Arts.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
95% 
Link structure
97% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
135.20 kB
Words
595
Media files
39
Number of links
55 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of the Arts London
The length of the page title is perfect. (261 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.
The length of the meta description is perfect. (981 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.arts.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-mobile-web-app-capableyes
viewportwidth=device-width, initial-scale=1.0, maximum-scale=3.0, minimum-scale=1.0
dcterms.titleUAL
dcterms.creatorUAL
dcterms.created2018-01-20T21:02:21+00:00
dcterms.modified2023-12-05T15:51:06+00:00
dcterms.issued2023-09-29T14:09:37+01:00
dcterms.formatHTML
dcterms.identifierhttps://www.arts.ac.uk
descriptionUAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.
Canonical.UrlEmpty
SEO.NoIndexEmpty
Short.Course.College.FooterEmpty
Page.Background.Colourdark--theme
Page.Sub.TitleEmpty
Hide.Child.Pagesshow-menu
hasChildrenEmpty
site.useful.links55756
imagehttps://www.arts.ac.uk/__data/assets/image/0025/390382/UDS-141-DDS-placeholder-images-16x9.jpg
article:published_time2023-09-29T14:09:37+01:00
article:modified_time2023-12-05T15:51:06+00:00
langen
twitter:cardsummary
twitter:site@UAL
twitter:titleUAL
twitter:descriptionUAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.
twitter:imagehttps://www.arts.ac.uk/__data/assets/image/0025/390382/UDS-141-DDS-placeholder-images-16x9.jpg
og:titleUAL
og:typewebsite
og:urlhttps://www.arts.ac.uk
og:imagehttps://www.arts.ac.uk/__data/assets/image/0025/390382/UDS-141-DDS-placeholder-images-16x9.jpg
og:image:width1200
og:image:height630
og:descriptionUAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.
og:site_nameUAL
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 27.5 words is high.
This page contains 595 words. That's ok.
27.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=3.0, minimum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 81 characters this one is longer than 70 characters:
"survey season | campaign design direction: brand and creative services, ual. 2024"
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/__data/assets/file/0035/199538/gb.svgEnglish language icon
/__data/assets/file/0035/199538/gb.svgEnglish language icon
/__data/assets/file/0039/199497/ar.svgArabic language icon
/__data/assets/file/0037/199486/cn.svgChinese lagnuage icon
/__data/assets/file/0037/199486/cn.svgChinese lagnuage icon
/__data/assets/file/0039/199488/fr.svgFrench lagnuage icon
/__data/assets/file/0032/199490/it.svgItalian lagnuage icon
/__data/assets/file/0033/199491/ja.svgJapanese lagnuage icon
/__data/assets/file/0034/199492/ko.svgKorean lagnuage icon
/__data/assets/file/0035/199493/pt.svgPortuguese lagnuage icon
/__data/assets/file/0037/199495/ru.svgRussian lagnuage icon
/__data/assets/file/0038/199487/es.svgSpanish lagnuage icon
/__data/assets/file/0038/199496/th.svgThai lagnuage icon
/__data/assets/file/0035/199538/gb.svgEnglish language icon
/__data/assets/file/0035/199538/gb.svgEnglish language icon
/__data/assets/file/0039/199497/ar.svgArabic language icon
/__data/assets/file/0037/199486/cn.svgChinese lagnuage icon
/__data/assets/file/0037/199486/cn.svgChinese lagnuage icon
/__data/assets/file/0039/199488/fr.svgFrench lagnuage icon
/__data/assets/file/0032/199490/it.svgItalian lagnuage icon
/__data/assets/file/0033/199491/ja.svgJapanese lagnuage icon
/__data/assets/file/0034/199492/ko.svgKorean lagnuage icon
/__data/assets/file/0035/199493/pt.svgPortuguese lagnuage icon
/__data/assets/file/0037/199495/ru.svgRussian lagnuage icon
/__data/assets/file/0038/199487/es.svgSpanish lagnuage icon
/__data/assets/file/0038/199496/th.svgThai lagnuage icon
...urvey-Season-homepage-banner-800x800.pngMultiple quote marks in a pattern
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...-World-Ranking-2024-website-card-4x3.jpgA model standing in a black crochet dress against a grey backdrop
...79/The_Queens_Anniversary_Prizes_031.jpgThree people accepting a prize
...027/426663/Lime-grove-building_38702.jpgA student walks up the stairs at UAL's Lime Grove site. The walls are tiled green.
...c-shapes-by-Tayla-Jayne-Sander_57271.jpgInstallation of various textile patterns
...0,320&s=20b51d20ee75159fb0e93df9926d5632Student Career One-to-Ones
...0,500&s=9278dc2ad754375090cabc3504c533d6UAL Bereavement support group
...,2880&s=c9ce8353823152e6182535dd84be4063Drawing Club at LCC
...0,400&s=e41bc5c734551ed0540639c51c87f331Bitesize: Exploring Climate, Racial and Social Justice
...,1080&s=0eeab3a0568d8afab36305c836f835b2Camberwell College of Arts: Fine Art Presents
...,1771&s=0a7c82ad3dab4ca044d22d66567c55e9EARTH DAY: From the Ground Up

Page structure

H1 heading
(Critically important)
University of the Arts London
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 University of the Arts London
H2 Stories
H2 6 Colleges, 1 University
H2 6 Colleges, 1 University Duplicate text
H2 What's on
H2 Open Days
H3 QS World Rankings 2024: UAL maintains status as a leader in art and design education
H3 UAL receives Queen's Anniversary Prize at Buckingham Palace ceremony
H3 Study Foundation Diploma in Art and Design (FAD) at UAL
H3 UAL publishes Ethnic Representation Index 2023
H3 Student Career One-to-Ones
H3 UAL Bereavement support group
H3 Drawing Club at LCC
H3 Bitesize: Exploring Climate, Racial and Social Justice
H3 Camberwell College of Arts: Fine Art Presents
H3 EARTH DAY: From the Ground Up
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.arts.ac.uk/Anchor Skip to main content
https://www.arts.ac.uk/Subdomain No Text
https://www.arts.ac.uk/subjectsSubdomain Subjects
https://www.arts.ac.uk/coursesSubdomain Courses
https://www.arts.ac.uk/collegesSubdomain Colleges and Institutes
https://www.arts.ac.uk/subjectsSubdomain Text duplicate Subjects
https://www.arts.ac.uk/coursesSubdomain Text duplicate Courses
https://www.arts.ac.uk/collegesSubdomain Text duplicate Colleges and Institutes
/study-at-ualSubdomain Study at UAL
https://www.arts.ac.uk/studentsSubdomain Students
/alumni-and-friendsSubdomain Alumni and friends
https://www.arts.ac.uk/about-ualSubdomain About UAL
/knowledge-exchangeSubdomain Knowledge Exchange
https://www.arts.ac.uk/researchSubdomain Research
https://www.arts.ac.uk/storiesSubdomain Stories
https://www.arts.ac.uk/whats-onSubdomain What's on
https://www.arts.ac.uk/peopleSubdomain People
/partnershipsSubdomain Educational and global partnerships
/study-at-ual/course-regulatio...Subdomain Survey Season 2024
/study-at-ual/undergraduate-studySubdomain Undergraduate study
/study-at-ual/postgraduate-studySubdomain Postgraduate study
/study-at-ual/pre-degree-and-u...Subdomain Our prospectus
https://www.arts.ac.uk/open-daysSubdomain Discovery webinars and open events
https://graduateshowcase.arts....External Subdomain UAL Showcase
/study-at-ual/pre-degree-and-u...Subdomain Discover our prospectus Order your copy of our Pre-degree and Undergraduate Prospectus or Postgraduate Guide.
/study-at-ual/askastudentSubdomain Chat to a student Got questions about studying with us? Our student ambassadors are here to help.
/about-ual/press-office/qs-wor...Subdomain QS World Rankings 2024: UAL maintains status as a leader in art and design education
/about-ual/press-office/ual-re...Subdomain UAL receives Queen's Anniversary Prize at Buckingham Palace ceremony
/students/stories/study-founda...Subdomain Study Foundation Diploma in Art and Design (FAD) at UAL
/about-ual/press-office/storie...Subdomain UAL publishes Ethnic Representation Index 2023
https://www.arts.ac.uk/storiesSubdomain See more stories
/colleges/camberwell-college-o...Subdomain Camberwell College of Arts
/colleges/central-saint-martinsSubdomain Central Saint Martins
/colleges/chelsea-college-of-artsSubdomain Chelsea College of Arts
/colleges/london-college-of-co...Subdomain London College of Communication
/colleges/london-college-of-fa...Subdomain London College of Fashion
/colleges/wimbledon-college-of...Subdomain Wimbledon College of Arts
https://www.arts.ac.uk/collegesDiscover our colleges
/whats-on/student-career-one-t...Subdomain Student Career One-to-Ones
/whats-on/ual-bereavement-supp...Subdomain UAL Bereavement support group
/whats-on/drawing-club-at-lcc2Subdomain Drawing Club at LCC
/whats-on/bitesize-exploring-c...Subdomain Bitesize: Exploring Climate, Racial and Social Justice
/whats-on/camberwell-college-o...Subdomain Camberwell College of Arts: Fine Art Presents
/whats-on/earth-day-from-the-g...Subdomain EARTH DAY: From the Ground Up
https://www.arts.ac.uk/whats-onSubdomain See more events
https://www.arts.ac.uk/open-daysSubdomain See all open days
/privacy-informationSubdomain Privacy information
/about-ual/public-informationSubdomain Public information
https://jobs.arts.ac.uk/External Subdomain Working at UAL
/accessibility-statementSubdomain Accessibility statement
https://www.arts.ac.uk/cookiesSubdomain Cookies
https://www.arts.ac.uk/contact-usSubdomain Contact us
/study-at-ual/pre-degree-and-u...Subdomain UAL Prospectus
https://www.arts.ac.uk/disclaimerSubdomain Disclaimer
/about-ual/press-officeSubdomain Press Office
/about-ual/public-information/...Subdomain Modern slavery statement
/ual-and-ual-short-courses-pri...Subdomain UAL and UAL Short Courses Ltd Privacy Notice
https://www.instagram.com/unio...External Subdomain No Text
https://www.facebook.com/Unive...External Subdomain No Text
https://twitter.com/UALExternal No Text
https://www.linkedin.com/schoo...External Subdomain No Text
https://www.youtube.com/user/u...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.arts.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 6 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (135 kB).

HTTP Response Header

NameValue
dateSat, 27 Apr 2024 03:45:10 GMT
content-typetext/html; charset=utf-8
cf-ray87abd179896c4dac-FRA
cf-cache-statusHIT
age59932
cache-controlprivate, max-age=0
expiresFri, 26 Apr 2024 11:36:18 GMT
set-cookie86 Characters
varyAccept-Encoding
x-cdn-expires-at1714215979
x-cdn-original-ttl86400
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-upgrade-enabledoff
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 9,797 referring domains.
This page has 794,233 backlinks.
This page has backlinks from 6,485 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 4762 shares and comments on Facebook.

Robots.txt

# Disallow some matrix defaults
User-agent: *

Disallow: /_designs/
Disallow: /design/
Disallow: /our-brand/
Disallow: /our-brand
Disallow: /students/disciplinary-hearing-panel-decision
Disallow: /*?sq_content_src=
Disallow: /*_recache
Disallow: /*_edit
Disallow: /*_admin
Disallow: /*_login
Disallow: /*_performance
Disallow: /*_design
Disallow: /*_web_services
Disallow: /study-at-ual/language-centre/learn-english/english-plus-summer-arts-courses/english-plus-summer-arts-courses-campaign/
Disallow: /study-at-ual/language-centre/learn-english/english-plus-year-round-courses/english-plus-year-round-courses-campaign/ 
Disallow: /study-at-ual/short-courses/kmg/digital-marketing-online-short-courses-ppc
Disallow: /study-at-ual/short-courses/kmg/graphic-design-online-short-courses-ppc
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Disallow: /courses/short-courses/ual-short-courses/short-courses-for-teenagers-ppc
Disallow: /courses/short-courses/ual-short-courses/residential-short-courses-for-teenagers-ppc
Disallow: /courses/short-courses/ual-short-courses/performance-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/pattern-cutting-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/illustration-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/film-and-television-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/fashion-marketing-and-communications-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/fashion-business-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/digital-marketing-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/digital-design-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/curating-and-culture-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/architecture-spatial-and-interior-design-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/photography-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/footwear-bags-millinery-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/graphic-design-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/fine-art-short-courses-ppc
Disallow: /my-account-basket
Disallow: /my-account-checkout
Disallow: /my-account-login
Disallow: /my-account
Disallow: /stillio-subjects-xml/
Disallow: /study-at-ual/short-courses/kmg/*
Disallow: /study-at-ual/short-courses/marketing/mailing-list-confirmation
Disallow: /study-at-ual/short-courses/marketing
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Disallow: /subjects/open-courses
Disallow: /ceramics
Disallow: /assets
Disallow: /assets/*
Disallow: /pattern-library
Disallow: /pattern-library/*
Disallow: /templates/*
Disallow: /__data/*

Search preview

www.arts.ac.uk
University of the Arts London
UAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Art97%Check
university art87%Check
Arts81%Check
University Arts79%Check
University77%Check
University Arts London76%Check
Art and Design73%Check
London66%Check
World University66%Check
UAL63%Check

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