Wttc.org - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
44% 
Page structure
95% 
Link structure
90% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
126.00 kB
Words
499
Media files
24
Number of links
63 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
World Travel & Tourism Council (WTTC) | Travel & Tourism Representative Council
The page title should be shorter than 580 pixels. It is 740 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The World Travel & Tourism Council (WTTC) represents the Travel & Tourism sector globally. Our Members include over 200 CEOs, Chairpersons and Presidents of the world’s leading Travel & Tourism companies from across the world and industries. WTTC works to raise awareness of Travel & Tourism as one of the world’s largest economic sectors, supporting one in 10 jobs (319 million) worldwide, and generating 10.4% of global GDP.
The meta description is too long: 2708 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verificationrotrmlvyd4wmsdmcqr7i3vmcjjbuxv
google-site-verificationHrJQsPrHQ8wPE7o8Ckx2JrFCAoIZ1aHQ2xlyfyWF6Ek
descriptionThe World Travel & Tourism Council (WTTC) represents the Travel & Tourism sector globally. Our Members include over 200 CEOs, Chairpersons and Presidents of the world’s leading Travel & Tourism companies from across the world and industries. WTTC works to raise awareness of Travel & Tourism as one of the world’s largest economic sectors, supporting one in 10 jobs (319 million) worldwide, and generating 10.4% of global GDP.
keywordstravel and tourism, wttc, world travel and tourism council, world travel, world tourism, tourism, travel industry, travel economic impact, wttc global summit, b2b travel content, government travel content
robotsINDEX, FOLLOW
viewportwidth=device-width,initial-scale=1
langen-gb
og:typewebsite
og:titleWorld Travel & Tourism Council (WTTC) | Travel & Tourism Representative Council
og:descriptionThe World Travel & Tourism Council (WTTC) represents the Travel & Tourism sector globally. Our Members include over 200 CEOs, Chairpersons and Presidents of the world’s leading Travel & Tourism companies from across the world and industries. WTTC works to raise awareness of Travel & Tourism as one of the world’s largest economic sectors, supporting one in 10 jobs (319 million) worldwide, and generating 10.4% of global GDP.
og:imagehttps://wttc.org/Portals/0/Images/SampleLogo.jpg?cdv=469
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 499 words on this page. Good pages should have about 800 words of useful content.
23.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (14). We recommend using a maximum of 10 tags for this page.
Some tags are too long. With 296 characters this one is longer than 70 characters:
"for over 30 years, wttc has conducted research on the economic impact of travel & tourism in 185 count..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...pleLogo.jpg?ver=hYESZ3Xk-xA2UtczbONE5g==World Travel & Tourism Council
...Summit.webp?ver=kk1L086X5lYKy1-hMKUGWQ==Events and Webinars Events and Webinars
.../EIR-3.webp?ver=uGex96gW5f8kQHAYWPuH6A==Economic Impact ReportsEconomic Impact Reports
...embers.webp?ver=FSXgjqEwjl_J8efK1fW7fw==Our MembersOur Members
...rnment.webp?ver=qBN6EJM6ejbyo9_c3RXSEA==GovernmentsGovernments
...ain EIR.jpg?ver=pssaCu5qswVHXYx8zKEdmA==Sector de viajes y turismo de España batirá records este año: WTTCSector de viajes y turismo de España batirá records este año: WTTC
...y-pr-hp.jpg?ver=IQzuFehcndc6bzhMj7E-Rg==Travel & Tourism Sector Reached Record-Breaking New Heights Last YearTravel & Tourism Sector Reached Record-Breaking New Heights Last Year
...ds/APEC.jpg?ver=mzf6hq1R8PV0S5oMF_MrOg==Destacada participación de WTTC en la 12ª reunión ministerial de turismo de APECDestacada participación de WTTC en la 12ª reunión ministerial de turismo de APEC
...tion-hp.jpg?ver=TzZQqGSqbYcKxYaDf-HFEw==Nature Positive in Action
...over-hp.jpg?ver=DCdnBg1qeSNQcMVvx3NgdQ==Artificial Intelligence (AI): Global Strategies, Policies & Regulations
...over-hp.jpg?ver=ILdq2wMcZM_5QrPKFeD7Pw==Responsible Artificial Intelligence (AI) : Overview of AI Risks, Safety & Governance
...rney-hp.jpg?ver=jpZhzQFVV-n4i2PcTjrFZg==Navigating the Sustainability Journey: The Impact of Mandatory Reporting on Travel & Tourism
.../1_20240314092611_x logo 50px x 50px.pngX
...images/523/2_20200329082557_linkedin.pngLinkedin
...images/523/3_20200329082608_facebook.pngFacebook
...mages/523/4_20200329082619_instagram.pngInstagram
.../images/523/5_20200329082632_youtube.pngYoutube
...e/images/523/6_20200329082644_flickr.pngFlickr
...e/images/523/7_20200329082655_medium.pngMedium
...240314092233_Tiktok logo 50px x 50px.pngTikTok
...40314092321_Threads logo 50px x 50px.pngThreads
...tners/AMEX.png?ver=2020-09-08-153106-627AMEXAMEX
...bal Rescue.png?ver=2021-03-18-100801-630global RescueGlobal Rescue
..._Arabia.png?ver=yZxywTJWqcLZkjNFLT_tXA==Ministry of Tourism Saudi ArabiaMinistry of Tourism Saudi Arabia

Page structure

H1 heading
(Critically important)
World Travel & Tourism Council (WTTC) represents the Travel & Tourism sector globally
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 World Travel & Tourism Council (WTTC) represents the Travel & Tourism sector globally
H2 Latest News
H2 Research & Insights
H3 Saudi Arabia’s Travel & Tourism Breaks All Records
H3 Travel & Tourism Sector Reached Record-Breaking New Heights Last Year
H3 Destacada participación de WTTC en la 12ª reunión ministerial de turismo de APEC
H3 Empty heading
H4 Nature Positive in Action
H4 Artificial Intelligence (AI): Global Strategies, Policies & Regulations
H4 Responsible Artificial Intelligence (AI) : Overview of AI Risks, Safety & Governance
H4 Navigating the Sustainability Journey: The Impact of Mandatory Reporting on Travel & Tourism
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.
LinkAttributesAnchor text
https://wttc.org/IMG-ALT World Travel & Tourism Council
A-TITLE World Travel & Tourism Council
https://wttc.org/about/about-usAbout
https://wttc.org/about/about-usAbout Us
https://wttc.org/about/who-we-areWho we are
/about/news/press-releasesNews
/about/news/press-releasesPress Releases
https://wttc.org/about/contact-usPress Enquiries
https://travelhub.wttc.org/blogExternal Subdomain Travel Hub / Blog
https://wttc.org/about/careersCareers
/about/brand-resourcesBrand Resources
/about/newsletter-sign-upNewsletter Sign Up
https://wttc.org/about/contact-usContact Us
https://wttc.org/events-webinarsEvents & Webinars
/events-webinars/global-summit...Global Summit
/events-webinars/global-summit...Hosting a Summit
https://wttc.org/events-webinarsAnchor Upcoming Events
https://wttc.org/events-webinarsAnchor Previous Events
https://www.flickr.com/photos/...External Subdomain Event Photography
/events-webinars/interested-in...Event Enquiries
https://wttc.org/membershipMembership
/membership/our-membersOur Members
/membership/our-associates-com...Our Associates Community
https://wttc.org/MembershipMembership Benefits
/membership/new-membership-enq...Enquire About Membership
/membership/sponsors-partnersSponsors & Partners
/research/economic-impactResearch
/research/insights-publicationsInsights & Publications
https://researchhub.wttc.org/External Subdomain WTTC Research Hub
/research/economic-impactEconomic Impact
/research/knowledge-partnersKnowledge Partners
/research/data-enquiriesData Enquiries
https://wttc.org/initiativesInitiatives
/initiatives/hotel-sustainabil...Hotel Sustainability Basics
https://travelhub.wttc.org/com...External Subdomain Community Conscious Travel
/initiatives/crisis-preparedne...Crisis Preparedness, Management & Recovery
/initiatives/crisis-preparedne...SafeTravels Stamp Application
/initiatives/crisis-preparedne...SafeTravels: Global Protocols & Stamp
/initiatives/security-travel-f...Security & Travel Facilitation
/initiatives/sustainable-growthSustainable Growth
/initiatives/women-empowermentWomen Empowerment
/initiatives/destination-spotl...Destination Spotlight - SLO CAL
/initiatives/vision-for-nature...Vision For Nature Positive Travel and Tourism
https://wttc.org/governmentsGovernments
https://travelhub.wttc.org/?ut...External Subdomain Consumer Travel Hub
https://travelhub.wttc.org/blo...External Subdomain Consumer Travel Blog
https://travelhub.wttc.org/one...External Subdomain ONEin330Million Campaign
https://travelhub.wttc.org/reu...External Subdomain Reunite Campaign
https://wttc.org/about/contact-usGet Involved
/events-webinars/webinars/pass...New window Secure your Place
https://travelhub.wttc.org/com...New window External Subdomain Learn More
/events-webinars/global-summit...New window Register to Watch
https://researchhub.wttc.org/New window External Subdomain Visit the Research Hub
/initiatives/hotel-sustainabil...New window Find Out More
https://wttc.org/events-webinarsIMG-ALT Events and Webinars
A-TITLE Events and Webinars
/About/Events-WebinarsText duplicate Events and Webinars
/research/economic-impactIMG-ALT Economic Impact Reports
A-TITLE Economic Impact Reports
/research/economic-impactText duplicate Economic Impact Reports
/membership/our-membersText duplicate IMG-ALT Our Members
A-TITLE Our Members
/membership/our-membersText duplicate Our Members
https://wttc.org/governmentsText duplicate IMG-ALT Governments
A-TITLE Governments
https://wttc.org/governmentsText duplicate Governments
https://wttc.org/membershipBecome a Member >
A-TITLE Become a Member >
/about/news/press-releasespress-release page
/Sector de viajes y turismo de...IMG-ALT Sector de viajes y turismo de España batirá records este año: WTTC
A-TITLE Sector de viajes y turismo de España batirá records este año: WTTC
/Sector de viajes y turismo de...Read More >
A-TITLE Read More >
/news-article/travel-tourism-s...IMG-ALT Travel & Tourism Sector Reached Record-Breaking New Heights Last Year
A-TITLE Travel & Tourism Sector Reached Record-Breaking New Heights Last Year
/news-article/travel-tourism-s...Text duplicate Read More >
A-TITLE Read More >
/news-article/destacada-partic...IMG-ALT Destacada participación de WTTC en la 12ª reunión ministerial de turismo de APEC
A-TITLE Destacada participación de WTTC en la 12ª reunión ministerial de turismo de APEC
/news-article/destacada-partic...Text duplicate Read More >
A-TITLE Read More >
https://researchhub.wttc.org/External Subdomain Text duplicate WTTC Research Hub
https://researchhub.wttc.org/p...External Subdomain Nature Positive in Action 22/04/2024
IMG-ALT Nature Positive in Action
https://researchhub.wttc.org/p...External Subdomain Artificial Intelligence (AI): Global Strategies, Policies & Regulations 17/04/2024
IMG-ALT Artificial Intelligence (AI): Global Strategies, Policies & Regulations
https://researchhub.wttc.org/p...External Subdomain Responsible Artificial Intelligence (AI) : Overview of AI Risks, Safety & Governance 17/04/2024
IMG-ALT Responsible Artificial Intelligence (AI) : Overview of AI Risks, Safety & Governance
https://researchhub.wttc.org/p...External Subdomain Navigating the Sustainability Journey: The Impact of Mandatory Reporting on Travel & Tourism 03/03/2024
IMG-ALT Navigating the Sustainability Journey: The Impact of Mandatory Reporting on Travel & Tourism
https://researchhub.wttc.org/External Subdomain See More Reports >
A-TITLE See More Reports >
/copyright-statementCopyright Statement
https://wttc.org/privacy-policyPrivacy Policy
/terms-and-conditionsTerms & Conditions
https://wttc.org/about/contact-usContact
https://twitter.com/WTTCExternal IMG-ALT X
https://www.linkedin.com/compa...External Subdomain IMG-ALT Linkedin
https://www.facebook.com/wttcExternal Subdomain IMG-ALT Facebook
https://www.instagram.com/wtan...External Subdomain IMG-ALT Instagram
https://www.youtube.com/c/WttcOrgExternal Subdomain IMG-ALT Youtube
https://www.flickr.com/photos/...External Subdomain IMG-ALT Flickr
https://worldtraveltourismcoun...External Subdomain IMG-ALT Medium
https://www.tiktok.com/@wtandtcExternal Subdomain IMG-ALT TikTok
https://www.threads.net/@wtandtcExternal Subdomain IMG-ALT Threads
https://www.amexglobalbusiness...New window External Subdomain IMG-ALT AMEX
https://www.globalrescue.com/New window External Subdomain IMG-ALT global Rescue
https://mt.gov.sa/en/Pages/def...New window External Subdomain IMG-ALT Ministry of Tourism Saudi Arabia

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://wttc.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (126 kB).

HTTP Response Header

NameValue
cache-controlno-cache
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
set-cookie36 Characters
x-aspnetmvc-version5.2
x-ua-compatibleIE=edge
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
permissions-policyaccelerometer=(), camera=(), gyroscope=(), magnetometer=(), microphone=()
content-security-policydefault-src https: 'unsafe-inline' ; script-src 'self' https: 'unsafe-inline' 'unsafe-eval' www.google-analytics.com ajax.googleapis.com; font-src https: 'unsafe-inline' data: ;connect-src 'self' https: wss: ;base-uri 'self' https: ;form-action 'self' https://wttc.activehosted.com/proc.php; img-src * data: ;
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; includeSubDomains
dateWed, 12 Jun 2024 21:52:45 GMT
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 10,812 referring domains.
This page has 1,169,945 backlinks.
This page has backlinks from 6,608 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 1259 shares and comments on Facebook.

Robots.txt

Sitemap: https://wttc.org/SiteMap.aspx

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Search preview

wttc.org
World Travel & Tourism Council (WTTC) | Travel & Tourism Re...
The World Travel & Tourism Council (WTTC) represents the Travel & Tourism sector globally. Our Members include over 200 CEOs, Chairpersons and Presidents of the world’s leading Travel & Tourism companies from across the world and industries. WTTC works to raise awareness of Travel & Tourism as one of the world’s largest economic sectors, supporting one in 10 jobs (319 million) worldwide, and generating 10.4% of global GDP.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WTTC100%Check
Travel83%Check
Tourism83%Check
Travel Tourism81%Check
World80%Check
World Travel80%Check
Travel Tourism sector79%Check
World Travel Tourism79%Check
Tourism Council78%Check
World Travel Tourism Council77%Check

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