Bituchem.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
87% 
Page structure
83% 
Link structure
66% 
Server
97% 
External factors
45% 
SEO Score
Response time
0.45 s
File size
92.20 kB
Words
802
Media files
40
Number of links
95 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Road Surfacing and Surface Dressing Emulsions Specialists BituChem
The page title should be shorter than 580 pixels. It is 633 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Road surfacing, surface treatment and highway preservation products. Global surface dressing, asphalt bonding, highway emulsion specialists.
The length of the meta description is perfect. (878 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bituchem.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionRoad surfacing, surface treatment and highway preservation products. Global surface dressing, asphalt bonding, highway emulsion specialists.
generatorWordPress 6.8.1
msapplication-TileImagehttps://www.bituchem.com/wp-content/uploads/2017/04/cropped-bituchem-favicon.png
article:modified_time2023-03-07T13:11:59+00:00
langen
twitter:cardsummary_large_image
twitter:titleBituChem Specialist Road Surfacing and Surface Dressing Emulsions
twitter:descriptionGlobal solutions for road construction, surface treatment and highway preservation. Surface dressing, asphalt bonding, highway emulsion specialists.
twitter:imagehttps://www.bituchem.com/wp-content/uploads/2017/04/bituchem-collage.jpg
twitter:site@BituChem
og:localeen_GB
og:typewebsite
og:titleBituChem Specialist Road Surfacing and Surface Dressing Emulsions
og:descriptionGlobal solutions for road construction, surface treatment and highway preservation. Surface dressing, asphalt bonding, highway emulsion specialists.
og:urlhttps://www.bituchem.com/
og:site_nameBituchem
og:imagehttps://www.bituchem.com/wp-content/uploads/2017/04/bituchem-collage.jpg
og:image:width2048
og:image:height849
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 802 words. That's ok.
28.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (18). We recommend using a maximum of 16 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/2017/03/logo-bituchem.pngBituChem
/wp-content/uploads/2018/05/sealing-1.pngsealing
/wp-content/uploads/2018/05/bonding-1.pngbonding
/wp-content/uploads/2018/05/patching-1.pngpatching
...ntent/uploads/2018/05/preservation-1.pngpreservation
...ntent/uploads/2018/05/preservation-1.pngpreservation
/wp-content/uploads/2018/05/patching-1.pngpatching
/wp-content/uploads/2018/05/bonding-1.pngbonding
.../themes/netbiz_theme/img/placeholder.pngNo alt attribute provided
.../themes/netbiz_theme/img/placeholder.pngRoad Repairs
.../themes/netbiz_theme/img/placeholder.pngRoad Repairs
.../themes/netbiz_theme/img/placeholder.pngPothole Repair
.../themes/netbiz_theme/img/placeholder.pngSurface Dressing by BituChem
.../themes/netbiz_theme/img/placeholder.pngHighway Preservative Treatments
.../themes/netbiz_theme/img/placeholder.pngRoad Surfacing
.../themes/netbiz_theme/img/placeholder.pngLaying Road Emulsion
.../themes/netbiz_theme/img/placeholder.pngHighway Repairs
.../themes/netbiz_theme/img/placeholder.pngRoad Construction Using BituChem Products
.../themes/netbiz_theme/img/placeholder.pngSurface Dressing Work
.../themes/netbiz_theme/img/placeholder.pngNew Surface Dressing
.../themes/netbiz_theme/img/placeholder.pngRoad Sealing Products
.../themes/netbiz_theme/img/placeholder.pngRoad Repairs and Construction
.../themes/netbiz_theme/img/placeholder.pngSurface Treatment
.../themes/netbiz_theme/img/placeholder.pngRoad Construction and Surfacing
.../themes/netbiz_theme/img/placeholder.pngSurface Dressing for Roads and Highways
.../themes/netbiz_theme/img/placeholder.pngpotholes in winter
.../themes/netbiz_theme/img/placeholder.pngSealed Surface Dressing
.../themes/netbiz_theme/img/placeholder.pngRoad Construction and Surfacing
.../themes/netbiz_theme/img/placeholder.pngHighway Waterproofing Treatment
.../themes/netbiz_theme/img/placeholder.pngHighway Repairs by BituChem
.../themes/netbiz_theme/img/placeholder.pngBituChem team with van
.../themes/netbiz_theme/img/placeholder.pngcrude oil field worker
.../themes/netbiz_theme/img/placeholder.pngsummer road
.../themes/netbiz_theme/img/placeholder.pngFootball
.../themes/netbiz_theme/img/placeholder.pngBituChem Christmas Tree
...t/uploads/2017/03/rsta-accreditation.jpgaccred1
/wp-content/uploads/2017/06/rea-6.jpgREA 6
/wp-content/uploads/2019/12/ce.jpgCE
/wp-content/uploads/2019/12/iasme.jpgIASME
/wp-content/uploads/2019/12/afcov.jpgAFCov

Page structure

H1 heading
(Critically important)
A Road Surfacing Specialist with Depth
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 A Road Surfacing Specialist with Depth
H2 Products
H2 Products Duplicate text
H2 Versatile
H2 Durable Surface Dressings
H2 Innovative Solutions
H2 Bespoke Highway Bondcoats
H2 Why Choose BituChem for Road Surfacing and Road Repairs?
H2 Highway Preservation Pothole Repair Asphalt Bonding Asphalt Sealing
H2 Knowledge Hub
H2 We Can Deliver Surface Treatment Anywhere in the World
H2 News
H2 We work on a Global Scale
H3 What is micro asphalt?
H3 What is Highway Maintenance?
H3 What is road surface dressing?
H3 Who is responsible for road and highway repair?
H3 What is a pothole?
H3 How Road Surfacing Impacts Safety: Importance of Well-maintained Roads
H3 The Case for Surface Dressing
H3 What Are The Different Types Of Bituminous Materials Used In Road Construction?
H3 Why Is Road Waterproofing So Important?
H3 The Importance Of Highway Preservation: Why We Can’t Ignore It
H3 BituChem Announces Big Management Changes
H3 BituChem: The Journey To Net Zero
H3 BituChem Attends Road Expo Scotland
H3 Great Achievement From Ross Girls U8 Junior Team
H3 Merry Christmas & Happy New Year From BituChem
H3 General
H3 Partner Links
H3 General Enquiries
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
/highway-preservation/Subdomain Highway Preservation
/asphalt-bonding/Subdomain Asphalt Bonding
/asphalt-sealing/Subdomain Asphalt Sealing
/pothole-repair/Subdomain Pothole Repair
/surface-treatment-contracting/Subdomain Highway Solutions
https://www.natratex.co.uk/External Subdomain NatraTex
/casestudies/Case Studies
/about-us/Subdomain About Us
/testimonials/Subdomain Testimonials
https://www.bituchem.com/news/Subdomain News
/contact-us/Subdomain Contact Us
https://www.facebook.com/BituC...Nofollow External Subdomain Go to Bituchem's Facebook
https://www.twitter.com/BituChemNofollow External Subdomain Go to Bituchem's Twitter
https://www.instagram.com/bitu...Nofollow External Subdomain Go to Bituchem's Instagram
https://www.linkedin.com/compa...Nofollow External Subdomain Go to Bituchem's LinkedIn
https://www.facebook.com/BituC...Nofollow External Subdomain Text duplicate Go to Bituchem's Facebook
https://www.twitter.com/BituChemNofollow External Subdomain Text duplicate Go to Bituchem's Twitter
https://www.instagram.com/bitu...Nofollow External Subdomain Text duplicate Go to Bituchem's Instagram
https://www.linkedin.com/compa...Nofollow External Subdomain Text duplicate Go to Bituchem's LinkedIn
/contact-us/+44 (0)1594 820260
A-TITLE Contact Us
https://www.bituchem.com/IMG-ALT BituChem
A-TITLE BituChem
https://www.bituchem.com/No Text
/highway-preservation/Subdomain Text duplicate Highway Preservation
/asphalt-bonding/Subdomain Text duplicate Asphalt Bonding
/asphalt-sealing/Subdomain Text duplicate Asphalt Sealing
/pothole-repair/Subdomain Text duplicate Pothole Repair
/surface-treatment-contracting/Subdomain Text duplicate Highway Solutions
https://www.natratex.co.uk/External Subdomain Text duplicate NatraTex
/casestudies/Text duplicate Case Studies
/about-us/Subdomain Text duplicate About Us
/testimonials/Subdomain Text duplicate Testimonials
https://www.bituchem.com/news/Subdomain Text duplicate News
/contact-us/Subdomain Text duplicate Contact Us
/case-studies-category/asphalt...Text duplicate Asphalt Sealing
IMG-ALT sealing
/case-studies-category/bondcoats/BondCoats
IMG-ALT bonding
/case-studies-category/patching/Patching
IMG-ALT patching
/case-studies-category/surface...Surface Treatments
IMG-ALT preservation
/case-studies-category/surface...Text duplicate Surface Treatments
IMG-ALT preservation
/case-studies-category/patching/Text duplicate Patching
IMG-ALT patching
/case-studies-category/bondcoats/Text duplicate BondCoats
IMG-ALT bonding
/surfacing-guides/Subdomain road surfacing
A-TITLE Road Surfacing
/pothole-repair/Subdomain highway repairs
A-TITLE Highway Repairs
https://www.youtube.com/watch?...New window External Subdomain No Text
/highway-preservation/Text duplicate Highway Preservation
A-TITLE Highway Preservation
/pothole-repair/Text duplicate Pothole Repair
A-TITLE Pothole Repair
/asphalt-bonding/Text duplicate Asphalt Bonding
A-TITLE Asphalt Bonding
/asphalt-sealing/Text duplicate Asphalt Sealing
A-TITLE Asphalt Sealing
/wp-content/uploads/2017/03/ro...Subdomain Road Repairs
A-TITLE Road Repairs
/wp-content/uploads/2017/03/ro...Subdomain Text duplicate Road Repairs
A-TITLE Road Repairs
/wp-content/uploads/2017/03/po...Subdomain Text duplicate Pothole Repair
A-TITLE Pothole Repair
/wp-content/uploads/2017/03/su...Subdomain Surface Dressing by BituChem
A-TITLE Surface Dressing by BituChem
/wp-content/uploads/2017/03/hi...Subdomain Highway Preservative Treatments
A-TITLE Highway Preservative Treatments
/wp-content/uploads/2017/04/ro...Subdomain Road Surfacing
A-TITLE Road Surfacing
/wp-content/uploads/2017/04/la...Subdomain Laying Road Emulsion
A-TITLE Laying Road Emulsion
/wp-content/uploads/2017/03/hi...Subdomain Highway Repairs
A-TITLE Highway Repairs
/wp-content/uploads/2017/04/ro...Subdomain Road Construction Using BituChem Products
A-TITLE Road Construction Using BituChem Products
/wp-content/uploads/2017/04/su...Subdomain Surface Dressing Work
A-TITLE Surface Dressing Work
/wp-content/uploads/2017/04/ne...Subdomain New Surface Dressing
A-TITLE New Surface Dressing
/wp-content/uploads/2017/04/ro...Subdomain Road Sealing Products
A-TITLE Road Sealing Products
/wp-content/uploads/2017/04/ro...Subdomain Road Repairs and Construction
A-TITLE Road Repairs and Construction
/wp-content/uploads/2017/03/su...Subdomain Surface Treatment
A-TITLE Surface Treatment
/wp-content/uploads/2017/03/ro...Subdomain Road Construction and Surfacing
A-TITLE Road Construction and Surfacing
/wp-content/uploads/2017/03/su...Subdomain Surface Dressing for Roads and Highways
A-TITLE Surface Dressing for Roads and Highways
/contact-us/Contact us
/knowledge-hub/what-is-micro-a...Subdomain What is micro asphalt? Micro asphalt is a form of highway surfacing used in highway preservation. It is made up of a mixture of aggregates... Read More >
/knowledge-hub/what-is-road-ma...Subdomain What is Highway Maintenance? In the UK, our roads are a key national asset. They provide the foundation for our economic activity and, on a smal... Read More >
/knowledge-hub/what-is-road-su...Subdomain What is road surface dressing? Road surface dressing is a treatment applied to roads that stops deterioration before it becomes a public safety is... Read Mo...
/knowledge-hub/who-is-responsi...Subdomain Who is responsible for road and highway repair? In the UK, our road network is made up of a mixture of motorways, ‘A’ roads and a combination of classified a...
/knowledge-hub/what-is-a-pothole/Subdomain What is a pothole? Most people have encountered a pothole, either as a road user or pedestrian. Potholes are ‘a depression or hollow in a road surface caused...
/knowledge-hub/View all questions >
/surfacing-guides/surface-trea...Subdomain surface treatment
A-TITLE Surface Treatment from BituChem
/contact-us/Make an Enquiry
A-TITLE Make an Enquiry
/how-road-surfacing-impacts-sa...Subdomain IMG-ALT potholes in winter
A-TITLE How Road Surfacing Impacts Safety: Importance of Well-maintained Roads
/how-road-surfacing-impacts-sa...Subdomain Full Post
A-TITLE How Road Surfacing Impacts Safety: Importance of Well-maintained Roads
/the-case-for-surface-dressing/Subdomain IMG-ALT Sealed Surface Dressing
A-TITLE The Case for Surface Dressing
/the-case-for-surface-dressing/Subdomain Text duplicate Full Post
A-TITLE The Case for Surface Dressing
/what-are-the-different-types-...Subdomain Text duplicate IMG-ALT Road Construction and Surfacing
A-TITLE What Are The Different Types Of Bituminous Materials Used In Road Construction?
/what-are-the-different-types-...Subdomain Text duplicate Full Post
A-TITLE What Are The Different Types Of Bituminous Materials Used In Road Construction?
/why-is-road-waterproofing-so-...Subdomain IMG-ALT Highway Waterproofing Treatment
A-TITLE Why Is Road Waterproofing So Important?
/why-is-road-waterproofing-so-...Subdomain Text duplicate Full Post
A-TITLE Why Is Road Waterproofing So Important?
/the-importance-of-highway-pre...Subdomain IMG-ALT Highway Repairs by BituChem
A-TITLE The Importance Of Highway Preservation: Why We Can’t Ignore It
/the-importance-of-highway-pre...Subdomain Text duplicate Full Post
A-TITLE The Importance Of Highway Preservation: Why We Can’t Ignore It
/bituchem-announces-big-manage...Subdomain IMG-ALT BituChem team with van
A-TITLE BituChem Announces Big Management Changes
/bituchem-announces-big-manage...Subdomain Text duplicate Full Post
A-TITLE BituChem Announces Big Management Changes
/bituchem-the-journey-to-net-z...Subdomain IMG-ALT crude oil field worker
A-TITLE BituChem: The Journey To Net Zero
/bituchem-the-journey-to-net-z...Subdomain Text duplicate Full Post
A-TITLE BituChem: The Journey To Net Zero
/bituchem-attends-road-expo-sc...Subdomain IMG-ALT summer road
A-TITLE BituChem Attends Road Expo Scotland
/bituchem-attends-road-expo-sc...Subdomain Text duplicate Full Post
A-TITLE BituChem Attends Road Expo Scotland
/great-achievement-from-ross-g...Subdomain IMG-ALT Football
A-TITLE Great Achievement From Ross Girls U8 Junior Team
/great-achievement-from-ross-g...Subdomain Text duplicate Full Post
A-TITLE Great Achievement From Ross Girls U8 Junior Team
/merry-christmas-happy-new-yea...Subdomain IMG-ALT BituChem Christmas Tree
A-TITLE Merry Christmas & Happy New Year From BituChem
/merry-christmas-happy-new-yea...Subdomain Text duplicate Full Post
A-TITLE Merry Christmas & Happy New Year From BituChem
/privacy-policy/New window privacy policy
https://www.bituchem.com/Subdomain Text duplicate BituChem
/about-us/Subdomain About BituChem
/category/news/Subdomain Text duplicate News
/surfacing-guides/Subdomain Road Surfacing Guides
/contact-us/Subdomain Text duplicate Contact Us
/category/blog/Subdomain Blog
/anti-slavery-policy/Subdomain Anti Slavery Policy
https://www.natratex.co.uk/External Subdomain Text duplicate NatraTex
https://www.rsta-uk.org/External Subdomain RSTA
https://rea.org.uk/External REA
https://www.bbacerts.co.uk/External Subdomain BBA
/contact-us/Text duplicate +44 (0)1594 820260
/cdn-cgi/l/email-protection[email protected]
https://www.facebook.com/BituC...Nofollow External Subdomain Text duplicate Go to Bituchem's Facebook
https://www.twitter.com/BituChemNofollow External Subdomain Text duplicate Go to Bituchem's Twitter
https://www.instagram.com/bitu...Nofollow External Subdomain Text duplicate Go to Bituchem's Instagram
https://www.linkedin.com/compa...Nofollow External Subdomain Text duplicate Go to Bituchem's LinkedIn
/terms-conditions-bituchem-hig...Subdomain T&Cs- BituChem Highway Solutions
/terms-conditions-bituchem-bui...Subdomain T&Cs- BituChem Building Products
/terms-conditions-bituchem-asp...Subdomain T&Cs- BituChem Asphalt
/privacy-policy/Subdomain Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bituchem.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (92 kB).

HTTP Response Header

NameValue
dateSun, 11 May 2025 04:35:50 GMT
content-typetext/html; charset=UTF-8
servercloudflare
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
varyAccept-Encoding,Cookie
cache-controlmax-age=3, must-revalidate
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=hM3El3vpzwv%2B6bboamCiwY5KF4M3HPJkvvT%2F1gEn8VwtTHF5fVU5n7dGdm95yhKS4JhPKBVqrBP7kEnfcdqhJfU11ff3MZtfv8X6M5UeIr1PbwnmQDI3D3ySY47K0ui4wZlm"}]}
last-modifiedSun, 11 May 2025 04:18:57 GMT
cf-cache-statusDYNAMIC
content-encodingzstd
cf-ray93def8d1b8496f36-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 15 referring domains.
This page only has 35 backlinks.
This page only has few backlinks from 15 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.bituchem.com/sitemap.xml

Similar sites

Search preview

www.bituchem.com
Road Surfacing and Surface Dressing Emulsions Specialists BituChem
Road surfacing, surface treatment and highway preservation products. Global surface dressing, asphalt bonding, highway emulsion specialists.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
road86%Check
surfacing86%Check
Road Surfacing86%Check
road surfacing surface82%Check
road surface80%Check
BituChem Road Surfacing79%Check
road surface dressing76%Check
Surface74%Check
Surface Dressing72%Check
Specialist72%Check
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