Lothianbuses.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
70% 
Page structure
79% 
Link structure
71% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
346.60 kB
Words
703
Media files
41
Number of links
92 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Lothian Buses
The length of the page title is perfect. (201 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Lothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.
The meta description is too long: 2024 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lothianbuses.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ffffff
msapplication-TileImage/wp-content/themes/lothian-base/assets/favicon/ms-icon-144x144.png
theme-color#ffffff
facebook-domain-verificationvjnhy83vjbimghayf1nfdtdyumlbbd
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionLothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.
generatorElementor 3.21.7; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto
article:modified_time2024-01-08T12:37:05+00:00
langen-gb
twitter:cardsummary_large_image
twitter:titleLothian Buses
twitter:descriptionLothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.
twitter:imagehttps://www.lothianbuses.com/wp-content/uploads/2022/02/lothian_twitter_card.jpg
og:localeen_GB
og:typearticle
og:titleHome
og:descriptionLothian Buses - Local bus services in and around Edinburgh
og:urlhttps://www.lothianbuses.com/
og:site_nameLothian Buses
og:imagehttps://www.lothianbuses.com/wp-content/uploads/2020/03/Lothian_Feb2019_logo.jpg
og:image:width1600
og:image:height900
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge,chrome=1
cleartypeon
charsetUTF-8

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Page quality

Content
(Critically important)
No paragraphs were detected.
This page contains 703 words. That's ok.
31.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/lothian/assets/desktop-lothian-logo.pngLothian Buses
...uploads/2018/05/menu_journey_planner.pngJourney planner
.../uploads/2018/05/menu_live_bus_times.pngLive bus times
.../uploads/2018/05/menu_service_alerts.pngService Updates
...nt/uploads/2018/05/menu_network_maps.pngNetwork Maps
...tent/uploads/2018/05/menu_timetables.pngTimetables
...oads/2018/05/menu_lothian_city_buses.pngLothian Buses
...t/uploads/2018/05/menu_airport_buses.pngAirport Buses
...ontent/uploads/2018/05/menu_nightbus.pngNightBus
...uploads/2022/04/Lothian-Country-icon.pngLothian-Country-icon
/wp-content/uploads/2022/04/ECB-icon.pngECB-icon
...ntent/uploads/2022/04/TravelHub-icon.pngTravelHub-icon
...nt/uploads/2022/08/coffee-hub-button.pngcoffee hub
...t/uploads/2022/04/Special-Services-1.pngSpecial-Services
...t/uploads/2018/05/menu_park_and_ride.pngmenu_park_and_ride
...ent/uploads/2021/03/menu_contactless.pngmenu_contactless
/wp-content/uploads/2021/03/menu_ticket.pngmenu_ticket
...uploads/2018/05/menu_residents_guide.pngResidents' Guide
...t/uploads/2018/05/menu_visitor_guide.pngVisitor Guide
...content/uploads/2022/08/Student-icon.pngA student
...loads/2022/03/ubermenu-accessibility.pngubermenu-accessibility
/lothian/assets/journeyplannerswitch.pngjourneyplanner switch button
...ontent/uploads/2022/09/contactless83.pngcontactless payment
...content/uploads/2022/09/rida-and-nec.pngridacad and nec payment
/wp-content/uploads/2022/09/m-tickets76.pngm-ticket payment
/wp-content/uploads/2022/09/cash28.pngcash payment
...s/2023/03/Taylor-Swift_DesktopResize.pngNo alt attribute provided
/wp-content/uploads/2023/03/Resize-RHS.pngSaddle up with Lothian. Use services 97, 98 * N98 to get to the Royal Highland Show this year.
...loads/2023/03/EBT-0324_Desktop-Large.pngAmazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
...23/03/CruiselinkX99_desktop-2048x512.pngOur Cruiselink X99 is extremely popular with visitors arriving by cruise ship at Queensferry, providing direct, convenient and comfortable travel into Edinburgh and the Lothians. Learn More.
...1/Airlink_FullAdvertDesktop-2048x425.pngAirlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
...023/03/Recruitment1123_Desktop-Large.pngEarn up to £36,500* a year plus overtime with Lothian. Learn more. *after two years' service
...3/Taylor-Swift_MobileResize-1024x266.pngTaylor Swift website banner that says 'Taylor Swift The Eras Tour' and asks people to tap on it to visit the web story to learn more.
...03/RHS-Homepage-2024_Mobile-1024x266.pngNo alt attribute provided
...tent/uploads/2023/03/EBT-0324_Mobile.pngAmazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
...0420_Cruiselinkx99_mobile-1-2048x533.pngOur Cruiselink X99 is extremely popular with visitors arriving by cruise ship at Queensferry, providing direct, convenient and comfortable travel into Edinburgh and the Lothians. Learn More.
...023/11/Airlink_MobileAdvert-2048x533.pngAirlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
...9/140923_Recruitment_Mobile-2048x533.pngEarn up to £36,500* a year plus overtime with Lothian. Learn more. *after two years' service
...24/05/DOTY-1-e1716990270413-1024x543.pngLothian crowns a new Bus Driver of the Year<span class='secondary_title'>The competition was held at the Royal Highland Centre in Ingliston on Tuesday 28 May</span>
...nt/uploads/2024/05/T-Swift-1024x512.webpTaylor Swift to perform at Murrayfield in 3 sold-out shows!<span class='secondary_title'>Swifties to descend on Edinburgh over 7 - 9 June 2024</span>
...plash-scaled-e1715602843624-1024x452.jpgEdinburgh Marathon Festival 2024<span class='secondary_title'>Public advised to plan journeys in advance due to road closures and diversions</span>

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Sign in & sync
H2 Lothian News
H3 Lothian Buses
H3 Save your favourites
H3 Favourites
H3 Lothian crowns a new Bus Driver of the YearThe competition was held at the Royal Highland Centre in Ingliston on Tuesday 28 May
H3 Taylor Swift to perform at Murrayfield in 3 sold-out shows!Swifties to descend on Edinburgh over 7 - 9 June 2024
H3 Edinburgh Marathon Festival 2024Public advised to plan journeys in advance due to road closures and diversions
H4 Travel information
H4 Our services
H4 Quick links
H4 Stay in touch
H5 Start your career journey with Lothian...
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lothianbuses.com/Anchor Skip to main content
https://www.lothianbuses.com/Lothian Buses
/live-travel-info/journey-plannerJourney planner
/live-travel-info/live-bus-timesLive bus times
/live-travel-info/service-alertsService alerts
/contactlessTapTapCap & Contactless
/ticketsTickets
/maps-and-times/network-mapsNetwork maps
/timetablesTimetables
/live-travel-info/roadworks-an...Roadworks & planned diversions
/our-services/lothian-city-busesLothian City Buses
/our-services/airport-busesAirport Buses
/our-services/nightbusNightBus
/our-services/lothian-countryLothian Country
/our-services/east-coast-busesEast Coast Buses
/our-services/special-servicesSpecial Services
/customer-servicesCustomer Services
/travelhubTravelHubs
/lost-propertyLost Property
/our-services/park-and-ridePark & Ride
https://careers.lothianbuses.com/External Subdomain Careers
https://www.lothianbuses.com/shopShop
/using-the-bus/residents-guideResidents Guide
/coffeehub/CoffeeHub
/using-the-bus/visitor-guideVisitor Guide
/accessibilityAccessibility
/using-the-bus/faqsFAQs
https://www.lothianbuses.com/newsNews
https://www.lothianbuses.com/Text duplicate IMG-ALT Lothian Buses
/live-travel-info/journey-plan...Subdomain Journey Planner – Travelling around Edinburgh and the surrounding areas has never been easier with our popular Journey Planner.
IMG-ALT Journey planner
/live-travel-info/live-bus-times/Subdomain Live bus times – With our live tracker we follow the location of your bus and tell you when it’s due to arrive at your stop.
IMG-ALT Live bus times
/service-updates/Subdomain Service Updates – Check here for the latest alerts and diversions.
IMG-ALT Service Updates
/maps-and-times/network-maps/Subdomain Network Maps – It’s easy to select the bus you need or plan your journey with our interactive route maps.
IMG-ALT Network Maps
/timetables/Subdomain Timetables – For those all important bus times, we have detailed timetables for every service across the network.
IMG-ALT Timetables
/our-services/lothian-city-buses/Subdomain Lothian Buses – We operate over 50 regular services with plenty of connections across the network.
IMG-ALT Lothian Buses
/airport-busesAirport Buses – We run three services connecting the City Centre, North Edinburgh and West Edinburgh with the airport.
IMG-ALT Airport Buses
/our-services/nightbus/Subdomain NightBus – Our night buses run from midnight until the early hours to get you home.
IMG-ALT NightBus
/our-services/lothian-country/Subdomain Lothian Country – This popular service connects communities around West Lothian seven days a week.
IMG-ALT Lothian-Country-icon
/our-services/east-coast-buses/Subdomain East Coast Buses – Connecting Edinburgh with the towns and villages of East Lothian.
IMG-ALT ECB-icon
/travelhub/Subdomain TravelHub – Pop in to see us if you’re looking for information on our services or to buy or top-up your Ridacard.
IMG-ALT TravelHub-icon
/coffeehub/Subdomain CoffeeHub – Locally sourced Scottish produce with a daily selection of cakes and pastries, hot food and meals in Edinburgh’s West End
IMG-ALT coffee hub
/our-services/special-services/Subdomain Special Services – First-class transport connections for large-scale events and visitor attractions.
IMG-ALT Special-Services
/our-services/park-and-ride/Subdomain Park & Ride – Park your car for free and travel into the city
IMG-ALT menu_park_and_ride
/contactless/Subdomain TapTapCap & Contactless – The easiest way to pay for your travel. Use TapTapCap to get the cheapest adult daily and weekly fare.
IMG-ALT menu_contactless
/tickets/Subdomain Fares & Tickets – Find which fares or tickets you need for your journeys across our network.
IMG-ALT menu_ticket
/using-the-bus/residents-guide/Subdomain Residents’ Guide – If you live in Edinburgh and the Lothians, this section has all you need to plan your travel arrangements.
IMG-ALT Residents' Guide
/using-the-bus/visitor-guide/Subdomain Visitor Guide – With the help of our essential guide, you’ll discover the very best of Edinburgh and the Lothians.
IMG-ALT Visitor Guide
/students/Subdomain STUDENTS – Studying part-time or full-time? On-campus, remotely or hybrid? Whatever your needs, Lothian is here to make living, working and playing as a stud...
IMG-ALT A student
/accessibility/Subdomain Accessibility – Here you will find information about accessibility and inclusivity on our services, including real life stories from our customers.
IMG-ALT ubermenu-accessibility
/news/Subdomain Text duplicate News
https://support.lothianbuses.com/External Subdomain Customer Support
/shop/Subdomain Text duplicate Shop
/ticketsfares & tickets
/news/2024/05/taylor-swift-mur...Subdomain No Text
/royal-highland-show/Subdomain IMG-ALT Saddle up with Lothian. Use services 97, 98 * N98 to get to the Royal Highland Show this year.
https://edinburghtour.com/External IMG-ALT Amazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
/cruiselink-x99/Subdomain IMG-ALT Our Cruiselink X99 is extremely popular with visitors arriving by cruise ship at Queensferry, providing direct, convenient and comfortable travel into Edinbu...
/our-services/airport-buses/Subdomain IMG-ALT Airlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
https://careers.lothianbuses.c...External Subdomain IMG-ALT Earn up to £36,500* a year plus overtime with Lothian. Learn more. *after two years' service
/news/2024/05/taylor-swift-mur...Subdomain IMG-ALT Taylor Swift website banner that says 'Taylor Swift The Eras Tour' and asks people to tap on it to visit the web story to learn more.
/royal-highland-show/Subdomain No Text
https://edinburghtour.com/External Text duplicate IMG-ALT Amazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
/cruiselink-x99/Subdomain Text duplicate IMG-ALT Our Cruiselink X99 is extremely popular with visitors arriving by cruise ship at Queensferry, providing direct, convenient and comfortable travel into Edinbu...
/our-services/airport-buses/Subdomain Text duplicate IMG-ALT Airlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
https://careers.lothianbuses.c...External Subdomain Text duplicate IMG-ALT Earn up to £36,500* a year plus overtime with Lothian. Learn more. *after two years' service
/news/2024/05/lothian-crowns-a...Subdomain Lothian crowns a new Bus Driver of the YearThe competition was held at the Royal Highland Centre in Ingliston on Tuesday 28 May
A-TITLE Lothian crowns a new Bus Driver of the Year<span class='secondary_title'>The competition was held at the Royal Highland Centre in Ingliston on Tuesday 28 May...
/news/2024/05/taylor-swift-mur...Subdomain Taylor Swift to perform at Murrayfield in 3 sold-out shows!Swifties to descend on Edinburgh over 7 - 9 June 2024
A-TITLE Taylor Swift to perform at Murrayfield in 3 sold-out shows!<span class='secondary_title'>Swifties to descend on Edinburgh over 7 - 9 June 2024</span>
/news/2024/05/edinburgh-marath...Subdomain Edinburgh Marathon Festival 2024Public advised to plan journeys in advance due to road closures and diversions
A-TITLE Edinburgh Marathon Festival 2024<span class='secondary_title'>Public advised to plan journeys in advance due to road closures and diversions</span>
/our-services/A-TITLE Click here to view our services
https://support.lothianbuses.com/External Subdomain Text duplicate Customer Support
https://support.lothianbuses.c...External Subdomain Text duplicate Lost Property
/live-travel-info/live-bus-times/Live Bus Times
/live-travel-info/journey-plan...Journey Planner
/service-updatesService Updates
/travelhubTravelHub
/coffeehubText duplicate CoffeeHub
/park-and-rideText duplicate Park & Ride
https://www.lothianbuses.com/shopText duplicate Shop
/faqs/Frequently Asked Questions
/mobile-ticketing-faqsMobile Ticketing FAQs
https://careers.lothianbuses.com/External Subdomain Text duplicate Careers
/contactlessContactless
https://tfeapp.com/External Download our app
/apprenticeships/Subdomain Apprenticeships
/about-usAbout Us
/charity-of-choice-2023/Subdomain Charity of Choice
/accessibilityText duplicate Accessibility
/our-heritageOur Heritage
/conditions-of-carriageConditions of Carriage
/mobile-ticketing-terms-and-co...Mobile Ticketing Terms & Conditions
/ridacard-terms-and-conditionsRidacard Terms and Conditions
/sustainability-at-lothianSustainability at Lothian
/website-accessibility-statement/Subdomain Website Accessibility Statement
/meet-our-director-team/Meet our Director team
/netzeroNetZero
/media-libraryMedia Library
/advertising-with-usAdvertising With Us
/freedom-of-informationFreedom of Information
/document-centreDocuments
/social-media-policySocial Media Policy
/data-protection-policyData Protection Policy
/cctv-policyCCTV Policy
https://edinburghtour.com/New window External Edinburgh Tours
https://lothianmotorcoaches.com/New window External Lothian Motorcoaches
https://twitter.com/on_lothian...New window External Twitter
https://facebook.com/lothianbusesNew window External Facebook
https://instagram.com/lothianb...New window External Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lothianbuses.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (347 kB).

HTTP Response Header

NameValue
dateWed, 29 May 2024 22:23:32 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.lothianbuses.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 702
x-cache-groupbot
content-security-policyframe-ancestors 'self' http://www.rslcontent.co.uk;
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referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=63072000; includeSubDomains; preload
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x-frame-optionsSAMEORIGIN
cf-cache-statusDYNAMIC
set-cookie265 Characters
servercloudflare
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content-encodinggzip
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,748 referring domains.
This page has 684,771 backlinks.
This page has backlinks from 1,046 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /cgi-bin/
Disallow: /wp-content/plugins/
Disallow: /wp-content/cache/
Disallow: /wp-content/themes/
Disallow: /category/*/*
Disallow: /trackback/
Disallow: /comments/
Disallow: /tags/
Disallow: /author/

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Search preview

www.lothianbuses.com
Home - Lothian Buses
Lothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lothian86%Check
Lothian Buses83%Check
bus81%Check
Buses77%Check
Lothian Country64%Check
West Lothian62%Check
Bus Driver62%Check
Edinburgh61%Check
bus times61%Check
Live bus61%Check
Show more keywords and terms

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