Brownadvisory.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
48% 
Page structure
79% 
Link structure
91% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.19 s
File size
32.00 kB
Words
87
Media files
4
Number of links
24 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Brown Advisory | Global Homepage | Brown Advisory
There are word repetitions in the page title.
The length of the page title is perfect. (475 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.brownadvisory.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification-thNBb0UvCxGn3EXkVWFRQKteymopw5ixnULLg1sWAc
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen
twitter:cardsummary_large_image
twitter:site@BrownAdvisory
twitter:descriptionWe are an independent investment management and strategic advisory firm committed to first-class performance, advice and service.
twitter:titleBrown Advisory | Global Homepage | Brown Advisory
twitter:urlhttps://www.brownadvisory.com/
twitter:imagehttps://www.brownadvisory.com/sites/default/files/mountains-feature.jpg
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 87 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
21.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Brown Advisory is an independent investment management and strategic advisory firm committed to delivering a combination of first-class performance, strategic advice and the highest level of client...
H2 WHERE ARE YOU LOCATED?
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.
LinkAttributesAnchor text
https://www.brownadvisory.com/Anchor Skip to main content
/client-loginCLIENT LOGIN
/us/homepageUnited States
/intl/homepageUnited Kingdom
/intl/investment-strategiesEurope
/intl/homepageAsia-Pacific
/intl/homepageOther Regions
https://www.brownadvisory.com/IMG-ALT Home
A-TITLE Home
/client-loginText duplicate CLIENT LOGIN
/us/homepageText duplicate United States
/intl/homepageText duplicate United Kingdom
/intl/investment-strategiesText duplicate Europe
/intl/homepageText duplicate Asia-Pacific
/intl/homepageText duplicate Other Regions
/us/homepageText duplicate United States
/intl/homepageText duplicate United Kingdom
/intl/investment-strategiesText duplicate Europe
/intl/homepageText duplicate Asia-Pacific
/intl/homepageText duplicate Other Regions
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.youtube.com/BrownA...External Subdomain Youtube
https://www.brownadvisory.com/nowIMG-ALT Now logo
/contact-usContact Us
/client-loginClient Login
/careersCareers
/disclosuresDisclosures

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.brownadvisory.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.19 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (32 kB).

HTTP Response Header

NameValue
dateTue, 05 Nov 2024 00:52:52 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=2764800, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,X-Consumer-ID,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-consumer-id137539fd-e78b-4813-b1e3-254d165ca79a
strict-transport-securitymax-age=31536000
x-drupal-cacheMISS
last-modifiedMon, 04 Nov 2024 17:57:16 GMT
x-request-idv-3a35dc88-9ad6-11ef-892e-43caa4d6ded6
x-ah-environmentprod
age24935
viavarnish
x-cacheHIT
x-cache-hits3281
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8dd8dd115a83d2ea-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 697 referring domains.
This page has 90,949 backlinks.
This page has backlinks from 515 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Advisory63%Check
Brown63%Check
Brown Advisory63%Check
Strategic Advisory51%Check
Advisory Firm51%Check
CLIENT38%Check
independent38%Check
investment38%Check
management38%Check
committed38%Check

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