Pinkerton.com - SEO Checker

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Overview of the SEO Check
Meta information
91% 
Page quality
77% 
Page structure
72% 
Link structure
51% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.02 s
File size
57.30 kB
Words
669
Media files
19
Number of links
134 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Pinkerton
The page title is too short. (157 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We are the world leaders in comprehensive risk management, providing risk advisory, security management and protective services to global organizations.
The length of the meta description is perfect. (959 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://pinkerton.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorGatsby 2.32.13
descriptionWe are the world leaders in comprehensive risk management, providing risk advisory, security management and protective services to global organizations.
langen-us
twitter:cardsummary
twitter:creatorEmpty
twitter:titleHome
twitter:descriptionWe are the world leaders in comprehensive risk management, providing risk advisory, security management and protective services to global organizations.
twitter:imagehttps://pinkerton.com/media/home/ourstory-1920.jpg
og:titleHome
og:descriptionWe are the world leaders in comprehensive risk management, providing risk advisory, security management and protective services to global organizations.
og:typewebsite
og:imagehttps://pinkerton.com/media/home/ourstory-1920.jpg
og:urlhttps://pinkerton.com/
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 34 words is high.
This page contains 669 words. That's ok.
20.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://pinkerton.com/logo.svgPinkerton Logo
/icons/social/linkedin.svgIconIcon
/icons/social/vimeo.svgIconIcon
/icons/social/facebook.svgIconIcon
/icons/social/twitter-x.svgIconIcon
https://pinkerton.com/icons/search.svgSearch
...r-services/event-security-banner-350.jpgSummertime SecuritySummertime Security
/media/graphics/noun-plane-1604908.svgCorporate Travel Safety and SecurityCorporate Travel Safety and Security
.../global/icons/noun-promotion-2300394.svgResponse ServicesResponse Services
...obal/icons/noun-business-man-2300403.svgExecutives in the Spotlight: Navigating Ideological Threats at Large-scale EventsExecutives in the Spotlight: Navigating Ideological Threats at Large-scale Events
/media/home/embedded-smes.svgEmbedded SMEsEmbedded SMEs
/media/home/protection.svgProtectionProtection
/media/home/investigations.svgInvestigationsInvestigations
/media/home/risk-advisory.svgrisk consultingrisk consulting
/media/home/map-350.pngFind your Pinkerton mapFind your Pinkerton map
/icons/social/linkedin.svgIconIcon
/icons/social/vimeo.svgIconIcon
/icons/social/facebook.svgIconIcon
/icons/social/twitter-x.svgIconIcon

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Summertime Security
H2 Discover more
H2 Embedded SMEs
H2 Protection
H2 Investigations
H2 Consulting
H2 Find Your Pinkerton
H3 Corporate Travel Safety and Security
H3 Response Services
H3 Executives in the Spotlight: Navigating Ideological Threats at Large-scale Events
H3 Embedded SMEs Overview
H3 Response Protection
H3 Workplace Violence Mitigation
H3 Onsite Protection
H3 Executive Protection
H3 High Net Worth Individuals
H3 Travel Security
H3 Corporate Investigations
H3 Compliance & Ethics
H3 Litigation Support
H3 SCOUT | Due Diligence
H3 Threat Management
H3 Threat Analysis
H3 Security and Risk Consulting
H3 Risk Assessments
H3 Enterprise Security Risk Management | ESRM
H3 Pinkerton Crime Index
H3 Pinkerton Risk Pulse
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://pinkerton.com/IMG-ALT Pinkerton Logo
/services/embedded-smesOverview
/protection/onsite-protectionOnsite Protection
/protection/executive-protectionExecutive Protection
/programs/high-net-worth-indiv...High Net Worth Individuals
/programs/corporate-travel-saf...Travel Security
/protection/response-servicesResponse Protection
/protection/workplace-violence...Workplace Violence Mitigation
/advisory/event-securityEvent Security
/investigations/corporate-inve...Corporate Investigations
/investigations/complianceCompliance & Ethics
/investigations/litigation-sup...Litigation Support
/investigations/threat-assessm...Threat Management
/advisory/threat-analysisThreat Analysis
/advisory/event-securityText duplicate Event Security
/investigations/scout-due-dili...SCOUT | Due Diligence
/advisory/security-and-risk-co...Security and Risk Consulting
/advisory/risk-assessmentsRisk Assessments
/advisory/enterprise-security-...Enterprise Security Risk Management
/advisory/event-securityText duplicate Event Security
/products/pinkerton-crime-index/Pinkerton Crime Index
/advisory/pinkerton-risk-pulsePinkerton Risk Pulse
/industries/healthcareHealthcare
/industries/financial-institut...Financial Institutions
/industries/data-centersData Centers
/industries/retailRetail
/our-approachOur Approach
https://pinkerton.com/our-storyOur Story
https://pinkerton.com/press-roomPress Room
/our-insights/blogBlog
/our-insights/videoVideos
/our-insights/analysisBriefings
/our-insights/risk-snapshotsRisk Snapshots
https://pinkerton.com/contact-usContact Us
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Icon
https://vimeo.com/user168978093New window External Text duplicate IMG-ALT Icon
https://www.facebook.com/pinke...New window External Subdomain Text duplicate IMG-ALT Icon
https://twitter.com/PinkertonNew window External Text duplicate IMG-ALT Icon
https://pinkerton.com/gamVendor Program
/find-your-pinkertonFind Your Pinkerton
/find-your-pinkertonEMEA
/find-your-pinkertonAsia Pacific
/find-your-pinkertonIndia
/find-your-pinkertonLatin America
/find-your-pinkertonNorth America
/careers/current-openingsCareers
/advisory/event-securityTrending Summertime Security Preparing for Your Organization for Large-scale Summer Events
/advisory/event-securityLearn more
/programs/corporate-travel-saf...Corporate Travel Safety and Security Pinkerton comprehensive Corporate Travel Safety and Security Services offers reports, risk mitigation, and protection fo...
IMG-ALT Corporate Travel Safety and Security
/protection/response-servicesResponse Services Pinkerton rapid response tactical services when and where you need it. We help navigate your organization through unexpected events around ...
IMG-ALT Response Services
/our-insights/blog/executives-...Executives in the Spotlight: Navigating Ideological Threats at Large-scale Events Understanding threats and worst-case scenarios C-suite executives may encou...
IMG-ALT Executives in the Spotlight: Navigating Ideological Threats at Large-scale Events
/services/embedded-smesEmbedded SMEs Your global gateway to specialized expertise, through embedded personnel
IMG-ALT Embedded SMEs
/services/embedded-smesEmbedded SMEs Overview Your global gateway to specialized expertise, through embedded personnel
/services/protectionProtection Comprehensive protection anytime, anywhere
IMG-ALT Protection
/protection/response-servicesResponse Protection Emergency response to protect your people and assets around the globe
/protection/workplace-violence...Workplace Violence Mitigation Protection against violent situations in the office or in the field
/protection/onsite-protectionOnsite Protection Security to protect your people and places
/protection/executive-protectionExecutive Protection Reliable protection strategy, planning, and delivery throughout the world
/programs/high-net-worth-indiv...High Net Worth Individuals Protecting the interests and privacy of high-profile clients
/programs/corporate-travel-saf...Travel Security Protecting executives and key personnel on the go
/services/investigationsInvestigations Global investigative solutions to help mitigate risk through effective analysis and strategic execution
IMG-ALT Investigations
/investigations/corporate-inve...Corporate Investigations Comprehensive investigative support for global organizations
/investigations/complianceCompliance & Ethics Supporting regulatory requirements with specialized investigations
/investigations/litigation-sup...Litigation Support We provide solutions for your legal toolkit
/investigations/scout-due-dili...SCOUT | Due Diligence Make informed, critical decisions with SCOUT due diligence reports
/programs/threat-managementThreat Management Identify, analyze, and manage the risk of potential threats
/advisory/threat-analysisThreat Analysis Discover site-specific threats to help you make knowledge-based decisions
/services/advisoryConsulting Comprehensive risk management consulting solutions and products for organizations around the globe
IMG-ALT risk consulting
/advisory/security-and-risk-co...Security and Risk Consulting Expert risk consulting to prepare your organization for the next threat and demonstrate the value of your security budget
/advisory/risk-assessmentsRisk Assessments Total risk perspective for your threat landscape
/advisory/enterprise-security-...Enterprise Security Risk Management | ESRM Clear strategies and effective programs designed to mitigate risks
/products/pinkerton-crime-index/Pinkerton Crime Index Analyze crime and forecast risk through reports and dashboards for US, Canada, Mexico, UK, and Australia
/advisory/pinkerton-risk-pulsePinkerton Risk Pulse Empowering organizations with comprehensive site-specific risk intelligence at your fingertips
/find-your-pinkertonText duplicate Find Your Pinkerton
/services/embedded-smesEmbedded SMEs
/services/protectionProtection
/services/investigationsInvestigations
/services/advisoryConsulting
/our-insightsText duplicate Overview
/our-insights/analysisText duplicate Briefings
/our-insights/blogText duplicate Blog
/our-insights/videoVideo
/our-insights/risk-snapshotsText duplicate Risk Snapshots
/our-approachText duplicate Our Approach
/our-story/historyOur History
https://pinkerton.com/our-storyText duplicate Our Story
/our-story/valuesOur Values
https://pinkerton.com/press-roomText duplicate Press Room
/careers/current-openingsText duplicate Careers
https://pinkerton.com/gamText duplicate Vendor Program
https://portal.pinkerton.com/mainNew window External Subdomain Risk Portal➚
https://global-nexus2.pinkerto...New window External Subdomain GAM Portal➚
https://pinkerton.com/legalLegal
https://pinkerton.com/contact-usText duplicate Contact Us
/find-your-pinkertonText duplicate Find Your Pinkerton
https://www.linkedin.com/compa...New window External Subdomain Pinkerton on Linkedin
https://vimeo.com/user168978093New window External Pinkerton on Vimeo
https://www.facebook.com/pinke...New window External Subdomain Pinkerton on Facebook
https://twitter.com/PinkertonNew window External Pinkerton on Twitter
/terms-of-useTerms of Use
/privacy-policyPrivacy Policy
/data-privacy-frameworkData Privacy Framework
https://pinkerton.com/antipiracyAntipiracy
/services/embedded-smesText duplicate Overview
/protection/onsite-protectionText duplicate Onsite Protection
/protection/executive-protectionText duplicate Executive Protection
/programs/high-net-worth-indiv...Text duplicate High Net Worth Individuals
/programs/corporate-travel-saf...Text duplicate Travel Security
/protection/response-servicesText duplicate Response Protection
/protection/workplace-violence...Text duplicate Workplace Violence Mitigation
/advisory/event-securityText duplicate Event Security
/investigations/corporate-inve...Text duplicate Corporate Investigations
/investigations/complianceText duplicate Compliance & Ethics
/investigations/litigation-sup...Text duplicate Litigation Support
/investigations/threat-assessm...Text duplicate Threat Management
/advisory/threat-analysisText duplicate Threat Analysis
/advisory/event-securityText duplicate Event Security
/investigations/scout-due-dili...Text duplicate SCOUT | Due Diligence
/advisory/security-and-risk-co...Text duplicate Security and Risk Consulting
/advisory/risk-assessmentsText duplicate Risk Assessments
/advisory/enterprise-security-...Text duplicate Enterprise Security Risk Management
/advisory/event-securityText duplicate Event Security
/products/pinkerton-crime-index/Text duplicate Pinkerton Crime Index
/advisory/pinkerton-risk-pulseText duplicate Pinkerton Risk Pulse
/industries/healthcareText duplicate Healthcare
/industries/financial-institut...Text duplicate Financial Institutions
/industries/data-centersText duplicate Data Centers
/industries/retailText duplicate Retail
/our-approachText duplicate Our Approach
https://pinkerton.com/our-storyText duplicate Our Story
https://pinkerton.com/press-roomText duplicate Press Room
/our-insights/blogText duplicate Blog
/our-insights/videoText duplicate Videos
/our-insights/analysisText duplicate Briefings
/our-insights/risk-snapshotsText duplicate Risk Snapshots
https://pinkerton.com/contact-usText duplicate Contact Us
https://pinkerton.com/gamText duplicate Vendor Program
/find-your-pinkertonText duplicate Find Your Pinkerton
/find-your-pinkertonText duplicate EMEA
/find-your-pinkertonText duplicate Asia Pacific
/find-your-pinkertonText duplicate India
/find-your-pinkertonText duplicate Latin America
/find-your-pinkertonText duplicate North America
/careers/current-openingsText duplicate Careers
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT Icon
https://vimeo.com/user168978093New window External Text duplicate IMG-ALT Icon
https://www.facebook.com/pinke...New window External Subdomain Text duplicate IMG-ALT Icon
https://twitter.com/PinkertonNew window External Text duplicate IMG-ALT Icon

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.02 seconds.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
content-typetext/html
servernginx
last-modifiedTue, 10 Sep 2024 17:36:25 GMT
strict-transport-securitymax-age=31536000; includeSubDomains
report-to{"max_age":31536000,"endpoints":[{"url":"https://cms.pinkerton.com/api/function/csp-report"}]}
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policyno-referrer
content-encodinggzip
dateTue, 10 Sep 2024 19:14:45 GMT
expiresWed, 11 Sep 2024 19:14:45 GMT
cache-controlmax-age=86400
etagW/"66e08399-e51e"
varyAccept-Encoding
x-cacheHit from cloudfront
via1.1 4dd80d99fd5d0f6baaaf5179cd921f72.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P7
x-amz-cf-id9zzdJ8Fyhi1xBA-IhuLEf_LtjL4eiloyk1uE6C-Uxy54n9BkXX7ikQ==
age1
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,337 referring domains.
This page has 5,816 backlinks.
This page has backlinks from 795 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

Similar sites

Search preview

pinkerton.com
Home | Pinkerton
We are the world leaders in comprehensive risk management, providing risk advisory, security management and protective services to global organizations.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pinkerton70%Check
Risk60%Check
Security60%Check
Security Risk60%Check
Security Services60%Check
Risk Management57%Check
Security Management57%Check
Services56%Check
Comprehensive risk management56%Check
Management54%Check
Show more keywords and terms

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