.pngUnicef logo
/wp-content/uploads/2024/03/UNI501901.jpgA girl in a black jumper and black and white trousers sits on a piece of rubble in Rafah, south of Gaza.
/wp-content/uploads/2024/03/UNI501901.jpgA girl in a black jumper and black and white trousers sits on a piece of rubble in Rafah, south of Gaza.
...nt/uploads/2024/04/UNI546905-593x395.jpgNo alt attribute provided
...4/Vaccine-Bottle-RGB_Cyan-02-593x593.pngThe silhouettes of three medical bottles in UNICEF-blue. Each bottle says 'vaccine' on.
...ds/2024/09/RS209034_DSCF2353-600x600.jpgNo alt attribute provided
...nt/uploads/2024/03/UNI535023-600x600.jpgNo alt attribute provided
...03/UN0791792_Suday_March2023-600x600.jpgNo alt attribute provided
.../uploads/2024/03/UNI529057-1-600x600.jpgNo alt attribute provided
.../2018/03/24.Bike-WhiteOnBlue-600x600.pngGraphic icon to represent a bicycle
.../02/13.Pregnancy-WhiteOnBlue-600x600.pngGraphic icon to represent a pregnant person.
...A_VD_0014-lpr-e1616710907961-600x600.jpgNo alt attribute provided
...s/2020/07/campaign-with-us-500x500-1.pngNo alt attribute provided
...91_UNI327054-0-00-01-14-lpr1-600x600.jpgNo alt attribute provided
...4/UNI529968-1-e1712652230356-600x600.jpgNo alt attribute provided
.../assets/images/fundraising-regulator.svgRegistered with the Fundraising Regulator

Page structure

H1 heading
(Critically important)
Donate to protect children in Gaza
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Donate to protect children in Gaza
H2 Donate to Ukraine: help provide clean water, medical supplies and education for Ukraine's children.
H2 Keeping children safe
H2 More ways you can help
H2 You can help keep a child safe
H3 What we do
H3 Water, sanitation and hygiene
H3 Nutrition
H3 Keeping children safe with vaccines
H3 Our work in the UK
H3 Campaign with us to protect children's rights
H3 Leave a legacy gift in your Will
H3 Donate now to protect children in Sudan
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.unicef.org.uk/Subdomain Anchor Skip to main content
https://www.unicef.org.uk/Subdomain Unicef for every child
IMG-ALT Unicef logo
/what-we-do/life-saving-food/Subdomain Nutrition and life-saving food
/what-we-do/education/Subdomain Education
/what-we-do/emergency-response/Subdomain Emergency relief for children
/what-we-do/children-and-clima...Subdomain Protection from climate change
/what-we-do/water-and-sanitation/Subdomain Water, sanitation and hygiene
/what-we-do/vaccines/Subdomain Vaccines
/donate/donate-and-help-protec...Subdomain Afghanistan
/donate/haiti-appeal/Subdomain Haiti
/donate/sudan-appeal/Subdomain Sudan
/donate/donate-now-to-protect-...Subdomain Ukraine
/donate/yemen/Subdomain Yemen
/what-we-do/our-uk-work/Subdomain In the UK
/what-we-do/un-convention-chil...Subdomain The UN Convention on Children's Rights
/celebrity-supporters/Subdomain Our celebrity supporters
/corporate-partners/Subdomain Corporate partners
/sport-for-development/Subdomain Sport partners
https://www.unicef.org.uk/donate/Subdomain Donating money
/donate/donate-monthly/Subdomain Regular Giving
/campaign-with-us/Subdomain Campaigning with us
/leave-a-gift-in-your-will-leg...Subdomain Leaving a gift in your Will
/fundraise/Subdomain Fundraising
/volunteering/Subdomain Volunteering
/fundraise/fundraising-ideas/a...Subdomain Your school
/corporate-partners/become-a-c...Subdomain Your company or business
/charitable-trusts-foundations/Subdomain Your charitable trust or foundation
/philanthropy/Subdomain Philanthropy
/why-donate-to-unicef/Subdomain Why give money to UNICEF UK?
/legal/how-we-fundraise/Subdomain How does UNICEF UK fundraise?
/why-donate-to-unicef/donation...Subdomain Donation FAQs
https://www.unicef.org.uk/market/Subdomain Shop
/about-unicef-uk/Subdomain About us
/contact-us/Subdomain Contact
https://www.unicef.org.uk/donate/Subdomain DONATE
https://www.unicef.org.uk/donate/Subdomain DONATE TO UNICEF
https://www.unicef.org.uk/donate/Subdomain Text duplicate DONATE
https://www.unicef.org.uk/donate/Subdomain Text duplicate DONATE TO UNICEF
/donate/children-in-gaza-crisi...Subdomain Donate now
/donate/donate-now-to-protect-...Subdomain Text duplicate Donate now
/what-we-do/vaccines/Subdomain Learn more
/what-we-do/Subdomain Here in the UK and globally
/what-we-do/water-and-sanitation/Subdomain Discover the difference safe water can make to a child's life
/what-we-do/life-saving-food/Subdomain A good start in life for every child
/what-we-do/vaccines/Subdomain The fight against deadly disease
/fundraise/Subdomain Start fundraising
/what-we-do/our-uk-work/Subdomain How we're helping children here in the UK
/campaign-with-us/Subdomain See our latest petition
/leave-a-gift-in-your-will-leg...Subdomain Text duplicate Learn more
/donate/sudan-appeal/Subdomain Trivial anchor text
Read more
https://www.unicef.org.uk/donate/Subdomain Text duplicate Donate now
https://www.unicef.org.uk/donate/Subdomain Donate to UNICEF
/why-donate-to-unicef/Subdomain How your donation helps
/contact-us/Subdomain Contact Us
https://www.unicef.org.uk/jobs/Subdomain Jobs
/press-releasesSubdomain Media
http://www.facebook.com/unicef.ukExternal Subdomain Facebook
https://www.youtube.com/user/U...External Subdomain YouTube
http://www.twitter.com/unicef_ukExternal Subdomain Twitter
https://www.instagram.com/unic...External Subdomain Instagram
https://www.justgiving.com/unicefExternal Subdomain JustGiving
https://www.unicef.org.uk/market/Subdomain Text duplicate Shop
https://www.socceraid.org.uk/External Subdomain Soccer Aid
https://www.unicef.org.uk/legal/Subdomain Our supporter commitment
/legal/terms-and-conditions/Subdomain Website terms & conditions
/legal/cookies-and-privacy-pol...Subdomain Privacy and cookie policy
/accountability-and-governance...Subdomain Annual Report
/accessibility/Subdomain Accessibility
/accountability-and-governance/Subdomain Accountability
/wp-content/uploads/2023/12/mo...Subdomain Modern slavery statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unicef.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (84 kB).

HTTP Response Header

NameValue
dateFri, 20 Sep 2024 06:01:15 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.unicef.org.uk/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 228
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8c5f998d0911193f-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 9,125 referring domains.
This page has 1,303,147 backlinks.
This page has backlinks from 5,743 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# This virtual robots.txt file was created by the Virtual Robots.txt WordPress plugin: https://www.wordpress.org/plugins/pc-robotstxt/
User-agent: *
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /sms/
Disallow: /tag/
Disallow: /category/
Disallow: /leave-a-legacy/legacy-guide/
Disallow: /leave-a-legacy/thank-you/
Disallow: /campaign-with-us/reunite-refugee-children/
Disallow: /campaign-with-us/sign-up-for-our-campaign-update-email/
Disallow: /babyfriendly/news-and-research/baby-friendly-news
Disallow: /donate/childmatters/
Disallow: /donate/cold/
Disallow: /donate/desperately-hungry/
Disallow: /donate/diseases-immunisation/
Disallow: /donate/domestos-sanitation-appeal-for-unicef/
Disallow: /donate/africa-focus/
Disallow: /donate/child-food-crisis-2/
Disallow: /donate/david-beckham-7/
Disallow: /donate/india-focus/
Disallow: /donate/international/
Disallow: /donate/louis-vuitton/
Disallow: /donate/june/
Disallow: /donate/street-child-banners/
Disallow: /donate/streetchildsearch1/
Disallow: /donate/syria-unicef/
Disallow: /donate/give-water/
Disallow: /donate/disease-immunisation
Disallow: /donate/water/
Disallow: /donate/easyjet/
Disallow: /donate/ebola-crisis/
Disallow: /donate/fineline/
Disallow: /donate/frescobaldi-supporting-unicef/
Disallow: /donate/halloween-ball/
Disallow: /donate/join-next-generation-london/
Disallow: /donate/line/
Disallow: /donate/next-generation-london-syria
Disallow: /donate/severely-malnourished/
Disallow: /donate/severe-malnutrition/
Disallow: /donate/syria-refugee-crisis
Disallow: /donate/theline/
Disallow: /donate/unilever/
Disallow: /donate/vaccines/
Disallow: /donate/special/
Disallow: /donate/september/
Disallow:/donate/storiesforsyria1
Disallow: /publication-listings/
Disallow: /job-listings/
Disallow: /cta-listings/
Disallow: /press-release-listings/
Disallow: /donate/forgotten/
Disallow: /donate/christmas/
Disallow: /donate/dm-christmas-email-2016/
Disallow: /donate/christmas-email/
Disallow: /donate/christmas-email-2016/
Disallow: /donate/email-christmas/
Disallow: /donate/2016-reminder-christmas/
Disallow: /donate/reminder-christmas/
Disallow: /donate/2016-christmas/
Disallow: /donate/reminder-christmas-email/
Disallow: /donate/reminder-christmas-2016/
Disallow: /campaign/
Disallow: /appeal/
Disallow: /formstack_forms/
Disallow: /wp-content/uploads/2019/10/Get-a-jab-resource-pack.pdf
Disallow: /wp-content/uploads/2020/08/Get-a-jab-resource-pack-2020-FINAL.pdf
Disallow: /wp-content/uploads/2024/08/786678.pdf
Disallow: /wp-content/uploads/2024/07/GIW23_08-Legacy-Guide-Update-DIGITAL.pdf

Similar sites

Search preview

www.unicef.org.uk
UNICEF UK - Children's charity - For Every Child
UNICEF is the world’s leading children's charity working to build a better world for every child. Donate now to help us keep children safe.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
children74%Check
Unicef73%Check
UNICEF UK72%Check
DONATE66%Check
Protect Children64%Check
charity58%Check
Keeping children safe58%Check
help54%Check
safe54%Check
keep54%Check
Show more keywords and terms

Test up to 1.000 webpages of unicef.org.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions