Us.burberry.com - SEO Checker

Overview of the SEO Check
Meta information
88% 
Page quality
52% 
Page structure
63% 
Link structure
0% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
450.00 kB
Words
463
Media files
4
Number of links
254 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Burberry | Official Website & Store
The length of the page title is perfect. (307 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover luxury British clothing, bags, accessories and fragrances for women and men. Free delivery available.
The length of the meta description is perfect. (684 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://us.burberry.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
Reduce the number of Alternate Links.
A country is specified wrong in alternate links: en-im
A country is specified wrong in alternate links: en-je
A country is specified wrong in alternate links: en-an
A country is specified wrong in alternate links: en-gg
A country is specified wrong in alternate links: en-ax
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, viewport-fit=cover
descriptionDiscover luxury British clothing, bags, accessories and fragrances for women and men. Free delivery available.
google-site-verificationaxWN7ch7kuxJ5UrDVzkQHDN_fz-8KF8ojUmMva3T-6k
next-head-count164
langen-us
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 463 words on this page. Good pages should have about 800 words of useful content.
11.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...E961-D1D2-4768-8ECC-D1FE94F7B52C?wid=200Model wearing Burberry Check Swimwear Shorts

Page structure

H1 heading
(Critically important)
Burberry Summer
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Burberry Summer
H1 Accessories
H1 New In
H1 Check Styles
H1 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are no external links on this page.
LinkAttributesAnchor text
/l/womens-clothing/classics/Women
/l/mens-clothing/classics/Men
/l/womens-clothing/classics/View the Burberry Classics.View the Burberry Classics.
/l/womens-clothing/classics/Text duplicate Women
/l/mens-clothing/classics/Text duplicate Men
https://us.burberry.com/Anchor Skip to Main Content
https://us.burberry.com/Anchor Skip to Footer
https://us.burberry.com/A-TITLE Burberry
https://us.burberry.com/c/women/Text duplicate Women
/l/womens-new-arrivals-new-in/Latest
/l/womens-new-arrivals-new-in/New
/l/womens-clothing/classics/Burberry Classics
/l/womens-clothing/summer-styles/Summer Styles
/l/womens-bags/rocking-horse/Rocking Horse
/womens-sneakers/Sneakers
/womens-clothing/Clothes
/womens-clothing/View All
/l/womens-trench-coats/Trench Coats
/l/womens-coats-jackets/Coats & Jackets
/womens-polo-shirts-t-shirts/T-shirts
/womens-sweatshirts/Hoodies & Sweatshirts
/womens-knitwear/Knitwear
/womens-shirts-tops/Shirts & Tops
https://us.burberry.com/dresses/Dresses
/l/womens-clothing/blazers-tai...Blazers & Tailoring
/womens-skirts/Skirts
/l/womens-clothing/leggings-ac...Activewear
/l/womens-clothing/swimwear/Swimwear
/l/womens-clothing/pants-shorts/Pants & Shorts
/womens-bags/Bags
/womens-bags/Text duplicate View All
/small-mini-bags/Mini Bags
/crossbody-bags/Crossbody Bags
/womens-shoulder-bags/Shoulder Bags
/womens-bags/tote-bag/Tote Bags
/womens-bags/top-handle/Top Handle Bags
/l/womens-bags/rocking-horse/Text duplicate Rocking Horse
/womens-shoes/Shoes
/womens-shoes/Text duplicate View All
/l/womens-shoes/loafers-baller...Loafers & Ballerinas
/womens-sandals/Sandals
/womens-pumps/Pumps
/womens-sneakers/Text duplicate Sneakers
/womens-boots/Boots
/l/womens-accessories/Accessories
/l/womens-accessories/Text duplicate View All
/womens-wallets/Wallets & Card Cases
/l/womens-accessories/scarves/Scarves
/l/jewellery/Jewellery
/womens-key-charms/Key & Bag Charms
/womens-hats-gloves/Hats & Gloves
/l/womens-sunglasses/Sunglasses
/womens-belts/Belts
/l/womens-accessories/socks-ti...Socks & Tights
/l/womens-accessories/tech-tra...Tech & Travel
/l/home-accessories/Home
/l/umbrellas/Umbrellas
/l/womens-gifts/Gifts
/l/womens-gifts/Text duplicate View All
/l/scarves/personalised/Personalised Scarves
/l/womens-gifts/personalised/Personalised Gifts
https://us.burberry.com/c/men/Text duplicate Men
/l/mens-new-arrivals-new-in/Text duplicate Latest
/l/mens-new-arrivals-new-in/Text duplicate New
/l/mens-clothing/classics/Text duplicate Burberry Classics
/l/mens-clothing/summer-styles/Text duplicate Summer Styles
/mens-sneakers/Text duplicate Sneakers
/mens-clothing/Text duplicate Clothes
/mens-clothing/Text duplicate View All
/l/mens-trench-coats/Text duplicate Trench Coats
/l/mens-coats-jackets/Text duplicate Coats & Jackets
/mens-shirts/Shirts
/mens-polo-shirts-t-shirts/Polos & T-shirts
/mens-sweatshirts/Text duplicate Hoodies & Sweatshirts
/mens-knitwear/Text duplicate Knitwear
/l/mens-clothing/blazers-tailo...Text duplicate Blazers & Tailoring
/l/mens-clothing/pants-shorts/Text duplicate Pants & Shorts
/mens-underwear/Underwear
/mens-swimwear/Text duplicate Swimwear
/mens-bags/Text duplicate Bags
/mens-bags/Text duplicate View All
/mens-bags/small-bags/Small Bags
/mens-bags/crossbody-bags/Text duplicate Crossbody Bags
/mens-bags/belt-bags/Belt Bags
/mens-bags/tote-bags/Text duplicate Tote Bags
/mens-bags/holdalls/Weekender Bags
/mens-bags/backpacks/Backpacks
/mens-bags/briefcases/Briefcases
/mens-shoes/Text duplicate Shoes
/mens-shoes/Text duplicate View All
/mens-sandals/Text duplicate Sandals
/mens-sneakers/Text duplicate Sneakers
/l/mens-shoes/loafers-lace-up/Loafers & Lace-ups
/mens-boots/Text duplicate Boots
/l/mens-accessories/Text duplicate Accessories
/l/mens-accessories/Text duplicate View All
/mens-wallets/Text duplicate Wallets & Card Cases
/l/scarves/Text duplicate Scarves
/l/jewellery/Text duplicate Jewellery
/l/mens-accessories/pouches/Pouches
/mens-key-rings/Keyrings
/mens-hats-gloves/Text duplicate Hats & Gloves
/l/mens-sunglasses/Text duplicate Sunglasses
/ties-cufflinks/Ties & Cufflinks
/mens-belts/Text duplicate Belts
/mens-socks/Socks
/l/mens-accessories/tech-travel/Text duplicate Tech & Travel
/l/home-accessories/Text duplicate Home
/l/umbrellas/Text duplicate Umbrellas
/l/mens-gifts/Text duplicate Gifts
/l/mens-gifts/Text duplicate View All
/l/scarves/personalised/Text duplicate Personalised Scarves
/l/mens-gifts/personalised/Text duplicate Personalised Gifts
/c/children/Children
/l/childrens-new-arrivals/Text duplicate Latest
/l/childrens-new-arrivals/Text duplicate New
/l/burberry-classics/children/Text duplicate Burberry Classics
/l/childrens-summer-styles/Text duplicate Summer Styles
/l/back-to-school-clothing/Back to School
/l/newborn-clothes/Newborn (1-18 Months)
/l/newborn-clothes/Text duplicate View All
/l/childrens-gifts/newborn/gif...Gift Sets
/l/newborn-clothes/onesies-dre...Newborn Onesies & Dresses
/baby-nests-blankets/Nests & Blankets
/baby-changing-bags/Changing Bags
/l/newborn-clothes/booties-fir...Baby Booties & First Walkers
/l/childrens-gifts/newborn/Newborn Gifts
https://us.burberry.com/baby/Baby (6-24 Months)
https://us.burberry.com/baby/Text duplicate View All
/baby-coats-and-jackets/Text duplicate Coats & Jackets
/l/baby-clothes/knitwear/Text duplicate Knitwear
/baby-dresses/Text duplicate Dresses
/baby-tops/Tops
/baby-skirts-and-trousers/Skirts & Trousers
/baby-swimwear/Text duplicate Swimwear
/l/baby-clothes/shoes/Baby Shoes
/l/baby-clothes/accessories/Text duplicate Accessories
https://us.burberry.com/girl/Girls (3-14 Years)
https://us.burberry.com/girl/Text duplicate View All
/girls-coats-jackets/Text duplicate Coats & Jackets
/l/girls-clothes/knitwear-swea...Knitwear & Cardigans
/l/girls-clothes/hoodies-sweat...Text duplicate Hoodies & Sweatshirts
/girls-dresses/Dresses & Jumpsuits
/girls-tops/Text duplicate Tops
/girls-trousers-skirts/Text duplicate Skirts & Trousers
/girls-swimwear/Text duplicate Swimwear
/childrens-scarves/Text duplicate Scarves
/l/childrens-accessories/girls...Text duplicate Shoes
/l/childrens-accessories/girls...Text duplicate Bags
/childrens-accessories/Text duplicate Accessories
https://us.burberry.com/boy/Boys (3-14 Years)
https://us.burberry.com/boy/Text duplicate View All
/boys-coats-jackets/Text duplicate Coats & Jackets
/l/boys-clothes/knitwear-sweat...Text duplicate Knitwear & Cardigans
/l/boys-clothes/hoodies-sweats...Text duplicate Hoodies & Sweatshirts
/childrens-polos-t-shirts/Text duplicate Polos & T-shirts
/boys-shirts/Text duplicate Shirts
/boys-trousers-shorts/Trousers & Shorts
/boys-swimwear/Text duplicate Swimwear
/childrens-scarves/Text duplicate Scarves
/l/childrens-accessories/boys-...Text duplicate Shoes
/l/childrens-accessories/boys-...Text duplicate Bags
/childrens-accessories/Text duplicate Accessories
/childrens-accessories/Text duplicate Accessories
/childrens-accessories/View all
/childrens-scarves/Text duplicate Scarves
/childrens-hats-socks/Hats & Socks
/l/childrens-accessories/hair-...Hair Accessories
/l/childrens-accessories/sungl...Text duplicate Sunglasses
/childrens-bags/Text duplicate Bags
/childrens-shoes/Text duplicate Shoes
/childrens-gifts/Text duplicate Gifts
/childrens-gifts/Text duplicate View All
/baby-gifts/Baby Gifts
/c/trench-coats/Trench
/l/womens-trench-coats/Text duplicate Women
/l/womens-trench-coats/Text duplicate View All
/l/womens-trench-coats/heritag...Heritage
/l/mens-trench-coats/Text duplicate Men
/l/mens-trench-coats/Text duplicate View All
/l/mens-trench-coats/heritage-...Text duplicate Heritage
https://us.burberry.com/c/bags/Text duplicate Bags
/womens-bags/Text duplicate Women
/womens-bags/Text duplicate View All
/small-mini-bags/Text duplicate Mini Bags
/crossbody-bags/Text duplicate Crossbody Bags
/womens-shoulder-bags/Text duplicate Shoulder Bags
/womens-bags/tote-bag/Text duplicate Tote Bags
/womens-bags/top-handle/Text duplicate Top Handle Bags
/mens-bags/Text duplicate Men
/mens-bags/Text duplicate View All
/mens-bags/small-bags/Text duplicate Small Bags
/mens-bags/crossbody-bags/Text duplicate Crossbody Bags
/mens-bags/belt-bags/Text duplicate Belt Bags
/mens-bags/tote-bags/Text duplicate Tote Bags
/mens-bags/backpacks/Text duplicate Backpacks
/mens-bags/briefcases/Text duplicate Briefcases
/c/scarves/Text duplicate Scarves
/l/womens-accessories/scarves/Text duplicate Women
/l/womens-accessories/scarves/Text duplicate View All
/l/scarves/personalised/Text duplicate Personalised Scarves
/l/mens-accessories/scarves/Text duplicate Men
/l/mens-accessories/scarves/Text duplicate View All
/l/scarves/personalised/Text duplicate Personalised Scarves
https://us.burberry.com/c/beauty/Beauty & Fragrances
/l/beauty/make-up/Make-up
/l/beauty/make-up/Text duplicate View All
/l/beauty/make-up/face/Face
/l/beauty/make-up/lips/Lips
/l/beauty/make-up/eyes/Eyes
/l/beauty/fragrances/Fragrances
/l/beauty/womens-fragrances/Women’s Fragrances
/l/mens-fragrances/Men’s Fragrances
/c/beauty/signature-fragrances/Burberry Signatures
/c/burberry-goddess/Burberry Goddess
/burberry-her/Burberry Her
/c/burberry-hero/Burberry Hero
/c/stories/campaigns/rocking-h...Stories
/c/stories/campaigns/rocking-h...Campaigns
/c/stories/campaigns/rocking-h...Text duplicate Rocking Horse
/c/stories/campaigns/summer-2024/Summer 2024
/c/archive/campaigns/lunar-new...Lunar New Year 2024
/c/stories/campaigns/spring-2024/Spring 2024
/c/stories/campaigns/winter-20...Winter 2023
/c/archive/collections/winter-...Collections
/c/stories/spring-2025-lookbook/Spring 2025
/c/archive/collections/winter-...Winter 2024
/c/archive/collections/autumn-...Autumn 2024
/c/archive/collections/spring-...Text duplicate Spring 2024
/c/summer-2024-show/Text duplicate Summer 2024
/c/shows/autumn-winter-2023/Text duplicate Winter 2023
/c/reburberry/ReBurberry
/c/reburberry/ReBurberry Programme
/c/reburberry/aftercare-circul...Aftercare & Circular Services
/c/vestiaire-collective-partne...Burberry x Vestiaire Collective
/my-accountA-TITLE Account
/my-account/bagA-TITLE Bag
/l/mens-clothing/summer-styles...IMG-ALT Model wearing Burberry Check Swimwear Shorts
/l/mens-clothing/summer-styles...Burberry Summer
/l/womens-clothing/summer-styl...Text duplicate Women
/l/mens-clothing/summer-styles...Text duplicate Men
/l/womens-accessories/?brbref=...IMG-ALT Model wearing Burberry Hollow Spike Earrings
/l/womens-accessories/?brbref=...Text duplicate Accessories
/l/womens-accessories/?brbref=...Text duplicate Women
/l/mens-accessories/?brbref=hp...Text duplicate Men
/l/mens-new-arrivals-new-in/?b...IMG-ALT Model wearing Burberry Check Bucket Hat with White Cotton T-shirt
/l/mens-new-arrivals-new-in/?b...New In
/l/womens-new-arrivals-new-in/...Text duplicate Women
/l/mens-new-arrivals-new-in/?b...Text duplicate Men
/l/womens-clothing/summer-styl...Text duplicate View all
/c/burberry-services/Burberry Services
/store-locator/Find a Store
A-TITLE Find a Store
/legal-cookies/transparency-in...Modern Slavery Statement
/customer-service/contact-us/contact us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://us.burberry.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (450 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-dns-prefetch-controloff
expect-ctmax-age=0
x-download-optionsnoopen
x-permitted-cross-domain-policiesnone
referrer-policyno-referrer
correlation-id0a0e1be1-9224-4305-8e1d-f65eac0757c2
content-languageen-US
content-encodinggzip
cache-controlmax-age=532
expiresTue, 23 Jul 2024 08:07:31 GMT
dateTue, 23 Jul 2024 07:58:39 GMT
varyAccept-Encoding
set-cookie78 Characters
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x-xss-protection1; mode=block
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origin-agent-cluster?0
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 4,204 referring domains.
This page has 56,062 backlinks.
This page has backlinks from 3,043 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt for https://us.burberry.com

User-agent: *
Disallow: /store/burberry/views/email/email.jsp*
Disallow: /*?search=true*
Disallow: /*?locale=*
Disallow: /*?trail=*
Disallow: /search/*
Disallow: /*/zoom/*
Disallow: /my-account/*
Disallow: /burberry/views/checkout/*
Disallow: /burberry_r2016/views/checkout/*counter.jsp
Disallow: /store-stock/*
Disallow: /*?_dyncharset*
Disallow: /*burberry/myburberry/register/*
Disallow: /*?order_by
Disallow: /checkout/*
Disallow: /*?language=*

User-agent: bingbot
Crawl-delay: 1

User-agent: msnbot
Crawl-delay: 1

User-agent: heritrix
Crawl-delay: 1

User-agent: Pinterestbot
Crawl-delay: 1

https://us.burberry.com/sitemap-us.xml

Search preview

us.burberry.com
Burberry | Official Website & Store
Discover luxury British clothing, bags, accessories and fragrances for women and men. Free delivery available.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Burberry77%Check
Summer50%Check
Accessories50%Check
Bags46%Check
Fragrances46%Check
Women46%Check
website43%Check
Tote Bags40%Check
Shoulder Bags40%Check
Website Store39%Check

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