Newsletter.aroundthebonfire.com - SEO Checker

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Overview of the SEO Check
Meta information
59% 
Page quality
43% 
Page structure
58% 
Link structure
42% 
Server
67% 
External factors
15% 
SEO Score
Response time
0.69 s
File size
743.60 kB
Words
967
Media files
69
Number of links
57 internal / 57 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Around the Bonfire — Brand, marketing, creativity | Kevan Lee | Substack
The page title should be shorter than 580 pixels. It is 657 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Insights on how to build your brand, how to run your marketing, and how to be more creative (at work and in life). Real-world lessons from in-house marketers turned business builders. Click to read Around the Bonfire — Brand, marketing, creativity, a Substack publication with tens of thousands of subscribers.
The meta description is too long: 1901 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://newsletter.aroundthebonfire.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
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authorKevan Lee
theme-color#ffffff
descriptionInsights on how to build your brand, how to run your marketing, and how to be more creative (at work and in life). Real-world lessons from in-house marketers turned business builders. Click to read Around the Bonfire — Brand, marketing, creativity, a Substack publication with tens of thousands of subscribers.
langen
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twitter:cardsummary_large_image
twitter:titleAround the Bonfire — Brand, marketing, creativity | Kevan Lee | Substack
twitter:descriptionInsights on how to build your brand, how to run your marketing, and how to be more creative (at work and in life). Real-world lessons from in-house marketers turned business builders. Click to read Around the Bonfire — Brand, marketing, creativity, a Substack publication with tens of thousands of subscribers.
og:urlhttps://newsletter.aroundthebonfire.com/
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og:typearticle
og:titleAround the Bonfire — Brand, marketing, creativity | Kevan Lee | Substack
og:descriptionInsights on how to build your brand, how to run your marketing, and how to be more creative (at work and in life). Real-world lessons from in-house marketers turned business builders. Click to read Around the Bonfire — Brand, marketing, creativity, a Substack publication with tens of thousands of subscribers.
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 31 words is high.
This page contains 967 words. That's ok.
33.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (743.6 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
39 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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Page structure

H1 heading
(Critically important)
Around the Bonfire — Brand, marketing, creativity
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Around the Bonfire — Brand, marketing, creativity
H3 Recent posts
H3 Kumbaya Moments Archive
H4 Share this post
H4 Share this post Duplicate text
H4 Share this post Duplicate text
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H4 Share this post Duplicate text
H4 Share this post Duplicate text
H4 Share this post Duplicate text
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H4 Share this post Duplicate text
H4 Share this post Duplicate text
H4 Share this publication
H4 Share
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
10 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (57) on this page.

Found links on this page

LinkAttributesAnchor text
/IMG-ALT Around the Bonfire — Brand, marketing, creativity
/Text duplicate IMG-ALT Around the Bonfire — Brand, marketing, creativity
/Home
/s/kumbaya-moments-archiveKumbaya Moments Archive
/archiveArchive
/aboutAbout
/p/avoiding-the-passion-trapSubdomain Avoiding the passion trap
/p/avoiding-the-passion-trapSubdomain What if the golden rule of career fulfillment is keeping us stuck?
https://substack.com/@sldeepExternal Shannon Deep
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity Avoiding the passion trap
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/p/avoiding-the-passion-trap/c...Subdomain 2
/archive?sort=topView all
/p/407-channel-menu-2023Subdomain 407. Channel Menu 2023 👩‍🍳
https://substack.com/@kevanleeExternal Kevan Lee
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity 407. Channel Menu 2023 👩‍🍳
IMG-ALT Around the Bonfire — Brand, marketing, creativity
/p/534-linkedin-playbookSubdomain 534. LinkedIn playbook 🧢
https://substack.com/@kevanleeExternal Text duplicate Kevan Lee
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity 534. LinkedIn playbook 🧢
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/p/450-best-advice-i-received-...Subdomain 450. Best Advice I Received in 2023 🦉
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https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity 450. Best Advice I Received in 2023 🦉
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/p/418-forget-the-funnelSubdomain 418. Forget the Funnel ❌
https://substack.com/@kevanleeExternal Text duplicate Kevan Lee
https://substack.com/@georgian...External Georgiana Laudi
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity 418. Forget the Funnel ❌
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/p/how-i-accidentally-became-a...Subdomain How I accidentally became a Head of Marketing 👕
/p/how-i-accidentally-became-a...Subdomain My inadvertent step onto the career ladder
https://substack.com/@kevanleeExternal Text duplicate Kevan Lee
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity How I accidentally became a Head of Marketing 👕
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/p/are-you-not-entertainedSubdomain “Are you not entertained?!”
/p/are-you-not-entertainedSubdomain The immeasurable cost of what we’re losing in the war between brand and demand
https://substack.com/@sldeepExternal Text duplicate Shannon Deep
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity “Are you not entertained?!”
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/p/the-top-50-purpose-driven-s...Subdomain The top 50 purpose-driven startups of 2025 🤩
/p/the-top-50-purpose-driven-s...Subdomain Get some inspo from this hand-picked list of startups doing meaningful work
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https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity The top 50 purpose-driven startups of 2025 🤩
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/p/where-creativity-goes-to-dieSubdomain Where creativity goes to die
/p/where-creativity-goes-to-dieSubdomain Why does B2B SaaS marketing feel like the graveyard of good ideas?
https://substack.com/@sldeepExternal Text duplicate Shannon Deep
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity Where creativity goes to die
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/p/which-came-first-the-chicke...Subdomain Which came first: The chicken (business) or the egg (brand)? 🐓🐣
/p/which-came-first-the-chicke...Subdomain Debating the ideal starting point for a business’s beginnings
https://substack.com/@kevanleeExternal Text duplicate Kevan Lee
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity Which came first: The chicken (business) or the egg (brand)? 🐓🐣
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/p/613-youre-invitedSubdomain 613. You're invited 🎈
/p/613-youre-invitedSubdomain A shiny new community space for creative marketers, and an expansion of what you’ve come to know and love from this newsletter
https://substack.com/@kevanleeExternal Text duplicate Kevan Lee
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity 613. You're invited 🎈
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/p/exciting-times-ahead-the-ne...Subdomain Exciting times ahead! The next stage of this newsletter and a brand new community
/p/exciting-times-ahead-the-ne...Subdomain It’s been just about 18 months since we launched this Substack and our brand marketing agency, Bonfire, behind it.
https://substack.com/@kevanleeExternal Text duplicate Kevan Lee
https://substack.com/@sldeepExternal Text duplicate Shannon Deep
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity Exciting times ahead! The next stage of this newsletter and a brand new community
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/p/exciting-times-ahead-the-ne...Subdomain No Text
/p/612-pressureSubdomain 612. Pressure 🦈
/p/612-pressureSubdomain Some honest thoughts on the influence of pressure at work
https://substack.com/@kevanleeExternal Text duplicate Kevan Lee
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity 612. Pressure 🦈
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/p/76-big-feelings-about-the-w...Subdomain 76. Big feelings about the word “hey”
/p/76-big-feelings-about-the-w...Subdomain There is something you should know about me.
https://substack.com/@kevanleeExternal Text duplicate Kevan Lee
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity 76. Big feelings about the word “hey”
IMG-ALT Around the Bonfire — Brand, marketing, creativity
/p/76-big-feelings-about-the-w...Subdomain No Text
/recommendationsSubdomain View all 11
https://newsletter.mkt1.co/New window External Subdomain IMG-ALT MKT1 Newsletter with Emily Kramer
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https://maryjantsch.substack.com/New window External Subdomain IMG-ALT Quite Contrary
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https://andjelicaaa.substack.com/New window External Subdomain IMG-ALT The Sociology of Business
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https://firstimpression.substa...New window External Subdomain Text duplicate First Impression
https://garbageday.substack.com/New window External Subdomain IMG-ALT Garbage Day
https://garbageday.substack.co...New window External Subdomain Text duplicate Garbage Day
/s/kumbaya-moments-archiveText duplicate View all
/p/exciting-times-ahead-the-ne...Subdomain Text duplicate Exciting times ahead! The next stage of this newsletter and a brand new community
/p/exciting-times-ahead-the-ne...Subdomain Text duplicate It’s been just about 18 months since we launched this Substack and our brand marketing agency, Bonfire, behind it.
https://substack.com/@kevanleeExternal Text duplicate Kevan Lee
https://substack.com/@sldeepExternal Text duplicate Shannon Deep
https://substack.com/home/post...External Text duplicate Around the Bonfire — Brand, marketing, creativity Exciting times ahead! The next stage of this newsletter and a brand new community
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/p/75-in-the-zone-competence-c...Subdomain 75. In the zone: competence, chaos, passion, creativity
/p/75-in-the-zone-competence-c...Subdomain 3 quadrant exercises to help you zero in on your most creatively fulfilled self
https://substack.com/@sldeepExternal Text duplicate Shannon Deep
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity 75. In the zone: competence, chaos, passion, creativity
IMG-ALT Around the Bonfire — Brand, marketing, creativity
/p/75-in-the-zone-competence-c...Subdomain No Text
/p/74-the-6-principles-of-exer...Subdomain 74. The 6 principles of exercising (and also brand marketing)
/p/74-the-6-principles-of-exer...Subdomain How the best advice for working out is also the best advice for standing out
https://substack.com/@kevanleeExternal Text duplicate Kevan Lee
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity 74. The 6 principles of exercising (and also brand marketing)
IMG-ALT Around the Bonfire — Brand, marketing, creativity
/p/74-the-6-principles-of-exer...Subdomain No Text
/p/73-rechargingor-running-awaySubdomain 73. Recharging...or running away?
/p/73-rechargingor-running-awaySubdomain How to balance the fine line between self-care and escapism
https://substack.com/@sldeepExternal Text duplicate Shannon Deep
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity 73. Recharging...or running away?
IMG-ALT Around the Bonfire — Brand, marketing, creativity
/p/73-rechargingor-running-awa...Subdomain No Text
/p/72-why-agencies-and-people-...Subdomain 72. Why agencies (and people) struggle to prioritize themselves over others
/p/72-why-agencies-and-people-...Subdomain And how to put yourself first — for at least a minute or two
https://substack.com/@kevanleeExternal Text duplicate Kevan Lee
https://substack.com/home/post...External Around the Bonfire — Brand, marketing, creativity 72. Why agencies (and people) struggle to prioritize themselves over others
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/p/72-why-agencies-and-people-...Subdomain No Text
https://substack.com/privacyNew window External Privacy
https://substack.com/tosNew window External Terms
https://substack.com/ccpaNew window External Anchor Collection notice
https://substack.com/signup?ut...External Start writing
https://substack.com/app/app-s...External Get the app
https://substack.com/External Substack

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (744 kB).

HTTP Response Header

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External factors

This page has only a few links from other websites.
This page only has backlinks from 5 referring domains.
This page only has 10 backlinks.
This page only has few backlinks from 5 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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newsletter.aroundthebonfire.com
Around the Bonfire — Brand, marketing, creativity | Kevan Lee | Sub...
Insights on how to build your brand, how to run your marketing, and how to be more creative (at work and in life). Real-world lessons from in-house marketers turned business builders. Click to read Around the Bonfire — Brand, marketing, creativity, a Substack publication with tens of thousands of subscribers.

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