Aat.org.uk - SEO Checker

Overview of the SEO Check
Meta information
90% 
Page quality
54% 
Page structure
60% 
Link structure
75% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.56 s
File size
1,149.90 kB
Words
870
Media files
20
Number of links
47 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
AAT: the leading professional body for accounting technicians | AAT
The page title should be shorter than 580 pixels. It is 604 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
The length of the meta description is perfect. (986 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
og:titleAAT: the leading professional body for accounting technicians | AAT
og:typearticle
titleAAT: the leading professional body for accounting technicians | AAT
descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
og.descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
og:urlhttps://www.aat.org.uk/undefined
whatsapp:titleAAT: the leading professional body for accounting technicians | AAT
whatsapp:descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
name/cms-resized-assets-public/medium/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
imageen_GB
whatsapp:image/cms-resized-assets-public/thumbnail/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
thumbnail/cms-resized-assets-public/thumbnail/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
langen
twitter:cardsummary_large_image
twitter:site@YourAAT
twitter:creator@YourAAT
twitter:titleAAT: the leading professional body for accounting technicians | AAT
twitter:descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
twitter:image/cms-resized-assets-public/medium/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
og:site_nameAAT
og:titleAAT: the leading professional body for accounting technicians | AAT
og:descriptionThe Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.
og:image/cms-resized-assets-public/thumbnail/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
og:image:typeimage
og:image:altThomas Small, Finance Apprentice, Network Rail
og:image:secure_url/cms-resized-assets-public/small/cms-assets-public/2023-10/thomas-small-network-rail-social-media.jpg
og:image:width300
og:image:height200
og:localeen_GB
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 870 words. That's ok.
32% of the text are stop words.
21 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.41 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1149.9 kB).
A viewport "width=device-width, initial-scale=1" is provided.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The amount of tags is very high (28). We recommend using a maximum of 17 tags for this page.
The following tag is repeated too often: unlock your potential
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...keteata-reid-homepage-hero-new-brand.pngNo alt attribute provided
...mas-small-network-rail-homepage-hero.pngNo alt attribute provided
...ets-public/2024-01/event-search-hero.pngNo alt attribute provided
...keteata-reid-homepage-hero-new-brand.pngNo alt attribute provided
...lic/2021-07/Rebecca-Fay-social-media.jpgNo alt attribute provided
...lic/2021-07/sonia-isaac-social-media.jpgNo alt attribute provided
...blic/2021-07/mark-young-social-media.jpgNo alt attribute provided
...c/2022-07/farha-jamadar-basic-push-2.jpgWhat's it like to work in finance?
...2022-07/callum-crossley-basic-push_0.jpgGet started with AAT
...onsultation-responses-social-media-2.jpgAn open ring binder on a desk, with a man standing over it, pointing at a page with his pen
...onsultation-responses-social-media-6.jpgTwo women at a table, with an open laptop, having a discussion
...onsultation-responses-social-media-5.jpgTen people in a meeting room, sitting opposite each other
...onsultation-responses-social-media-6.jpgTwo women at a table, with an open laptop, having a discussion
...onsultation-responses-social-media-2.jpgAn open ring binder on a desk, with a man standing over it, pointing at a page with his pen
...onsultation-responses-social-media-2.jpgAn open ring binder on a desk, with a man standing over it, pointing at a page with his pen
...24-10/michael-steed-and-lucy-cohen-1.jpgMichael Steed and Lucy Cohen
...-malaiziia-doma-neboskreby-solntse-2.jpgKuala Lumpur skyline
...-public/2024-09/agm-governance-photo.jpgConversation between members at the AGM
...ssets/images/shared/aat_logo_rev_rgb.svg
Insecure Content
No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Unlock your potential
H2 Build a career you can count on
H2 Explore events on AAT events search
H2 Unlock your potential Duplicate text
H2 Build a career in finance
H2 Is an apprenticeship for you?
H2 Earn as you learn
H2 First-rate finance skills for your team
H2 "Having AAT trained staff gives me confidence in the competence of my team."
H2 Want to deliver AAT qualifications?
H3 I want to know more about developing finance skills
H3 Become an AAT professional member
H3 A leading voice in finance
H4 Accounting qualifications
H4 Bookkeeping qualifications
H4 Business skills qualifications and courses
H4 Train your staff with AAT
H4 AAT professional membership
H4 Start your own practice
H4 Already qualified?
H4 Improving the effectiveness of the Money Laundering Regulations
H4 Raising Standards in the Tax Advice Market: AAT's submission to HMRC
H4 Public Accounts Committee’s Inquiry: HMRC Customer Service
H4 A world-class education system: Advanced British Standard (ABS)
H4 Spring Budget 2024 representation
H4 Strengthening financial education: inquiry
H4 Michael Steed announced as new AAT President; Lucy Cohen named VP
H4 AAT returns to Malaysia to inform about accounting technicians
H4 AAT governance changes: Everything you need to know
H6 About AAT
H6 Communities
H6 Find an accountant
Baselink: /
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 12 external links on this page.
LinkAttributesAnchor text
/career-in-financeFind out how
/qualifications-and-coursesQualifications and courses
/career-in-financeCareer in finance
/enquiries/enquire-with-aatEnquire with AAT
/events/searchFind an AAT event
/events/search/results?type=b7...Explore online courses
/career-in-financeText duplicate Find out how
/qualifications-and-coursesText duplicate Qualifications and courses
/qualifications-and-courses/ac...Accounting qualifications Study an AAT accounting qualification: we provide training for a huge range of accounting and finance roles and are respected by em...
/qualifications-and-courses/bo...Bookkeeping qualifications Study AAT bookkeeping qualifications and courses and qualify for a huge range of accountant and bookkeeper roles. We're respected ...
/qualifications-and-courses/bu...Business skills qualifications and courses Learn the basics of finance and business skills with our short courses, e-learning and qualifications covering bud...
/career-in-financeIMG-ALT What's it like to work in finance?
/career-in-financeText duplicate What's it like to work in finance?
/career-in-finance/where-to-startIMG-ALT Get started with AAT
/career-in-finance/where-to-startText duplicate Get started with AAT
/apprenticeships/becomingFind out more about apprenticeships
/businesses-employers/train-de...Train your team
/membership/professional-membe...AAT professional membership Find out how AAT professional status could help you go further in your career.
/membership/licensed-membershi...Start your own practice Boost your earning potential and work/life balance by going self-employed.
/membership/professional-membe...Already qualified? Gain further recognition by joining AAT as a full or bookkeeping member.
/about/what-we-do/public-affai...Consultation response Improving the effectiveness of the Money Laundering Regulations AAT supports the government’s drive to combat money laundering and terr...
IMG-ALT An open ring binder on a desk, with a man standing over it, pointing at a page with his pen
/about/what-we-do/public-affai...Consultation response Raising Standards in the Tax Advice Market: AAT's submission to HMRC AAT argues for mandatory membership of professional bodies for all...
IMG-ALT Two women at a table, with an open laptop, having a discussion
/about/what-we-do/public-affai...Consultation response Public Accounts Committee’s Inquiry: HMRC Customer Service AAT acknowledges that HMRC is working hard to deliver improvements and solut...
IMG-ALT Ten people in a meeting room, sitting opposite each other
/about/what-we-do/public-affai...Consultation response A world-class education system: Advanced British Standard (ABS) AAT believes that students can reach their full potential by obtaining ...
IMG-ALT Two women at a table, with an open laptop, having a discussion
/about/what-we-do/public-affai...Consultation response Spring Budget 2024 representation This representation ahead of the March 2024 Spring Budget sets out AAT’s policy position on tax, prof...
IMG-ALT An open ring binder on a desk, with a man standing over it, pointing at a page with his pen
/about/what-we-do/public-affai...Consultation response Strengthening financial education: inquiry The APPG on Financial Education for Young People reported that numerous young people lack kn...
IMG-ALT An open ring binder on a desk, with a man standing over it, pointing at a page with his pen
/about/media-centre/news/tax-e...News Michael Steed announced as new AAT President; Lucy Cohen named VP AAT announced Michael Steed and Lucy Cohen as its new President and Vice-President, su...
IMG-ALT Michael Steed and Lucy Cohen
/about/media-centre/news/aat-r...News AAT returns to Malaysia to inform about accounting technicians AAT will showcase the value of accounting technicians as it joins the National Human Capi...
IMG-ALT Kuala Lumpur skyline
/about/media-centre/news/aat-g...News AAT governance changes: Everything you need to know An overview of proposed governance changes, important information on voting, and a look ahead to the...
IMG-ALT Conversation between members at the AGM
/about/media-centre/newsAAT news
https://www.aatcomment.org.uk/External Subdomain AAT Comment
/about/what-we-do/public-affairsAAT public policy work
https://informi.co.uk/External Informi: small business advice
/events/searchSearch for an AAT event
/membership/standards-requirem...Member standards and requirements
https://www.aat.org.uk/deliverBecome an AAT training provider
https://www.aat.org.uk/No Text
https://www.aat.org.uk/aboutAbout us
/about/careersCareers at AAT
https://www.aat.org.uk/deliverBecome a training provider
/about/media-centre/newsNews
/membership/standards-requirem...Standards
/about/help-and-supportHelp and support
/about/help-and-supportContact us
https://www.facebook.com/youraat/New window External Subdomain Facebook - YourAAT
https://www.facebook.com/aatprosNew window External Subdomain Facebook - AATPros
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://twitter.com/YourAATNew window External Twitter @YourAAT
https://twitter.com/aatnewsNew window External Twitter @AATNews
https://www.instagram.com/your...New window External Subdomain Instagram
https://www.tiktok.com/@youraatNew window External Subdomain TikTok @youraat
https://www.youtube.com/@Your_AATNew window External Subdomain YouTube
https://www.aatcomment.org.uk/New window External Subdomain AAT's blog
https://forums.aat.org.uk/Forum/New window External Subdomain Discussion forums
/find-an-accountant-or-bookkeeperSearch our directory
/policies/privacyPrivacy policy
/policies/cookiesCookie Policy
/about/what-we-do/responsible-...Equality and opportunity
/policies/terms-conditions-aat...Terms and conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aat.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.56 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (1,150 kB).
This page only loads 1 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
dateMon, 04 Nov 2024 14:29:48 GMT
x-amzn-requestidb3e087f8-6afb-4ceb-9b1e-cb4f111ee89f
etagW/"11f7ac-QnM0TphXajwtf7VbehupgkExVIo"
x-powered-byExpress
via1.1 577d8c1d3279d6a0f53cebe01ead8c6e.cloudfront.net (CloudFront), 1.1 1d087f24771eb6834b16162f1bb01660.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P10
content-encodinggzip
varyAccept-Encoding
x-cacheHit from cloudfront
x-amz-cf-id9EUSVpnJADcDXPd346un9sR60dqj-dDQVRXptzERj2_gvardwEm6YA==
age50521
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
referrer-policyno-referrer
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubDomains
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,544 referring domains.
This page has 759,840 backlinks.
This page has backlinks from 1,475 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user*
Disallow: /asset-status/*
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
Disallow: /aat-staff/
Disallow: /asset/
Disallow: /centre/
Disallow: /contact-centre-item/
Disallow: /council-member/
Disallow: /form-content/
Disallow: /frontpage-custom-2015
Disallow: /node
Disallow: /node/
Disallow: /node/*
Disallow: /region/
Disallow: /search?
Disallow: /spotlight/
Disallow: /spotlight-myaat/
Disallow: /study-support-resource/
Disallow: /tags/
Disallow: /taxonomy/
Disallow: /tab/
Disallow: /cms-assets-public/consultation-responses

Search preview

www.aat.org.uk
AAT: the leading professional body for accounting technicians | AAT
The Association of Accounting Technicians provides internationally recognised accounting and finance qualifications, professional membership and staff training.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
professional70%Check
accounting technicians70%Check
Accounting69%Check
AAT68%Check
AAT professional68%Check
AAT accounting66%Check
technicians62%Check
AAT qualifications62%Check
professional membership62%Check
finance61%Check

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