wttc.org | Website SEO Review

Response time

0.25 s

File size

126.00 kB

Words

499

Media files

24

Number of links

63 internal / 28 external

Meta specifications 61% achieved

Title

(Critically important)

World Travel & Tourism Council (WTTC) | Travel & Tourism Representative Council

The page title should be shorter than 580 pixels. It is 740 pixels long. Optimize title

There are word repetitions in the page title.

Meta Title

Meta description

(Critically important)

The World Travel & Tourism Council (WTTC) represents the Travel & Tourism sector globally. Our Members include over 200 CEOs, Chairpersons and Presidents of the world’s leading Travel & Tourism companies from across the world and industries. WTTC works to raise awareness of Travel & Tourism as one of the world’s largest economic sectors, supporting one in 10 jobs (319 million) worldwide, and generating 10.4% of global GDP.

The meta description is too long: 2708 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

No canonical link is specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: United States of America

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
facebook-domain-verification	rotrmlvyd4wmsdmcqr7i3vmcjjbuxv
google-site-verification	HrJQsPrHQ8wPE7o8Ckx2JrFCAoIZ1aHQ2xlyfyWF6Ek
description	The World Travel & Tourism Council (WTTC) represents the Travel & Tourism sector globally. Our Members include over 200 CEOs, Chairpersons and Presidents of the world’s leading Travel & Tourism companies from across the world and industries. WTTC works to raise awareness of Travel & Tourism as one of the world’s largest economic sectors, supporting one in 10 jobs (319 million) worldwide, and generating 10.4% of global GDP.
keywords	travel and tourism, wttc, world travel and tourism council, world travel, world tourism, tourism, travel industry, travel economic impact, wttc global summit, b2b travel content, government travel content
robots	INDEX, FOLLOW
viewport	width=device-width,initial-scale=1
lang	en-gb
og:type	website
og:title	World Travel & Tourism Council (WTTC) \| Travel & Tourism Representative Council
og:description	The World Travel & Tourism Council (WTTC) represents the Travel & Tourism sector globally. Our Members include over 200 CEOs, Chairpersons and Presidents of the world’s leading Travel & Tourism companies from across the world and industries. WTTC works to raise awareness of Travel & Tourism as one of the world’s largest economic sectors, supporting one in 10 jobs (319 million) worldwide, and generating 10.4% of global GDP.
og:image	https://wttc.org/Portals/0/Images/SampleLogo.jpg?cdv=469
Content-Type	text/html; charset=UTF-8

Page quality 44% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

Words from the H1 heading are not used in the page content.

There are only 499 words on this page. Good pages should have about 800 words of useful content.

23.4% of the text are stop words.

The page contains a listing, which indicates a good text layout.

7 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 20.8 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width,initial-scale=1" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

Empty bold or strong tags were found on this page.

The amount of tags is very high (14). We recommend using a maximum of 10 tags for this page.

Some tags are too long. With 296 characters this one is longer than 70 characters:
"for over 30 years, wttc has conducted research on the economic impact of travel & tourism in 185 count..."

Strong and Bold Tags

Image SEO

(Somewhat important)

Alt text (alternative text) is correctly used on all found images.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...pleLogo.jpg?ver=hYESZ3Xk-xA2UtczbONE5g==	World Travel & Tourism Council
...Summit.webp?ver=kk1L086X5lYKy1-hMKUGWQ==	Events and Webinars	Events and Webinars
.../EIR-3.webp?ver=uGex96gW5f8kQHAYWPuH6A==	Economic Impact Reports	Economic Impact Reports
...embers.webp?ver=FSXgjqEwjl_J8efK1fW7fw==	Our Members	Our Members
...rnment.webp?ver=qBN6EJM6ejbyo9_c3RXSEA==	Governments	Governments
...ain EIR.jpg?ver=pssaCu5qswVHXYx8zKEdmA==	Sector de viajes y turismo de España batirá records este año: WTTC	Sector de viajes y turismo de España batirá records este año: WTTC
...y-pr-hp.jpg?ver=IQzuFehcndc6bzhMj7E-Rg==	Travel & Tourism Sector Reached Record-Breaking New Heights Last Year	Travel & Tourism Sector Reached Record-Breaking New Heights Last Year
...ds/APEC.jpg?ver=mzf6hq1R8PV0S5oMF_MrOg==	Destacada participación de WTTC en la 12ª reunión ministerial de turismo de APEC	Destacada participación de WTTC en la 12ª reunión ministerial de turismo de APEC
...tion-hp.jpg?ver=TzZQqGSqbYcKxYaDf-HFEw==	Nature Positive in Action
...over-hp.jpg?ver=DCdnBg1qeSNQcMVvx3NgdQ==	Artificial Intelligence (AI): Global Strategies, Policies & Regulations
...over-hp.jpg?ver=ILdq2wMcZM_5QrPKFeD7Pw==	Responsible Artificial Intelligence (AI) : Overview of AI Risks, Safety & Governance
...rney-hp.jpg?ver=jpZhzQFVV-n4i2PcTjrFZg==	Navigating the Sustainability Journey: The Impact of Mandatory Reporting on Travel & Tourism
.../1_20240314092611_x logo 50px x 50px.png	X
...images/523/2_20200329082557_linkedin.png	Linkedin
...images/523/3_20200329082608_facebook.png	Facebook
...mages/523/4_20200329082619_instagram.png	Instagram
.../images/523/5_20200329082632_youtube.png	Youtube
...e/images/523/6_20200329082644_flickr.png	Flickr
...e/images/523/7_20200329082655_medium.png	Medium
...240314092233_Tiktok logo 50px x 50px.png	TikTok
...40314092321_Threads logo 50px x 50px.png	Threads
...tners/AMEX.png?ver=2020-09-08-153106-627	AMEX	AMEX
...bal Rescue.png?ver=2021-03-18-100801-630	global Rescue	Global Rescue
..._Arabia.png?ver=yZxywTJWqcLZkjNFLT_tXA==	Ministry of Tourism Saudi Arabia	Ministry of Tourism Saudi Arabia

Page structure 95% achieved

H1 heading

(Critically important)

World Travel & Tourism Council (WTTC) represents the Travel & Tourism sector globally

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H1	World Travel & Tourism Council (WTTC) represents the Travel & Tourism sector globally
H2	Latest News
H2	Research & Insights
H3	Saudi Arabia’s Travel & Tourism Breaks All Records
H3	Travel & Tourism Sector Reached Record-Breaking New Heights Last Year
H3	Destacada participación de WTTC en la 12ª reunión ministerial de turismo de APEC
H3	Empty heading
H4	Nature Positive in Action
H4	Artificial Intelligence (AI): Global Strategies, Policies & Regulations
H4	Responsible Artificial Intelligence (AI) : Overview of AI Risks, Safety & Governance
H4	Navigating the Sustainability Journey: The Impact of Mandatory Reporting on Travel & Tourism

Link structure 90% achieved

Internal links

(Important)

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are too many external links (28) on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://wttc.org/		IMG-ALT World Travel & Tourism Council A-TITLE World Travel & Tourism Council
https://wttc.org/about/about-us		About
https://wttc.org/about/about-us		About Us
https://wttc.org/about/who-we-are		Who we are
/about/news/press-releases		News
/about/news/press-releases		Press Releases
https://wttc.org/about/contact-us		Press Enquiries
https://travelhub.wttc.org/blog	External Subdomain	Travel Hub / Blog
https://wttc.org/about/careers		Careers
/about/brand-resources		Brand Resources
/about/newsletter-sign-up		Newsletter Sign Up
https://wttc.org/about/contact-us		Contact Us
https://wttc.org/events-webinars		Events & Webinars
/events-webinars/global-summit...		Global Summit
/events-webinars/global-summit...		Hosting a Summit
https://wttc.org/events-webinars	Anchor	Upcoming Events
https://wttc.org/events-webinars	Anchor	Previous Events
https://www.flickr.com/photos/...	External Subdomain	Event Photography
/events-webinars/interested-in...		Event Enquiries
https://wttc.org/membership		Membership
/membership/our-members		Our Members
/membership/our-associates-com...		Our Associates Community
https://wttc.org/Membership		Membership Benefits
/membership/new-membership-enq...		Enquire About Membership
/membership/sponsors-partners		Sponsors & Partners
/research/economic-impact		Research
/research/insights-publications		Insights & Publications
https://researchhub.wttc.org/	External Subdomain	WTTC Research Hub
/research/economic-impact		Economic Impact
/research/knowledge-partners		Knowledge Partners
/research/data-enquiries		Data Enquiries
https://wttc.org/initiatives		Initiatives
/initiatives/hotel-sustainabil...		Hotel Sustainability Basics
https://travelhub.wttc.org/com...	External Subdomain	Community Conscious Travel
/initiatives/crisis-preparedne...		Crisis Preparedness, Management & Recovery
/initiatives/crisis-preparedne...		SafeTravels Stamp Application
/initiatives/crisis-preparedne...		SafeTravels: Global Protocols & Stamp
/initiatives/security-travel-f...		Security & Travel Facilitation
/initiatives/sustainable-growth		Sustainable Growth
/initiatives/women-empowerment		Women Empowerment
/initiatives/destination-spotl...		Destination Spotlight - SLO CAL
/initiatives/vision-for-nature...		Vision For Nature Positive Travel and Tourism
https://wttc.org/governments		Governments
https://travelhub.wttc.org/?ut...	External Subdomain	Consumer Travel Hub
https://travelhub.wttc.org/blo...	External Subdomain	Consumer Travel Blog
https://travelhub.wttc.org/one...	External Subdomain	ONEin330Million Campaign
https://travelhub.wttc.org/reu...	External Subdomain	Reunite Campaign
https://wttc.org/about/contact-us		Get Involved
/events-webinars/webinars/pass...	New window	Secure your Place
https://travelhub.wttc.org/com...	New window External Subdomain	Learn More
/events-webinars/global-summit...	New window	Register to Watch
https://researchhub.wttc.org/	New window External Subdomain	Visit the Research Hub
/initiatives/hotel-sustainabil...	New window	Find Out More
https://wttc.org/events-webinars		IMG-ALT Events and Webinars A-TITLE Events and Webinars
/About/Events-Webinars	Text duplicate	Events and Webinars
/research/economic-impact		IMG-ALT Economic Impact Reports A-TITLE Economic Impact Reports
/research/economic-impact	Text duplicate	Economic Impact Reports
/membership/our-members	Text duplicate	IMG-ALT Our Members A-TITLE Our Members
/membership/our-members	Text duplicate	Our Members
https://wttc.org/governments	Text duplicate	IMG-ALT Governments A-TITLE Governments
https://wttc.org/governments	Text duplicate	Governments
https://wttc.org/membership		Become a Member > A-TITLE Become a Member >
/about/news/press-releases		press-release page
/Sector de viajes y turismo de...		IMG-ALT Sector de viajes y turismo de España batirá records este año: WTTC A-TITLE Sector de viajes y turismo de España batirá records este año: WTTC
/Sector de viajes y turismo de...		Read More > A-TITLE Read More >
/news-article/travel-tourism-s...		IMG-ALT Travel & Tourism Sector Reached Record-Breaking New Heights Last Year A-TITLE Travel & Tourism Sector Reached Record-Breaking New Heights Last Year
/news-article/travel-tourism-s...	Text duplicate	Read More > A-TITLE Read More >
/news-article/destacada-partic...		IMG-ALT Destacada participación de WTTC en la 12ª reunión ministerial de turismo de APEC A-TITLE Destacada participación de WTTC en la 12ª reunión ministerial de turismo de APEC
/news-article/destacada-partic...	Text duplicate	Read More > A-TITLE Read More >
https://researchhub.wttc.org/	External Subdomain Text duplicate	WTTC Research Hub
https://researchhub.wttc.org/p...	External Subdomain	Nature Positive in Action 22/04/2024 IMG-ALT Nature Positive in Action
https://researchhub.wttc.org/p...	External Subdomain	Artificial Intelligence (AI): Global Strategies, Policies & Regulations 17/04/2024 IMG-ALT Artificial Intelligence (AI): Global Strategies, Policies & Regulations
https://researchhub.wttc.org/p...	External Subdomain	Responsible Artificial Intelligence (AI) : Overview of AI Risks, Safety & Governance 17/04/2024 IMG-ALT Responsible Artificial Intelligence (AI) : Overview of AI Risks, Safety & Governance
https://researchhub.wttc.org/p...	External Subdomain	Navigating the Sustainability Journey: The Impact of Mandatory Reporting on Travel & Tourism 03/03/2024 IMG-ALT Navigating the Sustainability Journey: The Impact of Mandatory Reporting on Travel & Tourism
https://researchhub.wttc.org/	External Subdomain	See More Reports > A-TITLE See More Reports >
/copyright-statement		Copyright Statement
https://wttc.org/privacy-policy		Privacy Policy
/terms-and-conditions		Terms & Conditions
https://wttc.org/about/contact-us		Contact
https://twitter.com/WTTC	External	IMG-ALT X
https://www.linkedin.com/compa...	External Subdomain	IMG-ALT Linkedin
https://www.facebook.com/wttc	External Subdomain	IMG-ALT Facebook
https://www.instagram.com/wtan...	External Subdomain	IMG-ALT Instagram
https://www.youtube.com/c/WttcOrg	External Subdomain	IMG-ALT Youtube
https://www.flickr.com/photos/...	External Subdomain	IMG-ALT Flickr
https://worldtraveltourismcoun...	External Subdomain	IMG-ALT Medium
https://www.tiktok.com/@wtandtc	External Subdomain	IMG-ALT TikTok
https://www.threads.net/@wtandtc	External Subdomain	IMG-ALT Threads
https://www.amexglobalbusiness...	New window External Subdomain	IMG-ALT AMEX
https://www.globalrescue.com/	New window External Subdomain	IMG-ALT global Rescue
https://mt.gov.sa/en/Pages/def...	New window External Subdomain	IMG-ALT Ministry of Tourism Saudi Arabia

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://wttc.org/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.25 seconds.

The file size of the HTML document is fine (126 kB).

Page Speed

HTTP Response Header

Name	Value
cache-control	no-cache
pragma	no-cache
content-type	text/html; charset=utf-8
content-encoding	gzip
expires	-1
vary	Accept-Encoding
set-cookie	36 Characters
x-aspnetmvc-version	5.2
x-ua-compatible	IE=edge
x-xss-protection	1; mode=block
x-frame-options	SAMEORIGIN
x-content-type-options	nosniff
permissions-policy	accelerometer=(), camera=(), gyroscope=(), magnetometer=(), microphone=()
content-security-policy	default-src https: 'unsafe-inline' ; script-src 'self' https: 'unsafe-inline' 'unsafe-eval' www.google-analytics.com ajax.googleapis.com; font-src https: 'unsafe-inline' data: ;connect-src 'self' https: wss: ;base-uri 'self' https: ;form-action 'self' https://wttc.activehosted.com/proc.php; img-src * data: ;
referrer-policy	strict-origin-when-cross-origin
strict-transport-security	max-age=31536000; includeSubDomains
date	Wed, 12 Jun 2024 21:52:45 GMT
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 9,963 referring domains.

This page has 1,214,123 backlinks.

This page has backlinks from 6,618 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

Tourismus in Indien

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://wttc.org/SiteMap.aspx

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User-agent: Slurp
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Crawl-delay: 5

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wttc.org

World Travel & Tourism Council (WTTC) | Travel & Tourism Re...

The World Travel & Tourism Council (WTTC) represents the Travel & Tourism sector globally. Our Members include over 200 CEOs, Chairpersons and Presidents of the world’s leading Travel & Tourism companies from across the world and industries. WTTC works to raise awareness of Travel & Tourism as one of the world’s largest economic sectors, supporting one in 10 jobs (319 million) worldwide, and generating 10.4% of global GDP.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
WTTC	100%	Check
Travel	83%	Check
Tourism	83%	Check
Travel Tourism	81%	Check
World	80%	Check
World Travel	80%	Check
Travel Tourism sector	79%	Check
World Travel Tourism	79%	Check
Tourism Council	78%	Check
World Travel Tourism Council	77%	Check
Council	75%	Check
sector	74%	Check
Travel Tourism sector globally	74%	Check
Global	72%	Check
Travel and Tourism	72%	Check
represents	62%	Check
globally	62%	Check
leading Travel Tourism companies	62%	Check
Travel Tourism Representative Council	59%	Check
Travel Blog	58%	Check
Travel Hub	58%	Check
Consumer Travel	58%	Check
Members	56%	Check
as one	56%	Check
Global Summit	55%	Check

Show more keywords and terms

Wttc.org - SEO Checker

Task list of SEO Improvements 7 Tasks

Meta specifications 61% achieved

(Critically important)

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Meta tags

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Page quality 44% achieved

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Media list

Page structure 95% achieved

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Heading structure

Link structure 90% achieved

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Found links on this page

Server configuration 100% achieved

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HTTP Response Header

External factors 100% achieved

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