Aat.org.uk - SEO Checker

Overview of the SEO Check
Meta information
91% 
Page quality
59% 
Page structure
75% 
Link structure
92% 
Server
62% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
1,144.80 kB
Words
578
Media files
11
Number of links
36 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
AAT: the leading professional body for accounting technicians | AAT
The page title should be shorter than 580 pixels. It is 601 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
The length of the meta description is perfect. (983 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
og:titleAAT: the leading professional body for accounting technicians | AAT
og:typearticle
titleAAT: the leading professional body for accounting technicians | AAT
descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
og.descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
og:urlhttps://www.aat.org.uk/undefined
whatsapp:titleAAT: the leading professional body for accounting technicians | AAT
whatsapp:descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
name/cms-resized-assets-public/medium/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
imageen_GB
whatsapp:image/cms-resized-assets-public/thumbnail/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
thumbnail/cms-resized-assets-public/thumbnail/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
langen
twitter:cardsummary_large_image
twitter:site@YourAAT
twitter:creator@YourAAT
twitter:titleAAT: the leading professional body for accounting technicians | AAT
twitter:descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
twitter:image/cms-resized-assets-public/medium/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
og:site_nameAAT
og:titleAAT: the leading professional body for accounting technicians | AAT
og:descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
og:image/cms-resized-assets-public/thumbnail/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
og:image:typeimage
og:image:altThomas Small, Finance Apprentice, Network Rail
og:image:secure_url/cms-resized-assets-public/small/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
og:image:width300
og:image:height200
og:localeen_GB
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 578 words. That's ok.
34.1% of the text are stop words.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1144.8 kB).
A viewport "width=device-width, initial-scale=1" is provided.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The amount of tags is very high (16). We recommend using a maximum of 12 tags for this page.
The following tag is repeated too often: unlock your potential
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...keteata-reid-homepage-hero-new-brand.pngNo alt attribute provided
...mas-small-network-rail-homepage-hero.pngNo alt attribute provided
...public/2025-01/ali-jaw-homepage-hero.pngNo alt attribute provided
...keteata-reid-homepage-hero-new-brand.pngNo alt attribute provided
...lic/2021-07/Rebecca-Fay-social-media.jpgNo alt attribute provided
...lic/2021-07/sonia-isaac-social-media.jpgNo alt attribute provided
...blic/2021-07/mark-young-social-media.jpgNo alt attribute provided
...c/2022-07/farha-jamadar-basic-push-2.jpgWhat's it like to work in finance?
...2022-07/callum-crossley-basic-push_0.jpgGet started with AAT
...ssets/images/shared/aat_logo_rev_rgb.svg
Insecure Content
No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Unlock your potential
H2 Build a career you can count on
H2 Connecting talent
H2 Unlock your potential Duplicate text
H2 Build a career in finance
H2 Is an apprenticeship for you?
H2 Earn as you learn
H2 First-rate finance skills for your team
H2 "Having AAT trained staff gives me confidence in the competence of my team."
H2 Want to deliver AAT qualifications?
H3 I want to know more about developing finance skills
H3 Become an AAT professional member
H3 A leading voice in finance
H4 Accounting qualifications
H4 Bookkeeping qualifications
H4 Business skills qualifications and courses
H4 Train your staff with AAT
H4 AAT professional membership
H4 Start your own practice
H4 Already qualified?
H6 About AAT
H6 Communities
H6 Find an accountant
Baselink: /
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
/career-in-financeFind out how
/qualifications-and-coursesQualifications and courses
/career-in-financeCareer in finance
/enquiries/enquire-with-aatEnquire with AAT
https://jobs.aat.org.uk/External Subdomain Find your dream job
https://recruiters.aat.org.uk/External Subdomain Post your vacancies
/career-in-financeText duplicate Find out how
/qualifications-and-coursesText duplicate Qualifications and courses
/qualifications-and-courses/ac...Accounting qualifications Study an AAT accounting qualification: we provide training for a huge range of accounting and finance roles and are respected by em...
/qualifications-and-courses/bo...Bookkeeping qualifications Study AAT bookkeeping qualifications and courses and qualify for a huge range of accountant and bookkeeper roles. We're respected ...
/qualifications-and-courses/bu...Business skills qualifications and courses Learn the basics of finance and business skills with our short courses, e-learning and qualifications covering bud...
/career-in-financeIMG-ALT What's it like to work in finance?
/career-in-financeText duplicate What's it like to work in finance?
/career-in-finance/where-to-startIMG-ALT Get started with AAT
/career-in-finance/where-to-startText duplicate Get started with AAT
/apprenticeships/becomingFind out more about apprenticeships
/businesses-employers/train-de...Train your team
/membership/professional-membe...AAT professional membership Find out how AAT professional status could help you go further in your career.
/membership/licensed-membershi...Start your own practice Boost your earning potential and work/life balance by going self-employed.
/membership/professional-membe...Already qualified? Gain further recognition by joining AAT as a full or bookkeeping member.
/about/media-centre/newsAAT news
https://www.aatcomment.org.uk/External Subdomain AAT Comment
/about/what-we-do/public-affairsAAT public policy work
https://informi.co.uk/External Informi: small business advice
/events/searchSearch for an AAT event
/membership/standards-requirem...Member standards and requirements
https://www.aat.org.uk/deliverBecome an AAT training provider
https://www.aat.org.uk/No Text
https://www.aat.org.uk/aboutAbout us
/about/careersCareers at AAT
https://www.aat.org.uk/deliverBecome a training provider
/about/media-centre/newsNews
/membership/standards-requirem...Standards
/about/help-and-supportHelp and support
/about/help-and-supportContact us
https://www.facebook.com/youraat/New window External Subdomain Facebook – YourAAT
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://x.com/YourAATNew window External X @YourAAT
https://www.instagram.com/your...New window External Subdomain Instagram
https://www.tiktok.com/@youraatNew window External Subdomain TikTok @youraat
https://www.youtube.com/@Your_AATNew window External Subdomain YouTube
https://www.aatcomment.org.uk/New window External Subdomain AAT's blog
https://forums.aat.org.uk/Forum/New window External Subdomain Discussion forums
/find-an-accountant-or-bookkeeperSearch our directory
/policies/privacyPrivacy policy
/policies/cookiesCookie Policy
/about/what-we-do/responsible-...Equality and opportunity
/policies/terms-conditions-aat...Terms and conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aat.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (1,145 kB).
The page response time is excellent with 0.12 seconds.
This page only loads 1 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
dateWed, 19 Mar 2025 19:41:47 GMT
x-amzn-requestid152ac2df-0641-4e74-aaaa-5374a1092c54
etagW/"11e305-JqZB13D4rYJd/I+UIi21jSjOWxM"
x-powered-byExpress
via1.1 a2fcaa589cf2ad79b72da94df54baac6.cloudfront.net (CloudFront), 1.1 1aa52a2a71a599aaf6b3df3a9c53b268.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P10
content-encodinggzip
varyAccept-Encoding
x-cacheHit from cloudfront
x-amz-cf-id-45EyB4FZx6XnxY--CQ9tNelR3ZoZPR90rrMZD4iJpNKecJiceNp4Q==
age677
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
referrer-policyno-referrer
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubDomains
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,939 referring domains.
This page has 664,587 backlinks.
This page has backlinks from 1,330 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user*
Disallow: /asset-status/*
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
Disallow: /aat-staff/
Disallow: /asset/
Disallow: /centre/
Disallow: /contact-centre-item/
Disallow: /council-member/
Disallow: /form-content/
Disallow: /frontpage-custom-2015
Disallow: /node
Disallow: /node/
Disallow: /node/*
Disallow: /region/
Disallow: /search?
Disallow: /spotlight/
Disallow: /spotlight-myaat/
Disallow: /study-support-resource/
Disallow: /tags/
Disallow: /taxonomy/
Disallow: /tab/
Disallow: /cms-assets-public/consultation-responses
Disallow: /asset-type/
Disallow: /asset-type/*

Search preview

www.aat.org.uk
AAT: the leading professional body for accounting technicians | AAT
The Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AAT74%Check
AAT professional72%Check
AAT accounting71%Check
professional70%Check
AAT qualifications66%Check
Accounting65%Check
Accounting Technicians62%Check
professional membership62%Check
finance61%Check
finance qualifications60%Check

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