Mass.edu - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
90% 
Page structure
33% 
Link structure
58% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.56 s
File size
38.50 kB
Words
1386
Media files
14
Number of links
119 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Massachusetts Department of Higher Education
The length of the page title is perfect. (427 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Official website of the Massachusetts Department of Higher Education
The length of the meta description is perfect. (430 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOfficial website of the Massachusetts Department of Higher Education
authorMassachusetts Department of Higher Education
viewportwidth=device-width, initial-scale=1, maximum-scale=1
langen
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 26.91 words is high.
This page contains 1386 words. That's ok.
32.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 28 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Performance Measurement Reporting System
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Performance Measurement Reporting System
H1 Strategic Initiatives and Programs
H1 Historic Expansion of State Financial Aid
H1 What’s New
H2 Performance Measurement Reporting System Duplicate text
H2 Strategic Initiatives and Programs Duplicate text
H2 Historic Expansion of State Financial Aid Duplicate text
H2 Board of Higher Education Adopts Strategic Priorities to Serve Massachusetts Residents and Communities
H2 Fall 2024 Enrollment and Student Success Report
H2 Board of Higher Education Releases Regulations for Public Comment to Improve Higher Education Opportunities for Students with Disabilities
H2 Student Spotlight: The Impact of MASSGrant Plus
H2 Massachusetts Pledges Equity, Access and Opportunity for Colleges and Universities Impacted by Supreme Court Affirmative Action Decision
H2 Free and Affordable College
H4 our data insights
H4 our policy work
H4 affordability
H5 Meetings & Events
H5 Quick Links
H5 Meetings & Events Duplicate text
Anchor text is an URL
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.mass.edu/Anchor skip to content
/about/calendar.aspSubdomain Full Calendar >
/foradmin/home.aspCollege & University Administration
/forstufam/home.aspStudents & Families
/forfacstaff/home.aspCampus Faculty & Staff (HR)
https://www.mass.edu/home.aspNo Text
/about/aboutdhe.aspAbout
/about/aboutdhe.aspThe DHE
/about/commissioner.aspCommissioner
/about/aboutbhe.aspThe Board
/about/board.aspBoard Members
/forstufam/advisorycouncil/adv...Student Advisory Council
/about/tfne.aspTask Force on Nurse Education
/system/aboutsystem.aspThe Public System
/about/whatsnew.aspWhat's New
/about/whatsnew.aspNews & Announcements
/about/newsletters.aspEmail Newsletters
/about/newsreleases.aspNews Releases
/about/rfp.aspRequests for Proposals
/about/jobs.aspJobs
/about/contactus.aspContact Us
/about/staffdirectory.aspStaff Directory
/about/publicrecords.aspPublic Records Requests
/about/directions.aspDirections
/bhe/meetings.aspBoard Business
/bhe/agendas.aspPast Meeting Materials
/bhe/minutes.aspPast Meeting Minutes
/bhe/publicnotice.aspPublic Notices
/bhe/regulations.aspLaws and Regulations
/bhe/review.aspNew/Revised Regulation Proposals
/bhe/statutes.aspStatutes
/bhe/powers.aspBHE Authority
/bhe/higheredauthority.aspComparison of Authority: BHE vs. Campus Boards
/bhe/bylaws.aspBylaws
/bhe/budget.aspBudget Process
https://www.mass.edu/datacenter/Data Center
/strategic/home.aspStrategic Initiatives
/osfa/home.aspFinancial Aid
/osfa/home.aspOffice of Student Financial Assistance
/osfa/students/forstudents.aspInfo & Tools for Students
/osfa/schools/forschools.aspInfo & Tools for Schools
/osfa/programs/programs.aspState Financial Aid Programs
/osfa/massaid.aspMASSAid
/osfa/home/contact.aspContact OSFA
/masstransfer/MassTransfer
https://www.mass.edu/home.aspNo Text
/foradmin/home.aspSubdomain Text duplicate College & University Administration
/forstufam/home.aspSubdomain Text duplicate Students & Families
/forfacstaff/home.aspSubdomain Text duplicate Campus Faculty & Staff (HR)
/about/aboutdhe.aspText duplicate About
/about/aboutdhe.aspText duplicate The DHE
/bhe/aboutbhe.aspText duplicate The Board
/about/commissioner.aspText duplicate Commissioner
/bhe/board.aspText duplicate Board Members
/forstufam/advisorycouncil/adv...Text duplicate Student Advisory Council
/system/aboutsystem.aspText duplicate The Public System
/about/whatsnew.aspText duplicate What's New
/about/rfp.aspText duplicate Requests for Proposals
/about/jobs.aspText duplicate Jobs
/about/contactus.aspText duplicate Contact Us
/bhe/meetings.aspText duplicate Board Business
/bhe/agendas.aspText duplicate Past Meeting Materials
/bhe/publicnotice.aspText duplicate Public Notices
/bhe/regulations.aspText duplicate Laws and Regulations
/bhe/powers.aspText duplicate BHE Authority
/bhe/budget.aspText duplicate Budget Process
https://www.mass.edu/datacenter/Text duplicate Data Center
/strategic/home.aspText duplicate Strategic Initiatives
/osfa/home.aspSubdomain Text duplicate Financial Aid
/masstransfer/Subdomain Text duplicate MassTransfer
/datacenter/PMRS/home.aspExplore the Data
/strategic/home.aspDiscover our Initiatives
/osfa/programs/quickguide.aspExplore Aid Programs
/strategic/cheqa.aspNew window Commission on Higher Education Quality and Affordability (CHEQA)
/osfa/programs/masseducate.aspFree Community College
/tuitionequity/home.aspNew window Tuition Equity
https://www.mass.gov/doc/read-...New window External Subdomain Advisory Council to Advance Representation in Education (ACARE) Report
https://www.mass.edu/enc/home.aspNew window Eastern Nazarene College (ENC) Closure
/foradmin/closures/home.aspInstitutional Transitions & Closures
/strategic/farm.aspPublic Notices of Financial Assessment
https://www.mass.edu/masstransferText duplicate MassTransfer
/foradmin/sara/home.aspSARA
/about/calendar.aspMay 12 Executive Committee Meeting
/about/calendar.aspMay 20 Board of Higher Education Meeting
/about/calendar.aspJun 17 Board of Higher Education Meeting
/about/calendar.aspFull Calendar
/about/whatsnew_2025strategicp...Board of Higher Education Adopts Strategic Priorities to Serve Massachusetts Residents and Communities On January 29, 2025, the Massachusetts Board of Higher...
IMG-ALT Twenty graduation caps with gold tassels suspended in air against a blue sky
/about/whatsnew_2025strategicp...New window Click here to Learn More >
/datacenter/2024enrollsuccessu...Fall 2024 Enrollment and Student Success Report While the Massachusetts public higher education system is experiencing its second consecutive fall term of gr...
IMG-ALT students picture walking on the cod community college campus
/datacenter/2024enrollsuccessu...New window Text duplicate Click here to Learn More >
/about/whatsnew.aspSubdomain Anchor Board of Higher Education Releases Regulations for Public Comment to Improve Higher Education Opportunities for Students with Disabilities BOSTON – The Heale...
IMG-ALT abstract stripe line design
/bhe/review.aspNew window Subdomain URL anchor text
https://www.mass.edu/bhe/review.asp
/osfa/programs/studentstories.aspStudent Spotlight: The Impact of MASSGrant Plus Read about how MASSGrant Plus made a world of difference for Framingham State University student Karen Araujo...
IMG-ALT student
/osfa/programs/studentstories.aspNew window Click to Read More >
https://www.mass.gov/news/mass...External Subdomain Massachusetts Pledges Equity, Access and Opportunity for Colleges and Universities Impacted by Supreme Court Affirmative Action Decision Healey-Driscoll Admi...
IMG-ALT acare report cover
https://www.mass.gov/news/mass...New window External Subdomain View the Press Release >
/about/whatsnew_2024freeandaff...Free and Affordable College Free and affordable college tuition and fees are here across public Massachusetts community colleges and four-year universities! ...
IMG-ALT students graduation celebration picture
/about/whatsnew_2024freeandaff...New window Text duplicate Click here to Learn More >
/about/whatsnew.aspMore News
/about/directions.aspOne Ashburton Place, Room 1401, Boston, MA 02108
/about/contactus.aspInquiries & Complaints
/about/staffdirectory.aspDHE Staff Directory
/system/campusdirectory.aspCampus Directory
/about/aboutdhe.aspDepartment of Higher Education
/about/commissioner.aspCommissioner Noe Ortega
/bhe/aboutbhe.aspBoard of Higher Education
/system/aboutsystem.aspPublic Colleges & Universities System
/bhe/meetings.aspUpcoming Meetings
/bhe/agendas.aspText duplicate Past Meeting Materials
/bhe/lib_home.aspPolicy & Report Library
/strategic/cheqa.aspNew window Text duplicate Commission on Higher Education Quality and Affordability (CHEQA)
/osfa/programs/masseducate.aspText duplicate Free Community College
/tuitionequity/home.aspText duplicate Tuition Equity
https://www.mass.gov/doc/read-...New window External Subdomain Text duplicate Advisory Council to Advance Representation in Education (ACARE) Report
https://www.mass.edu/enc/home.aspText duplicate Eastern Nazarene College (ENC) Closure
/foradmin/closures/home.aspText duplicate Institutional Transitions & Closures
/strategic/farm.aspText duplicate Public Notices of Financial Assessment
/masstransfer/home.aspText duplicate MassTransfer
/foradmin/sara/home.aspText duplicate SARA
https://twitter.com/MassDHENew window External IMG-ALT X
https://www.facebook.com/MassDHENew window External Subdomain IMG-ALT Facebook
https://www.flickr.com/photos/...New window External Subdomain IMG-ALT Flickr
https://www.slideshare.net/mas...New window External Subdomain IMG-ALT SlideShare
https://www.youtube.com/user/m...New window External Subdomain IMG-ALT YouTube
https://pinboard.in/u:massdheNew window External IMG-ALT Pinboard
/about/jobs.aspText duplicate Jobs
/legal/privacy.aspPrivacy Policy
/legal/terms.aspTerms of Use
/legal/accessibility.aspAccessibility Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mass.edu/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.56 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (39 kB).

HTTP Response Header

NameValue
content-typetext/html
dateWed, 23 Apr 2025 21:23:13 GMT
set-cookie61 Characters
x-powered-byASP.NET
cache-controlprivate,no-cache
pragmano-cache
expiresMon, 21 Apr 2025 21:23:12 GMT
serverMicrosoft-IIS/10.0
content-encodinggzip
varyaccept-encoding
x-cacheMiss from cloudfront
via1.1 b04a6cb0bde4a78c29099913e07f9056.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P1
x-amz-cf-id_AWSSOEq9KQHlNtKvpXJlm0djePA0MPsF8-ss3zc3HfIXjPOrPjxRw==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 77 referring domains.
This page has 1,926 backlinks.
This page has backlinks from 72 different ip addresses.

Robots.txt

User-agent: *
Disallow: /test/
Disallow: /_Assets/
Disallow: /_contentincludes/
Disallow: /_includes/
Disallow: /aboutus/
Disallow: /campuses/
Disallow: /currentinit/
Disallow: /databases/
Disallow: /datacenter/2020enrollmentestimates_October.asp
Disallow: /datacenter/gpstemx/
Disallow: /downloads/
Disallow: /foremployees/
Disallow: /forinstitutions/
Disallow: /forstudents/
Disallow: /library/
Disallow: /masstransfer/pathwaysbeta/
Disallow: /masstransfer/a2b/mapped/
Disallow: /masstransfer/test-maguarantee/
Disallow: /nahi/
Disallow: /pollibrary/
Disallow: /RD2014/
Disallow: /rd2014/
Disallow: /share/
Disallow: /socialanalytics/
Disallow: /strategic2019/
Disallow: /strategic/zzztagtest-top-a.asp
Disallow: /studentlearning/
Disallow: /vpd/
Disallow: /zz-2018styleguidebeta/

Search preview

www.mass.edu
Massachusetts Department of Higher Education
Official website of the Massachusetts Department of Higher Education

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Higher70%Check
Higher Education70%Check
Education69%Check
Massachusetts66%Check
Massachusetts Department63%Check
public higher education60%Check
Department58%Check
Report58%Check
Education Opportunities55%Check
public higher education institutions55%Check

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