Digitaladvertisingalliance.org - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
76% 
Page structure
58% 
Link structure
83% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.72 s
File size
44.10 kB
Words
665
Media files
19
Number of links
50 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
DigitalAdvertisingAlliance.org
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 7 (http://drupal.org)
viewportwidth=device-width, initial-scale=1, maximum-scale=3, minimum-scale=1, user-scalable=yes
langen
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: The Digital Advertising Alliance (DAA) establishes and enforces respon...
  • Duplicate 2: The DAA is an independent non-profit organization led by leading adver...
The average number of words per sentence of 25.2 words is high.
This page contains 665 words. That's ok.
29.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=3, minimum-scale=1, user-scalable=yes" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/DAA_style/DAA_logo_230x71.pngNo alt attribute provided
/DAA_style/DAA_icon_white_36.pngDAA icon
/DAA_style/ADS/AdChoices_Survey_thumb.pngNo alt attribute provided
/DAA_style/ADS/AdChoices_Survey_mobile.pngNo alt attribute provided
/DAA_style/ADS/Privacy_Rights_Icon.pngNo alt attribute provided
/DAA_style/ADS/Political_Ads_Icon.pngNo alt attribute provided
/DAA_style/ADS/YAC_Icon.pngNo alt attribute provided
/DAA_style/ADS/getstarted_campaign.pngBrand Benefits
/DAA_style/ADS/getstarted_campaign.pngBrand Benefits
/DAA_style/ADS/Devices.pngNo alt attribute provided
/DAA_style/ADS/Devices.pngNo alt attribute provided
/DAA_style/ADS/use_amis.pngNo alt attribute provided
/DAA_style/ADS/use_amis.pngNo alt attribute provided
/DAA_style/logo_AAAA.pngAAAA logo
/DAA_style/logo_AAF.pngAAF logo
/DAA_style/logo_ANA.gifANA logo
/DAA_style/logo_BBB.pngBBB logo
/DAA_style/logo_IAB.gifIAB logo
/DAA_style/logo_NAI.pngNAI logo

Page structure

H1 heading
(Critically important)
Provide Consumers with Transparency & Control
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Provide Consumers with Transparency & Control
H2 Main menu
H2 Search form
H2 Participate in the DAA's YourAdChoices Program
H2 Use Our Icons to Self-Certify
H2 BLOG
H2 Summit Snapshot: Navigating Privacy and Innovation in the Streaming Industry
H2 HHS Report Shows Digital Advertising Data Helped Save More than 50k Lives during COVID-19: Why This Matters Now
H2 Follow The Data: New Survey Shows Strong Consumer Support for Expanded Use of AdChoices Icon
H2 Summit Snapshot: Navigating Privacy Challenges in the World of Connected Devices
H2 NEWS RELEASES
H2 DAA Statement on Google Announcement to Maintain Ad Cookies in Chrome
H2 DAA Statement on Google Announcement to Maintain Ad Cookies in Chrome Duplicate text
H2 Digital Advertising Alliance Recognizes Genie Barton and Lee Peeler as 'DAA Privacy Icons' for Leadership in Advertising Self-Reg and Accountability
H2 Digital Advertising Alliance Recognizes Genie Barton and Lee Peeler as 'DAA Privacy Icons' for Leadership in Advertising Self-Reg and Accountability Duplicate text
H2 Digital Advertising Alliance Announces Major Update to Industry's AdChoices Opt-Out Program with WebChoices 2.0
H2 Digital Advertising Alliance Announces Major Update to Industry's AdChoices Opt-Out Program with WebChoices 2.0 Duplicate text
H2 Survey Finds Broad Consumer Recognition, Trust, Understanding, and Support for DAA's AdChoices Icon
H2 Survey Finds Broad Consumer Recognition, Trust, Understanding, and Support for DAA's AdChoices Icon Duplicate text
H2 RESOURCES
H2 YourAdChoices Icon & Ad Marker Creative Guidelines (PDF)
H2 YourAdChoices Ad Marker Creative Guidelines for Mobile (PDF)
H2 YourAdChoices Ad Marker Creative Guidelines for Video (PDF)
H2 Political Ad Icon & Ad Marker Creative Guidelines (PDF)
H2 Privacy Rights Icon Creative Guidelines (PDF)
H4 Summit Snapshot: Navigating Privacy and Innovation in the Streaming Industry Duplicate text
H4 HHS Report Shows Digital Advertising Data Helped Save More than 50k Lives during COVID-19: Why This Matters Now Duplicate text
H4 Follow The Data: New Survey Shows Strong Consumer Support for Expanded Use of AdChoices Icon Duplicate text
H4 Summit Snapshot: Navigating Privacy Challenges in the World of Connected Devices Duplicate text
H4 FOUNDING ASSOCIATIONS
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/No Text
http://youradchoices.com/External > YourAdChoices.com
http://youradchoices.com/tokenExternal > YourAdChoices
http://youradchoices.com/controlExternal > WebChoices
http://youradchoices.com/appch...External > AppChoices
http://youradchoices.com/learnExternal Anchor > Report a Complaint
/aboutAbout
/principlesPrinciples
/participatingParticipants
/enforcementEnforcement
/resourcesResources
A-TITLE Resources for Consumers
/blogBlog
/daa-newsNews
http://www.facebook.com/Digita...New window External Subdomain Facebook
A-TITLE Follow DAA on Facebook
http://twitter.com/DAAUSANew window External Twitter
A-TITLE Follow DAA on Twitter
http://www.linkedin.com/compan...New window External Subdomain LinkedIn
A-TITLE Follow DAA on LinkedIn
/principlesText duplicate Principles
/associationsleading advertising and marketing trade associations
/principlesText duplicate Principles
/associationsText duplicate leading advertising and marketing trade associations
/icon_assets/DAA_AdChoices_Ico...New window No Text
/icon_assets/DAA_AdChoices_Ico...New window No Text
/icon_assets/DAA_AdChoices_Ico...New window Read the Latest Data on Consumer Awareness of the YourAdChoices Icon
/license-priconNo Text
/license-priconLearn More
https://aboutpoliticalads.org/...External No Text
https://aboutpoliticalads.org/...External Text duplicate Learn More
/licenseNo Text
/licenseText duplicate Learn More
/sites/aboutads/files/AdChoice...New window IMG-ALT Brand Benefits
/blog/‘adchoices’-makes-it-eas...Text duplicate Learn More
/sites/aboutads/files/AdChoice...New window Text duplicate IMG-ALT Brand Benefits
/integrate-daa-youradchoicesYourAdChoices
/integrate-daa-youradchoicesAppChoices
/integrate-daa-youradchoicesWebChoices
/amiText duplicate Learn More
/blog/summit-snapshot-navigati...Summit Snapshot: Navigating Privacy and Innovation in the Streaming Industry
/blog/hhs-report-shows-digital...HHS Report Shows Digital Advertising Data Helped Save More than 50k Lives during COVID-19: Why This Matters Now
/blog/follow-data-new-survey-s...Follow The Data: New Survey Shows Strong Consumer Support for Expanded Use of AdChoices Icon
/blog/summit-snapshot-navigati...Summit Snapshot: Navigating Privacy Challenges in the World of Connected Devices
/blogMore blog posts
/press-release/daa-statement-g...DAA Statement on Google Announcement to Maintain Ad Cookies in Chrome
/press-release/digital-adverti...Digital Advertising Alliance Recognizes Genie Barton and Lee Peeler as 'DAA Privacy Icons' for Leadership in Advertising Self-Reg and Accountability
/press-release/digital-adverti...Digital Advertising Alliance Announces Major Update to Industry's AdChoices Opt-Out Program with WebChoices 2.0
/press-release/survey-finds-br...Survey Finds Broad Consumer Recognition, Trust, Understanding, and Support for DAA's AdChoices Icon
/daa-news/press-releasesMore News Releases
/sites/aboutads/files/DAA_file...New window YourAdChoices Icon & Ad Marker Creative Guidelines (PDF)
/sites/aboutads/files/DAA_file...New window YourAdChoices Ad Marker Creative Guidelines for Mobile (PDF)
/sites/aboutads/files/DAA_file...New window YourAdChoices Ad Marker Creative Guidelines for Video (PDF)
/sites/politic/files/DAA_files...New window Political Ad Icon & Ad Marker Creative Guidelines (PDF)
/DAA_style/ADS/Privacy_Rights_...New window Privacy Rights Icon Creative Guidelines (PDF)
/resourcesMORE RESOURCES
https://www.aaaa.org/New window External Subdomain IMG-ALT AAAA logo
https://www.aaf.org/New window External Subdomain IMG-ALT AAF logo
https://www.ana.net/New window External Subdomain IMG-ALT ANA logo
https://bbbprograms.org/New window External IMG-ALT BBB logo
https://www.iab.com/New window External Subdomain IMG-ALT IAB logo
https://thenai.org/New window External IMG-ALT NAI logo
/aboutABOUT THE DAA
/licenseApproved Providers
/globalGlobal Partners
/privacy-policyPrivacy Policy
/terms-of-useTerms of Use
/contact-us/Contact Us
/Anchor Back to Top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://digitaladvertisingalliance.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.72 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (44 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 25 Aug 2024 06:40:52 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
expiresSun, 19 Nov 1978 05:00:00 GMT
cache-controlno-cache, must-revalidate
content-languageen
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
permissions-policyinterest-cohort=()
x-cache-enabledTrue
x-generatorDrupal 7 (http://drupal.org)
set-cookie79 Characters
x-httpd1
host-header6b7412fb82ca5edfd0917e3957f05d89
x-proxy-cacheMISS
x-proxy-cache-info0 NC:000000 UP:SKIP_CACHE_SET_COOKIE
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 3,030 referring domains.
This page has 227,304 backlinks.
This page has backlinks from 2,019 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: iSec_Bot
Crawl-delay: 300
User-agent: *
Crawl-delay: 30
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
# Paths (clean URLs) - fixed!
Disallow: /admin
Disallow: /comment/reply
Disallow: /filter/tips
Disallow: /node/add
Disallow: /search
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs) - fixed!
Disallow: /?q=admin
Disallow: /?q=comment/reply
Disallow: /?q=filter/tips
Disallow: /?q=node/add
Disallow: /?q=search
Disallow: /?q=user/password
Disallow: /?q=user/register
Disallow: /?q=user/login
Disallow: /?q=user/logout

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digitaladvertisingalliance.org
DigitalAdvertisingAlliance.org

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Advertising66%Check
Digital66%Check
Alliance66%Check
Digital Advertising66%Check
Digital Advertising Alliance66%Check
Consumer54%Check
interest-based advertising52%Check
Political Ad icon52%Check
CONSUMERS50%Check
Control50%Check
Show more keywords and terms

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