Airbnb.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
51% 
Page structure
79% 
Link structure
73% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.08 s
File size
1,350.60 kB
Words
674
Media files
84
Number of links
234 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Airbnb | Holiday rentals, cabins, beach houses & more
The length of the page title is perfect. (487 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest Favourites → 220+ countries and regions worldwide
The length of the meta description is perfect. (817 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.airbnb.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
localeen-GB
googlenotranslate
csrf-paramauthenticity_token
csrf-tokenEmpty
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
application-nameAirbnb
apple-mobile-web-app-titleAirbnb
theme-color#ffffff
msapplication-navbutton-color#ffffff
apple-mobile-web-app-status-bar-styleblack-translucent
msapplication-starturl/?utm_source=homescreen
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
descriptionGet an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest Favourites → 220+ countries and regions worldwide
langen-gb
twitter:widgets:cspon
twitter:cardsummary
twitter:titleAirbnb | Holiday rentals, cabins, beach houses & more
twitter:site@airbnb
twitter:app:name:iphoneAirbnb
twitter:app:name:ipadAirbnb
twitter:app:name:googleplayAirbnb
twitter:app:id:iphone401626263
twitter:app:id:ipad401626263
twitter:app:id:googleplaycom.airbnb.android
twitter:urlhttps://www.airbnb.co.uk/
twitter:app:url:iphoneairbnb://
twitter:app:url:ipadairbnb://
twitter:app:url:googleplayairbnb://
twitter:descriptionGet an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest Favourites → 220+ countries and regions worldwide
fb:app_id138566025676
og:site_nameAirbnb
og:localeen_GB
og:urlhttps://www.airbnb.co.uk/
og:titleAirbnb | Holiday rentals, cabins, beach houses & more
og:descriptionGet an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest Favourites → 220+ countries and regions worldwide
og:typewebsite
og:imagehttps://a0.muscache.com/im/pictures/fe7217ff-0b24-438d-880d-b94722c75bf5.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
This page contains 674 words. That's ok.
15.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1350.6 kB).
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
84 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Past experiences
H2 Inspiration for future getaways
H2 Site Footer
H3 Support
H3 Hosting
H3 Airbnb
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.
LinkAttributesAnchor text
https://www.airbnb.co.uk/Anchor Skip to content
https://www.airbnb.co.uk/No Text
/host/homesAirbnb your home
https://www.airbnb.co.uk/Anchor No Text
https://www.airbnb.co.uk/Anchor No Text
/signup_loginSign up
https://www.airbnb.co.uk/loginLog in
/giftcardsGift cards
/host/homesText duplicate Airbnb your home
/host/experiences?from_nav=1Host an experience
https://www.airbnb.co.uk/helpHelp Centre
/rooms/1131089498040701183?adu...Nofollow No Text
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/athens-greece/stays/apartmentsAthens Flat rentals
/aviemore-united-kingdom/stays...Aviemore Cottage rentals
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/bourton-on-the-water-united-k...Bourton-on-the-Water Holiday rentals
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/bridport-united-kingdom/staysBridport Holiday rentals
/bristol-united-kingdom/stays/...Bristol House rentals
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#    Hello bot, engineer, or very lost layperson! Welcome to your stay on the Airbnb site, we're happy to have you as a guest.
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