Trustedtrader.scot - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
81% 
Page structure
100% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
383.20 kB
Words
483
Media files
54
Number of links
104 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Scotland Trusted Trader | Traders vetted by Trading Standards
The length of the page title is perfect. (558 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
View your local official Trading Standards Trusted Trader scheme. Trusted Trader is Council backed and supported by Police Scotland. All Trusted Traders are fully vetted by Trading Standards, so use a business or trader you can trust, backed up by a scheme that cares. Avoid rogue traders and help us stamp out doorstep crime.
The meta description is too long: 2024 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.trustedtrader.scot/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionView your local official Trading Standards Trusted Trader scheme. Trusted Trader is Council backed and supported by Police Scotland. All Trusted Traders are fully vetted by Trading Standards, so use a business or trader you can trust, backed up by a scheme that cares. Avoid rogue traders and help us stamp out doorstep crime.
robotsindex,follow
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
langen
twitter:cardsummary_large_image
twitter:site@ScottishTraders
twitter:creator@ScottishTraders
twitter:domainScotland Trusted Trader
twitter:titleScotland Trusted Trader | Traders vetted by Trading Standards
twitter:image:srchttps://www.trustedtrader.scot/images/TTScotland-twitter.png
twitter:descriptionView your local official Trading Standards Trusted Trader scheme. Trusted Trader is Council backed and supported by Police Scotland. All Trusted Traders are fully vetted by Trading Standards, so use a business or trader you can trust, backed up by a scheme that cares.
twitter:urlhttps://www.trustedtrader.scot/
fb:app_id1663217920629701
og:titleScotland Trusted Trader | Traders vetted by Trading Standards
og:typewebsite
og:site_nameScotland Trusted Trader
og:urlhttps://www.trustedtrader.scot/
og:imagehttps://www.trustedtrader.scot/images/TTScotland-twitter.png
og:descriptionView your local official Trading Standards Trusted Trader scheme. Trusted Trader is Council backed and supported by Police Scotland. All Trusted Traders are fully vetted by Trading Standards, so use a business or trader you can trust, backed up by a scheme that cares.
Content-Typetext/html; charset=UTF-8
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 483 words on this page. Good pages should have about 800 words of useful content.
22.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.06 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
This page only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/police_scotland_landscape.pngSupported by Police Scotland
/images/scotss-logo.pngSociety of Chief Officers of Trading Standards in Scotland
/images/trusted_trader_logo_scotland.pngScotland Trusted Trader
/images/star.pngreview stars
/images/star.pngreview stars
/images/star.pngreview stars
/images/star.pngreview stars
/images/star.pngreview stars
/images/star.pngreview stars
/images/star.pngreview stars
/images/star.pngreview stars
/images/star.pngreview stars
/images/star.pngreview stars
/images/star.pngreview stars
/images/star.pngreview stars
/images/star.pngreview stars
/images/star.pngreview stars
/images/star.pngreview stars
/images/footer_images/facebook.pngVisit us on Facebook
/images/footer_images/twitter.pngSee us on Twitter
/images/footer_images/instagram.pngSee us on Instagram
/images/footer_images/youtube.pngVisit us on YouTube
/images/trusted_trader_logo_aberdeen.pngAberdeen Trusted Trader logo
/images/aberdeen-home-logo.pngAberdeen City Council logo
..._trader_logo_aberdeenshire_search_sm.pngAberdeenshire Trusted Trader logo
/images/aberdeenshire-header-logo-blue.pngAberdeenshire Council logo
.../trusted_trader_logo_angus_search_sm.pngAngus Trusted Trader logo
/images/angus-home-logo.pngAngus Council logo
...d_trader_logo_eastayrshire_search_sm.pngEast Ayrshire Trusted Trader logo
/images/eastayrshire-home-logo.pngEast Ayrshire Council logo
...er_logo_eastdunbartonshire_search_sm.pngEast Dunbartonshire Trusted Trader logo
/images/eastdunbartonshire-home-logo.pngEast Dunbartonshire Council logo
...ed_trader_logo_eastlothian_search_sm.pngEast Lothian Trusted Trader logo
/images/eastlothian-logo.pngEast Lothian Council scheme logo
...ader_logo_eastrenfrewshire_search_sm.pngEast Renfrewshire Trusted Trader logo
/images/eastrenfrewshire-logo.pngEast Renfrewshire Council logo
...sted_trader_logo_edinburgh_search_sm.pngEdinburgh Trusted Trader logo
/images/edinburgh-header-logo.pngThe City of Edinburgh Council logo
...s/trusted_trader_logo_fife_search_sm.pngFife Trusted Trader logo
/images/fife-logo.pngFife Council logo
/images/trusted_trader_logo_highland.pngHighland Trusted Trader logo
/images/highland-header1-logo.pngHighland Council logo
/images/trusted_trader_logo_moray.pngMoray Trusted Trader logo
/images/moray-header-logo.pngMoray Council logo
...d_trader_logo_renfrewshire_search_sm.pngRenfrewshire Trusted Trader logo
/images/renfrewshire-logo.pngRenfrewshire Council logo
.../trusted_trader_logo_scottishborders.pngScottish Borders Trusted Trader logo
/images/scottishborders-home-logo.pngScottish Borders Council logo
...es/trusted_trader_logo_southayrshire.pngSouth Ayrshire Trusted Trader logo
/images/southayrshire-home-logo.pngSouth Ayrshire Council logo
...usted_trader_logo_westdunbartonshire.pngWest Dunbartonshire Trusted Trader logo
/images/westdunbartonshire-home-logo.pngWest Dunbartonshire Council logo
/images/scotss-home-logo.pngSCOTSS Approved Trader logo
/images/trusted_trader_logo_scotland.pngTrusted Trader logo

Page structure

H1 heading
(Critically important)
Scotland Trusted Trader
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Scotland Trusted Trader
H2 Popular customer searches
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.trustedtrader.scot/IMG-ALT Scotland Trusted Trader
https://www.trustedtrader.scot/Home Page
/searchSearch for a Trader
/leave-a-reviewReview a Trader
/signup-chooseApply to Join
/code-of-practiceCode of Practice
/vetting-processVetting Process
/about-usAbout Trusted Trader
/news/News & Updates
/consumer-adviceConsumer Advice
/log-inTrader Log-in
/TrustedTrader-Case-StudiesCase Studies
/contactContact Us
/log-inText duplicate Trader Log-in
/about-usAbout Us
/consumer-adviceConsumer & Business Advice
/news/News
/faqFAQs
/signup-chooseBecome a Trusted Trader
/leave-a-reviewReview a Trader ▸
/signup-chooseBecome a Trusted Trader ▸
/SouthAyrshire/Morgan-Roofing-...Morgan Roofing "Thanks to John and the team @ Morgan Roofing for completing a repair to my roof under their 10 year guarantee. No charge and no fuss, just gr...
IMG-ALT review stars
/SouthAyrshire/Curries-Removal...Curries Removals & Clearances "The two guys from Curries Removals were absolutely brilliant, nothing was too much bother for them and felt that my belongings...
IMG-ALT review stars
/Fife/Young-Joinery-Ltd-000045...Young Joinery Ltd "We have used Young Joinery for a few jobs now and are very happy with the work done. The recent job just completed was the upgrading of a ...
IMG-ALT review stars
https://www.trustedtrader.scot/Text duplicate Home Page
/searchText duplicate Search for a Trader
/check-a-traderCheck a Trader
/leave-a-reviewText duplicate Review a Trader
/tradesAZList of Services A-Z
/signup-chooseText duplicate Apply to Join
/code-of-practiceText duplicate Code of Practice
/vetting-processText duplicate Vetting Process
/TrustedTrader-Case-StudiesText duplicate Case Studies
/contactText duplicate Contact Us
https://www.facebook.com/trust...New window External Subdomain IMG-ALT Visit us on Facebook
https://twitter.com/ScottishTr...New window External IMG-ALT See us on Twitter
https://www.instagram.com/trus...New window External Subdomain IMG-ALT See us on Instagram
https://www.youtube.com/channe...New window External Subdomain IMG-ALT Visit us on YouTube
/leave-a-reviewverified customer reviews
/Aberdeen/Aberdeen Trusted Trader
IMG-ALT Aberdeen Trusted Trader logo
/Aberdeenshire/Aberdeenshire Trusted Trader
IMG-ALT Aberdeenshire Trusted Trader logo
/Angus/Angus Trusted Trader
IMG-ALT Angus Trusted Trader logo
/EastAyrshire/East Ayrshire Trusted Trader
IMG-ALT East Ayrshire Trusted Trader logo
/EastDunbartonshire/East Dunbartonshire Trusted Trader
IMG-ALT East Dunbartonshire Trusted Trader logo
/EastLothian/East Lothian Trusted Trader
IMG-ALT East Lothian Trusted Trader logo
/EastRenfrewshire/East Renfrewshire Trusted Trader
IMG-ALT East Renfrewshire Trusted Trader logo
/Edinburgh/Edinburgh Trusted Trader
IMG-ALT Edinburgh Trusted Trader logo
/Fife/Fife Trusted Trader
IMG-ALT Fife Trusted Trader logo
/Highland/Highland Trusted Trader
IMG-ALT Highland Trusted Trader logo
/Moray/Moray Trusted Trader
IMG-ALT Moray Trusted Trader logo
/Renfrewshire/Renfrewshire Trusted Trader
IMG-ALT Renfrewshire Trusted Trader logo
/ScottishBorders/Scottish Borders Trusted Trader
IMG-ALT Scottish Borders Trusted Trader logo
/SouthAyrshire/South Ayrshire Trusted Trader
IMG-ALT South Ayrshire Trusted Trader logo
/WestDunbartonshire/West Dunbartonshire Trusted Trader
IMG-ALT West Dunbartonshire Trusted Trader logo
/SCOTSS/SCOTSS Approved Trader
IMG-ALT SCOTSS Approved Trader logo
/code-of-practiceText duplicate Code of Practice
/list-of-trusted-trader-schemesrelevant Council Trusted Trader page
/list-of-trusted-trader-schemesView all Trusted Trader schemes
IMG-ALT Trusted Trader logo
/search?bus_type=Ames+TapingNew window Ames Taping
/search?bus_type=Bathroom+Refu...New window Bathroom Refurbishment
/search?bus_type=Boiler+Instal...New window Boiler Installation
/search?bus_type=Boiler+ServicingNew window Boiler Servicing
/search?bus_type=BuildersNew window Builders
/search?bus_type=Burglar+AlarmsNew window Burglar Alarms
/search?bus_type=Carpenters+&+...New window Carpenters & Joiners
/search?bus_type=Carpet+&+Upho...New window Carpet Cleaners
/search?bus_type=DeckingNew window Decking
/search?bus_type=Drainage+Cont...New window Drainage Contractors
/search?bus_type=Electric+Car+...New window Electric Car Home Charging Points
/search?bus_type=ElectriciansNew window Electricians
/search?bus_type=FencingNew window Fencing
/search?bus_type=FlooringNew window Flooring
/search?bus_type=Gardening+Ser...New window Gardening Services
/search?bus_type=Gas+EngineersNew window Gas Engineers
/search?bus_type=Guttering+Ser...New window Guttering Services
/search?bus_type=Handyman+ServiceNew window Handyman
/search?bus_type=Home+ExtensionsNew window Home Extensions
/search?bus_type=Interior+and+...New window Interior Decorator
/search?bus_type=Kitchen+FittingNew window Kitchen Fitting
/search?bus_type=Landlord+Cert...New window Landlord Certification
/search?bus_type=LocksmithsNew window Locksmiths
/search?bus_type=Loft+ConversionsNew window Loft Conversions
/search?bus_type=Pest+&+Vermin...New window Pest Control
/search?bus_type=PlasterersNew window Plasterers
/search?bus_type=Property+Main...New window Property Maintenance
/search?bus_type=RemovalsNew window Removals |
/search?bus_type=RoofersNew window Roofers
/search?bus_type=RoughcastingNew window Roughcasting
/search?bus_type=Scaffolding+&...New window Scaffolding
/search?bus_type=Security+Ligh...New window Security Lighting
/search?bus_type=Solar+Panel+I...New window Solar Panel Installers
/search?bus_type=StonemasonsNew window Stonemasons
/search?bus_type=TilerNew window Tiler
/search?bus_type=Tree+&+Forest...New window Tree & Forestry Services
/search?bus_type=TV+Aerial+Ins...New window TV Aerial Installation
/search?bus_type=Tyre+Fitting+...New window Tyre Fitting & Repairs
/search?bus_type=Underfloor+He...New window Underfloor Heating
/search?bus_type=Window+Replac...New window Window Replacement
/site-mapSite Map
/faqText duplicate FAQs
/check-a-traderText duplicate Check a Trader
/trade_associationsTrade Associations
/termsWebsite T&Cs
/privacyPrivacy
/customer-complaints-processComplaints
/TrustedTrader-Case-StudiesText duplicate Case Studies
/contactText duplicate Contact Us
/trusted-directory-services-TDSTDS

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.trustedtrader.scot/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
This page does not require any CSS files.
This page only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (383 kB).

HTTP Response Header

NameValue
dateSat, 05 Apr 2025 00:59:20 GMT
serverApache
set-cookie50 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
x-frame-optionsSAMEORIGIN
content-encodinggzip
varyAccept-Encoding
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 203 referring domains.
This page has 1,862 backlinks.
This page has backlinks from 179 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /administration/
Disallow: /business_images_deleted/
Disallow: /business_logo_deleted/
Disallow: /Connections/
Disallow: /email_validate/
Disallow: /PDFmaker/
Disallow: /review_images_deleted/
Disallow: /review_images_temp/
Disallow: /rw
Disallow: /*.review.html
Sitemap: https://www.trustedtrader.scot/sitemap

Similar sites

Search preview

www.trustedtrader.scot
Scotland Trusted Trader | Traders vetted by Trading Standards
View your local official Trading Standards Trusted Trader scheme. Trusted Trader is Council backed and supported by Police Scotland. All Trusted Traders are fully vetted by Trading Standards, so use a business or trader you can trust, backed up by a scheme that cares. Avoid rogue traders and help us stamp out doorstep crime.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trader89%Check
Trusted89%Check
Trusted Trader89%Check
scot89%Check
Scotland Trusted Trader85%Check
Scotland77%Check
Trading Standards Trusted Trader71%Check
Ayrshire Trusted Trader71%Check
Dunbartonshire Trusted Trader71%Check
Renfrewshire Trusted Trader71%Check
Show more keywords and terms

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