Duluxdecoratorcentre.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
46% 
Page structure
100% 
Link structure
37% 
Server
59% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
146.60 kB
Words
594
Media files
42
Number of links
211 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Painting & Decorating Merchants | Dulux Decorator Centre
The length of the page title is perfect. (525 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Dulux Decorator Centre is the UK's largest paint & decorating merchant. Discover all the decorating supplies you need & expert advice at your local store.
The length of the meta description is perfect. (945 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.duluxdecoratorcentre.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionDulux Decorator Centre is the UK's largest paint & decorating merchant. Discover all the decorating supplies you need & expert advice at your local store.
robotsindex,follow
generatorSana Commerce
google-site-verificationO_O2umbk2-BIB-EY8LYme_oBHwq4aBwD-B6dX9sEl4o
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 27 words is high.
This page contains 594 words. That's ok.
17.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 14 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: customer service:
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ent/files/uk/content/Header/DDC_Logo.pngLogo image
/content/files/icons/progress-indicator.gifLoading
data:[...] Base64Paint
data:[...] Base64Brands
...ent/files/shared/icons/special-offer.pngNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...d-save/spend-save-may24-desktop-wide.pngSpend over £100
...pend-save/spend-save-may24-mobile-sq.pngSpend over £100
data:[...] Base64colour mixing collections and productscolour mixing collections and products
data:[...] Base64Brilliant value on Dulux Heritage tester potsBrilliant value on Dulux Heritage tester pots
data:[...] Base64New Dulux Heritage True WhiteNew Dulux Heritage True White
data:[...] Base64Save 20% on Mirka LEROS and LEROS-SSave 20% on Mirka LEROS and LEROS-S
data:[...] Base64Dulux Trade Weathershield Smooth Masonry PaintDulux Trade Weathershield Smooth Masonry Paint
data:[...] Base64Save 25%* on Spray AccessoriesSave 25%* on Spray Accessories
...Page/Brand logo slider/az-all-brands.pngNo alt attribute provided
.../HomePage/Brand logo slider/Armstead.pngNo alt attribute provided
...HomePage/Brand logo slider/Hammerite.pngNo alt attribute provided
.../HomePage/Brand logo slider/cuprinol.pngNo alt attribute provided
...k/HomePage/Brand logo slider/Sikkens.pngNo alt attribute provided
...k/HomePage/Brand logo slider/zinsser.pngNo alt attribute provided
...k/HomePage/Brand logo slider/coo-var.pngNo alt attribute provided
...uk/Brands/Hamilton/hamilton-brand-hp.pngNo alt attribute provided
...uk/HomePage/Brand logo slider/bostik.pngNo alt attribute provided
...les/uk/HomePage/Brand logo slider/3m.pngNo alt attribute provided
.../uk/HomePage/Brand logo slider/graco.pngNo alt attribute provided
...mePage/Brand logo slider/repair-care.pngNo alt attribute provided
...s/uk/RCM Content/images/27999change1.jpgBuilding with plants
...ges/pages/vinyl-matt/hp-bannerimg-v2.pngDulux trade vinyl matt
data:[...] Base64Specification colour servicesSpecification colour services
data:[...] Base64Specification toolsSpecification tools
data:[...] Base64Specification sector guidanceSpecification sector guidance
data:[...] Base64Image title
data:[...] Base64Image title
data:[...] Base64Image title
/content/files/icons/progress-indicator.gifLoading

Page structure

H1 heading
(Critically important)
All your favourite paints including colour tinting
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 All your favourite paints including colour tinting
H2 Shop our colour collections and products
H2 Heritage by Dulux - Luxury, premium & high quality paint
H2 20% Off* New Dulux Heritage True White
H2 We build sustainability into everything we do
H2 Dulux Trade Vinyl Matt
H2 Pallet agreements which are about to expire
H2 Credit limit exceeded
H2 Your request will be validated
H3 Latest decorating deals
H3 Vinyl Matt
H3 Diamond Matt
H3 Diamond Eggshell
H3 Ultimate Woodstain
H3 All your favourite brands
H3 Discover our professional specification services for your next project
H4 Save 20%* on Mirka LEROS and LEROS-S
H4 Save 25%* on Dulux Trade Weathershield Smooth Masonry Paint
H4 Save 25%* on Spray Accessories
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
15 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
/IMG-ALT Logo image
/storesStore Finder Stores
/profile/wishlistFavorites
/contact-usContact Contact
/profile/loginRegister | Login Sign up
/shop/basketNofollow No Text
/products/paintPaint
/product/paint/interior-emulsion/Interior Emulsion
/product/paint/interior-emulsi...Matt
/product/paint/interior-emulsi...Diamond
/product/paint/interior-emulsi...Eggshell
/product/paint/interior-emulsi...Silk
/product/paint/interior-emulsi...Soft Sheen
/product/paint/interior-emulsi...Colour Samplers
/product/paint/interior-trim/Interior Trim
/product/paint/interior-trim/g...Gloss
/product/paint/interior-trim/s...Satin
/product/paint/interior-trim/e...Text duplicate Eggshell
/product/paint/interior-trim/u...Undercoat
/product/paint/exterior-paints/Exteriors
/product/paint/exterior-paints...Masonry Paint
/product/paint/exterior-paints...Exterior Trim
/specialist-floorcare-paintsSpecialist Paints
/product/paint/specialist-pain...Problem Solving
/pyroshieldFire Protection
/floor-paintsFloor Paint
/product/paint/specialist-pain...Metal Paint
/product/paint/specialist-pain...Special Finishes
/product/paint/specialist-pain...Primers
/colours?ad=uspnavbannerSubdomain Text duplicate IMG-ALT Paint
/woodcareWoodcare
/product/woodcare/interior-woo...Interior Woodcare
/product/woodcare/interior-woo...Varnishes
/product/woodcare/interior-woo...Woodstains
/product/woodcare/interior-woo...Oils
/product/woodcare/interior-woo...Polish & Waxes
/product/woodcare/primers/Text duplicate Primers
/product/woodcare/exterior-woo...Exterior Woodcare
/product/woodcare/exterior-woo...Text duplicate Varnishes
/product/woodcare/exterior-woo...Text duplicate Woodstains
/product/woodcare/exterior-woo...Oils & Preservers
/product/woodcare/treatment-an...Wood Fillers
/product/woodcare/primers/Text duplicate Primers
/product/woodcare/garden-lands...Garden & Landscape
/product/woodcare/garden-lands...Decking
/product/woodcare/garden-lands...Sheds & Fencing
/product/woodcare/garden-lands...Cladding
/product/woodcare/garden-lands...Preservers
/products/accessoriesAccessories
/product/accessories/preparati...Preparation
/fillers-productsFillers
/product/abrasives/Abrasives
/product/accessories/preparati...Masking & Tapes
/product/accessories/preparati...Paint Stripper
/product/accessories/preparati...Thinners & Spirits
/product/accessories/preparati...Surface Cleaners
/product/accessories/finishing...Plaster
/product/accessories/preparati...Tools & Equipment
/product/accessories/preparati...Dustsheets
/product/accessories/workwearSubdomain Workwear
/product/accessories/ppeSubdomain PPE
/product/accessories/rpeSubdomain RPE
/product/accessories/preparati...Tools
/product/accessories/preparati...Ladders & Platforms
/dustless-electric-sandersPower Sanders
/product/accessories/applicationApplication
/product/accessories/applicati...Brushes
/product/accessories/applicati...Rollers & Poles
/product/accessories/applicati...Kettles & Trays
/spraySpray Machines
/product/accessories/applicati...Wallpapering Accessories
/product/accessories/finishing...Finishing & Cleaning
/product/accessories/finishing...Sealants & Caulk
/cleaning-productsCleaning Products
/product/accessories/finishing...Adhesives
/product/accessories/finishing...Spirits & Solvents
/wallpaper-hubWallpaper
/product/wallpaper/coloursWallpaper By Colour
/product/wallpaper/black-wallp...Black
/product/wallpaper/blue-wallpa...Blue
/product/wallpaper/cream-wallp...Cream
/product/wallpaper/green-wallp...Green
/product/wallpaper/grey-wallpa...Grey
/product/wallpaper/metallic-wa...Metallics
/product/wallpaper/red-wallpaper/Red
/product/wallpaper/white-wallp...White
/product/wallpaper/patternsWallpaper Patterns
/wallpaper-type/animals-birds/Animals & Birds
/wallpaper-type/childrens-wall...Kids Wallpaper
/wallpaper-type/floral-and-dam...Floral & Damask
/wallpaper-type/geometric/Geometric
/wallpaper-type/leaves-trees/Leaves & Trees
/wallpaper-type/paintable-wall...Paintable
/wallpaper-type/stripes-checks/Stripes & Checks
/wallpaper-type/textures-effects/Textures & Effects
/product/wallpaper/brand/Wallpaper Brands
/product/wallpaper/casadeco/Casadeco
/product/wallpaper/contour/Contour
/products/laura-ashley/Laura Ashley
/product/wallpaper/gelerie/Galerie
/product/wallpaper/graham-and-...Graham & Brown Boutique
/product/wallpaper/clarke-and-...Clarke & Clarke
/product/wallpaper/superfresco...Superfresco Easy
/product/wallpaper/harlequin-x...Harlequin x Sophie Robinson
/brandsSubdomain Brands
/brandsSubdomain Top Brands
/brands/armsteadSubdomain Armstead Trade
/brands/dulux-tradeDulux Trade
/brands/dulux-heritage-products/Dulux Heritage
/brands/Mirka-sandersMirka
/brands/osmo-products/Osmo
/brands/licktoolsSubdomain LickTools
/brandsSubdomain -
/brands/hamiltonHamilton
/brands/purdyPurdy
/brands/sikkens-products/Sikkens
/brands/toupret-products/Toupret
/brands/zinsser-products/Zinsser
/brandsSubdomain A-Z Brands
/dustless-electric-sandersSubdomain Text duplicate IMG-ALT Brands
/blogs/Subdomain Blogs
/special-offers/decorating-dealsOffers
https://www.facebook.com/Dulux...New window External Subdomain No Text
https://twitter.com/DuluxDecCe...New window External No Text
https://www.instagram.com/dulu...New window External Subdomain No Text
/coloursSubdomain Looking for colours? View colour collections
/service/deliverySubdomain FREE Delivery
/storesSubdomain Over 230 Stores
/brandsNew window Subdomain No Text
/paint-specificationSubdomain Specification Services
/coloursSubdomain Text duplicate Looking for colours? View colour collections
/service/deliverySubdomain Text duplicate FREE Delivery
/storesSubdomain Text duplicate Over 230 Stores
/brandsNew window Subdomain No Text
/paint-specificationSubdomain Text duplicate Specification Services
/colours?ad=uspnavbannerSubdomain IMG-ALT colour mixing collections and products
/colours?ad=uspnavbannerSubdomain Click here to buy
/heritageSubdomain IMG-ALT Brilliant value on Dulux Heritage tester pots
/heritageNofollow Subdomain Our Colours
/brands/dulux-heritage-products/Subdomain IMG-ALT New Dulux Heritage True White
/brands/dulux-heritage-products/Nofollow Subdomain Shop Now
/special-offers/decorating-dealsSubdomain Latest decorating deals
/mirka-leros-offer/Subdomain IMG-ALT Save 20% on Mirka LEROS and LEROS-S
/mirka-leros-offer/Nofollow Subdomain Text duplicate Shop Now
/product/paint/exterior-paints...Subdomain IMG-ALT Dulux Trade Weathershield Smooth Masonry Paint
/product/paint/exterior-paints...Nofollow Subdomain Text duplicate Shop Now
/product/accessories/applicati...Subdomain IMG-ALT Save 25%* on Spray Accessories
/product/accessories/applicati...Nofollow Subdomain Text duplicate Shop Now
/dulux-trade-vinyl-mattSubdomain Vinyl Matt + Tinted Colours
/dulux-trade-diamond-mattSubdomain Diamond Matt + Tinted Colours
/dulux-trade-diamond-eggshellSubdomain Diamond Eggshell + Tinted Colours
/woodcare/dulux-trade-ultimate...Subdomain Ultimate Woodstain + Tinted Colours
/brandsSubdomain No Text
/brands/armsteadSubdomain No Text
/brands/hammerite-products/No Text
/brands/cuprinol-products/No Text
/brands/sikkens-products/No Text
/brands/zinsserNo Text
/brands/coovarNo Text
/brands/hamiltonNo Text
/brands/bostikSubdomain No Text
/3m-painters-tapeNo Text
/brands/graco-products/No Text
/brands/repaircareSubdomain No Text
/sustainability-hubSubdomain IMG-ALT Building with plants
/sustainability-hubSubdomain Find out more >
/vinyl-matt-reformulationSubdomain Find Out More >
/vinyl-matt-reformulationSubdomain IMG-ALT Dulux trade vinyl matt
/paint-specification-colour-se...Subdomain IMG-ALT Specification colour services
/paint-specification-toolsSubdomain IMG-ALT Specification tools
/paint-specification-sectorsSubdomain IMG-ALT Specification sector guidance
/profile/pallet-agreements?act...Yes
A-TITLE Yes
https://www.facebook.com/Dulux...New window External Subdomain No Text
https://twitter.com/DuluxDecCe...New window External No Text
https://www.instagram.com/dulu...New window External Subdomain No Text
/products/paintText duplicate Paint
/product/paint-brushes-rollersBrushes & Rollers
/diamondDulux Diamond Range
/heritageText duplicate Dulux Heritage
/matt-paint-guideMatt Paints
/floor-paintsFloor Paints
/sprayText duplicate Spray Machines
/woodcareText duplicate Woodcare
/products/accessoriesText duplicate Accessories
/dulux-colour-of-the-year-2024Colour of the year 2024
/advice/trade_retail_paintTrade & Retail Paint
/content/files/uk/pdf/Carbon_R...New window Carbon Reduction Plan
/changing-rooms-2022Changing Rooms
/paint-specificationSubdomain Specification Assistance
/service/deliveryDelivery Policy
/social-housingSocial Housing Scheme
/brands/nectarNectar Business
/gender-pay-gap-reportGender Pay Gap Report (PDF)
/content/files/uk/pdf/S172-jpm...New window S172 Statement
/modern-slavery-statementNew window Modern Slavery Statements
/content/files/uk/pdf/OtS_JH_J...New window Statement of Investment Principles
/content/files/uk/pdf/JPM_EPIS...New window Staff Pension & Life Assurance Scheme Statement
/contact-usContact Us
/customer-servicesCustomer Service
/dulux-decorator-centre-360Dulux Decorator Centre 360
/dulux-select-decoratorsDulux Select Decorators
/dulux-promiseDulux Promise
/dulux-academyTraining: Dulux Academy
/work-finderWork Finder
/can-recyclingCan-recycling
/sustainability-hubSustainability
/waterwaysSubdomain Water Based Products
https://dulux.manpower.co.uk/j...External Subdomain Job Opportunities
/weee-regulationsWEEE Regulations & Electrical Goods Take Back
/newsletter/subscribeClick here to subscribe
/newsletter/unsubscribeNo Text
/about-usAbout Us
/contact-usText duplicate Contact Us
/cookie-policyCookies
/Anchor Cookie Settings
/privacy-policyPrivacy Policy
/termsT&C
/useful-sitesUseful Sites
https://www.facebook.com/Dulux...New window External Subdomain No Text
https://twitter.com/DuluxDecCe...New window External No Text
https://www.instagram.com/dulu...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.duluxdecoratorcentre.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 14 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (147 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/8.5
set-cookie80 Characters
x-ua-compatibleIE=edge
x-frame-optionsSAMEORIGIN
dateTue, 21 May 2024 01:33:56 GMT
content-length37830
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 723 referring domains.
This page has 20,561 backlinks.
This page has backlinks from 502 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 7974 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.duluxdecoratorcentre.co.uk
Painting & Decorating Merchants | Dulux Decorator Centre
Dulux Decorator Centre is the UK's largest paint & decorating merchant. Discover all the decorating supplies you need & expert advice at your local store.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Dulux83%Check
Paint83%Check
Dulux Decorator79%Check
Dulux Decorator Centre77%Check
Paint Decorating74%Check
Decorator66%Check
Centre66%Check
Dulux Trade66%Check
Dulux Heritage66%Check
Masonry Paint64%Check
Show more keywords and terms

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