Blackstone.com - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
84% 
Page structure
58% 
Link structure
77% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.09 s
File size
177.10 kB
Words
820
Media files
15
Number of links
78 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Blackstone
The page title is too short. (172 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Blackstone is the world’s largest alternative asset manager, serving institutional and individual investors by building strong businesses positioned to deliver lasting value.
The meta description is too long: 1035 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.blackstone.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionBlackstone is the world’s largest alternative asset manager, serving institutional and individual investors by building strong businesses positioned to deliver lasting value.
generatorWordPress 6.4.5
msapplication-TileImagehttps://www.blackstone.com/wp-content/uploads/sites/2/2020/01/bx-favicon-192.png?w=192
article:publisherhttps://www.facebook.com/blackstone
article:modified_time2024-07-25T14:43:04+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@blackstone
og:localeen_US
og:locale:alternateja_JP
og:typewebsite
og:titleHome - Blackstone
og:descriptionBlackstone is the world’s largest alternative asset manager, serving institutional and individual investors by building strong businesses positioned to deliver lasting value.
og:urlhttps://www.blackstone.com/
og:site_nameBlackstone
og:imagehttps://www.blackstone.com/wp-content/uploads/sites/2/2022/04/Blackstone-Logo-Tile-e1681304816586.png
og:image:width520
og:image:height399
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 820 words. That's ok.
26.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: build
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...023/02/GettyImages-1367820818.jpg?w=1024Blackstone
...tternRecognition_Webpage_Hero.png?w=1024Pattern Recognition_Blackstone
...WBX-THUMBNAIL-736.jpg?w=368&h=207&crop=1No alt attribute provided
...umbnail_1648x707.png?w=1648&h=707&crop=1Steve Schwarzman and Jon Gray
...e-Carousel-Image.jpg?w=1648&h=707&crop=1Pattern Recognition Blackstone
...ds/sites/2/2023/02/Wood-Grain.jpg?w=1024No alt attribute provided
...ads/sites/2/2023/02/The_Firm_2.jpg?w=768No alt attribute provided
...ads/sites/2/2023/02/The_Firm_3.jpg?w=768No alt attribute provided
...oads/sites/2/2023/02/Results_1.jpg?w=768Waves
...4/07/Featured-Stories-Vertical.png?w=596No alt attribute provided
...stones-80-Trillion-Opportunity.jpg?w=782No alt attribute provided
...2/2024/03/SAS_WSJ_v7_388-x-517.jpg?w=388No alt attribute provided
...loads/sites/2/2024/07/Homepage.png?w=388No alt attribute provided
...s/2/2023/02/Stay_Up_To_Date_1.jpg?w=1024No alt attribute provided
Video URLWidthHeight
...website_thumbnail_-_21x9_-_v02-1080p.mp4640480

Page structure

H1 heading
(Critically important)
Build with Blackstone
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Build with Blackstone
H1 Welcome to Blackstone
H2 Private Wealth Solutions
H2 Empty heading
H2 There’s never been a better time to build
H2 Investing in AI
H2 Pattern Recognition
H2 The firm: Delivering for Investors
H2 Build financial security
H2 Build your career
H2 Build strong businesses
H2 News & Insights: Featured Stories
H2 Get our latest insights and firm announcements
H2 Quick Links
H2 Social
H2 Get in Touch
H2 Contact Us
H3 Unmatched scale
H3 Institutional quality for individual investors
H3 Institutional quality for individual investors Duplicate text
H3 Blackstone Reports Second-Quarter 2024 Results
H3 Update from Jon Gray: A New Cycle for Real Estate
H3 Forbes: Blackstone's $80 Trillion Opportunity
H3 WSJ: AI’s Unlikely Benefactor
H3 One-on-One with Verdun Perry: Remarkable Growth in the Secondary Market
H3 Media Contacts
H4 Stay up-to-date
H4 Connect with our dedicated team
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.blackstone.com/Anchor Skip to main content
/the-firm/Overview
/the-firm/our-people/Our People
/our-clients/overview/Institutional Investors
/financial-advisors-family-off...Financial Advisors & Family Offices
/our-businesses/credit-and-ins...Subdomain Anchor Insurance
https://pws.blackstone.com/New window External Subdomain Learn More
/our-businesses/private-equity/Private Equity
/our-businesses/real-estate/Real Estate
/our-businesses/credit-and-ins...Credit & Insurance
/our-businesses/blackstone-mul...Blackstone Multi-Asset Investing
/our-businesses/strategic-part...Strategic Partners
/our-businesses/tactical-oppor...Tactical Opportunities
/our-businesses/infrastructure/Infrastructure
/our-businesses/life-sciences/Life Sciences
/our-businesses/blackstone-gro...Blackstone Growth
/our-businesses/blackstone-ene...Blackstone Energy Transition Partners
/investors/overview/Institutional Clients
/financial-advisors-family-off...Individual Investors & Financial Advisors
/our-businesses/credit-and-ins...Text duplicate Insurance
https://www.breit.com/External Subdomain BREIT
https://www.bcred.com/External Subdomain BCRED
/our-businesses/registered-pro...View All
/our-businesses/technology-and...Subdomain Technology & Innovations
/our-businesses/portfolio-oper...Portfolio Operations
/our-impact/building-sustainab...Text duplicate Overview
/our-impact/diversity-equity-i...Diversity, Equity & Inclusion
/blackstone-career-pathways/Blackstone Career Pathways
/our-impact/blackstone-charita...Text duplicate Overview
/our-impact/blackstone-launchpad/Subdomain Blackstone LaunchPad
https://ir.blackstone.com/over...External Subdomain Shareholders
https://www.blackstone.com/news/Text duplicate View All
/news/press/Press Releases
/news/in-the-news/In the News
/news/highlights/BX Highlights
/news/portfolio/Portfolio Spotlight
/insights/Text duplicate View All
/insights/market-viewsMarket Views
/insights/portfolio-insightsPortfolio Insights
/pattern-recognition/Subdomain Text duplicate Learn More
/careers/careers-blackstone/Careers
https://www.bxaccess.com/portal/External Subdomain LP Login
https://www.blackstone.com/?sNo Text
https://players.brightcove.net...External Subdomain Play Video
/investing-in-ai/Subdomain Text duplicate Learn More
/pattern-recognition/Subdomain Text duplicate Learn More
https://players.brightcove.net...External Subdomain Text duplicate Play Video
/investing-in-ai/Subdomain Text duplicate Learn More
/pattern-recognition/Subdomain Text duplicate Learn More
https://www.blackstone.com/Anchor Go to slide There’s never been a better time to build
https://www.blackstone.com/Anchor Go to slide Investing in AI
https://www.blackstone.com/Anchor Go to slide Pattern Recognition
/the-firm/Subdomain Text duplicate Learn More
http://blackstone.com/the-firm/Anchor Text duplicate Learn More
/careers/careers-blackstone/Subdomain Text duplicate Learn More
/our-businesses/portfolio-oper...Subdomain Text duplicate Learn More
https://pws.blackstone.com/New window External Subdomain Text duplicate Learn More
https://breit.com/New window External No Text
https://bcred.com/New window External No Text
https://pws.blackstone.com/New window External Subdomain Text duplicate Learn More
https://pws.blackstone.com/edu...New window External Subdomain No Text
https://pws.blackstone.com/edu...New window External Subdomain No Text
/wp-content/uploads/sites/2/20...New window Subdomain View Full Press Release
/wp-content/uploads/sites/2/20...New window Subdomain Supplemental Financial Data: PDF
/wp-content/uploads/sites/2/20...New window Subdomain Supplemental Financial Data: Excel
https://event.webcasts.com/sta...New window External Subdomain Listen to Webcast
/insights/article/update-from-...Subdomain Update from Jon Gray: A New Cycle for Real Estate
/insights/market-views/Subdomain Text duplicate Market Views
/news/in-the-news/forbes-black...Subdomain Forbes: Blackstone's $80 Trillion Opportunity
/news/in-the-news/Subdomain Text duplicate In the News
/news/in-the-news/wsj-ais-unli...Subdomain WSJ: AI’s Unlikely Benefactor
/news/in-the-news/Subdomain Text duplicate In the News
/insights/article/one-on-one-w...Subdomain One-on-One with Verdun Perry: Remarkable Growth in the Secondary Market
/insights/market-views/Subdomain Text duplicate Market Views
https://www.blackstone.com/Anchor Subscribe
https://www.blackstone.com/No Text
/the-firm/The Firm
/the-firm/our-people/Text duplicate Our People
/insights/Insights
/careers/careers-blackstone/Text duplicate Careers
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/blac...New window External Subdomain Instagram
https://twitter.com/blackstoneNew window External X (Twitter)
https://www.facebook.com/black...New window External Subdomain Facebook
https://www.blackstone.com/Anchor Contact Us
/the-firm/our-offices/Our Offices
https://www.bxaccess.com/portal/External Subdomain Limited Partner Login
/transparency-disclosure/Subdomain Transparency & Disclosure
https://www.blackstone.com/legal/Legal
/privacy/Subdomain Privacy Center
/japan-disclaimer/Subdomain Japan Disclaimer
/phishing-and-fraud-awareness/Subdomain Phishing and Fraud Awareness
/the-firm/our-offices/Subdomain our offices page
/cdn-cgi/l/email-protection[email protected]
/press-releasesSubdomain Trivial anchor text
click here
/privacyNew window Subdomain Privacy Policy
/cdn-cgi/l/email-protectionText duplicate [email protected]

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.blackstone.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.09 seconds.
The file size of the HTML document is fine (177 kB).

HTTP Response Header

NameValue
dateSat, 31 Aug 2024 03:48:50 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-hackerIf you're reading this, you should visit wpvip.com/careers and apply to join the fun, mention this header.
x-powered-byWordPress VIP <https://wpvip.com>
host-headera9130478a60e5f9135f765b23f26593b
x-frame-optionsSAMEORIGIN
access-control-allow-originhttps://www.blackstone.com
x-distributoryes
link<https://www.blackstone.com/wp-json/>; rel="https://api.w.org/"
x-rqams7 111 253 443
x-cacheHIT
cache-controlmax-age=300, must-revalidate
cf-cache-statusDYNAMIC
set-cookie259 Characters
strict-transport-securitymax-age=31536000
servercloudflare
cf-ray8bba0c18ce7330ee-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,130 referring domains.
This page has 61,221 backlinks.
This page has backlinks from 5,207 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/sites/2/blackstone-secure/
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.blackstone.com/sitemap_index.xml
Sitemap: https://pws.blackstone.com/sitemap_index.xml
Sitemap: https://bxmix.blackstone.com/sitemap_index.xml
Sitemap: https://bxdms.blackstone.com/sitemap_index.xml
Sitemap: https://bgflx.blackstone.com/sitemap_index.xml
Sitemap: https://bppeh.blackstone.com/sitemap_index.xml
Sitemap: https://www.equityhealthcare.com/sitemap_index.xml
Sitemap: https://www.bcred.com/sitemap_index.xml
Sitemap: https://www.blackstonemortgagetrust.com/sitemap_index.xml
Sitemap: https://www.blackstonelaunchpad.org/sitemap_index.xml
Sitemap: https://www.bxsl.com/sitemap_index.xml
Sitemap: https://pws.blackstone.com/emea/sitemap_index.xml
Sitemap: https://pws.blackstone.com/apac/sitemap_index.xml
Sitemap: https://www.bepimmo.com/sitemap_index.xml
Sitemap: https://www.ecred.com/sitemap_index.xml
Sitemap: https://www.bxpe.com/sitemap_index.xml
Sitemap: https://www.bxpef.com/sitemap_index.xml
Sitemap: https://www.breit.com/sitemap_index.xml
Sitemap: https://www.bepif.com/sitemap_index.xml
Sitemap: https://www.bxcreditpriveeurope.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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www.blackstone.com
Home - Blackstone
Blackstone is the world’s largest alternative asset manager, serving institutional and individual investors by building strong businesses positioned to deliver lasting value.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Blackstone97%Check
Build70%Check
Blackstone Private69%Check
Investors59%Check
Individual59%Check
Individual Investors59%Check
Institutional54%Check
Blackstone Private Wealth Solutions54%Check
Businesses50%Check
deliver50%Check
Show more keywords and terms

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