Brandguide.asu.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
48% 
Page structure
66% 
Link structure
97% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
55.90 kB
Words
209
Media files
2
Number of links
48 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Enterprise Brand and Marketing Guide
The length of the page title is perfect. (414 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://brandguide.asu.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationPtX-ZymYt7ywES9UDS9R8GCwzb9eCCuAUryKopeP6Ic
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
cmsversionWebspark2:2.13.1
langen
X-Name-of-DistroWebspark2:2.13.1
charsetutf-8

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Page quality

Content
(Critically important)
There are only 209 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
26.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...0527-BrandGuide-Banner-ASUOverview_0.jpgBrand Guide innovation hero default
...nkednumber-one-global-footer-863x188.pngRepeatedly ranked #1 in innovation (ASU ahead of MIT and Stanford), sustainability (ASU ahead of Stanford and UC Berkeley), and global impact (ASU ahead of MIT and Penn State)

Page structure

H1 heading
(Critically important)
Welcome to the ASU Brand and Marketing Guide
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Welcome to the ASU Brand and Marketing Guide
H2 Getting started
H2 Empty heading
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
/about/contact-usContact the Brand team
/about/joinJoin our mailing list
https://brandguide.asu.edu/Anchor Intro to the Brand
/the-brandLearn the Brand Platform
/execution-guidelinesExamples of Brand Execution
/about/stay-connected/the-comm...The Community Huddle newsletter
/about/stay-connectedJoin Topic-Focused Community Groups
https://brandguide.asu.edu/aboutAbout Our Community
/about/contact-usContact Us with Questions
https://brandguide.asu.edu/Anchor Elements of the Brand
/brand-elementsOverview
/brand-elements/design/colorColors
/brand-elements/designCore Design Principles
/brand-elements/design/fontsFonts and Typography
/brand-elements/designIcons
/execution-guidelines/events/m...Music
/brand-elements/logos/partners...Partners and Affiliates
/brand-elements/logos/rankingsRankings
/brand-elements/logos/spiritSpirit Marks
/brand-elements/trademarks-lic...Trademarks and Licensing
/brand-elements/unit-specificUnit-Specific Guidelines
/brand-elements/writing-contentWriting Style and Content
https://brandguide.asu.edu/Anchor Guidelines for Execution
/execution-guidelinesText duplicate Overview
/execution-guidelines/advertisingAdvertising
/execution-guidelines/apparel-...Apparel and Merchandise
/execution-guidelines/approved...Approved Vendors
/execution-guidelines/print/bu...Business Cards and Stationery
/execution-guidelines/emailEmail
/execution-guidelines/eventsEvents and Event Promotion
/execution-guidelines/inclusio...Inclusion guidelines
/execution-guidelines/mobile-appsMobile Apps
/execution-guidelines/photo-videoPhotography and Video
/execution-guidelines/presenta...Presentations
/execution-guidelines/printPrint
/execution-guidelines/web/cont...Search Engine Optimization (SEO)
/execution-guidelines/signageSignage and Environmental Graphics
/execution-guidelines/social-m...Social Media
/execution-guidelines/stories-...Stories and Press Releases
/execution-guidelines/webWeb
https://brandguide.asu.edu/Anchor Training and Tools
/training-learningText duplicate Overview
/training-learningTraining and Learning
/tools/enterprise-software-sys...Enterprise Software and Systems
/tools/templates-librariesTemplates and Libraries
/requests/accessRequest Access
/requests/approvalsRequest Approvals
/requests/servicesRequest Services
https://www.asu.edu/about/loca...External Subdomain Maps and Locations
https://cfo.asu.edu/applicantExternal Subdomain Jobs
https://search.asu.edu/?search...External Subdomain Directory
https://www.asu.edu/about/contactExternal Subdomain Contact ASU
https://my.asu.edu/External Subdomain My ASU
https://www.asu.edu/rankingsExternal Subdomain IMG-ALT Repeatedly ranked #1 in innovation (ASU ahead of MIT and Stanford), sustainability (ASU ahead of Stanford and UC Berkeley), and global impact (ASU ahead of M...
https://www.asu.edu/about/copy...External Subdomain Copyright and Trademark
https://accessibility.asu.edu/...External Subdomain Accessibility
https://www.asu.edu/about/privacyExternal Subdomain Privacy
https://www.asu.edu/about/term...External Subdomain Terms of Use
https://www.asu.edu/emergencyExternal Subdomain Emergency

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://brandguide.asu.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.04 seconds.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

NameValue
cache-controlmax-age=86400, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1728921180"
expect-ctmax-age=86400
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 14 Oct 2024 15:53:00 GMT
servernginx
strict-transport-securitymax-age=1000
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe1-b-86c9db48ff-sg9xb
x-styx-req-id6386a132-8a44-11ef-9e8e-560fc0fdda37
x-xss-protection1; mode=block
dateWed, 16 Oct 2024 06:40:08 GMT
x-served-bycache-chi-kigq8000048-CHI, cache-fra-eddf8230093-FRA
x-cacheHIT, HIT
x-cache-hits1, 0
x-timerS1729060809.715793,VS0,VE6
varyAccept-Encoding, Cookie, Cookie, Cookie
age53205
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length11351
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 260 referring domains.
This page has 378 backlinks.
This page has backlinks from 164 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
Disallow: /sites/default/files/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brand77%Check
Guide76%Check
ASU Brand71%Check
Marketing Guide69%Check
ASU65%Check
Marketing62%Check
Enterprise Brand61%Check
Brand Strategy56%Check
Welcome50%Check
brandguide48%Check

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