Bridgestone.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
83% 
Page structure
79% 
Link structure
65% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
109.00 kB
Words
568
Media files
72
Number of links
26 internal / 62 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Premium Tyres and Mobility Solutions
The length of the page title is perfect. (337 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bridgestone.co.uk/content/bridgestone/gb/en/home-page.html
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsBridgestone
templatebridgestone-home-page-template
viewportwidth=device-width, initial-scale=1
theme-colorEmpty
cq:sw_path/bridgestone.gb.en.home-pagesw.js
google-site-verification-iXC-QWmgOwOfNTMXVvft-t3kZJylT2HI2rG16he2iw
langen
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 568 words. That's ok.
29% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
59 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...age/bridgestoneeu/Homepage:DEFAULT_LARGECars equipped with Bridgestone tyres driving on a coastal highway with a sunset in the background
...nents/page-heading/logo/b-mark-white.svgBridgestone Icon
...ces-Overview--Car_4x4:CATEGORYPAGE_LARGEalt text
...-Overview--Motorcycle:CATEGORYPAGE_LARGEalt text
...rvices-Overview--Vans:CATEGORYPAGE_LARGEalt text
...Overview--Agriculture:CATEGORYPAGE_LARGEalt text
...ervices-Overview--OTR:CATEGORYPAGE_LARGEalt text
...ervices-Overview--TBR:CATEGORYPAGE_LARGEalt text
...es-bottom-center-1:HOMETEASERIMAGE_LARGEHome Teaser Image
...PG_A_DetailDry-003:HOMETEASERIMAGE_LARGEHome Teaser Image
...ct banner-1232x616:HOMETEASERIMAGE_LARGEHome Teaser Image
...ercial-tyre-test-circuit-3:DEFAULT_LARGEA truck on a commercial tyre test circuit
...otenza-sport-in-a-corner-3:DEFAULT_LARGENo alt attribute provided
...-tyre-modelling-platform-2:DEFAULT_LARGENo alt attribute provided
...a-piece-of-paper-1:HOMETEASERIMAGE_LARGEHome Teaser Image
...dam/website/regional-office/icons/uk.svgNo alt attribute provided
...site/regional-office/icons/lithuania.svgNo alt attribute provided
...site/regional-office/icons/lithuania.svgNo alt attribute provided
.../website/regional-office/icons/spain.svgNo alt attribute provided
.../website/regional-office/icons/spain.svgNo alt attribute provided
...bridgestone/images/site-logos/b-mark.pngNo alt attribute provided
...bridgestone/images/site-logos/b-mark.pngNo alt attribute provided
...te/regional-office/icons/netherlands.svgNo alt attribute provided
...te/regional-office/icons/netherlands.svgNo alt attribute provided
...ebsite/regional-office/icons/belgium.svgNo alt attribute provided
...ebsite/regional-office/icons/belgium.svgNo alt attribute provided
...ebsite/regional-office/icons/finland.svgNo alt attribute provided
...ebsite/regional-office/icons/finland.svgNo alt attribute provided
...te/regional-office/icons/indian flag.pngNo alt attribute provided
...te/regional-office/icons/indian flag.pngNo alt attribute provided
...bsite/regional-office/icons/slovania.svgNo alt attribute provided
...bsite/regional-office/icons/slovania.svgNo alt attribute provided
.../website/regional-office/icons/italy.svgNo alt attribute provided
.../website/regional-office/icons/italy.svgNo alt attribute provided
...website/regional-office/icons/latvia.svgNo alt attribute provided
...website/regional-office/icons/latvia.svgNo alt attribute provided
...ebsite/regional-office/icons/romania.svgNo alt attribute provided
...ebsite/regional-office/icons/romania.svgNo alt attribute provided
...ebsite/regional-office/icons/belgium.svgNo alt attribute provided
...ebsite/regional-office/icons/belgium.svgNo alt attribute provided
...ebsite/regional-office/icons/denmark.svgNo alt attribute provided
...ebsite/regional-office/icons/denmark.svgNo alt attribute provided
...ebsite/regional-office/icons/hungary.svgNo alt attribute provided
...ebsite/regional-office/icons/hungary.svgNo alt attribute provided
...website/regional-office/icons/poland.svgNo alt attribute provided
...website/regional-office/icons/poland.svgNo alt attribute provided
...ebsite/regional-office/icons/germany.svgNo alt attribute provided
...ebsite/regional-office/icons/germany.svgNo alt attribute provided
...website/regional-office/icons/greece.svgNo alt attribute provided
...website/regional-office/icons/greece.svgNo alt attribute provided
...website/regional-office/icons/france.svgNo alt attribute provided
...website/regional-office/icons/france.svgNo alt attribute provided
...regional-office/icons/czech-republic.svgNo alt attribute provided
...regional-office/icons/czech-republic.svgNo alt attribute provided
...te/regional-office/icons/switzerland.svgNo alt attribute provided
...te/regional-office/icons/switzerland.svgNo alt attribute provided
...bsite/regional-office/icons/portugal.svgNo alt attribute provided
...bsite/regional-office/icons/portugal.svgNo alt attribute provided
...website/regional-office/icons/norway.svgNo alt attribute provided
...website/regional-office/icons/norway.svgNo alt attribute provided
...dam/website/regional-office/icons/uk.svgNo alt attribute provided
...dam/website/regional-office/icons/uk.svgNo alt attribute provided
...website/regional-office/icons/sweden.svgNo alt attribute provided
...website/regional-office/icons/sweden.svgNo alt attribute provided
...ebsite/regional-office/icons/ireland.svgNo alt attribute provided
...ebsite/regional-office/icons/ireland.svgNo alt attribute provided
...ebsite/regional-office/icons/estonia.svgNo alt attribute provided
...ebsite/regional-office/icons/estonia.svgNo alt attribute provided
...ebsite/regional-office/icons/croatia.svgNo alt attribute provided
...ebsite/regional-office/icons/croatia.svgNo alt attribute provided
...ebsite/regional-office/icons/austria.svgNo alt attribute provided
...ebsite/regional-office/icons/austria.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Our Products
H3 Car & 4x4 tyres
H3 Motorcycle tyres
H3 Van tyres
H3 Agricultural tyres
H3 Off the road tyres
H3 Truck and bus tyres
H3 BRIDGESTONE STORIES
H3 How intelligent tyre design can optimise the efficiency of your long haul fleet
H3 Stefano Modena on the creation of the new Bridgestone Potenza Sport tyre
H3 How bridgestone’s virtual tyre modelling is revolutionising tyre development
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (62) on this page.

Found links on this page

LinkAttributesAnchor text
/content/bridgestone/gb/en/hom...IMG-ALT alt text
/content/bridgestone/gb/en/hom...Text duplicate IMG-ALT alt text
/content/bridgestone/gb/en/hom...Text duplicate IMG-ALT alt text
/content/bridgestone/gb/en/hom...Text duplicate IMG-ALT alt text
/content/bridgestone/gb/en/hom...Text duplicate IMG-ALT alt text
/content/bridgestone/gb/en/hom...Text duplicate IMG-ALT alt text
/content/bridgestone/gb/en/hom...Trivial anchor text
Read More
/content/bridgestone/gb/en/hom...Text duplicate Trivial anchor text
Read More
/content/bridgestone/gb/en/hom...Text duplicate Trivial anchor text
Read More
/content/bridgestone/gb/en/hom...New window About
/content/bridgestone/gb/en/hom...New window Sustainability
/content/bridgestone/gb/en/hom...New window Careers
/content/bridgestone/gb/en/hom...New window Press
/content/bridgestone/gb/en/hom...Find-a-dealer
/content/bridgestone/gb/en/hom...Car & 4x4 tyres
/content/bridgestone/gb/en/hom...Motorcycle tyres
/content/bridgestone/gb/en/hom...Truck and bus tyres
/content/bridgestone/gb/en/hom...Off the road tyres
/content/bridgestone/gb/en/hom...Agricultural tyres
/content/bridgestone/gb/en/hom...New window Retread
/content/bridgestone/gb/en/hom...New window Tyrelink
/content/bridgestone/gb/en/hom...New window Webfleet
/content/bridgestone/gb/en/hom...Fleetcare
/content/bridgestone/gb/en/hom...Contact Us
https://www.bridgestone.lt/External Subdomain Lithuania | Lietuva
https://www.bridgestone.lt/External Subdomain LT
https://www.bridgestone.es/External Subdomain Spain | España
https://www.bridgestone.es/External Subdomain ES
https://bridgestone-mea.com/enExternal Middle East
https://bridgestone-mea.com/enExternal MEA
https://www.bridgestone.nl/External Subdomain Netherlands | Nederland
https://www.bridgestone.nl/External Subdomain NL
https://www.bridgestone.be/nlExternal Subdomain Belgium | België
https://www.bridgestone.be/nlExternal Subdomain BE
https://www.bridgestone.fi/External Subdomain Finland | Suomi
https://www.bridgestone.fi/External Subdomain FI
https://www.bridgestone.co.in/External Subdomain India
https://www.bridgestone.co.in/External Subdomain IN
https://www.bridgestone.si/External Subdomain Slovenia | Slovenija
https://www.bridgestone.si/External Subdomain SI
https://www.bridgestone.it/External Subdomain Italy | Italia
https://www.bridgestone.it/External Subdomain IT
https://www.bridgestone.lv/External Subdomain Latvia | Latvija
https://www.bridgestone.lv/External Subdomain LV
https://www.bridgestone.ro/External Subdomain Romania | România
https://www.bridgestone.ro/External Subdomain RO
https://www.bridgestone.be/frExternal Subdomain Belgium | Belgique
https://www.bridgestone.be/frExternal Subdomain Text duplicate BE
https://www.bridgestone.dk/External Subdomain Denmark | Danmark
https://www.bridgestone.dk/External Subdomain DK
https://www.bridgestone.hu/External Subdomain Hungary | Magyarország
https://www.bridgestone.hu/External Subdomain HU
https://www.bridgestone.pl/External Subdomain Poland | Polska
https://www.bridgestone.pl/External Subdomain PL
https://www.bridgestone.de/External Subdomain Germany | Deutschland
https://www.bridgestone.de/External Subdomain DE
https://www.bridgestone.gr/External Subdomain Greece | Ελλάδα
https://www.bridgestone.gr/External Subdomain GR
https://www.bridgestone.fr/External Subdomain France
https://www.bridgestone.fr/External Subdomain FR
https://www.bridgestone.cz/External Subdomain Czech Republic | Česká republika
https://www.bridgestone.cz/External Subdomain CZ
https://www.bridgestone.ch/deExternal Subdomain Switzerland | Schweiz
https://www.bridgestone.ch/deExternal Subdomain CH
https://www.bridgestone.pt/External Subdomain Portugal
https://www.bridgestone.pt/External Subdomain PT
https://www.bridgestone.no/External Subdomain Norway | Norge
https://www.bridgestone.no/External Subdomain NO
https://www.bridgestone.co.uk/Subdomain United Kingdom
https://www.bridgestone.co.uk/Subdomain UK
https://www.bridgestone.se/External Subdomain Sweden | Sverige
https://www.bridgestone.se/External Subdomain SE
https://www.bridgestone.ie/External Subdomain Ireland | Eire
https://www.bridgestone.ie/External Subdomain IE
https://www.bridgestone.ee/External Subdomain Estonia | Igaunija
https://www.bridgestone.ee/External Subdomain EE
https://www.bridgestone.hr/External Subdomain Croatia | Hrvatska
https://www.bridgestone.hr/External Subdomain HR
https://www.bridgestone.at/External Subdomain Austria | Österreich
https://www.bridgestone.at/External Subdomain AT
https://s7g10.scene7.com/is/co...New window External Subdomain Cookie Policy
https://s7g10.scene7.com/is/co...New window External Subdomain Privacy Policy
https://s7g10.scene7.com/is/co...New window External Subdomain Terms & Conditions
https://s7g10.scene7.com/is/co...New window External Subdomain Carbon Reduction Plan
https://s7g10.scene7.com/is/co...New window External Subdomain Modern Slavery Statement 2024
https://s7g10.scene7.com/is/co...New window External Subdomain Tax Strategy
https://s7g10.scene7.com/is/co...New window External Subdomain General Conditions
https://s7g10.scene7.com/is/co...New window External Subdomain Truck and Bus Winter Tyre Legislations

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bridgestone.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (109 kB).

HTTP Response Header

NameValue
x-frame-optionsSAMEORIGIN
last-modifiedFri, 20 Sep 2024 23:04:15 GMT
etag"1a215-622950ee12aa9-gzip"
x-vhostpublish-bridgestone-co-uk
content-typetext/html;charset=utf-8
x-content-type-optionsnosniff
accept-rangesbytes
strict-transport-securitymax-age=31557600
x-served-bycache-fra-etou8220069-FRA
x-timerS1726875736.100450,VS0,VS0,VE45
varyAccept-Encoding
x-akamai-transformed9 12601 0 pmb=mRUM,2
content-encodinggzip
expiresFri, 20 Sep 2024 23:42:16 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateFri, 20 Sep 2024 23:42:16 GMT
content-length14693
set-cookie63 Characters
server-timingcdn-cache; desc=MISS
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 523 referring domains.
This page has 396,257 backlinks.
This page has backlinks from 433 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Disallow: /language-masters

Sitemap: https://www.bridgestone.co.uk/content/bridgestone/gb/en/home-page.sitemap-index.xml

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bridgestone58%Check
Bridgestone Tyres55%Check
tyre53%Check
tyres52%Check
Premium Tyres47%Check
SOLUTIONS46%Check
MOBILITY46%Check
premium46%Check
Mobility Solutions46%Check
Car Tyres46%Check
Show more keywords and terms

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