Brandaffairs.ch - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
70% 
Page structure
100% 
Link structure
47% 
Server
85% 
External factors
41% 
SEO Score
Response time
1.49 s
File size
506.20 kB
Words
1620
Media files
19
Number of links
158 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Brand Affairs consulting agency » Positioning & visibility
The length of the page title is perfect. (499 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Brand Affairs » Consulting agency for precise positioning, branding & greater visibility ✓ All-round service & network of communications experts ✓.
The length of the meta description is perfect. (899 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://brandaffairs.ch/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionBrand Affairs » Consulting agency for precise positioning, branding & greater visibility ✓ All-round service & network of communications experts ✓.
robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
generatorWordPress 6.5.5
msapplication-TileImagehttps://brandaffairs.ch/wp-content/uploads/2024/07/BA-favicon.png
article:published_time2021-11-04T09:16:05+01:00
article:modified_time2024-08-13T07:54:35+02:00
langen-gb
twitter:cardsummary_large_image
twitter:titleBrand Affairs consulting agency » Positioning & visibility
twitter:descriptionBrand Affairs » Consulting agency for precise positioning, branding & greater visibility ✓ All-round service & network of communications experts ✓.
twitter:label1Written by
twitter:data1Brand Affairs Team
twitter:label2Time to read
twitter:data2Less than a minute
og:localeen_GB
og:typewebsite
og:titleBrand Affairs consulting agency » Positioning & visibility
og:descriptionBrand Affairs » Consulting agency for precise positioning, branding & greater visibility ✓ All-round service & network of communications experts ✓.
og:urlhttps://brandaffairs.ch/
og:site_nameBrand Affairs
og:updated_time2024-08-13T07:54:35+02:00
charsetUTF-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: Down-to-earth people with high professional competence. Are open and i...
  • Duplicate 2: Brand Affairs is an outstanding Marketing company! Great minds alike c...
This page contains 1620 words. That's ok.
32% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 22.97 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (506.2 kB).
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 117 characters this one is longer than 70 characters:
"with the following key areas of expertise, we will lead your company to success, keeping a clear focus..."
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2021/11/logo.svgLogo Brand Affaires
...021/10/The-grunding-purpose-stretegy.pngThe Grunding Purpose Strategy - Ein Buch von Markus Kramer
...content/uploads/2021/11/Markus-Kramz.pngMarkus Kramz
/wp-content/uploads/2021/11/zurich-map.jpgNo alt attribute provided
/wp-content/uploads/2021/10/lausanne.pngStandort Lausanne
/wp-content/uploads/2021/10/Lugano_map.pngStandort Lugano
/wp-content/uploads/2024/04/bern-map.pngbern
/wp-content/uploads/2021/10/map-de-1.jpgStandort Düsseldorf
/wp-content/uploads/2021/10/map-austria.jpgStandort Wien
/wp-content/uploads/2022/12/london-map.jpgNo alt attribute provided
/wp-content/uploads/2021/11/zurich-map.jpgZurich Brand Affairs
/wp-content/uploads/2021/10/lausanne.pngStandort Lausanne
/wp-content/uploads/2021/10/Lugano_map.pngStandort Lugano
/wp-content/uploads/2021/10/Berlin_map.pngStandort Berlin
/wp-content/uploads/2021/10/map-de-1.jpgStandort Düsseldorf
/wp-content/uploads/2021/10/map-austria.jpgStandort Wien
/wp-content/uploads/2021/10/map-uk.pngStandort London
...content/uploads/2021/11/Reto-Zangerl.pngReto Zangerl
...s/2022/02/Reto-Zangerl-Brand-Affairs.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Brand Affairs - Consulting agency for precise positioning & greater visibility
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Brand Affairs - Consulting agency for precise positioning & greater visibility
H2 We position your brand with pinpoint accuracy and get people talking about you
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/locations/Locations
https://brandaffairs.ch/DE
https://brandaffairs.ch/en/home/EN
/fr/daccueil/FR
https://brandaffairs.ch/en/home/IMG-ALT Logo Brand Affaires
A-TITLE homepage
/en/services/Services
/en/positioning/Positioning
/en/visibility/Visibility
/en/employer-branding-agency/Employer Branding
/en/content-marketing/Content Marketing
/en/public-relations/Public Relations
/en/social-media-marketing/Social Media
/en/digital-marketing/Digital Marketing
/en/references/References
/en/inspiration/Inspiration
/en/media-hub/Media Hub
/en/about-us/About Us
https://brandaffairs.ch/en/team/Team
/en/careers/Careers
/en/contact/Contact
/en/services/Text duplicate Services
/en/positioning/Text duplicate Positioning
/en/visibility/Text duplicate Visibility
/en/employer-branding-agency/Text duplicate Employer Branding
/en/content-marketing/Text duplicate Content Marketing
/en/public-relations/Text duplicate Public Relations
/en/social-media-marketing/Text duplicate Social Media
/en/digital-marketing/Text duplicate Digital Marketing
/en/references/Text duplicate References
/en/inspiration/Text duplicate Inspiration
/en/media-hub/Text duplicate Media Hub
/en/about-us/Text duplicate About Us
https://brandaffairs.ch/en/team/Text duplicate Team
/en/careers/Text duplicate Careers
/en/contact/Text duplicate Contact
/en/locations/Text duplicate Locations
https://brandaffairs.ch/Text duplicate DE
https://brandaffairs.ch/en/home/Text duplicate EN
/fr/daccueil/Text duplicate FR
/en/services/Services Overview
/en/services/BRAND STRATEGY
/en/services/PUBLIC RELATIONS
/en/services/DIGITAL MARKETING
/en/services/Learn more
/en/services/Text duplicate Learn more
/en/positioning/Text duplicate Positioning
/en/visibility/VISIBILITY
/en/content-marketing/CONTENT MARKETING
/en/public-relations/Text duplicate PUBLIC RELATIONS
/en/social-media-marketing/SOCIAL MEDIA
/en/digital-marketing/Text duplicate Digital Marketing
/en/references/Show all testimonials
/en/coople-linkedin/Coople
https://brandaffairs.ch/en/spss/Swiss Prime Site Solutions
/en/celsion-finance/celsion finance
/en/lang-energie-ag/Lang Energie AG and Osterwalder Zürich AG
/en/ingram-micro/Ingram Micro
/en/mercuri-urval/Mercuri Urval
https://brandaffairs.ch/en/scion/SCION
/en/die-vogeli-ag/Die Vögeli AG
/en/coople/Text duplicate Coople
/en/swissmint/Swissmint
/en/xspace/xspace
/en/unigestion/Unigestion
https://brandaffairs.ch/en/bpn/BPN
/en/bi4all/BI4ALL
/en/akenza/Akenza
https://brandaffairs.ch/en/pkb/PKB
/en/miele-ag/MIELE
/en/crosscall/Crosscall
/en/moving-mechanics/The Moving Mechanics Company
/en/genesis/Genesis
https://brandaffairs.ch/en/clyde/Clyde
https://brandaffairs.ch/en/dobi/DOBI
/en/harley-davidson/Harley-Davidson
/en/swiss-prime-site-solutions/Text duplicate Swiss Prime Site Solutions
/en/chiquita/Chiquita
/en/trend-mirco/Trend Micro
/en/globaz/Globaz
https://brandaffairs.ch/en/zfv/ZFV
https://brandaffairs.ch/en/verit/VERIT
https://brandaffairs.ch/en/iwg/IWG
/en/coople-linkedin/Text duplicate Coople
https://brandaffairs.ch/en/spss/Text duplicate Swiss Prime Site Solutions
/en/celsion-finance/Text duplicate celsion finance
/en/lang-energie-ag/Text duplicate Lang Energie AG and Osterwalder Zürich AG
/en/ingram-micro/Text duplicate Ingram Micro
/en/mercuri-urval/Text duplicate Mercuri Urval
https://brandaffairs.ch/en/scion/Text duplicate SCION
/en/die-vogeli-ag/Text duplicate Die Vögeli AG
/en/coople/Text duplicate Coople
/en/swissmint/Text duplicate Swissmint
/en/xspace/Text duplicate xspace
/en/unigestion/Text duplicate Unigestion
https://brandaffairs.ch/en/bpn/Text duplicate BPN
/en/bi4all/Text duplicate BI4ALL
/en/akenza/Text duplicate Akenza
https://brandaffairs.ch/en/pkb/Text duplicate PKB
/en/miele-ag/Text duplicate MIELE
/en/crosscall/Text duplicate Crosscall
/en/moving-mechanics/Text duplicate The Moving Mechanics Company
/en/genesis/Text duplicate Genesis
https://brandaffairs.ch/en/clyde/Text duplicate Clyde
https://brandaffairs.ch/en/dobi/Text duplicate DOBI
/en/harley-davidson/Text duplicate Harley-Davidson
/en/swiss-prime-site-solutions/Text duplicate Swiss Prime Site Solutions
/en/chiquita/Text duplicate Chiquita
/en/trend-mirco/Text duplicate Trend Micro
/en/globaz/Text duplicate Globaz
https://brandaffairs.ch/en/zfv/Text duplicate ZFV
https://brandaffairs.ch/en/verit/Text duplicate VERIT
https://brandaffairs.ch/en/iwg/Text duplicate IWG
/en/references/Show all References
/en/inspiration/Show all the references
/en/linkedin-the-powerhouse-of...thinking LinkedIn – the powerhouse of digital corporate communication
/en/clarity-is-at-the-heart-of...thinking Clarity is at the heart of identity
/en/communication-with-podcast/thinking Successful and effective communication thanks to a company podcast
/en/effective-employer-branding/thinking Effective employer branding
/en/lessons-from-luxury-scarci...thinking Lessons From Luxury: Scarcity Creates Value
/en/navigating-the-chaos-lesso...thinking Navigating the chaos - Lessons in simplicity and strategy
/en/home/page/2/2
/en/home/page/3/3
/en/home/page/16/16
/en/home/page/2/Next »
/en/linkedin-the-powerhouse-of...Text duplicate thinking LinkedIn – the powerhouse of digital corporate communication
/en/clarity-is-at-the-heart-of...Text duplicate thinking Clarity is at the heart of identity
/en/communication-with-podcast/Text duplicate thinking Successful and effective communication thanks to a company podcast
/en/effective-employer-branding/Text duplicate thinking Effective employer branding
/en/lessons-from-luxury-scarci...Text duplicate thinking Lessons From Luxury: Scarcity Creates Value
/en/navigating-the-chaos-lesso...Text duplicate thinking Navigating the chaos - Lessons in simplicity and strategy
/en/home/page/2/Text duplicate 2
/en/home/page/3/Text duplicate 3
/en/home/page/16/Text duplicate 16
/en/home/page/2/Text duplicate Next »
/en/inspiration/Show all news
https://www.ri-brandindex.org/New window External Subdomain Text duplicate Learn more
/en/about-us/Learn more about us
/en/contact/Contact us
https://g.page/brandaffairs?shareNew window External No Text
https://goo.gl/maps/Ggf9YC81NH...New window External IMG-ALT Standort Lausanne
https://goo.gl/maps/qrWW9GqSxH...New window External IMG-ALT Standort Lugano
https://maps.app.goo.gl/pd5j3R...New window External Subdomain IMG-ALT bern
https://www.google.de/maps/pla...New window External Subdomain IMG-ALT Standort Düsseldorf
https://www.google.ch/maps/pla...New window External Subdomain IMG-ALT Standort Wien
https://goo.gl/maps/GV9gni36S2...New window External No Text
/en/geneva/Geneva
/en/lausanne/Lausanne
/en/lucern/Lucerne
https://brandaffairs.ch/en/bern/Bern
https://brandaffairs.ch/en/basel/Basel
https://www.google.com/maps/pl...New window External Subdomain IMG-ALT Zurich Brand Affairs
https://www.google.ch/maps/pla...New window External Subdomain Text duplicate IMG-ALT Standort Lausanne
https://www.google.com/maps/pl...New window External Subdomain Text duplicate IMG-ALT Standort Lugano
https://www.google.com/maps/pl...New window External Subdomain IMG-ALT Standort Berlin
https://www.google.de/maps/pla...New window External Subdomain Text duplicate IMG-ALT Standort Düsseldorf
https://www.google.ch/maps/pla...New window External Subdomain Text duplicate IMG-ALT Standort Wien
https://www.google.co.uk/maps/...New window External Subdomain IMG-ALT Standort London
/en/geneva/Text duplicate Geneva
/en/lausanne/Text duplicate Lausanne
/en/lucern/Text duplicate Lucerne
https://brandaffairs.ch/en/bern/Text duplicate Bern
https://brandaffairs.ch/en/basel/Basel.
/en/contact/Text duplicate Contact us
/en/positioning/positioning
/en/visibility/visibility
/en/content-marketing/content marketing
/en/public-relations/Public relations
/en/social-media-marketing/social media
/en/digital-marketing/digital marketing
https://www.reputationaffairs....External Subdomain Reputation Affairs™
/en/contact/Get in touch
A-TITLE Zum Kontaktformular
/en/careers/See More
/en/privacy-statement/Privacy Statement
https://brandaffairs.ch/en/terms/Terms
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Brand Affaires auf LinkedIn folgen

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://brandaffairs.ch/en/home/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.49 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (506 kB).

HTTP Response Header

NameValue
set-cookie102 Characters
link<https://brandaffairs.ch/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding
content-encodinggzip
content-typetext/html; charset=UTF-8
dateSun, 15 Sep 2024 06:03:05 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 8 referring domains.
This page only has 10 backlinks.
This page only has few backlinks from 5 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
crawl-delay: 10

Similar sites

Search preview

brandaffairs.ch › home
Brand Affairs consulting agency » Positioning & visibility
Brand Affairs » Consulting agency for precise positioning, branding & greater visibility ✓ All-round service & network of communications experts ✓.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brand Affairs89%Check
Affairs88%Check
BRAND87%Check
BRAND AFFAIRS AG84%Check
Brand Affairs Consulting agency82%Check
Affairs Consulting80%Check
brand positioning80%Check
position76%Check
Consulting agency73%Check
Visibility72%Check
Show more keywords and terms

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