Bruder-shop.ch - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
78% 
Page structure
58% 
Link structure
66% 
Server
86% 
External factors
27% 
SEO Score
Response time
1.17 s
File size
295.40 kB
Words
648
Media files
35
Number of links
77 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Bruder-Shop – Bruder Spielwaren Shop
The length of the page title is perfect. (355 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://bruder-shop.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
google-site-verificationY2du3ysQ1sR8jux_kSe5l8_LAP7jZ9WUMjtzjoh176A
shopify-digital-wallet/68361715945/digital_wallets/dialog
shopify-checkout-api-token3cf2e3e2b82f0d39d6edfb3e2f8d317d
langde
twitter:cardsummary_large_image
twitter:titleBruder-Shop
twitter:descriptionBruder Spielwaren Shop
og:site_nameBruder Spielwaren Shop
og:urlhttps://bruder-shop.ch/
og:titleBruder-Shop
og:typewebsite
og:descriptionBruder Spielwaren Shop
og:imagehttp://bruder-shop.ch/cdn/shop/files/bruder_600.png?height=628&pad_color=ffffff&v=1708266029&width=1200
og:image:secure_urlhttps://bruder-shop.ch/cdn/shop/files/bruder_600.png?height=628&pad_color=ffffff&v=1708266029&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 648 words. That's ok.
25.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 9.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
29 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/bruder_600.png?v=1708266029&width=600Bruder Spielwaren Shop
...2_88cb42fce6.jpg?v=1727880681&width=3840No alt attribute provided
...dlader-l260h.jpg?v=1708292415&width=3840No alt attribute provided
...izeifahrzeug.jpg?v=1708292796&width=3840No alt attribute provided
...r-traktoren.webp?v=1726648015&width=1500No alt attribute provided
...temaschinen.webp?v=1726645267&width=1500No alt attribute provided
...r-anhaenger.webp?v=1726642154&width=1500No alt attribute provided
...aufahrzeuge.webp?v=1726643847&width=1500No alt attribute provided
...r-bauernhof.webp?v=1726643517&width=1500No alt attribute provided
...twirtschaft.webp?v=1726646339&width=1500No alt attribute provided
...tzfahrzeuge.webp?v=1726647719&width=1500No alt attribute provided
...tzfahrzeuge.webp?v=1726644651&width=1500No alt attribute provided
...er-freizeit.webp?v=1726647145&width=1500No alt attribute provided
...ersatzteile.webp?v=1726583692&width=1500No alt attribute provided
...-aa6f4cb28c66.jpg?v=1727456752&width=533Bruder Baustellen-Spielhelm für Kinder
...8917053-33png.png?v=1727456754&width=533No alt attribute provided
...-d213d10cbe3b.jpg?v=1727975681&width=533Bruder Pöttinger Jumbo 6600 Profiline
...-38a2e92406a7.jpg?v=1727975684&width=533No alt attribute provided
...-c9e3bb678fb6.jpg?v=1726644365&width=533Bruder Volvo Radlader L260H
...-b656410b48be.jpg?v=1726644367&width=533No alt attribute provided
...-75c75004befe.jpg?v=1726644789&width=533Bruder Mercedes Benz Sprinter Ambulanz
...-1887c24c471f.jpg?v=1726644792&width=533No alt attribute provided
...-9f316e9bf44c.jpg?v=1727712704&width=533Bruder John Deere 7R 350
...-1751e9132337.jpg?v=1727712707&width=533No alt attribute provided
...r-john-deere.jpg?v=1708324186&width=1500No alt attribute provided
...bruder-fendt.jpg?v=1708324383&width=1500No alt attribute provided
...bruder-claas.jpg?v=1708324362&width=1500No alt attribute provided
...-caterpillar.jpg?v=1708324165&width=1500No alt attribute provided
...der-liebherr.jpg?v=1708324610&width=1500No alt attribute provided
...ruder-scania.jpg?v=1708325110&width=1500No alt attribute provided
...z-bruder-man.jpg?v=1708325088&width=1500No alt attribute provided
...-bruder-mack.jpg?v=1708324655&width=1500No alt attribute provided
...z-bruder-jcb.jpg?v=1708325070&width=1500No alt attribute provided
...ercedes-benz.jpg?v=1708324631&width=1500No alt attribute provided
...s/bruder_600.png?v=1708266029&width=1100No alt attribute provided

Page structure

H1 heading
(Critically important)
Bruder Spielwaren Shop
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 69 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Bruder Spielwaren Shop
H2 Dein Warenkorb ist leer
H2 Dein Warenkorb
H2 Geschätzte Gesamtkosten
H2 Land/Region
H2 Land/Region Duplicate text
H2 Sprinter Polizei Einsatzfahrzeug
H2 Volvo Radlader L260H
H2 Land Rover Velar Polizeifahrzeug
H2 Bruder Shop - Entdecke alle Bruder Spielwaren
H2 Bruder Bestseller
H2 Modelle bekannter Marken und Hersteller
H2 Informationen
H2 Kundenservice
H2 Bruder Shop (Schweiz)
H3 Traktoren
H3 Traktoren Duplicate text
H3 Erntemaschinen
H3 Erntemaschinen Duplicate text
H3 Anhänger
H3 Anhänger Duplicate text
H3 Baufahrzeuge
H3 Baufahrzeuge Duplicate text
H3 Bauernhof
H3 Bauernhof Duplicate text
H3 Forstwirtschaft
H3 Forstwirtschaft Duplicate text
H3 Nutzfahrzeuge
H3 Nutzfahrzeuge Duplicate text
H3 Einsatzfahrzeuge
H3 Einsatzfahrzeuge Duplicate text
H3 Freizeit
H3 Freizeit Duplicate text
H3 Ersatzteile
H3 Ersatzteile Duplicate text
H3 Bruder Baustellen-Spielhelm für Kinder
H3 Bruder Baustellen-Spielhelm für Kinder Duplicate text
H3 Bruder Pöttinger Jumbo 6600 Profiline
H3 Bruder Pöttinger Jumbo 6600 Profiline Duplicate text
H3 Bruder Volvo Radlader L260H
H3 Bruder Volvo Radlader L260H Duplicate text
H3 Bruder Mercedes Benz Sprinter Ambulanz
H3 Bruder Mercedes Benz Sprinter Ambulanz Duplicate text
H3 Bruder John Deere 7R 350
H3 Bruder John Deere 7R 350 Duplicate text
H3 Bruder John Deere Shop
H3 Bruder John Deere Shop Duplicate text
H3 Lizenz Fendt
H3 Lizenz Fendt Duplicate text
H3 Lizenz Claas
H3 Lizenz Claas Duplicate text
H3 Lizenz CAT
H3 Lizenz CAT Duplicate text
H3 Lizenz Liebherr
H3 Lizenz Liebherr Duplicate text
H3 Lizenz Scania
H3 Lizenz Scania Duplicate text
H3 Lizenz MAN
H3 Lizenz MAN Duplicate text
H3 Lizenz Mack
H3 Lizenz Mack Duplicate text
H3 Lizenz JCB
H3 Lizenz JCB Duplicate text
H3 Lizenz Mercedes-Benz
H3 Lizenz Mercedes-Benz Duplicate text
H3 Schneller Versand
H3 30 Tage Rückgabe
H3 Sichere Zahlung
H3 2 Jahre Garantie
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 1 external links on this page.
LinkAttributesAnchor text
https://bruder-shop.ch/Anchor Direkt zum Inhalt
/collections/allWeiter shoppen
/customer_authentication/redir...Logge dich ein
/policies/shipping-policyVersand
https://bruder-shop.ch/Home
/collections/allCatalog
/pages/contactContact
/customer_authentication/redir...Einloggen
https://bruder-shop.ch/IMG-ALT Bruder Spielwaren Shop
https://bruder-shop.ch/Text duplicate Home
/collections/allText duplicate Catalog
/pages/contactText duplicate Contact
/customer_authentication/redir...Text duplicate Einloggen
https://bruder-shop.ch/cartWarenkorb
/products/bruder-mercedes-benz...Mehr erfahren
/collections/baufahrzeuge2Entdecke mehr Baufahrzeuge
/collections/einsatzfahrzeuge2Entdecke mehr Einsatzfahrzeuge
/collections/traktorenTraktoren
/collections/traktorenText duplicate Traktoren
/collections/erntemaschinenErntemaschinen
/collections/erntemaschinenText duplicate Erntemaschinen
/collections/anhangerAnhänger
/collections/anhangerText duplicate Anhänger
/collections/baufahrzeugeBaufahrzeuge
/collections/baufahrzeugeText duplicate Baufahrzeuge
/collections/bauernhofBauernhof
/collections/bauernhofText duplicate Bauernhof
/collections/forstwirtschaftForstwirtschaft
/collections/forstwirtschaftText duplicate Forstwirtschaft
/collections/nutzfahrzeugeNutzfahrzeuge
/collections/nutzfahrzeugeText duplicate Nutzfahrzeuge
/collections/einsatzfahrzeugeEinsatzfahrzeuge
/collections/einsatzfahrzeugeText duplicate Einsatzfahrzeuge
/collections/freizeitFreizeit
/collections/freizeitText duplicate Freizeit
/collections/ersatzteileErsatzteile
/collections/ersatzteileText duplicate Ersatzteile
/collections/ersatzteileText duplicate Ersatzteile
A-TITLE Ersatzteile
/products/bruder-baustellen-sp...Bruder Baustellen-Spielhelm für Kinder
/products/bruder-baustellen-sp...Text duplicate Bruder Baustellen-Spielhelm für Kinder
/products/bruder-pottinger-jum...Bruder Pöttinger Jumbo 6600 Profiline
/products/bruder-pottinger-jum...Text duplicate Bruder Pöttinger Jumbo 6600 Profiline
/products/bruder-volvo-radlade...Bruder Volvo Radlader L260H
/products/bruder-volvo-radlade...Text duplicate Bruder Volvo Radlader L260H
/products/bruder-mercedes-benz...Bruder Mercedes Benz Sprinter Ambulanz
/products/bruder-mercedes-benz...Text duplicate Bruder Mercedes Benz Sprinter Ambulanz
/products/bruder-john-deere-7r...Bruder John Deere 7R 350
/products/bruder-john-deere-7r...Text duplicate Bruder John Deere 7R 350
/collections/lizenz-john-deereBruder John Deere Shop
/collections/lizenz-john-deereText duplicate Bruder John Deere Shop
/collections/lizenz-fendtLizenz Fendt
/collections/lizenz-fendtText duplicate Lizenz Fendt
/collections/lizenz-claasLizenz Claas
/collections/lizenz-claasText duplicate Lizenz Claas
/collections/lizenzLizenz CAT
/collections/lizenzText duplicate Lizenz CAT
/collections/lizenz-liebherrLizenz Liebherr
/collections/lizenz-liebherrText duplicate Lizenz Liebherr
/collections/lizenz-scaniaLizenz Scania
/collections/lizenz-scaniaText duplicate Lizenz Scania
/collections/lizenz-manLizenz MAN
/collections/lizenz-manText duplicate Lizenz MAN
/collections/lizenz-mackLizenz Mack
/collections/lizenz-mackText duplicate Lizenz Mack
/collections/lizenz-jcbLizenz JCB
/collections/lizenz-jcbText duplicate Lizenz JCB
/collections/lizenz-mercedes-benzLizenz Mercedes-Benz
/collections/lizenz-mercedes-benzText duplicate Lizenz Mercedes-Benz
/pages/uber-unsÜber uns
/pages/allgemeine-geschaftsbed...AGB
/pages/datenschutzerklarungDatenschutz
/pages/impressumImpressum
/pages/contactKontakt
/pages/zahlungsartenZahlungsarten
/pages/versandkostenVersandkosten
/pages/30-tage-ruckgaberecht30 Tage Rückgaberecht
https://bruder-shop.ch/Bruder-Shop.ch
https://www.shopcom.ch/New window External Subdomain Shopcom AG

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://bruder-shop.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.17 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (295 kB).

HTTP Response Header

NameValue
dateFri, 01 Nov 2024 14:38:01 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid373
x-sorting-hat-shopid68361715945
x-storefront-renderer-rendered1
x-shopify-nginx-no-cookies0
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin, <//bruder-shop.ch/cdn/shop/t/1/assets/component-localization-form.css?v=155603600527820746741708185379>; as="style"; rel="preload", <//bruder-shop.ch/cdn/shop/files/bruder_600.png?v=1708266029&width=600>; as="image"; rel="preload"; imagesrcset="//bruder-shop.ch/cdn/shop/files/bruder_600.png?v=1708266029&width=240 240w, //bruder-shop.ch/cdn/shop/files/bruder_600.png?v=1708266029&width=360 360w, //bruder-shop.ch/cdn/shop/files/bruder_600.png?v=1708266029&width=480 480w"; imagesizes="(max-width: 480px) 50vw, 240px"
etagW/"cacheable:50f5957349c7ad19d71cbfa3f9fee687"
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid68361715945
x-shardid373
varyAccept
content-languagede-CH
powered-byShopify
server-timingprocessing;dur=654;desc="gc:113", db;dur=199, db_async;dur=5.383, render;dur=148, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="139605180649", pageType;desc="index", servedBy;desc="m5pq", requestID;desc="f73cc243-e3ee-4d6f-b752-8c5853f920c8-1730471880"
x-dcgcp-europe-west3,gcp-us-east1,gcp-us-east1
x-request-idf73cc243-e3ee-4d6f-b752-8c5853f920c8-1730471880
alt-svch3=":443"; ma=86400
cf-cache-statusDYNAMIC
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8dbca04708064d2b-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 9 referring domains.
This page only has 682 backlinks.
This page only has few backlinks from 8 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /68361715945/checkouts
Disallow: /68361715945/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://bruder-shop.ch/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
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Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /68361715945/checkouts
Disallow: /68361715945/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
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Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://bruder-shop.ch/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /68361715945/checkouts
Disallow: /68361715945/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
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Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://bruder-shop.ch/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bruder86%Check
Shop81%Check
Bruder Spielwaren Shop78%Check
Bruder Spielwaren77%Check
Spielwaren Shop74%Check
Bruder-Shop Bruder Spielwaren70%Check
Bruder John66%Check
Bruder Spielzeugen62%Check
Bruder John Deere59%Check
Bruder-Shop56%Check

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