Waza.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
56% 
Page structure
71% 
Link structure
86% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
491.70 kB
Words
1013
Media files
15
Number of links
90 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
WAZA | World Association of Zoos and Aquariums
The length of the page title is perfect. (447 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The World Association of Zoos and Aquariums (WAZA) is the global alliance of regional associations, national federations, zoos and aquariums, dedicated to the care and conservation of animals and their habitats around the world.
The meta description is too long: 1417 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.waza.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Spain
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
dc.titleWAZA | World Association of Zoos and Aquariums
dc.descriptionThe World Association of Zoos and Aquariums (WAZA) is the global alliance of regional associations, national federations, zoos and aquariums, dedicated to the care and conservation of animals and their habitats around the world.
dc.relationhttps://www.waza.org/
dc.sourcehttps://www.waza.org/
dc.languageen_US
descriptionThe World Association of Zoos and Aquariums (WAZA) is the global alliance of regional associations, national federations, zoos and aquariums, dedicated to the care and conservation of animals and their habitats around the world.
robotsindex, follow
googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
generatorWordPress Download Manager 3.2.84
msapplication-TileImagehttps://www.waza.org/wp-content/uploads/2019/02/cropped-favicon-waza-270x270.png
langen-us
twitter:cardsummary
twitter:siteEmpty
twitter:creatorEmpty
twitter:titleWAZA | World Association of Zoos and Aquariums
twitter:descriptionThe World Association of Zoos and Aquariums (WAZA) is the global alliance of regional associations, national federations, zoos and aquariums, dedicated to the care and conservation of animals and their habitats around the world.
twitter:imagehttps://www.waza.org/wp-content/uploads/2019/02/waza-logo.png
fb:pagesEmpty
fb:adminsEmpty
fb:app_idEmpty
og:urlhttps://www.waza.org/
og:site_nameWAZA
og:localeen_US
og:typewebsite
og:titleWAZA | World Association of Zoos and Aquariums
og:descriptionThe World Association of Zoos and Aquariums (WAZA) is the global alliance of regional associations, national federations, zoos and aquariums, dedicated to the care and conservation of animals and their habitats around the world.
og:imagehttps://www.waza.org/wp-content/uploads/2019/02/waza-logo.png
og:image:secure_urlhttps://www.waza.org/wp-content/uploads/2019/02/waza-logo.png
og:image:width400
og:image:height154

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: The World Association of Zoos and Aquariums (WAZA) is the global allia...
  • Duplicate 2: WAZA accepts membership applications in four categories: associations,...
  • Duplicate 3: WAZA and its members are committed to inspire and engage the more than...
The average number of words per sentence of 29.59 words is high.
This page contains 1013 words. That's ok.
31.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 World’s leading zoos and aquariums
H2 400 members around the world
H2 Become a member
H2 Become a member Duplicate text
H2 The unifying organisation for the world's leading zoos and aquariums
H2 ZIMS for Care and Welfare
H2 Dr Jane Goodall to Deliver Keynote Address at WAZA Conference
H2 WAZA Office Relocation
H2 Hornbill Expert to Deliver Keynote Address at WAZA Conference
H2 Zoos and aquariums are the third largest funder of conservation globally
H2 Zoos and aquariums are the third largest funder of conservation globally Duplicate text
H2 Dedicated to change
H3 Changes in the WAZA Executive Office
H3 CoP28 and Why it Matters to the Zoo and Aquarium Community
H3 WAZA Welcomes New Member – EcoLeaders LLC
H3 WAZA Welcomes New Member – Bernard Harrison and Friends Ltd
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.waza.org/Anchor Skip to content
A-TITLE Skip to content
https://www.waza.org/No Text
https://www.facebook.com/offic...New window External Facebook-f
https://twitter.com/wazaNew window External Twitter
https://www.instagram.com/waza...New window External Instagram
https://www.linkedin.com/compa...New window External Linkedin
/members-login/Member's Area
/product/donate/Donate
https://www.waza.org/No Text
https://www.waza.org/Home
https://www.waza.org/about-waza/About WAZA
https://www.waza.org/about-waza/Text duplicate About WAZA
/priorities/animal-welfare/Animal Welfare
/about-waza/waza-staff/WAZA Staff
/about-waza/waza-council/WAZA Council
/about-waza/waza-council/waza-...WAZA Presidents
/about-waza/waza-committees/WAZA Committees
/waza-partners/WAZA Partners
https://www.waza.org/members/Members
/members/waza-membership/WAZA Membership
/members/how-to-become-a-waza-...How To Become A WAZA Member
/members/waza-members/WAZA Members
/members/waza-members/List of Members
/members/waza-members/corporates/Corporate Members
/members/find-a-waza-zoo-or-aq...Find a WAZA Zoo or Aquarium
/members/waza-community-in-mem...In Memoriam
https://www.waza.org/news/Latest News
https://www.waza.org/blog/Blog
/publications/Publications
/priorities/waza-code-of-ethic...2023 Animal Welfare Goal
/priorities/waza-code-of-ethic...Our Approach to Animal Welfare
/priorities/waza-code-of-ethic...Animal Welfare Strategies
/priorities/animal-welfare/Text duplicate Animal Welfare
/priorities/waza-code-of-ethic...WAZA Animal-Visitor Interaction Guidelines
/priorities/conservation/conse...Conservation Strategies
/priorities/conservation/rever...Reverse the Red
/priorities/conservation/inter...International Studbooks
/priorities/conservation/conse...Conservation Breeding Programmes
/priorities/conservation/conse...Global Species Management Plans
/priorities/conservation/conse...Sumatran Tiger
/priorities/conservation/conse...Red Panda
/priorities/conservation/conse...Goodfellow’s Tree Kangaroo
/priorities/conservation/conse...Blue-crowned Laughingthrush
/priorities/conservation/conse...Amur Tiger
/priorities/conservation/conse...Amur Leopard
/priorities/conservation/conse...Anoa, Babirusa and Banteng
/priorities/sustainability/Sustainability
/priorities/sustainability/the...The WAZA Sustainability Strategy 2020-2030
/priorities/sustainability/how...WAZA Short Guide on Plastic
/priorities/sustainability/a-s...WAZA Short Guide on Forests
/priorities/sustainability/a-s...WAZA Short Guide Sustainable Palm Oil
/priorities/sustainability/a-g...WAZA Guide: Reducing, Measuring and Offsetting Carbon
/priorities/sustainability/sus...WAZA Sustainable Palm Oil Website
/priorities/sustainability/waz...WAZA Sustainability Webinar Series
/priorities/community-conserva...The IZE/WAZA Education Strategy
/priorities/community-conserva...Waza Nature Connect Programme
/priorities/community-conserva...Nature Connect Past Recipients
https://www.waza.org/contact/Contact
/product/donate/♡ Donate
/members-login/Member’s Area
https://www.facebook.com/offic...External Facebook
https://twitter.com/wazaExternal Text duplicate Twitter
https://www.instagram.com/waza...External Text duplicate Instagram
/members/how-to-become-a-waza-...About Membership
/members/how-to-become-a-waza-...Text duplicate About Membership
/members/find-a-waza-zoo-or-aq...Find A WAZA Member Zoo or aquarium
/news/changes-in-the-waza-exec...No Text
/news/changes-in-the-waza-exec...Changes in the WAZA Executive Office
/news/changes-in-the-waza-exec...Read More »
/blog/cop-28-and-why-it-matter...No Text
/blog/cop-28-and-why-it-matter...CoP28 and Why it Matters to the Zoo and Aquarium Community
/blog/cop-28-and-why-it-matter...Text duplicate Read More »
/news/waza-welcomes-new-member...No Text
/news/waza-welcomes-new-member...WAZA Welcomes New Member – EcoLeaders LLC
/news/waza-welcomes-new-member...Text duplicate Read More »
/news/waza-welcomes-new-member...No Text
/news/waza-welcomes-new-member...WAZA Welcomes New Member – Bernard Harrison and Friends Ltd
/news/waza-welcomes-new-member...Text duplicate Read More »
/priorities/conservation-strat...WAZA Conservation Strategy
/priorities/conservation/conse...Conservation Strategy
/publications/New window WAZA Publications
https://www.iucn.org/New window External No Text
https://izea.net/New window External No Text
https://rspo.org/New window External No Text
https://www.iaapa.org/New window External No Text
/news/announcing-host-for-the-...New window 79th WAZA Annual Conference
/events/recap-of-the-73rd-waza...73rd WAZA Annual Conference
/events/recap-of-the-74th-waza...74th WAZA Annual Conference
/events/recap-of-the-75th-waza...75th WAZA Annual Conference
/events/recap-of-the-77th-waza...New window 77th WAZA Annual Conference
/events/recap-of-the-78th-waza...New window 78th WAZA Annual Conference
https://www.waza.org/waza-awards/WAZA Awards
https://www.waza.org/events/All Events
/news/waza-code-of-conduct-for...New window WAZA Code of Conduct for Events
https://www.waza.org/careers/Jobs
https://www.waza.org/internships/Internships
/legal-notice/Legal Notice
/terms-of-use/Terms of Use
https://www.waza.org/sitemap.xmlNew window Sitemap
/privacy-policy/Privacy Policy
https://www.inzonedesign.com/New window External Inzone Design
/privacy-policy/Learn More

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.waza.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 61 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (492 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 08 Feb 2024 22:41:47 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-cache-enabledTrue
link<https://www.waza.org/wp-json/>; rel="https://api.w.org/", <https://www.waza.org/wp-json/wp/v2/pages/32>; rel="alternate"; type="application/json", <https://www.waza.org/>; rel=shortlink
x-httpd1
host-header8441280b0c35cbc1147f8ba998a563a7
x-proxy-cacheHIT
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,358 referring domains.
This page has 639,509 backlinks.
This page has backlinks from 1,300 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.waza.org
WAZA | World Association of Zoos and Aquariums
The World Association of Zoos and Aquariums (WAZA) is the global alliance of regional associations, national federations, zoos and aquariums, dedicated to the care and conservation of animals and their habitats around the world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WAZA80%Check
Zoo or Aquarium70%Check
zoos66%Check
World66%Check
aquariums65%Check
zoos aquariums65%Check
Zoos and Aquariums65%Check
World Association63%Check
WAZA Member62%Check
WAZA office61%Check

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