Duluxdecoratorcentre.co.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
53% 
Page structure
100% 
Link structure
37% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
145.70 kB
Words
596
Media files
40
Number of links
213 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Painting & Decorating Merchants | Dulux Decorator Centre
The length of the page title is perfect. (525 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Dulux Decorator Centre is the UK's largest paint & decorating merchant. Discover all the decorating supplies you need & expert advice at your local store.
The length of the meta description is perfect. (945 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.duluxdecoratorcentre.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionDulux Decorator Centre is the UK's largest paint & decorating merchant. Discover all the decorating supplies you need & expert advice at your local store.
robotsindex,follow
generatorSana Commerce
google-site-verificationO_O2umbk2-BIB-EY8LYme_oBHwq4aBwD-B6dX9sEl4o
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 27 words is high.
This page contains 596 words. That's ok.
16.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: customer service:
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ent/files/uk/content/Header/DDC_Logo.pngLogo image
/content/files/icons/progress-indicator.gifLoading
data:[...] Base64Paint
data:[...] Base64Brands
...ent/files/shared/icons/special-offer.pngNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64colour mixing collections and productscolour mixing collections and products
data:[...] Base64Heritage colours by Dulux - 20% OffHeritage colours by Dulux - 20% Off
data:[...] Base64Save big on big tubs - 12LSave big on big tubs - 12L
data:[...] Base64Save 25% on Dulux Trade Diamond Matt & SatinwoodSave 25% on Dulux Trade Diamond Matt & Satinwood
data:[...] Base64Save 20% on Heritage Velvet Matt & Eggshell Mixed ColoursSave 20% on Heritage Velvet Matt & Eggshell Mixed Colours
data:[...] Base64Dulux Decorator Centre 13 Piece Skuttle KitDulux Decorator Centre 13 Piece Skuttle Kit
...Page/Brand logo slider/az-all-brands.pngNo alt attribute provided
.../HomePage/Brand logo slider/Armstead.pngNo alt attribute provided
...HomePage/Brand logo slider/Hammerite.pngNo alt attribute provided
.../HomePage/Brand logo slider/cuprinol.pngNo alt attribute provided
...k/HomePage/Brand logo slider/Sikkens.pngNo alt attribute provided
...k/HomePage/Brand logo slider/zinsser.pngNo alt attribute provided
...k/HomePage/Brand logo slider/coo-var.pngNo alt attribute provided
...uk/Brands/Hamilton/hamilton-brand-hp.pngNo alt attribute provided
...uk/HomePage/Brand logo slider/bostik.pngNo alt attribute provided
...les/uk/HomePage/Brand logo slider/3m.pngNo alt attribute provided
.../uk/HomePage/Brand logo slider/graco.pngNo alt attribute provided
...mePage/Brand logo slider/repair-care.pngNo alt attribute provided
...s/uk/RCM Content/images/27999change1.jpgBuilding with plants
...ges/pages/vinyl-matt/hp-bannerimg-v2.pngDulux trade vinyl matt
data:[...] Base64Specification colour servicesSpecification colour services
data:[...] Base64Specification toolsSpecification tools
data:[...] Base64Specification sector guidanceSpecification sector guidance
data:[...] Base64Image title
data:[...] Base64Image title
data:[...] Base64Image title
/content/files/icons/progress-indicator.gifLoading

Page structure

H1 heading
(Critically important)
All your favourite paints including colour mixing
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 All your favourite paints including colour mixing
H2 Shop our colour collections and products
H2 Heritage by Dulux - Luxury, premium & high quality paint
H2 Armstead Trade Contract Matt 12lt Only £17.99 ex.VAT
H2 We build sustainability into everything we do
H2 Dulux Trade Vinyl Matt
H2 Pallet agreements which are about to expire
H2 Credit limit exceeded
H2 Your request will be validated
H3 Latest decorating deals
H3 Vinyl Matt
H3 Diamond Matt
H3 Diamond Eggshell
H3 Ultimate Woodstain
H3 All your favourite brands
H3 Discover our professional specification services for your next project
H4 Save 25% on Dulux Trade Diamond Matt & Satinwood
H4 Save 20% on Heritage Velvet Matt & Eggshell Mixed Colours
H4 Dulux Decorator Centre 13 Piece Skuttle Kit only £14.99
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
15 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.
LinkAttributesAnchor text
/IMG-ALT Logo image
/storesStore Finder Stores
/profile/wishlistFavorites
/contact-usContact Contact
/profile/loginRegister | Login Sign up
/shop/basketNofollow No Text
/products/paintPaint
/product/paint/interior-emulsion/Interior Emulsion
/product/paint/interior-emulsi...Matt
/product/paint/interior-emulsi...Diamond
/product/paint/interior-emulsi...Eggshell
/product/paint/interior-emulsi...Silk
/product/paint/interior-emulsi...Soft Sheen
/product/paint/interior-emulsi...Colour Samplers
/product/paint/interior-trim/Interior Trim
/product/paint/interior-trim/g...Gloss
/product/paint/interior-trim/s...Satin
/product/paint/interior-trim/e...Text duplicate Eggshell
/product/paint/interior-trim/u...Undercoat
/waterwaysWaterbased
/product/paint/exterior-paints/Exteriors
/product/paint/exterior-paints...Masonry Paint
/product/paint/exterior-paints...Exterior Trim
/specialist-floorcare-paintsSpecialist Paints
/product/paint/specialist-pain...Problem Solving
/pyroshieldFire Protection
/floor-paintsFloor Paint
/product/paint/specialist-pain...Metal Paint
/product/paint/specialist-pain...Special Finishes
/product/paint/specialist-pain...Primers
/colours?ad=uspnavbannerSubdomain Text duplicate IMG-ALT Paint
/woodcareWoodcare
/product/woodcare/interior-woo...Interior Woodcare
/product/woodcare/interior-woo...Varnishes
/product/woodcare/interior-woo...Woodstains
/product/woodcare/interior-woo...Oils
/product/woodcare/interior-woo...Polish & Waxes
/product/woodcare/primers/Text duplicate Primers
/product/woodcare/exterior-woo...Exterior Woodcare
/product/woodcare/exterior-woo...Text duplicate Varnishes
/product/woodcare/exterior-woo...Text duplicate Woodstains
/product/woodcare/exterior-woo...Oils & Preservers
/product/woodcare/treatment-an...Wood Fillers
/product/woodcare/primers/Text duplicate Primers
/product/woodcare/garden-lands...Garden & Landscape
/product/woodcare/garden-lands...Decking
/product/woodcare/garden-lands...Sheds & Fencing
/product/woodcare/garden-lands...Cladding
/product/woodcare/garden-lands...Preservers
/products/accessoriesAccessories
/product/accessories/preparati...Preparation
/fillers-productsFillers
/product/abrasives/Abrasives
/product/accessories/preparati...Masking & Tapes
/product/accessories/preparati...Paint Stripper
/product/accessories/preparati...Thinners & Spirits
/product/accessories/preparati...Surface Cleaners
/product/accessories/finishing...Plaster
/product/accessories/preparati...Tools & Equipment
/product/accessories/preparati...Dustsheets
/product/accessories/workwearSubdomain Workwear
/product/accessories/ppeSubdomain PPE
/product/accessories/rpeSubdomain RPE
/product/accessories/preparati...Tools
/product/accessories/preparati...Ladders & Platforms
/dustless-electric-sandersPower Sanders
/product/accessories/applicationApplication
/product/accessories/applicati...Brushes
/product/accessories/applicati...Rollers & Poles
/product/accessories/applicati...Kettles & Trays
/spraySpray Machines
/product/accessories/applicati...Subdomain Spray Tips
/product/accessories/applicati...Wallpapering Accessories
/product/accessories/finishing...Finishing & Cleaning
/product/accessories/finishing...Sealants & Caulk
/cleaning-productsCleaning Products
/product/accessories/finishing...Adhesives
/product/accessories/finishing...Spirits & Solvents
/wallpaper-hubWallpaper
/product/wallpaper/coloursWallpaper By Colour
/product/wallpaper/black-wallp...Black
/product/wallpaper/blue-wallpa...Blue
/product/wallpaper/cream-wallp...Cream
/product/wallpaper/green-wallp...Green
/product/wallpaper/grey-wallpa...Grey
/product/wallpaper/metallic-wa...Metallics
/product/wallpaper/red-wallpaper/Red
/product/wallpaper/white-wallp...White
/product/wallpaper/patternsWallpaper Patterns
/wallpaper-type/animals-birds/Animals & Birds
/wallpaper-type/childrens-wall...Kids Wallpaper
/wallpaper-type/floral-and-dam...Floral & Damask
/wallpaper-type/geometric/Geometric
/wallpaper-type/leaves-trees/Leaves & Trees
/wallpaper-type/paintable-wall...Paintable
/wallpaper-type/stripes-checks/Stripes & Checks
/wallpaper-type/textures-effects/Textures & Effects
/product/wallpaper/brandsWallpaper Brands
/product/wallpaper/casadeco/Casadeco
/product/wallpaper/contour/Contour
/products/laura-ashley/Laura Ashley
/product/wallpaper/gelerie/Galerie
/product/wallpaper/graham-and-...Graham & Brown Boutique
/product/wallpaper/clarke-and-...Clarke & Clarke
/product/wallpaper/superfresco...Superfresco Easy
/product/wallpaper/harlequin-x...Harlequin x Sophie Robinson
/brandsSubdomain Brands
/brandsSubdomain Top Brands
/brands/armsteadSubdomain Armstead Trade
/brands/dulux-tradeDulux Trade
/brands/dulux-heritage-products/Dulux Heritage
/brands/Mirka-sandersMirka
/brands/osmo-products/Osmo
/brands/licktoolsSubdomain LickTools
/brandsSubdomain -
/brands/hamiltonHamilton
/brands/purdyPurdy
/brands/sikkens-products/Sikkens
/brands/toupret-products/Toupret
/brands/zinsser-products/Zinsser
/brandsSubdomain A-Z Brands
/dustless-electric-sandersSubdomain Text duplicate IMG-ALT Brands
/blogs/Subdomain Blogs
/special-offers/decorating-dealsOffers
https://www.facebook.com/Dulux...New window External Subdomain No Text
https://twitter.com/DuluxDecCe...New window External No Text
https://www.instagram.com/dulu...New window External Subdomain No Text
/coloursSubdomain Looking for colours? View colour collections
/service/deliverySubdomain FREE Delivery
/storesSubdomain Over 230 Stores
/brandsNew window Subdomain No Text
/paint-specificationSubdomain Specification Services
/coloursSubdomain Text duplicate Looking for colours? View colour collections
/service/deliverySubdomain Text duplicate FREE Delivery
/storesSubdomain Text duplicate Over 230 Stores
/brandsNew window Subdomain No Text
/paint-specificationSubdomain Text duplicate Specification Services
/colours?ad=uspnavbannerSubdomain IMG-ALT colour mixing collections and products
/colours?ad=uspnavbannerSubdomain Click here to buy
/heritageSubdomain IMG-ALT Heritage colours by Dulux - 20% Off
/heritageNofollow Subdomain Our Colours
/products/paint/armstead-trade...Subdomain IMG-ALT Save big on big tubs - 12L
/products/paint/armstead-trade...Nofollow Subdomain Shop Now
/special-offers/decorating-dealsSubdomain Latest decorating deals
/product/paint/interior-emulsi...Subdomain IMG-ALT Save 25% on Dulux Trade Diamond Matt & Satinwood
/product/paint/interior-emulsi...Nofollow Subdomain Text duplicate Shop Now
/brands/dulux-heritage-products/Subdomain IMG-ALT Save 20% on Heritage Velvet Matt & Eggshell Mixed Colours
/brands/dulux-heritage-products/Nofollow Subdomain Text duplicate Shop Now
/dulux-decorator-centre-13-pie...Subdomain IMG-ALT Dulux Decorator Centre 13 Piece Skuttle Kit
/dulux-decorator-centre-13-pie...Nofollow Subdomain Text duplicate Shop Now
/dulux-trade-vinyl-mattSubdomain Vinyl Matt + Colour Mixing
/dulux-trade-diamond-mattSubdomain Diamond Matt + Colour Mixing
/dulux-trade-diamond-eggshellSubdomain Diamond Eggshell + Colour Mixing
/woodcare/dulux-trade-ultimate...Subdomain Ultimate Woodstain + Colour Mixing
/brandsSubdomain No Text
/brands/armsteadSubdomain No Text
/brands/hammerite-products/No Text
/brands/cuprinol-products/No Text
/brands/sikkens-products/No Text
/brands/zinsserNo Text
/brands/coovarNo Text
/brands/hamiltonNo Text
/brands/bostikSubdomain No Text
/3m-painters-tapeNo Text
/brands/graco-products/No Text
/brands/repaircareSubdomain No Text
/sustainability-hubSubdomain IMG-ALT Building with plants
/sustainability-hubSubdomain Find out more >
/vinyl-matt-reformulationSubdomain Find Out More >
/vinyl-matt-reformulationSubdomain IMG-ALT Dulux trade vinyl matt
/paint-specification-colour-se...Subdomain IMG-ALT Specification colour services
/paint-specification-toolsSubdomain IMG-ALT Specification tools
/paint-specification-sectorsSubdomain IMG-ALT Specification sector guidance
/profile/pallet-agreements?act...Yes
A-TITLE Yes
https://www.facebook.com/Dulux...New window External Subdomain No Text
https://twitter.com/DuluxDecCe...New window External No Text
https://www.instagram.com/dulu...New window External Subdomain No Text
/products/paintText duplicate Paint
/product/paint-brushes-rollersBrushes & Rollers
/diamondDulux Diamond Range
/heritageText duplicate Dulux Heritage
/matt-paint-guideMatt Paints
/floor-paintsFloor Paints
/sprayText duplicate Spray Machines
/woodcareText duplicate Woodcare
/products/accessoriesText duplicate Accessories
/dulux-colour-of-the-year-2024Colour of the year 2024
/advice/trade_retail_paintTrade & Retail Paint
/content/files/uk/pdf/Carbon_R...New window Carbon Reduction Plan
/changing-rooms-2022Changing Rooms
/paint-specificationSubdomain Specification Assistance
/service/deliveryDelivery Policy
/social-housingSocial Housing Scheme
/brands/nectarNectar Business
/gender-pay-gap-reportGender Pay Gap Report (PDF)
/content/files/uk/pdf/S172-jpm...New window S172 Statement
/modern-slavery-statementNew window Modern Slavery Statements
/content/files/uk/pdf/OtS_JH_J...New window Statement of Investment Principles
/content/files/uk/pdf/JPM_EPIS...New window Staff Pension & Life Assurance Scheme Statement
/contact-usContact Us
/customer-servicesCustomer Service
/dulux-decorator-centre-360Dulux Decorator Centre 360
/dulux-select-decoratorsDulux Select Decorators
/dulux-promiseDulux Promise
/dulux-academyTraining: Dulux Academy
/work-finderWork Finder
/can-recyclingCan-recycling
/sustainability-hubSustainability
/waterwaysSubdomain Water Based Products
https://dulux.manpower.co.uk/j...External Subdomain Job Opportunities
/weee-regulationsWEEE Regulations & Electrical Goods Take Back
/newsletter/subscribeClick here to subscribe
/newsletter/unsubscribeNo Text
/about-usAbout Us
/contact-usText duplicate Contact Us
/cookie-policyCookies
/Anchor Cookie Settings
/privacy-policyPrivacy Policy
/termsT&C
/useful-sitesUseful Sites
https://www.facebook.com/Dulux...New window External Subdomain No Text
https://twitter.com/DuluxDecCe...New window External No Text
https://www.instagram.com/dulu...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.duluxdecoratorcentre.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (146 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/10.0
set-cookie80 Characters
x-ua-compatibleIE=edge
x-frame-optionsSAMEORIGIN
dateThu, 05 Sep 2024 22:48:22 GMT
content-length37624
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 579 referring domains.
This page has 17,689 backlinks.
This page has backlinks from 454 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.duluxdecoratorcentre.co.uk
Painting & Decorating Merchants | Dulux Decorator Centre
Dulux Decorator Centre is the UK's largest paint & decorating merchant. Discover all the decorating supplies you need & expert advice at your local store.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Dulux83%Check
Dulux Decorator83%Check
Dulux Decorator Centre82%Check
Paint81%Check
Decorator78%Check
Centre78%Check
Paint Decorating73%Check
Dulux Trade65%Check
decorating62%Check
Colour60%Check

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