Wwnorton.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
50% 
Page structure
58% 
Link structure
100% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
66.70 kB
Words
37
Media files
4
Number of links
12 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home Page | W. W. Norton & Company
The length of the page title is perfect. (351 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,minimum-scale=1,initial-scale=1
format-detectiontelephone=no
descriptionEmpty
keywordskwd
next-head-count17
langen
twitter:cardsummary
twitter:sitehttps://wwnorton.com/
twitter:titleHome Page
twitter:descriptionEmpty
twitter:imagehttps://services.wwnorton.com/aws/image?file=/wwnorton.college.public.editorial/website/NortonSocialMedia.jpg
og:typewebsite
og:urlhttps://wwnorton.com/
og:titleHome Page
og:descriptionEmpty
og:imagehttps://services.wwnorton.com/aws/image?file=/wwnorton.college.public.editorial/website/NortonSocialMedia.jpg
charsetutf-8

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Page quality

Content
(Critically important)
There are only 37 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
18.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/image/website/seagull.svgHomeHome
...ets/images/svg/social-media/facebook.svgFacebook
...sets/images/svg/social-media/twitter.svgTwitter
...ts/images/svg/social-media/instagram.svgInstagram

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://wwnorton.com/readerREADER
https://wwnorton.com/studentSTUDENT
https://wwnorton.com/educatorEDUCATOR
https://wwnorton.com/IMG-ALT Home
https://www.facebook.com/wwnor...New window External Subdomain IMG-ALT Facebook
https://twitter.com/wwnortonNew window External IMG-ALT Twitter
https://www.instagram.com/w.w....New window External Subdomain IMG-ALT Instagram
https://wwnorton.com/who-we-areWHO WE ARE
https://wwnorton.com/careersCAREERS
https://wwnorton.com/helpHELP
/accessibilityACCESSIBILITY
/privacy-policyPRIVACY POLICY
https://wwnorton.com/terms-of-useTERMS OF USE
https://wwnorton.com/contact-usCONTACT US
/california-notice-at-collecti...California Notice at Collection & Privacy Notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://wwnorton.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (67 kB).

HTTP Response Header

NameValue
dateThu, 27 Mar 2025 02:41:25 GMT
content-typetext/html; charset=utf-8
x-powered-byNext.js
etag"10a9f-FrpuryMEWW2Ewx4Kz87njOdeAz0"
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 19,783 referring domains.
This page has 1,091,090 backlinks.
This page has backlinks from 10,908 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /_next/
Disallow: /api/
Disallow: /public/
Disallow: /app
Disallow: /config
Disallow: /services
Disallow: /pages/
Disallow: /*?*query=
Disallow: /customFunctions/ 
Disallow: /ads/
Disallow: /college/
Disallow: /common/
Disallow: /rd/
Disallow: /showcase/
Disallow: /flashcards/

User-agent: CCBot
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: ia_archiver
Disallow: /

User-Agent: omgili
Disallow: /

User-Agent: omgilibot
Disallow: /

User-agent: Twitterbot
Allow: /*?*smid=

Sitemap: https://wwnorton.com/site/gc/page/sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Norton58%Check
Norton Company52%Check
Company46%Check
PRIVACY34%Check
Notice34%Check
Privacy Policy34%Check
Email Address34%Check
READER34%Check
STUDENT34%Check
EDUCATOR34%Check
Show more keywords and terms

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