Nytimes.com - SEO Checker

Overview of the SEO Check
Meta information
56% 
Page quality
63% 
Page structure
97% 
Link structure
25% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
748.00 kB
Words
1258
Media files
18
Number of links
193 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The New York Times - Breaking News, US News, World News and Videos
The page title should be shorter than 580 pixels. It is 661 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.
The meta description is too long: 1638 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nytimes.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLive news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.
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CGHomepage
SCGEmpty
PTHomepage
PSTEmpty
keywordsnews, live updates, latest news, breaking news, local news, current events, top stories, livestream, live video, world news, us news
viewportwidth=device-width, initial-scale=1
slack-app-idA0121HXPPTQ
langen
twitter:site@nytimes
fb:app_id9869919170
og:urlhttps://www.nytimes.com
og:typewebsite
og:titleThe New York Times - Breaking News, US News, World News and Videos
og:descriptionLive news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.
og:imagehttps://static01.nyt.com/newsgraphics/images/icons/defaultPromoCrop.png
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1258 words. That's ok.
29.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.64 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (748 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
New York Times - Top Stories
The H1 heading is perfect.
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 New York Times - Top Stories
H2 The Great Read
H2 In Case You Missed It
H2 More News
H2 The Athletic Sports coverage
H2 Well
H2 Culture and Lifestyle
H2 Audio Podcasts and narrated articles
H2 Games Daily puzzles
H2 Site Index
H2 Site Information Navigation
H3 Tracking Trump’s Tariffs
H3 News
H3 Arts
H3 Lifestyle
H3 Opinion
H3 More
H3 Account
H4 Mexico
H4 Canada
H4 China
H4 Aluminum
H4 Steel
H4 “Reciprocal”
H4 Cars
H4 10%
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
There are 20 external links on this page.
LinkAttributesAnchor text
https://www.nytimes.com/Anchor Skip to content
https://www.nytimes.com/Anchor Skip to site index
https://www.nytimes.com/No Text
https://www.nytimes.com/U.S.
/international/International
https://www.nytimes.com/ca/Canada
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https://cn.nytimes.com/External Subdomain 中文
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/2025/04/09/business/trump-tar...Subdomain In a Storm of Tariffs, Many Companies See China as the Safest Harbor 4 min read
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/2025/04/09/us/prepared-citize...Subdomain How Americans Are Preparing for Civilization’s Collapse Once thought of as a fringe mind-set, the prepared citizen movement in the U.S. is gaining traction i...
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/2025/04/09/world/americas/dom...Subdomain A Dominican Club That Drew Bold-Face Names Became a Graveyard in a Flash The scene at a nightclub where the roof collapsed, killing at least 124, was increas...
/2025/04/09/arts/music/rubby-p...Subdomain The Singer Rubby Pérez Was Lost in the Roof Collapse. Hear 5 of His Signature Songs. 3 min read
/athletic/6265376/2025/04/08/o...Subdomain Remembering Octavio Dotel, the Former M.L.B. Pitcher Who Died in the Roof Collapse From The Athletic
https://www.nytimes.com/Anchor Text duplicate SKIP ADVERTISEMENT
/2025/04/09/world/europe/fried...Subdomain Coalition Deal in Germany Clears Way for Friedrich Merz to Become Chancellor The agreement was concluded relatively quickly but still took about six and half...
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/2025/04/09/science/neuroscien...Subdomain An Advance in Brain Research That Was Once Considered Impossible In charting a cubic millimeter of a mouse’s brain, scientists amassed 1.6 petabytes of data ...
/2025/04/09/dining/restaurant-...Subdomain Is the Restaurant Good? Or Does It Just Look Good? Restaurateurs are finding that ambience and branding matter as much — and to many diners, more — than the ...
IMG-ALT A collection of restaurant merchandise, including a hat, a business card and a lighter, sit on a table.
https://www.nytimes.com/Anchor Text duplicate SKIP ADVERTISEMENT
/2025/04/09/us/politics/trump-...Subdomain Rulings in New York and Texas Curb Deportations of Venezuelans to El Salvador The decisions suggest that the battle over using a wartime law, the Alien Enemi...
/2025/04/09/us/washington-immi...Subdomain A Conservative Sheriff Fights His State’s Immigrant Protections 5 min read
/2025/04/09/us/washington-immi...Subdomain No Text
/2025/04/09/well/eat/protein-f...Subdomain We Fact-Checked 6 Claims About Eating More Protein “The more protein, the better” is a common refrain on social media. We fact-checked it and five other big ...
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https://www.nytimes.com/Anchor Text duplicate SKIP ADVERTISEMENT
/section/opinionSubdomain Opinion
/2025/04/09/opinion/trump-tari...Subdomain Thomas L. Friedman What Trump Just Cost America 3 min read Getty Images
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/2025/04/09/us/bone-valley-leo...Subdomain He Served 36 Years for His Wife’s Murder and Then Forgave the Man Who Confessed Leo Schofield maintained his innocence in his wife’s 1987 murder. For a podca...
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/athletic/6264439/2025/04/09/b...Subdomain Barcelona Dominate Borussia Dortmund in Champions League Showdown Robert Lewandowski, Raphinha and Lamine Yamal helped the Spanish club take a 4-0 lead into ...
https://www.nytimes.com/athletic/Subdomain The Athletic Sports coverage
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https://www.nytimes.com/No Text
https://www.nytimes.com/Home Page
/section/usText duplicate U.S.
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Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nytimes.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (748 kB).
The page response time is excellent with 0.14 seconds.

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 36,331 referring domains.
This page has 3,679,052 backlinks.
This page has backlinks from 22,266 different ip addresses.

Robots.txt

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# use subject to our Terms of Service here:
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# Use of any device, tool, or process designed to data mine or scrape the content
# using automated means is prohibited without prior written permission from
# The New York Times Company.  Prohibited uses include but are not limited to:
# (1) text and data mining activities under Art. 4 of the EU Directive on Copyright in
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Disallow: /*?*searchResultPosition=
Disallow: /*?*campaignId=
Disallow: /*?*mcubz=
Disallow: /*?*smprod=
Disallow: /*?*ProfileID=
Disallow: /*?*ListingID=
Disallow: /*?*campaign_id=
Disallow: /*?*hybrid=
Disallow: /*?*entry=
Disallow: /*?*embed=
Disallow: /*?ls=
Disallow: /*?*&ls=
Disallow: /wirecutter/wp-admin/
Disallow: /wirecutter/*.zip$
Disallow: /wirecutter/*.csv$
Disallow: /wirecutter/deals/beta
Disallow: /wirecutter/data-requests
Disallow: /wirecutter/search
Disallow: /wirecutter/*?s=
Disallow: /wirecutter/*&xid=
Disallow: /wirecutter/*?q=
Disallow: /wirecutter/*?l=
Disallow: /wirecutter/*?merchant=
Disallow: /search
Disallow: /subscription/*?*source=
Disallow: /subscription/*?*onboarded=
Disallow: /*?*smid=
Disallow: /*?*partner=
Disallow: /*?*utm_source=
Allow: /wirecutter/*?*utm_source=
Allow: /ads/public/
Allow: /svc/news/v3/all/pshb.rss


# Googlebot Specific Rules

User-agent: Googlebot
Disallow: /athletic*adgroupid*
Disallow: /athletic*campaignid*
Disallow: /athletic*ad_id*
Disallow: /athletic*access_token*
Disallow: /athletic*amp_reader_id*
Disallow: /athletic*/?source=*
Disallow: /athletic/*?*embed=1


# Disallow Rules

User-agent: Amazonbot
Disallow: /

User-agent: anthropic-ai
Disallow: /

User-agent: Applebot-Extended
Disallow: /

User-agent: AwarioRssBot
User-agent: AwarioSmartBot
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: CCBot
Disallow: /

User-agent: ChatGPT-User
Disallow: /

User-agent: ClaudeBot
Disallow: /

User-agent: Claude-Web
Disallow: /

User-agent: cohere-ai
Disallow: /

User-agent: DataForSeoBot
Disallow: /

User-agent: Diffbot
Disallow: /

User-agent: DuckAssistBot
Disallow: /

User-agent: FacebookBot
Disallow: /

User-agent: FriendlyCrawler
Disallow: /

User-agent: Google-CloudVertexBot
Disallow: /
Allow: /wirecutter/

User-agent: Google-Extended
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: ImagesiftBot
Disallow: /

User-agent: magpie-crawler
Disallow: /

User-agent: Meta-ExternalAgent
User-agent: meta-externalagent
Disallow: /

User-agent: Meta-ExternalFetcher
User-agent: meta-externalfetcher
Disallow: /

User-agent: NewsNow
Disallow: /

User-agent: news-please
Disallow: /

User-agent: OAI-SearchBot
Disallow: /

User-agent: omgili
Disallow: /

User-agent: omgilibot
Disallow: /

User-agent: peer39_crawler
User-agent: peer39_crawler/1.0
Disallow: /

User-agent: PerplexityBot
Disallow: /

User-agent: Quora-Bot
Disallow: /

User-agent: Scrapy
Disallow: /

User-agent: Timpibot
Disallow: /

User-agent: TurnitinBot
Disallow: /

User-agent: YouBot
Disallow: /

# Other Bot Rules

User-agent: facebookexternalhit
Allow: /*?*smid=

User-agent: Twitterbot
Allow: /*?*smid=


# Sitemaps

Sitemap: https://www.nytimes.com/sitemaps/new/news.xml.gz
Sitemap: https://www.nytimes.com/sitemaps/new/sitemap.xml.gz
Sitemap: https://www.nytimes.com/sitemaps/new/collections.xml.gz
Sitemap: https://www.nytimes.com/sitemaps/new/video.xml.gz
Sitemap: https://www.nytimes.com/sitemaps/new/cooking.xml.gz
Sitemap: https://www.nytimes.com/sitemaps/new/recipe-collects.xml.gz
Sitemap: https://www.nytimes.com/sitemaps/new/regions.xml
Sitemap: https://www.nytimes.com/sitemaps/new/best-sellers.xml
Sitemap: https://www.nytimes.com/sitemaps/new/weather.xml.gz
Sitemap: https://www.nytimes.com/sitemaps/new/espanol.xml.gz
Sitemap: https://www.nytimes.com/sitemaps/new/espanol-collects.xml.gz
Sitemap: https://www.nytimes.com/wirecutter/sitemapindex.xml
Sitemap: https://www.nytimes.com/athletic/sitemap-authors.xml
Sitemap: https://www.nytimes.com/athletic/sitemap-verticals.xml
Sitemap: https://www.nytimes.com/athletic/sitemap-teams.xml
Sitemap: https://www.nytimes.com/athletic/sitemap-cities.xml
Sitemap: https://www.nytimes.com/athletic/sitemap.xml
Sitemap: https://www.nytimes.com/games-assets/v2/assets/sitemap/games.xml

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