Advisors.vanguard.com - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
46% 
Page structure
75% 
Link structure
88% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.83 s
File size
80.50 kB
Words
345
Media files
6
Number of links
22 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Vanguard Services for Financial Advisors
The length of the page title is perfect. (368 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://advisors.vanguard.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
templatehome-template
viewportwidth=device-width, initial-scale=1
langen
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 345 words on this page. Good pages should have about 800 words of useful content.
28.7% of the text are stop words.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...hotography/GettyImages-2152004108-ul.jpgNo alt attribute provided
...hotography/GettyImages-1162711440-wi.jpgFour green blocks of varied sizes casting shadows on a green background.
...hotography/GettyImages-1277288490-sq.jpgA financial advisor and their client sitting at a table and having a portfolio discussion.
...hotography/GettyImages-1412591692-wi.jpgAn investor sitting alone at a table examines their portfolio on a laptop.
...hotography/GettyImages-1435081437-wi.jpgWoman sitting at a table with a laptop and a book looking at her phone.
...graphy/[email protected]Two people facing each other and smiling while standing on a sailboat.

Page structure

H1 heading
(Critically important)
The election is near. Here's how to support your clients.
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The election is near. Here's how to support your clients.
H2 Keep clients on track with our year-end planning checklist
H2 Active Fixed Income Perspectives Q4 2024: Temperature check
H2 Offer clients a targeted investment approach
H2 Craft client portfolios with confidence
H2 Connect with clients in moments that matter
H3 Fund search
H3 Receive expert guidance
H3 Our data-driven tools give clients an edge
H3 Guide clients through critical decisions
H3 Empty heading
H5 Portfolio analytics
H5 Compare products
H5 Model portfolios
H5 Behavioral coaching
H5 Client resources
H5 Health Care Cost Estimator
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.vanguard.com/External Subdomain Switch sites
/strategies/election-uncertaintyGet our tips
/insights/article/keep-clients...See our checklist
/insights/all?contentType=expe...View more expert perspectives
/insights/article/series/activ...Read the article
/insights/all?contentType=whit...View more whitepapers
/investments/allView all funds
/strategies/fixed-income/activ...Learn about active fixed income strategy
/investments/all?asset_class=F...View all active fixed income funds
/strategies/etf-investingLearn about our ETF strategy
/investments/etfsView all ETFs
/investments/personalized-inde...Learn about direct indexing
/investments/personalized-inde...Request a demo
/strategies/model-portfoliosWhy Vanguard models?
/portfolio-construction-tools/...View model portfolios
/strategies/portfolio-strategiesExplore portfolio strategies
/strategies/portfolio-strategi...Explore analytics
/investments/portfolio-constru...Compare products
/portfolio-construction-tools/...Explore models
/wealth-managementVisit wealth management center
/behavioral-coachingGet coaching tips
/tools/client-resourcesView resources
/wealth-management/health-care...Explore this tool

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://advisors.vanguard.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.83 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (81 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=utf-8
content-length12870
accept-rangesbytes
content-encodinggzip
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dateSat, 02 Nov 2024 03:02:35 GMT
server
strict-transport-securitymax-age=63072000; includeSubDomains;
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 e65c822edea04e16936bdb4537763dd4.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P4
x-amz-cf-idobSap1wqcMkKMMmtT-oc_Isq7jORA47SNZUWKCZMXuwc8HijrhLvpQ==
age35584
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 2,043 referring domains.
This page has 22,713 backlinks.
This page has backlinks from 1,515 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt for https://advisors.vanguard.com/

User-agent: *
Allow: /
Disallow: /content/dam/fas/
Disallow: /assets/corp/
Disallow: /iippdf/pdfs/
Disallow: /partners/
Disallow: /site/build-your-401-k-business-with-vanguard-retirement-plan-access
Disallow: /assets/corp/fund_communications/pdf_publish/us-products/
Disallow: /sign-in/

User-agent: Adsbot-Google
Allow:/

Sitemap: https://advisors.vanguard.com/sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
advisor64%Check
Vanguard58%Check
financial52%Check
clients51%Check
support50%Check
election50%Check
near50%Check
Vanguard models46%Check
Portfolio44%Check
portfolios43%Check
Show more keywords and terms

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