Catalina.com - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
84% 
Page structure
100% 
Link structure
52% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
84.60 kB
Words
675
Media files
40
Number of links
86 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Understand Your Shoppers - Data Driven Performance Marketing | Catalina
The page title should be shorter than 580 pixels. It is 674 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Catalina's open ecosystem of solutions helps retailers, CPG brands, and agencies turn shoppers into buyers and buyers into fans.
The length of the meta description is perfect. (799 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.catalina.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionCatalina's open ecosystem of solutions helps retailers, CPG brands, and agencies turn shoppers into buyers and buyers into fans.
authorCold & Goji <[email protected]>
designerCold & Goji <[email protected]>
theme-color#fff
apple-mobile-web-app-titleCatalina
application-name 
msapplication-TileColor#FFFFFF
msapplication-TileImage/mstile-144x144.png
generatorColdsnap
viewportwidth=device-width,initial-scale=1.0
google-site-verificationn0hqlzhfc1wQxpndsa6x52SXiV5Dg8uXQq6APlq0cMc
twitter:cardsummary
twitter:urlhttps://www.catalina.com/
twitter:titleUnderstand Your Shoppers - Data Driven Performance Marketing | Catalina
twitter:descriptionCatalina's open ecosystem of solutions helps retailers, CPG brands, and agencies turn shoppers into buyers and buyers into fans.
twitter:imagehttps://www.catalina.com/media/images/logo.png
og:urlhttps://www.catalina.com/
og:imagehttps://www.catalina.com/media/images/logo.png
og:image:width1200
og:image:height630
og:descriptionCatalina's open ecosystem of solutions helps retailers, CPG brands, and agencies turn shoppers into buyers and buyers into fans.
og:titleUnderstand Your Shoppers - Data Driven Performance Marketing | Catalina
og:typewebsite
og:site_nameCatalina
og:see_alsohttps://www.catalina.com
x-ua-compatibleie=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 675 words. That's ok.
30.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...icon-find.svg?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
...nderstand.svg?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
...-activate.svg?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
...n-measure.svg?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
..._1200x880.jpg?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
..._1200x880.jpg?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
..._1200x880.jpg?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
..._1200x880.jpg?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
...-services.svg?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
...ctivation.svg?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
...imization.svg?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
...s-drivers.svg?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
...gory_tile.png?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
....jpg?w=1000&h=1000&q=80&fit=fill&fm=webpNo alt attribute provided
..._Headshot.jpg?w=1000&h=1000&q=80&fm=webpNo alt attribute provided
...-Logo_Bayer.png?w=400&h=400&q=80&fm=webpBayer
...8b/image002.png?w=400&h=400&q=80&fm=webpDR Pepper Snapple Group
...arilla-logo.png?w=400&h=400&q=80&fm=webpBarilla
...etter-foods.png?w=400&h=400&q=80&fm=webpBeyond Better Foods
...pbells-logo.png?w=400&h=400&q=80&fm=webpCampbell's
...Danone-logo.png?w=400&h=400&q=80&fm=webpDanone
...c/Dole_logo.jpg?w=400&h=400&q=80&fm=webpDole
...vector-logo.png?w=400&h=400&q=80&fm=webpGroupe Lactalis
...lo_top_logo.png?w=400&h=400&q=80&fm=webpHalo Top
...8/insurgent.jpg?w=400&h=400&q=80&fm=webpInsurgent
...ohnson_logo.png?w=400&h=400&q=80&fm=webpJohnson & Johnson
...B_Blue_Logo.png?w=400&h=400&q=80&fm=webpKimberly-Clark
.../KraftHeinz.png?w=400&h=400&q=80&fm=webpKraftHeinz
...eal-810x500.png?w=400&h=400&q=80&fm=webpLoreal
...Nestle-Logo.png?w=400&h=400&q=80&fm=webpNestle
...312-750x452.png?w=400&h=400&q=80&fm=webpParabens
...-logo-final.png?w=400&h=400&q=80&fm=webpPepsico
...ogo-880x660.png?w=400&h=400&q=80&fm=webpPfizer
...png_4726480.png?w=400&h=400&q=80&fm=webpReckitt Beckiser
...8fcb/sanofi.png?w=400&h=400&q=80&fm=webpSanofi
...transparent.png?w=400&h=400&q=80&fm=webpUnilever
...go1-768x392.png?w=400&h=400&q=80&fm=webpUpfield
...-mills-logo.png?w=400&h=400&q=80&fm=webpNo alt attribute provided
...ab/Hersheys.png?w=400&h=400&q=80&fm=webpNo alt attribute provided

Page structure

H1 heading
(Critically important)
Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.
Some anchor texts are used more than once.
15 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/contact/salesGet In Touch
/solutionsLearn More
/contact/salesNo Text
https://www.catalina.com/Anchor Find
https://www.catalina.com/Anchor No Text
https://www.catalina.com/Anchor Understand
https://www.catalina.com/Anchor No Text
https://www.catalina.com/Anchor Activate
https://www.catalina.com/Anchor No Text
https://www.catalina.com/Anchor Measure
https://www.catalina.com/Anchor No Text
/contact/salesContact Us
/solutionsText duplicate Learn More
/contact/salesNo Text
/contact/salesText duplicate Contact Us
/solutionsText duplicate Learn More
/contact/salesNo Text
/contact/salesText duplicate Contact Us
/solutionsText duplicate Learn More
/contact/salesNo Text
/contact/salesText duplicate Contact Us
/solutionsText duplicate Learn More
/contact/salesNo Text
/solutions/audiences-and-data-...Audiences
/solutions/audiences-and-data-...No Text
/solutions/media-and-activationMedia & Activation
/solutions/media-and-activationNo Text
/solutions/measurement-and-opt...Measurement & Optimization
/solutions/measurement-and-opt...No Text
/solutions/sales-driversSales Drivers
/solutions/sales-driversNo Text
/press-releases/inflation-driv...Read It
/press-releases/inflation-driv...No Text
/success-stories/taking-a-bite...Text duplicate Read It
/success-stories/taking-a-bite...No Text
/perspectives-blog/personaliza...Text duplicate Read It
/perspectives-blog/personaliza...No Text
/press-releasesMORE LIKE THIS
/customers/retailersText duplicate Learn More
/customers/retailersNo Text
/customers/cpgText duplicate Learn More
/customers/cpgNo Text
/customers/agenciesText duplicate Learn More
/customers/agenciesNo Text
/customersSee More
/solutionsSolutions
/solutions/audiences-and-data-...Text duplicate Audiences
/solutions/audiences-and-data-...Custom Audiences
/solutions/media-and-activationText duplicate Media & Activation
/solutions/media-and-activatio...Advanced TV Services
/solutions/media-and-activatio...Digital Out-of-Home Media
/solutions/media-and-activatio...Display Ads
/solutions/media-and-activatio...Digital Promotions
/solutions/media-and-activatio...Shoppable Media
/solutions/media-and-activatio...In-Store Print Media
/solutions/measurement-and-opt...Text duplicate Measurement & Optimization
/solutions/measurement-and-opt...In-Flight Measurement
/solutions/measurement-and-opt...Multi-Touch Attribution
/solutions/sales-driversText duplicate Sales Drivers
/solutions/sales-driversVolume
/solutions/sales-driversShare
/solutions/sales-driversPenetration
/solutions/sales-driversEfficiency
/solutions/sales-driversTrial
/solutions/sales-driversLoyalty
/solutions/personalizationPersonalization
/solutions/sales-driversE-commerce
/customersCustomers
/customers/retailersRetailers
/customers/cpgCPG
/customers/agenciesAgencies
https://www.catalina.com/companyCompany
/company/about-usAbout Us
/company/why-catalinaWhy Catalina
/company/leadershipLeadership
https://jobs.catalina.com/New window External Subdomain Careers
/contact/salesText duplicate Contact Us
/perspectives-blogPerspectives Blog
/press-releasesPress Releases
https://www.catalina.com/newsNews
/shopper-insightsShopper Insights
https://www.catalina.com/videosVideos
/catalina-supplier-purchase-or...New window Terms & Conditions
https://www.facebook.com/Catal...New window External Subdomain Facebook
https://twitter.com/catalinaNew window External Twitter
http://www.linkedin.com/compan...New window External Subdomain LinkedIn
https://vimeo.com/catalinaNew window External Vimeo
https://www.catalina.com/supportSupport
https://www.catalina.com/legalCookies
https://www.catalina.com/legalTerms
https://www.catalina.com/legalPrivacy
https://privacyportal-cdn.onet...New window External Subdomain Your Privacy Choices

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.catalina.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.10 seconds.
The file size of the HTML document is fine (85 kB).

HTTP Response Header

NameValue
cache-controlpublic, max-age=0, must-revalidate
content-encodinggzip
content-typetext/html; charset=utf-8
etag"931c8fdd3e9cc88504b9322acdc35c6da6468e33d0e889aad35533ee07230150"
last-modifiedThu, 26 Sep 2024 03:26:22 GMT
strict-transport-securitymax-age=31556926
accept-rangesbytes
dateSun, 06 Oct 2024 20:27:59 GMT
x-served-bycache-fra-eddf8230021-FRA
x-cacheHIT
x-cache-hits0
x-timerS1728246479.080366,VS0,VE3
varyx-fh-requested-host, accept-encoding
alt-svch3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=86400
content-length17601
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 724 referring domains.
This page has 8,047 backlinks.
This page has backlinks from 619 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Sitemap: https://www.catalina.com/sitemap.xml
Allow:
Disallow: /search*

Similar sites

Search preview

www.catalina.com
Understand Your Shoppers - Data Driven Performance Marketing | Cata...
Catalina's open ecosystem of solutions helps retailers, CPG brands, and agencies turn shoppers into buyers and buyers into fans.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Shopper73%Check
Catalina68%Check
CPG62%Check
Marketing61%Check
CPG Marketing61%Check
shoppers58%Check
Decode Shopper Behavior58%Check
CPG Brands54%Check
turn shoppers52%Check
Consumer50%Check
Show more keywords and terms

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