Visiteastlothian.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
46% 
Page structure
95% 
Link structure
78% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
436.60 kB
Words
832
Media files
98
Number of links
181 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Visit East Lothian: Discover the Charm of Scotland's Coast
The length of the page title is perfect. (527 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Unearth the hidden gems of East Lothian, a region brimming with picturesque scenery, captivating history, delightful activities for all ages.
The length of the meta description is perfect. (843 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://visiteastlothian.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionUnearth the hidden gems of East Lothian, a region brimming with picturesque scenery, captivating history, delightful activities for all ages.
google-site-verificationXKBZ0E01QVR2UOOVYnWSYCr_ET0qejQ9b0CSwAAjACQ
generatorWP Font Awesome Settings v1.1.7
msapplication-TileColor#ffffff
msapplication-config/wp-content/uploads/fbrfg/browserconfig.xml
theme-color#ffffff
article:publisherhttp://www.facebook.com/visiteastlothian
article:modified_time2023-09-28T14:58:31+00:00
langen-gb
twitter:cardsummary_large_image
twitter:titleVisit East Lothian: Discover the Charm of Scotland's Coast
twitter:descriptionUnearth the hidden gems of East Lothian, a region brimming with picturesque scenery, captivating history, delightful activities for all ages
twitter:site@goeastlothian
og:localeen_GB
og:typewebsite
og:titleVisit East Lothian: Discover the Charm of Scotland's Coast
og:descriptionUnearth the hidden gems of East Lothian, a region brimming with picturesque scenery, captivating history, delightful activities for all ages
og:urlhttps://visiteastlothian.org/
og:site_nameVisit East Lothian
og:imagehttps://visiteastlothian.org/wp-content/uploads/2023/02/Kaimend-Guest-House-Beach-Visit-East-Lothian.jpg
og:image:width900
og:image:height600
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 34.33 words is high.
This page contains 832 words. That's ok.
18.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
43 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Visit East Lothian
data:[...] Base64Beaches
data:[...] Base64No alt attribute provided
data:[...] Base64Culture and Heritage
data:[...] Base64wildlife
data:[...] Base64Attractions
data:[...] Base64Days out
data:[...] Base64outdoor activities
data:[...] Base64towns and villages
data:[...] Base64Hotel
data:[...] Base64Self Catering
data:[...] Base64Bed and Breakfast
data:[...] Base64camping
data:[...] Base64Glamping
data:[...] Base64Exclusive use
data:[...] Base64Hostels
data:[...] Base64Cafe
data:[...] Base64Bar
data:[...] Base64restaurant
data:[...] Base64Farm shops and Delis
data:[...] Base64Takeaway
data:[...] Base64Distillery
data:[...] Base64No alt attribute provided
data:[...] Base64Travel to East Lothian
data:[...] Base64Itineraries
data:[...] Base64Routes and Guides
data:[...] Base64Travel Trade
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64| Visit East Lothian
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Experience East Lothian
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Fisherrow West Beach
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Enjoy East Lothian
data:[...] Base64Explore East Lothian
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Experience East Lothian
data:[...] Base64Beaches
data:[...] Base64No alt attribute provided
data:[...] Base64Culture and Heritage
data:[...] Base64wildlife
data:[...] Base64Attractions
data:[...] Base64Days out
data:[...] Base64outdoor activities
data:[...] Base64towns and villages
data:[...] Base64Hotel
data:[...] Base64Self Catering
data:[...] Base64B&Bs / Guest Houses
data:[...] Base64camping
data:[...] Base64Glamping
data:[...] Base64exclusive use
data:[...] Base64Hostels
data:[...] Base64Cafe
data:[...] Base64Bar
data:[...] Base64restaurant
data:[...] Base64Farm shops and Delis
data:[...] Base64Takeaway
data:[...] Base64Distillery
data:[...] Base64No alt attribute provided
data:[...] Base64Visit East Lothian
data:[...] Base64Available on the App Store
data:[...] Base64Get it on Google Play
data:[...] Base64No alt attribute provided
Video URLWidthHeight
...t-Lothian-Video-1-minute-compressed.webm

Page structure

H1 heading
(Critically important)
DISCOVER SCOTLAND'S BEST KEPT SECRET
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 DISCOVER SCOTLAND'S BEST KEPT SECRET
H2 PLAN YOUR PERFECT TRIP IN EAST LOTHIAN
H2 Cycling Tour collections
H2 Cycling Tour collections Duplicate text
H2 stay in the loop
H3 our favourite points of interest
H3 our favourite beaches
H3 navigation
H3 Itinerary
H3 Get the App!
H3 things to see & do
H3 business directory
H3 places to stay
H3 Plan Your Trip
H3 food & drink
H3 links
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://visiteastlothian.org/Anchor Skip to content
https://visiteastlothian.org/Anchor Text duplicate Skip to content
https://visiteastlothian.org/IMG-ALT Visit East Lothian
/things-to-see-do/THINGS TO SEE & DO
/places-to-stay/PLACES TO STAY
/food-drink/FOOD & DRINK
/plan-your-trip/Plan your trip
/blog/BLOG
/search/No Text
/things-to-see-do/beaches/BEACHES
IMG-ALT Beaches
/things-to-see-do/boutique-sho...BOUTIQUE SHOPPING
/things-to-see-do/culture-heri...CULTURE & HERITAGE
IMG-ALT Culture and Heritage
/things-to-see-do/wildlife/WILDLIFE
IMG-ALT wildlife
/things-to-see-do/attractions/ATTRACTIONS
IMG-ALT Attractions
/things-to-see-do/days-out/DAYS OUT
IMG-ALT Days out
/things-to-see-do/outdoor-acti...OUTDOOR ACTIVITIES
IMG-ALT outdoor activities
/things-to-see-do/towns-villages/TOWNS & VILLAGES
IMG-ALT towns and villages
/places-to-stay/hotels/HOTELS
IMG-ALT Hotel
/places-to-stay/self-catering/SELF CATERING
IMG-ALT Self Catering
/places-to-stay/bbs-guest-houses/B&Bs / GUEST HOUSES
IMG-ALT Bed and Breakfast
/places-to-stay/caravan-camping/CARAVAN & CAMPING
IMG-ALT camping
/places-to-stay/glamping/GLAMPING
IMG-ALT Glamping
/places-to-stay/exclusive-acco...EXCLUSIVE ACCOMMODATION
IMG-ALT Exclusive use
/places-to-stay/hostels/HOSTELS
IMG-ALT Hostels
/food-drink/cafes/CAFES
IMG-ALT Cafe
/food-drink/pubs-bars/PUBS / BARS
IMG-ALT Bar
/food-drink/restaurants/RESTAURANTS
IMG-ALT restaurant
/food-drink/farms-shops-delis/FARM SHOPS / DELIS
IMG-ALT Farm shops and Delis
/food-drink/takeaways/HOME DELIVERY / TAKEAWAYS
IMG-ALT Takeaway
/food-drink/distilleries/DISTILLERIES/BREWERIES
IMG-ALT Distillery
/food-drink/markets/MARKETS
/plan-your-trip/travel-to-east...TRAVEL TO EAST LOTHIAN
IMG-ALT Travel to East Lothian
/plan-your-trip/itineraries/ITINERARIES
IMG-ALT Itineraries
/plan-your-trip/routes-guides/ROUTES & GUIDES
IMG-ALT Routes and Guides
/plan-your-trip/travel-trade/TRAVEL TRADE
IMG-ALT Travel Trade
/plan-your-trip/responsible-to...RESPONSIBLE TOURISM
/contact/ABOUT US / CONTACT
/whats-on/WHAT'S ON?
/visit/visit Discover Edinburgh’s Coast & Countryside
/experiences/experiences Make the best memories in East Lothian
/stay/stay End your day in comfort in quality accommodation
/event-venues/event venues Find the perfect venue for your special event
/taste/taste Savour the finest and freshest Scottish produce
/east-lothian-top-10/east lothian's top 10 You won’t want to miss these
/business/national-museum-of-f...National Museum of Flight
/business/glenkinchie-distillery/Glenkinchie Distillery
/things-to-see-do/towns-villag...Bass Rock
/business/north-berwick-law/North Berwick Law
/business/tantallon-castle/Tantallon Castle
/things-to-see-do/beaches/fish...Fisherrow Harbour
/business/musselburgh-links/Musselburgh Links
/External Bridge to Nowhere
/External John Muir Way
/business/dunbear/Dunbear
/business/preston-mill/Preston Mill
/business/traprain-law/Traprain Law
/External Text duplicate Bass Rock
/External Text duplicate Bridge to Nowhere
/External Text duplicate Dunbear
/External Text duplicate Fisherrow Harbour
/External G'kinchie Distillery
/External Text duplicate John Muir Way
/External Museum of Flight
/External Text duplicate Musselburgh Links
/External Nth Berwick Law
/External Text duplicate Preston Mill
/External Text duplicate Tantallon Castle
/External Text duplicate Traprain Law
/things-to-see-do/See All Things To Do
/things-to-see-do/beaches/aber...Aberlady Bay
/things-to-see-do/beaches/barn...Barns Ness
/things-to-see-do/beaches/belh...Belhaven Bay
/things-to-see-do/beaches/dunb...Dunbar East
/things-to-see-do/beaches/fish...Fisherrow West
/things-to-see-do/beaches/gull...Gullane Bents
/things-to-see-do/beaches/john...Linkfield
/things-to-see-do/beaches/long...Longniddry Bents
/things-to-see-do/beaches/nort...Milsey Bay
/things-to-see-do/beaches/seac...Seacliff
/things-to-see-do/beaches/skat...Skateraw
/things-to-see-do/beaches/thor...Thorntonloch
/things-to-see-do/beaches/See All Beaches
/things-to-see-do/beaches/john...Tyninghame
/things-to-see-do/beaches/nort...West Bay
/things-to-see-do/beaches/whit...Whitesands
/things-to-see-do/beaches/yell...Yellowcraig
/things-to-see-do/beaches/belh...Text duplicate Belhaven Bay
/things-to-see-do/beaches/dunb...Text duplicate Dunbar East
/things-to-see-do/beaches/john...John Muir Country Park
/things-to-see-do/beaches/seac...Text duplicate Seacliff
/things-to-see-do/beaches/gull...Text duplicate Gullane Bents
/things-to-see-do/beaches/yell...Yellowcraig Beach
/things-to-see-do/beaches/nort...North Berwick West
/things-to-see-do/beaches/nort...North Berwick Milsey Bay
/things-to-see-do/beaches/john...Tyninghame Links
/things-to-see-do/beaches/fish...Fisherrow
/things-to-see-do/beaches/long...Text duplicate Longniddry Bents
/things-to-see-do/beaches/aber...Text duplicate Aberlady Bay
/things-to-see-do/beaches/skat...Text duplicate Skateraw
/things-to-see-do/beaches/thor...Text duplicate Thorntonloch
/things-to-see-do/beaches/barn...Text duplicate Barns Ness
/things-to-see-do/beaches/whit...Text duplicate Whitesands
/things-to-see-do/outdoor-acti...North Berwick Circular
/things-to-see-do/outdoor-acti...Tantallon & Seacliff Circular
/things-to-see-do/outdoor-acti...Musselburgh to Port Seton Circular
/things-to-see-do/outdoor-acti...John Muir Way - Day Trips
/things-to-see-do/outdoor-acti...Go Biketouring
/things-to-see-do/outdoor-acti...Go Road Cycling
/things-to-see-do/outdoor-acti...Go Gravel Riding
/things-to-see-do/outdoor-acti...Go Bikepacking
/things-to-see-do/outdoor-acti...Text duplicate John Muir Way - Day Trips
/things-to-see-do/outdoor-acti...Text duplicate Go Biketouring
/things-to-see-do/outdoor-acti...Text duplicate Go Road Cycling
/things-to-see-do/outdoor-acti...Text duplicate Go Gravel Riding
/things-to-see-do/outdoor-acti...Text duplicate Go Bikepacking
/discover-the-area/discover the area
/whats-on/what's on
/visitor-survey-2024/East Lothian Visitor Survey 2024
/inspire-me/Inspire me
/privacy-policy/New window Please refer to our Privacy Policy.
https://www.eastlothian.gov.uk...New window External Subdomain privacy policy
https://visiteastlothian.org/Home
/things-to-see-do/things to see & do
/places-to-stay/Places to stay
/food-drink/food & drink
/plan-your-trip/plan your trip
/blog/blog
https://www.facebook.com/visit...New window External Subdomain No Text
https://twitter.com/goeastlothianNew window External No Text
https://www.instagram.com/goea...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://uk.pinterest.com/goEas...New window External Subdomain No Text
/my-itinerary/ITINERARY PAGE
/things-to-see-do/beaches/Beaches
IMG-ALT Beaches
/things-to-see-do/boutique-sho...Boutique Shopping
/things-to-see-do/culture-heri...Culture & heritage
IMG-ALT Culture and Heritage
/things-to-see-do/wildlife/wildlife
IMG-ALT wildlife
/things-to-see-do/attractions/attractions
IMG-ALT Attractions
/things-to-see-do/days-out/days out
IMG-ALT Days out
/things-to-see-do/outdoor-acti...outdoor activities
IMG-ALT outdoor activities
/things-to-see-do/towns-villages/towns & villages
IMG-ALT towns and villages
/places-to-stay/hotels/hotels
IMG-ALT Hotel
/places-to-stay/self-catering/self catering
IMG-ALT Self Catering
/places-to-stay/bbs-guest-houses/B&Bs / Guest houses
IMG-ALT B&Bs / Guest Houses
/places-to-stay/caravan-camping/Caravan & camping
IMG-ALT camping
/places-to-stay/glamping/glamping
IMG-ALT Glamping
/places-to-stay/exclusive-acco...exclusive accommodation
IMG-ALT exclusive use
/places-to-stay/hostels/hostels
IMG-ALT Hostels
/food-drink/cafes/cafes
IMG-ALT Cafe
/food-drink/pubs-bars/pubs / bars
IMG-ALT Bar
/food-drink/restaurants/restaurants
IMG-ALT restaurant
/food-drink/farms-shops-delis/farm shops / delis
IMG-ALT Farm shops and Delis
/food-drink/takeaways/takeaways
IMG-ALT Takeaway
/food-drink/distilleries/distilleries
IMG-ALT Distillery
/food-drink/markets/markets
https://www.facebook.com/visit...New window External Subdomain No Text
https://twitter.com/goeastlothianNew window External No Text
https://www.instagram.com/goea...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://uk.pinterest.com/goEas...New window External Subdomain No Text
https://apps.apple.com/us/app/...New window External Subdomain IMG-ALT Available on the App Store
https://play.google.com/store/...New window External Subdomain IMG-ALT Get it on Google Play
/things-to-see-do/Text duplicate things to see & do
/visit/Visit
/things-to-see-do/beaches/Text duplicate Beaches
/things-to-see-do/culture-heri...Culture & Heritage
/things-to-see-do/wildlife/Wildlife
/things-to-see-do/attractions/Attractions
/things-to-see-do/days-out/Days Out
/things-to-see-do/outdoor-acti...Outdoor Activities
/things-to-see-do/towns-villages/Towns & Villages
/register/Register your business
/business-login/Business Login
/places-to-stay/places to stay
/stay/Stay
/places-to-stay/hotels/Hotels
/places-to-stay/self-catering/Self Catering
/places-to-stay/bbs-guest-houses/B&Bs / Guest Houses
/places-to-stay/caravan-camping/Caravan & Camping
/places-to-stay/glamping/Glamping
/places-to-stay/exclusive-acco...Exclusive Accommodation
/places-to-stay/hostels/Hostels
/plan-your-trip/Plan Your Trip
/plan-your-trip/travel-to-east...Travel To East Lothian
/plan-your-trip/itineraries/Itineraries
/plan-your-trip/routes-guides/Routes & Guides
/plan-your-trip/travel-trade/Travel Trade
/plan-your-trip/responsible-to...Responsible Tourism
/plan-your-trip/contact/About Us / Contact
/food-drink/Text duplicate food & drink
/taste/Taste
/food-drink/cafes/Cafes
/food-drink/pubs-bars/Pubs & Bars
/food-drink/restaurants/Restaurants
/food-drink/farms-shops-delis/Farms Shops & Delis
/food-drink/takeaways/Home Delivery & Takeaway
/food-drink/distilleries-brewe...Distilleries & Breweries
/food-drink/markets/Markets
/experiences/Experiences
/event-venues/Event Venues
/east-lothian-top-10/East Lothian Top 10
/discover-the-area/Discover the Area
/whats-on/What's On
/inspire-me/Inspire Me
/blogs/Visit East Lothian Blogs
/privacy-policy/Privacy
/accessibility-statement/Accessibility
/terms-and-conditions/Terms
https://internetcreation.net/New window External Website by Internet Creation

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://visiteastlothian.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (437 kB).

HTTP Response Header

NameValue
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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 425 referring domains.
This page has 5,534 backlinks.
This page has backlinks from 306 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Allow: /

Sitemap: https://visiteastlothian.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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visiteastlothian.org
Visit East Lothian: Discover the Charm of Scotland's Coast
Unearth the hidden gems of East Lothian, a region brimming with picturesque scenery, captivating history, delightful activities for all ages.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
EAST82%Check
LOTHIAN82%Check
East Lothian82%Check
Visit East Lothian75%Check
East Lothian Council67%Check
East Coast63%Check
Discover62%Check
visit61%Check
SCOTLAND61%Check
Lothian Council60%Check
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