Water.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
69% 
Page structure
29% 
Link structure
2% 
Server
38% 
External factors
100% 
SEO Score
Response time
0.56 s
File size
113.80 kB
Words
738
Media files
29
Number of links
97 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Water UK
The length of the page title is perfect. (203 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.water.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: Protect your home or business from blockages and flooding - dispose of...
  • Duplicate 2: In cold weather, your water pipes can freeze and then burst as they th...
This page contains 738 words. That's ok.
31.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...59_Water_UK_FOG_Carousel_1080X1080px.jpgFats Block Pipes logo
...tyles/max_650x650/public/2023-04/bin.jpgBin The Wipe logo
...es/max_650x650/public/2023-04/walter.jpgWalter
...0/public/2024-11/Frozen pipe cropped.jpgPhoto of icicles on a pipe
...650/public/2023-04/Family washing up.jpgChildren and an adult at the kitchen sink washing up dishes
...x_650x650/public/2023-04/Contractors.jpgContractors on a building site
/themes/custom/wateruk_theme/logo.svgHome
...59_Water_UK_FOG_Carousel_1080X1080px.jpgFats Block Pipes logo
...tyles/max_650x650/public/2023-04/bin.jpgBin The Wipe logo
...es/max_650x650/public/2023-04/walter.jpgWalter
...0/public/2024-11/Frozen pipe cropped.jpgPhoto of icicles on a pipe
...650/public/2023-04/Family washing up.jpgChildren and an adult at the kitchen sink washing up dishes
...x_650x650/public/2023-04/Contractors.jpgContractors on a building site
...50x650/public/2023-04/Cornwall waves.jpgA sunny beach and waves
...Lake Vyrnwy reservoir in Powys wales.jpgWater falling over a reservoir in Wales
...site - storage tank (2)_1.jpg?h=3c1fa884Storage tank being installed near Stroud
...24-09/NWL treatment site1.jpg?h=c74750f6Tall metal funnels
...491798429 flipped small_1.jpg?h=db65751aPipe being put in place by crane
...-11/March for Clean Water.PNG?h=531dc22cLogo for March for Clean Water
...k/public/wp/2019/07/beach.jpg?h=07efd235No alt attribute provided
...ranes stock image smaller.jpg?h=c6980913Sunset with building site cranes
...in-jumping-in-puddles-2-1.jpg?h=feb1dc85No alt attribute provided
...wp/2018/11/Infrastructure.jpg?h=4c290c0fNo alt attribute provided
...wp/2018/11/Graphs-finance.jpg?h=57b294fbNo alt attribute provided
...ter_UK_FOG_Post_1200X627px_LinkedIn2.jpgFOGs logo
...50/public/2023-04/Old woman on phone.jpgA person on the phone
...x_650x650/public/2023-04/Contractors.jpgContractors on a building site
...ic/2023-04/River Dunsop Lancashire_0.jpgRiver Dunsop
/themes/custom/wateruk_theme/logo.svgHome

Page structure

H1 heading
(Critically important)
Our world-leading plan to remove 4 million spills from rivers and seas
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Our world-leading plan to remove 4 million spills from rivers and seas
H1 The trade association for the water industry
H1 Protect your home
H1 Quick links
H2 Legal information
H3 Fats Block Pipes
H3 Bin The Wipe
H3 Water's Worth Saving
H3 Get Winter Ready
H3 Information and advice for customers
H3 Technical guidance for developers and the supply chain
H3 Fats Block Pipes Duplicate text
H3 Bin The Wipe Duplicate text
H3 Water's Worth Saving Duplicate text
H3 Get Winter Ready Duplicate text
H3 Information and advice for customers Duplicate text
H3 Technical guidance for developers and the supply chain Duplicate text
H3 News
H3 Water UK statement on the Government’s Independent Water Commission
H3 Water UK response to Ofwat Water Company Performance Report
H3 Water companies urge Ofwat to reconsider investment cut
H3 Views
H3 We should all support the March for Clean Water
H3 UK Water Industry: Myths vs. Facts
H3 Water companies deliver record levels of investment, with even more needed in the coming decades
H3 Publications
H3 Correspondence from David Henderson CEO Water UK, Response to the Outturn Adjustment Mechanism
H3 Water UK’s submission to the NAO review of regulation in the water sector
H3 PR24 Investor Engagement Report
H3 Find your supplier
H3 Technical guidance
H3 Protecting rivers and coasts
H4 Pouring cooking fats down the sink increases the risk of blockages and flooding. Dispose of your cooking fats responsibly.
H4 Footer nav one
H4 Footer nav two
H4 Footer nav three
H4 Footer nav four
H6 About us
Some anchor texts are used more than once.
21 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.water.org.uk/Anchor Skip to main content
/fats-block-pipesNo Text
/bin-the-wipeNo Text
/waters-worth-savingNo Text
/winter-readyNo Text
/customersNo Text
/developersNo Text
https://www.water.org.uk/IMG-ALT Home
/water-supplyWater supply
/water-supplyText duplicate Water supply
/water-supply/saving-waterSaving water
/water-supply/leakageLeakage
/water-supply/drinking-waterDrinking water
/water-supply/our-25-year-plan...Our 25 year plan for water
/waste-waterWaste water
/waste-waterText duplicate Waste water
/waste-water/sewage-treatment-...Sewage treatment works
/waste-water/sustainable-drainageSustainable drainage
/waste-water/fighting-fatbergsFighting fatbergs
/waste-water/extracting-resour...Extracting resources from sewage
/waste-water/our-25-year-plan-...Our 25 year plan for waste water
/protecting-environmentProtecting the environment
/protecting-environmentText duplicate Protecting the environment
/protecting-environment/protec...Protecting rivers and coasts
/protecting-environment/climat...Climate change
/protecting-environment/storm-...Storm overflows
/protecting-environment/bathin...Bathing waters
/investing-futureInvesting in the future
/investing-futureText duplicate Investing in the future
/investing-future/pr24PR24
/investing-future/water-2050-o...Water 2050 – our vision
/news-views-publicationsNews, Views and Publications
https://www.water.org.uk/about-usAbout us
https://www.water.org.uk/about-usText duplicate About us
/about-us/our-boardOur Board
/about-us/our-teamOur Team
/about-us/our-membersOur members
/about-us/policy-committeesPolicy committees
/about-us/press-officePress office
/fats-block-pipesNo Text
/bin-the-wipeNo Text
/waters-worth-savingNo Text
/winter-readyNo Text
/customersNo Text
/developersNo Text
https://www.water.org.uk/searchSearch
/overflows-planFind out more
https://www.water.org.uk/about-usWhat we do
/news-views-publications/news/...No Text
/news-views-publications/news/...No Text
/news-views-publications/news/...No Text
/news-views-publications/newsView all news
/news-views-publications/views...No Text
/news-views-publications/views...No Text
/news-views-publications/views...No Text
/news-views-publications/viewsView all views
/news-views-publications/publi...No Text
/news-views-publications/publi...No Text
/news-views-publications/publi...No Text
/news-views-publications/publi...View all publications
/fats-block-pipesText duplicate Find out more
/customers/find-your-supplierText duplicate Find out more
/developersText duplicate Find out more
/protecting-environment/protec...Text duplicate Find out more
https://www.water.org.uk/Text duplicate IMG-ALT Home
/water-supplyText duplicate Water supply
/waste-waterText duplicate Waste water
/protecting-environmentText duplicate Protecting the environment
/investing-futureText duplicate Investing in the future
/water-supplyText duplicate Water supply
/waste-waterText duplicate Waste water
/protecting-environmentText duplicate Protecting the environment
/investing-futureText duplicate Investing in the future
/news-views-publicationsNews, views and publications
/news-views-publications/newsNews
/news-views-publications/viewsViews
/news-views-publications/publi...Publications
/news-views-publicationsText duplicate News, views and publications
/news-views-publications/newsText duplicate News
/news-views-publications/viewsText duplicate Views
/news-views-publications/publi...Text duplicate Publications
https://www.water.org.uk/about-usText duplicate About us
/about-us/our-boardOur board
/about-us/our-teamOur team
/about-us/our-membersText duplicate Our members
https://www.water.org.uk/about-usText duplicate About us
/about-us/our-boardText duplicate Our board
/about-us/our-teamText duplicate Our team
/about-us/our-membersText duplicate Our members
/customers/find-your-supplierFind your supplier
/about-us/press-officeText duplicate Press office
/privacy-and-cookie-policyPrivacy and cookie policy
/terms-and-conditionsTerms and conditions
/customers/find-your-supplierText duplicate Find your supplier
/about-us/press-officeText duplicate Press office
/privacy-and-cookie-policyText duplicate Privacy and cookie policy
/terms-and-conditionsText duplicate Terms and conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.water.org.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.56 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (114 kB).

HTTP Response Header

NameValue
cache-controlmax-age=900, public
content-languageen
content-security-policyframe-src 'self' https://app.powerbi.com https://www.google.com https://static.addtoany.com https://vimeo.com https://player.vimeo.com https://www.youtube.com; object-src 'none'; script-src 'self' https://cdn.jsdelivr.net https://cdnjs.cloudflare.com https://static.addtoany.com https://unpkg.com; script-src-attr 'self'; script-src-elem 'self' 'unsafe-inline' https://www.googletagmanager.com https://www.google-analytics.com https://cdn.jsdelivr.net https://cdnjs.cloudflare.com https://static.addtoany.com https://unpkg.com; style-src 'self' 'unsafe-inline' fonts.googleapis.com https://cdn.jsdelivr.net https://cdnjs.cloudflare.com https://unpkg.com; style-src-attr 'self' 'unsafe-inline'; frame-ancestors 'self'; report-uri https://www.water.org.uk/report-uri/enforce
content-typetext/html; charset=UTF-8
dateFri, 08 Nov 2024 14:24:12 GMT
etag"1731061556"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 08 Nov 2024 10:25:56 GMT
permissions-policygeolocation=(self)
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000; includeSubDomains
traceresponse00-18060450f6eaf407002e1f799a88ec00-87f26f6cea4d42a6-01
varyCookie
x-content-type-optionsnosniff
x-debug-infoeyJyZXRyaWVzIjowfQ==
x-drupal-cacheHIT
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-platform-cacheMISS
x-platform-clusteraf2ks2ss3pr4y-prod-m5kk7fq
x-platform-processor3xb2ie676oome3lyt2ehoinnua
x-platform-routerguzgyjmafd7m5tanvcsv4jmjxy
content-length116517
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,228 referring domains.
This page has 92,207 backlinks.
This page has backlinks from 1,555 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.water.org.uk
Homepage | Water UK

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Water70%Check
Water UK68%Check
Water UK response60%Check
Clean Water57%Check
water industry56%Check
Water companies56%Check
rivers54%Check
Waste Water53%Check
Drinking Water53%Check
plan50%Check
Show more keywords and terms

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