Essex.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
79% 
Link structure
80% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
85.80 kB
Words
718
Media files
17
Number of links
114 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Essex
The page title is too short. (174 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
At Essex we're a bunch of risk-takers and opinion-makers, stereotype-breakers and world-shakers. Study at our Colchester Campus, Southend Campus, Loughton Campus today.
The meta description is too long: 1100 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.essex.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no
descriptionAt Essex we're a bunch of risk-takers and opinion-makers, stereotype-breakers and world-shakers. Study at our Colchester Campus, Southend Campus, Loughton Campus today.
PageTypeHomepage
theme-color#ffffff
langen
twitter:cardsummary
twitter:site@Uni_of_Essex
twitter:titleUniversity of Essex
twitter:descriptionAt Essex we're a bunch of risk-takers and opinion-makers, stereotype-breakers and world-shakers. Study at our Colchester Campus, Southend Campus, Loughton Campus today.
og:urlhttps://www.essex.ac.uk/
og:typewebsite
og:titleUniversity of Essex
og:descriptionAt Essex we're a bunch of risk-takers and opinion-makers, stereotype-breakers and world-shakers. Study at our Colchester Campus, Southend Campus, Loughton Campus today.
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 718 words. That's ok.
29% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...app/general/img/fallbacks/home_video.jpgView of the Silberrad Student Centre from across the lake. Image has been heavily saturated with red and purple for artistic effect.
...mages/homepage/study-homepage.jpg?w=1000University of Essex students studying
...es/homepage/research-homepage.jpg?w=1000A University research student
...edia/images/homepage/background-news.jpgNews background
...C43ED3D0760449863A154CCF04DCEC96A0196579 Rodolfo Cuan Urquizo - KTP associate
...edia/images/homepage/home-block3__bg.jpgHomepage background image. University of Essex students protesting with a red and purple gradient overlay
...93B66790D52BEA34112E051150EEB5769B49B6BDStudents hugging on their first day at the University of Essex
...B0435C9D89CF591EDDF06E33810DEBB060A695A2Students at holi-paint festival
...9B792EB8F82846BAF3E529D34691341CB684A875No alt attribute provided
...0361687550892EB7D889DDFD5F64A12F3B58D553International students with their countries flags
...D9E866F88B849253F870D84BE25A50B09F3CA2F6With 7 miles of award-winning coastline on your doorstep and London just a stone's throw away, our Southend students have the best of both worlds
...-facemask-1500x825.jpg?h=440&w=440&la=enStudent wearing a facemask using a laptop
Video URLWidthHeight
/assets/app/general/video/homepage.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Welcome home
H2 Study
H2 Research
H2 Latest news Discover the game changing ideas which won our latest awards
H2 IMPATIENT FOR CHANGE?
H3 Read all our news
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.
LinkAttributesAnchor text
https://www.essex.ac.uk/University of Essex homepage
/we-are-essexWe are Essex
https://www.essex.ac.uk/subjectsCourse Finder
/undergraduateUndergraduate study
/postgraduatePostgraduate study
/short-coursesShort courses and CPD
/internationalInternational students
https://www1.essex.ac.uk/essex...External Subdomain Study abroad
https://online.essex.ac.uk/External Subdomain Study online
/apprenticeshipsApprenticeships
/summer-schoolsSummer Schools
https://www.essex.ac.uk/lifeOur campuses
/life/accommodationAccommodation
/life/student-facilities/relig...Faith
/life/student-facilitiesStudent facilities
/life/supporting-your-successStudent services
/life/supporting-your-success/...Careers and employability
https://www.essex.ac.uk/sportEssex Sport
https://www.essex.ac.uk/life/chatChat with our students
https://www.essex.ac.uk/welcomeWelcome to Essex
/welcome/before-you-arriveBefore you arrive
/welcome/information-for-familiesInformation for families
/welcome/international-studentsText duplicate International students
https://www.essex.ac.uk/researchOur research
/research/areasResearch groups and areas
/centres-and-institutesOur centres and institutes
/research/showcaseResearch showcase
/research/media-requestsMedia requests
/research/recognition/ref-resultsResearch Excellence Framework (REF)
/blog/categories/researchResearch blog
https://www.essex.ac.uk/searchAnchor Find a supervisor or explore our research
https://www.essex.ac.uk/businessBusiness expertise
/business/expertise/knowledge-...Knowledge Transfer Partnerships
/business/knowledge-gatewayKnowledge Gateway
/business/recruit-our-students...Recruit our students and graduates
/business/educationTraining, Apprenticeships and CPD
https://www.essex.ac.uk/aboutAbout us
/governance-and-strategyGovernance and strategy
https://www.essex.ac.uk/visit-usVisit us
/graduationGraduation
/departmentsDepartments
/centres-and-institutesCentres and Institutes
https://www.essex.ac.uk/newsNews
https://www.essex.ac.uk/arenaEssex Sport Arena
https://www.essex.ac.uk/eventsEvents
https://www.essex.ac.uk/blogBlog
https://www.essex.ac.uk/alumniAlumni
https://www.essex.ac.uk/donatePhilanthropy
/schools-and-collegesSchools and colleges
/sustainabilitySustainability
https://www.essex.ac.uk/globalGlobal Essex
/about/contactContact us
http://www1.essex.ac.uk/vacanciesExternal Subdomain Jobs
https://www.essex.ac.uk/studentStudents
https://www.essex.ac.uk/staffStaff
https://www.essex.ac.uk/Anchor Courses
https://www.essex.ac.uk/Anchor Research
https://www.essex.ac.uk/Anchor People
https://www.essex.ac.uk/Anchor Something else
https://www.essex.ac.uk/subjectsBrowse courses by subject
/postgraduate/research/doctora...View doctoral training partnerships
/postgraduate/research/opportu...Browse postgraduate research opportunities
/we-are-essexRead our stories
https://www.essex.ac.uk/studentStudent Directory
https://www.essex.ac.uk/staffStaff Directory
https://www.essex.ac.uk/subjectsText duplicate Browse courses by subject
/postgraduate/research/doctora...Text duplicate View doctoral training partnerships
/postgraduate/research/opportu...Text duplicate Browse postgraduate research opportunities
/we-are-essexText duplicate Read our stories
https://www.essex.ac.uk/studentText duplicate Student Directory
https://www.essex.ac.uk/staffText duplicate Staff Directory
/disclaimer/website-privacy-an...View cookie policy.
/undergraduateUndergraduate
/postgraduate/mastersPostgraduate Taught
/postgraduate/researchPostgraduate Research
https://www.essex.ac.uk/researchExplore our research
/research/showcaseShowcases and impact
/centres-and-institutesInstitutes and Centres
/news/2022/09/30/electric-car-...Celebration of Innovation
https://www.essex.ac.uk/newsRead all our news
IMG-ALT Rodolfo Cuan Urquizo - KTP associate
https://www.essex.ac.uk/coursesExplore our courses
https://www.essex.ac.uk/covid-19Trivial anchor text
Read more
/life/colchester-campusColchester campus Study here
/life/southend-campusSouthend campus Study here
/life/loughton-campusLoughton campus Study here
/study-onlineUniversity of Essex Online Find out more about online study
/undergraduate/prospectusGet a prospectus
https://www.essex.ac.uk/visit-usGet to know Essex
https://www.essex.ac.uk/subjectsText duplicate Course Finder
/undergraduateText duplicate Undergraduate study
/postgraduateText duplicate Postgraduate study
/short-coursesText duplicate Short courses and CPD
/internationalText duplicate International students
https://online.essex.ac.uk/External Subdomain Text duplicate Study online
/apprenticeshipsText duplicate Apprenticeships
/summer-schoolsText duplicate Summer Schools
https://www.essex.ac.uk/lifeEssex living
/life/colchester-campusColchester Campus
/life/southend-campusSouthend Campus
/life/loughton-campusLoughton Campus
/life/student-facilitiesText duplicate Student facilities
/life/supporting-your-successText duplicate Student services
https://www.essex.ac.uk/researchResearch excellence
/research/showcaseText duplicate Research showcase
/research/media-requestsText duplicate Media requests
/research/recognition/ref-resultsText duplicate Research Excellence Framework (REF)
/centres-and-institutesResearch institutes and centres
https://www.essex.ac.uk/aboutText duplicate About us
/departmentsText duplicate Departments
/about/contactText duplicate Contact us
https://www1.essex.ac.uk/fees-...External Subdomain How to pay your fees
http://www1.essex.ac.uk/vacanc...External Subdomain Text duplicate Jobs
https://www1.essex.ac.uk/site/...External Subdomain A-Z
https://www.essex.ac.uk/studentText duplicate Students
https://www.essex.ac.uk/alumniText duplicate Alumni
http://www1.essex.ac.uk/staffExternal Subdomain Text duplicate Staff
https://www.essex.ac.uk/businessBusiness
/disclaimerDisclaimer
/disclaimer/accessibility-hubAccessibility
/disclaimer/privacy-statementsOur privacy statements
/governance-and-strategy/trans...Our transparency return
/about/modern-slavery-and-huma...Modern slavery and human trafficking
https://www.facebook.com/uniof...External University of Essex Facebook
https://twitter.com/Uni_of_EssexExternal University of Essex Twitter
https://www.youtube.com/user/u...External University of Essex Youtube
https://www.linkedin.com/edu/s...External University of Essex LinkedIn
https://www.instagram.com/unie...External University of Essex Instagram
https://unrvld.com/New window External UNRVLD Digital Agency website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.essex.ac.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.53 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 JavaScript files. This may affect the load time negatively.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (86 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
serverMicrosoft-IIS/10.0
x-frame-optionsSAMEORIGIN
set-cookie74 Characters
dateTue, 06 Dec 2022 04:08:31 GMT
content-length14985
content-encodinggzip
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 15,955 referring domains.
This page has 1,614,851 backlinks.
This page has backlinks from 12,005 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-Agent: *
Disallow: /sitecore
Disallow: /api/sitecore/*
Disallow: /forms/*
Disallow: /assets/*
Disallow: /404
Disallow: /*utm_source*
Disallow: /*utm_medium*
Disallow: /*utm_term*
Disallow: /*utm_content*
Disallow: /*utm_campaign*
Disallow: /*gclid*
Disallow: /*.js$
Disallow: /*.css$
Disallow: /App_Browsers/
Disallow: /App_config/
Disallow: /App_Data/
Disallow: /temp/
Disallow: /upload/
Disallow: /xsl/
Disallow: /sitecore_files/
Disallow: /sitecore modules/
Disallow: /my-account/*
Disallow: /logout
Disallow: /search
Disallow: /course-search 
Disallow: /articles

#Parameters:
Disallow: /*?*Period=
Disallow: /*?*Campus=
Disallow: /*?*SubjectArea=
Disallow: /*?*Department=
Disallow:  /*?*Location=
Disallow: /*?*EventType=
Disallow: /*?*Organiser=
Disallow: /*?*themes=
Disallow: /*?*countrykey=
Disallow: /*?*mastercourseid=
Disallow: /*?*subgroupcode=
Disallow: /*?*courseyear=
Disallow: /*?*page=
Disallow: /*?*pagesize=
Disallow: /*?*studylevel=
Disallow: /*?*subjectareaid=
Disallow: /*?*startdate=
Disallow: /*?*studymode=
Disallow: /*?*coursecode=
Disallow: /*?*campus=
Disallow: /*?*allowregistration=

Search preview

www.essex.ac.uk
University of Essex
At Essex we're a bunch of risk-takers and opinion-makers, stereotype-breakers and world-shakers. Study at our Colchester Campus, Southend Campus, Loughton Campus today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Essex71%Check
Study54%Check
Essex Sport53%Check
Southend campus49%Check
University48%Check
campus48%Check
World University48%Check
Loughton campus48%Check
Colchester campus47%Check
News46%Check

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