Edinburgh.worlddutyfree.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
98% 
Page quality
60% 
Page structure
71% 
Link structure
28% 
Server
96% 
External factors
25% 
SEO Score
Response time
0.11 s
File size
568.40 kB
Words
827
Media files
71
Number of links
224 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Edinburgh Shopping | World Duty Free
The length of the page title is perfect. (345 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop World Duty Free at Edinburgh. Reserve the world's best beauty brands online & collect your duty free shopping in store before you fly.
The length of the meta description is perfect. (859 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://edinburgh.worlddutyfree.com/en/94/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleEdinburgh Shopping | World Duty Free
descriptionShop World Duty Free at Edinburgh. Reserve the world's best beauty brands online & collect your duty free shopping in store before you fly.
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1.0 maximum-scale=1
format-detectiontelephone=no
google-site-verification1C-nQ5mrfUkLb_n2lhUvYn-SK8QVJgdKuHTT-Fc_MRs
langen
twitter:cardsummary
twitter:site@dufry
twitter:titleEdinburgh Duty Free New | Edinburgh Shopping | World Duty Free
twitter:descriptionShop World Duty Free at Edinburgh. Reserve the world's best beauty brands online & collect your duty free shopping in store before you fly.
twitter:urlhttps://edinburgh.worlddutyfree.com/en/94/
og:typeWebsite
og:site_nameShop Duty Free
og:urlhttps://edinburgh.worlddutyfree.com/en/94/
og:titleEdinburgh Duty Free New | Edinburgh Shopping | World Duty Free
og:descriptionShop World Duty Free at Edinburgh. Reserve the world's best beauty brands online & collect your duty free shopping in store before you fly.
charsetutf-8

Test up to 1.000 webpages of edinburgh.worlddutyfree.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 827 words. That's ok.
21.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (568.4 kB).
A viewport "width=device-width, initial-scale=1.0 maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: price promise
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../default/world-duty-free-logo-vector.svgEdinburgh Duty Free
...m/logo/red-by-dufry-new-logo-resized.pngNo alt attribute provided
...m/logo/red-by-dufry-new-logo-resized.pngNo alt attribute provided
.../wysiwyg/MegaMenu_MB_40_offFragrance.jpgmenu-img
.../wysiwyg/MegaMenu_DT_40_offFragrance.jpgmenu-img
...dia/wysiwyg/MegaMenu_MB__11.99Liquor.jpgmenu-img
...dia/wysiwyg/MegaMenu_DT__11.99Liquor.jpgmenu-img
.../wysiwyg/MegaMenu_MB_40_offFragrance.jpgmenu-img
.../wysiwyg/MegaMenu_DT_40_offFragrance.jpgmenu-img
...dia/wysiwyg/MegaMenu_MB__11.99Liquor.jpgmenu-img
...dia/wysiwyg/MegaMenu_DT__11.99Liquor.jpgmenu-img
...yg/MegaMenu_MB_TravelExclusiveLiquor.jpgmenu-img
...yg/MegaMenu_DT_TravelExclusiveLiquor.jpgmenu-img
...yg/MegaMenu_MB_TravelExclusiveBeauty.jpgmenu-img
...yg/MegaMenu_DT_TravelExclusiveBeauty.jpgmenu-img
...yg/MegaMenu_MB_TravelExclusiveLiquor.jpgmenu-img
...yg/MegaMenu_DT_TravelExclusiveLiquor.jpgmenu-img
...yg/MegaMenu_MB_TravelExclusiveBeauty.jpgmenu-img
...yg/MegaMenu_DT_TravelExclusiveBeauty.jpgmenu-img
...ree.com/media/wysiwyg/MegaNav_VTO_MB.jpgmenu-img
...ree.com/media/wysiwyg/MegaNav_VTO_DT.jpgmenu-img
...a/wysiwyg/MegaNav_FragranceFinder_MB.jpgmenu-img
...a/wysiwyg/MegaNav_FragranceFinder_DT.jpgmenu-img
...ree.com/media/wysiwyg/MegaNav_VTO_MB.jpgmenu-img
...ree.com/media/wysiwyg/MegaNav_VTO_DT.jpgmenu-img
...a/wysiwyg/MegaNav_FragranceFinder_MB.jpgmenu-img
...a/wysiwyg/MegaNav_FragranceFinder_DT.jpgmenu-img
...1_MODEL_2_MALE_MODEL_WHISKEY_532x394.pngmenu-img
...1_MODEL_2_MALE_MODEL_WHISKEY_162x218.pngmenu-img
...dia/wysiwyg/MegaMenu_MB_WhiskyFinder.jpgmenu-img
...dia/wysiwyg/MegaMenu_DT_WhiskyFinder.jpgmenu-img
...cdn.shopdutyfree.com/media/wysiwyg/3.jpgmenu-img
...ign_Spain_RnC_MegaMenuBanner_150x197.jpgmenu-img
...1_MODEL_2_MALE_MODEL_WHISKEY_532x394.pngmenu-img
...1_MODEL_2_MALE_MODEL_WHISKEY_162x218.pngmenu-img
...dia/wysiwyg/MegaMenu_MB_WhiskyFinder.jpgmenu-img
...dia/wysiwyg/MegaMenu_DT_WhiskyFinder.jpgmenu-img
...cdn.shopdutyfree.com/media/wysiwyg/3.jpgmenu-img
...ign_Spain_RnC_MegaMenuBanner_150x197.jpgmenu-img
...Q1_MODEL_2_WOMENS_SUNGLASSES_532x394.pngmenu-img
...Q1_MODEL_2_WOMENS_SUNGLASSES_162x218.pngmenu-img
...Q1_MODEL_2_WOMENS_SUNGLASSES_532x394.pngmenu-img
...Q1_MODEL_2_WOMENS_SUNGLASSES_162x218.pngmenu-img
...4_FeelTheJourney_Q1_Multi_2_1920x712.jpgNo alt attribute provided
...r_Essential_Q1_Shot_1-VODKA__750x960.jpgNo alt attribute provided
..._GB/images/cms/svg/airplaneIconBlack.svgtile
...n_GB/images/cms/svg/bottlesIconBlack.svgtile
...DF/en_GB/images/cms/svg/bagIconBlack.svgtile
...ragrance_assets_HP_TopCat_M_DT_80x80.jpgNo alt attribute provided
...4_Summer_Essentials_New_Shot_5_80x80.pngNo alt attribute provided
..._Summer_Essentials_New_Shot_10_80x80.pngNo alt attribute provided
...ign_Spain_RnC_HomePageBanner_646x232.jpgNo alt attribute provided
....com/campaigns/SustainabilityBanner3.jpgNo alt attribute provided
...24_Must_Haves_Q1_New_Shot_11_212x212.pngNo alt attribute provided
..._070224_Evergreen_New_Shot_3_212x212.pngNo alt attribute provided
...onent_asset_1_DT_1050x780_01_reduced.jpgbanner
...ffers_component_asset_1_M_700x520_01.pngbanner
...ee.com/media/wysiwyg/Brand_logo_1__1.pngNo alt attribute provided
...utyfree.com/media/wysiwyg/dufry-qr_1.pngNo alt attribute provided
.../default/world-duty-free-logo-vector.svgEdinburgh Duty Free
.../media/wysiwyg/cms/homepage/Facebook.jpgNo alt attribute provided
...media/wysiwyg/cms/homepage/Instagram.jpgNo alt attribute provided
...com/media/wysiwyg/cms/homepage/Weibo.jpgNo alt attribute provided
...om/media/wysiwyg/cms/homepage/WeChat.jpgNo alt attribute provided
...yg/cms/homepage/Webp.net-resizeimage.jpgNo alt attribute provided
.../cms/homepage/Webp.net-resizeimage_2.jpgNo alt attribute provided
...cms/homepage/Webp.net-resizeimage_1_.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 New in perfumes
H2 New in perfumes Duplicate text
H2 Save 10% when you Reserve & Collect
H2 Save 10% when you Reserve & Collect Duplicate text
H2 Your summer essentials...
H4 Categories
H6 Explore our curated selection of perfumes
H6 Online exclusive. T&Cs apply. Discount applied at checkout.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/94/Anchor Skip to Content
/en/94/Subdomain IMG-ALT Edinburgh Duty Free
A-TITLE Edinburgh Duty Free
/en/faqSubdomain FAQ
A-TITLE FAQ
/en/custom-allowancesSubdomain Customs Allowances
A-TITLE Customs Allowances
/en/refunds-returnsSubdomain Refunds and Returns
A-TITLE Refunds and Returns
/en/faqSubdomain Text duplicate FAQ
A-TITLE FAQ
/en/custom-allowancesSubdomain Text duplicate Customs Allowances
A-TITLE Customs Allowances
/en/refunds-returnsSubdomain Text duplicate Refunds and Returns
A-TITLE Refunds and Returns
/en/duty-free-shoppingSubdomain Duty free shopping
A-TITLE Duty free shopping
/en/faqSubdomain Text duplicate FAQ
A-TITLE FAQ
/en/custom-allowancesSubdomain Text duplicate Customs Allowances
A-TITLE Customs Allowances
/en/refunds-returnsSubdomain Text duplicate Refunds and Returns
A-TITLE Refunds and Returns
/en/faqSubdomain Text duplicate FAQ
A-TITLE FAQ
/en/custom-allowancesSubdomain Text duplicate Customs Allowances
A-TITLE Customs Allowances
/en/refunds-returnsSubdomain Text duplicate Refunds and Returns
A-TITLE Refunds and Returns
/en/duty-free-shoppingSubdomain Text duplicate Duty free shopping
A-TITLE Duty free shopping
/en/94/checkout/cart/Subdomain My Cart
/en/94/Anchor Menu
/en/94/brandboutique/brand/all/Subdomain View all brands
/en/94/brands/chanelSubdomain CHANEL
/en/94/brands/estee-lauderSubdomain Estée Lauder
/en/94/brands/giorgio-armaniSubdomain Giorgio Armani
/en/94/brands/lancomeSubdomain Lancôme
/en/94/brands/yves-saint-laurentSubdomain Yves Saint Laurent
/en/94/brands/charlotte-tilburySubdomain Charlotte Tilbury
/en/94/brands/clarinsSubdomain Clarins
/en/94/brands/jo-malone-londonSubdomain Jo Malone London
/en/94/brands/penhaligon-sSubdomain Penhaligon's
/en/94/brands/sol-de-janeiroSubdomain Sol De Janeiro
/en/94/brands/tom-fordSubdomain Tom Ford
/en/94/promotionsSubdomain Special Offers
/en/94/promotions/beautySubdomain Beauty
/en/94/promotions/foodSubdomain Food
/en/94/promotions/liquorSubdomain Liquor
/en/94/promotions/save-in-frag...Subdomain Up to 40% off Fragrance
/en/94/promotions/fragrances-f...Subdomain Fragrance from £19.95
/en/94/promotions/50-off-liquorSubdomain Up to 50% off Liquor
/en/94/promotions/save-in-frag...Subdomain IMG-ALT menu-img
/en/94/promotions/save-in-frag...Subdomain Shop Savings
/en/94/promotions/50-off-liquo...Text duplicate IMG-ALT menu-img
/en/94/promotions/50-off-liquo...Text duplicate Shop Savings
/en/94/promotions/save-in-frag...Subdomain Text duplicate IMG-ALT menu-img
/en/94/promotions/save-in-frag...Subdomain Text duplicate Shop Savings
/en/94/promotions/50-off-liquo...Text duplicate IMG-ALT menu-img
/en/94/promotions/50-off-liquo...Text duplicate Shop Savings
/en/94/newSubdomain New
/en/94/new/new-beautySubdomain Text duplicate Beauty
/en/94/new/new-liquorSubdomain Text duplicate Liquor
/en/94/new/new-foodSubdomain Text duplicate Food
/en/94/new/new-accessoriesSubdomain Accessories
/en/94/exclusivesSubdomain Exclusives
/en/94/exclusives/beauty-exclu...Subdomain Text duplicate Beauty
/en/94/exclusives/liquor-exclu...Subdomain Text duplicate Liquor
/en/94/exclusives/food-exclusivesSubdomain Text duplicate Food
/en/94/exclusives/accessories-...Subdomain Text duplicate Accessories
/en/94/exclusives/liquor-exclu...Subdomain Text duplicate IMG-ALT menu-img
/en/94/exclusives/liquor-exclu...Subdomain Shop Now
/en/94/exclusives/beauty-exclu...Subdomain Text duplicate IMG-ALT menu-img
/en/94/exclusives/beauty-exclu...Subdomain Text duplicate Shop Now
/en/94/exclusives/liquor-exclu...Subdomain Text duplicate IMG-ALT menu-img
/en/94/exclusives/liquor-exclu...Subdomain Text duplicate Shop Now
/en/94/exclusives/beauty-exclu...Subdomain Text duplicate IMG-ALT menu-img
/en/94/exclusives/beauty-exclu...Subdomain Text duplicate Shop Now
/en/94/beautySubdomain Text duplicate Beauty
/en/94/beauty/view-allSubdomain View All Beauty Products
/en/94/beauty/fragranceSubdomain Fragrance
/en/94/beauty/fragrance/fragra...Subdomain Fragrance For Her
/en/94/beauty/fragrance/fragra...Subdomain Fragrance For Him
/en/94/beauty/fragrance/unisex...Subdomain Unisex Fragrance
/en/94/beauty/fragrance/miniat...Subdomain Miniature Sets
/en/94/beauty/fragrance/fragra...Subdomain Fragrance Gift Sets
/en/94/beauty/fragrance/summer...Subdomain Summer Fragrances
/en/94/beauty/make-upSubdomain Make-up
/en/94/beauty/make-up/blush-hi...Subdomain Blush & Highlighters
/en/94/beauty/make-up/eyesSubdomain Eyes
/en/94/beauty/make-up/foundati...Subdomain Foundation & Powder
/en/94/beauty/make-up/lipsSubdomain Lips
/en/94/beauty/make-up/palettes...Subdomain Palettes & Gift Sets
/en/94/beauty/make-up/nailsSubdomain Nails
/en/94/beauty/make-up/make-up-...Subdomain Make-Up Accessories
/en/94/beauty/skincareSubdomain Skincare
/en/94/beauty/skincare/skincar...Subdomain Skincare For Her
/en/94/beauty/skincare/skincar...Subdomain Skincare For Him
/en/94/beauty/skincare/unisex-...Subdomain Unisex Skincare
/en/94/beauty/skincare/sun-careSubdomain Sun Care
/en/94/beauty/skincare/hair-careSubdomain Hair Care
/en/94/beauty/skincare/skin-ca...Subdomain Skincare Gift Sets
/en/94/beauty/toiletriesSubdomain Toiletries
/en/94/beauty/toiletries/sun-careSubdomain Text duplicate Sun Care
/en/94/beauty/toiletries/perso...Subdomain Personal Care
/en/94/beauty/home-fragrancesSubdomain Home Fragrances
/en/94/beauty/home-fragrances/...Subdomain Candles
/en/94/beauty/home-fragrances/...Subdomain Diffusers
/en/94/beauty/beauty-tools/vir...Subdomain Virtual Try-On
/en/94/beauty/beauty-tools/fra...Subdomain Fragrance Finder
/en/94/beauty/beauty-tools/vir...Subdomain Text duplicate IMG-ALT menu-img
/en/94/beauty/beauty-tools/vir...Subdomain Explore
/en/94/beauty/beauty-tools/fra...Subdomain Text duplicate IMG-ALT menu-img
/en/94/beauty/beauty-tools/fra...Subdomain Discover
/en/94/beauty/beauty-tools/vir...Subdomain Text duplicate IMG-ALT menu-img
/en/94/beauty/beauty-tools/vir...Subdomain Text duplicate Explore
/en/94/beauty/beauty-tools/fra...Subdomain Text duplicate IMG-ALT menu-img
/en/94/beauty/beauty-tools/fra...Subdomain Text duplicate Discover
/en/94/liquorSubdomain Text duplicate Liquor
/en/94/liquor/view-allSubdomain View All Liquor Products
/en/94/liquor/aperitifs-digestifsSubdomain Aperitifs & Digestifs
/en/94/liquor/aperitifs-digest...Subdomain Vermouths
/en/94/liquor/aperitifs-digest...Subdomain Port
/en/94/liquor/aperitifs-digest...Subdomain Aperitifs
/en/94/cognac-brandySubdomain Cognac & Brandy
/en/94/liquor/cognac-brandy/co...Subdomain Cognac
/en/94/liquor/white-spiritsSubdomain White Spirits
/en/94/liquor/white-spirits/ginSubdomain Gin
/en/94/liquor/white-spirits/rumSubdomain Rum
/en/94/liquor/white-spirits/vodkaSubdomain Vodka
/en/94/liquor/white-spirits/te...Subdomain Tequila & Mezcal
/en/94/liquor/whiskySubdomain Whisky
/en/94/liquor/whisky/scotch-st...Subdomain Scotch Standard
/en/94/liquor/whisky/single-sc...Subdomain Single Scotch Malt
/en/94/liquor/whisky/irish-whi...Subdomain Irish Whiskey
/en/94/liquor/whisky/canadian-...Subdomain Canadian Whiskey
/en/94/liquor/whisky/american-...Subdomain American Whiskey
/en/94/liquor/whisky/scotch-pr...Subdomain Scotch Premium
/en/94/liquor/whisky/irish-maltSubdomain Irish Malt
/en/94/liquor/whisky/japaneseSubdomain Japanese
/en/94/liquor/liqueursSubdomain Liqueurs
/en/94/liquor/liqueurs/cream-l...Subdomain Cream Liqueurs
/en/94/liquor/liqueurs/other-l...Subdomain Other Liqueurs
/en/94/liquor/liqueurs/chinese...Subdomain Chinese Liqueurs
/en/94/liquor/wineSubdomain Wine
/en/94/liquor/wine/franceSubdomain France
/en/94/liquor/wine/spainSubdomain Spain
/en/94/liquor/wine/italySubdomain Italy
/en/94/liquor/wine/chileSubdomain Chile
/en/94/liquor/wine/australiaSubdomain Australia
/en/94/liquor/champagneSubdomain Champagne
/en/94/liquor/sparkling-winesSubdomain Sparkling Wines
/en/94/whisky-shop/Subdomain Text duplicate IMG-ALT menu-img
/en/94/whisky-shop/Subdomain Text duplicate Discover
/en/94/whisky-finder/Subdomain Text duplicate IMG-ALT menu-img
/en/94/whisky-finder/Subdomain Text duplicate Discover
/en/94/alc-diageo-whisky-fest/Subdomain Text duplicate IMG-ALT menu-img
/en/94/alc-diageo-whisky-fest/Subdomain Discover Now
/en/94/whisky-shop/Subdomain Text duplicate IMG-ALT menu-img
/en/94/whisky-shop/Subdomain Text duplicate Discover
/en/94/whisky-finder/Subdomain Text duplicate IMG-ALT menu-img
/en/94/whisky-finder/Subdomain Text duplicate Discover
/en/94/alc-diageo-whisky-fest/Subdomain Text duplicate IMG-ALT menu-img
/en/94/alc-diageo-whisky-fest/Subdomain Text duplicate Discover Now
/en/94/foodSubdomain Text duplicate Food
/en/94/food/view-allSubdomain View All Food Products
/en/94/food/chocolate-sweetsSubdomain Chocolate & Sweets
/en/94/food/chocolate-sweets/s...Subdomain Sweets
/en/94/accessoriesSubdomain Text duplicate Accessories
/en/94/accessories/view-allSubdomain View All Accessories Products
/en/94/accessories/watchesSubdomain Watches
/en/94/accessories/watches/wat...Subdomain Watches for Her
/en/94/accessories/watches/wat...Subdomain Watches for Him
/en/94/accessories/glassesSubdomain Glasses
/en/94/accessories/glasses/sun...Subdomain Sunglasses for Him
/en/94/accessories/glasses/sun...Subdomain Sunglasses for Her
/en/94/accessories/glasses/sun...Subdomain Sunglasses for Kids
/en/94/accessories/glasses/uni...Subdomain Unisex Sunglasses
/en/94/accessories/necklaces-p...Subdomain Necklaces, Pendants & Charms
/en/94/accessories/necklaces-p...Subdomain Silver
/en/94/accessories/necklaces-p...Subdomain Fashion
/en/94/accessories/ringsSubdomain Rings
/en/94/accessories/rings/silverSubdomain Text duplicate Silver
/en/94/accessories/braceletsSubdomain Bracelets
/en/94/accessories/bracelets/f...Subdomain Text duplicate Fashion
/en/94/accessories/earringsSubdomain Earrings
/en/94/accessories/jewellery-s...Subdomain Jewellery Sets
/en/94/accessories/electronicsSubdomain Electronics
/en/94/accessories/glassesSubdomain Text duplicate IMG-ALT menu-img
/en/94/accessories/glassesSubdomain Text duplicate Shop Savings
/en/94/accessories/glassesSubdomain Text duplicate IMG-ALT menu-img
/en/94/accessories/glassesSubdomain Text duplicate Shop Savings
/en/94/wellnessSubdomain Wellness
/en/94/promotion-terms-conditionsT&Cs apply
/en/94/brandboutique/brand/all/Subdomain Shop by Brand
/en/94/price-promise/Subdomain Find out more >
/en/94/price-promise/Subdomain Text duplicate Find out more >
/en/94/how-does-it-workFind out more
/en/94/beauty/fragrance/summer...Subdomain Summer Fragrance
/en/94/beauty/skincare/sun-careSubdomain Suncare
/en/94/accessories/glassesSubdomain Sunglasses
/en/94/alc-diageo-whisky-fest/Subdomain No Text
/en/94/alc-diageo-whisky-fest/Subdomain Discover now
/en/94/foodSubdomain No Text
/en/94/foodSubdomain Text duplicate Discover
/en/94/promotions/save-in-frag...Subdomain Up to 40% off Selected Fragrance vs the Average UK High Street Price
/en/94/promotions/fragrances-f...Subdomain Text duplicate Fragrance from £19.95
/en/94/accessories/glassesSubdomain Up to 20% off Sunglasses vs the RRP
/en/94/promotions/50-off-liquorSubdomain Up to 50% off Selected Spirits vs the Average UK High Street Price
/en/94/promotions/50-off-liquorSubdomain Text duplicate Shop Savings
https://apps.apple.com/gb/app/...External Subdomain No Text
https://play.google.com/store/...External Subdomain No Text
/en/about-usAbout Us
/en/94/boarding-pass-statementBoarding Pass Statement
/en/duty-free-allowances-have-...Custom Allowances
/en/price-promiseOur Price Promise
/en/promotion-terms-conditionsCurrent Promotions - T&Cs
/en/drink-responsiblyPlease Drink Responsibly
https://dufmagmediabucket.s3.e...External Subdomain Modern Slavery Statement
/en/tax-strategyTax Strategy
/en/duty-free-shoppingTax & Duty Free Shopping
/en/contact-usContact Us
/en/customer-serviceCustomer Service
/en/faqFAQs
/en/pricing-policyPricing Policy
/en/recyclingRecycling
/en/refunds-returnsReturns & Refunds
https://www.dufry.com/en/WDFGU...New window External Subdomain Statements & Reports
/en/our-storesStore Information
/en/94/promotionsSubdomain Offers
/en/94/beauty/make-up/lipsSubdomain Text duplicate Lips
/en/94/beauty/skincare/skin-ca...Subdomain Skincare Sets
/en/94/beauty/make-up/foundati...Subdomain Text duplicate Foundation & Powder
/en/94/accessories/glassesSubdomain Text duplicate Sunglasses
/en/94/beauty/beauty-tools/fra...Subdomain Text duplicate Fragrance Finder
/en/94/beauty/beauty-tools/vir...Subdomain Text duplicate Virtual Try-On
/en/red-by-dufryRed By Dufry
https://forum.shopdutyfree.com/enNew window External Subdomain Forum by Dufry
/en/how-does-it-workHow to use Reserve & Collect
/en/94/privacy-policyNew window Subdomain I agree with Privacy Policy
/en/94/Subdomain Text duplicate IMG-ALT Edinburgh Duty Free
A-TITLE Edinburgh Duty Free
/en/94/termsSubdomain Terms & Conditions
/en/94/privacy-policySubdomain Privacy Policy
https://www.facebook.com/DutyF...New window Nofollow External Subdomain No Text
https://www.instagram.com/worl...New window Nofollow External Subdomain No Text
https://www.weibo.com/WorldDut...New window Nofollow External Subdomain No Text
/en/94/wechatNew window Nofollow Subdomain No Text
https://www.pinterest.co.uk/wo...New window Nofollow External Subdomain No Text
https://twitter.com/worlddutyfreeNew window Nofollow External No Text
https://www.youtube.com/channe...New window Nofollow External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://edinburgh.worlddutyfree.com/en/94/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (568 kB).
The page response time is excellent with 0.11 seconds.

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-languageen-GB
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x_forwarded_port443
x_forwarded_protohttps
accept-rangesbytes
access-control-allow-origin*
access-control-allow-credentialstrue
access-control-allow-methodsGET, POST, PUT, DELETE, PATCH, OPTIONS
access-control-allow-headersDNT,X-CustomHeader,Keep-Alive,User-Agent,X-Requested-With,If-Modified-Since,Cache-Control,Content-Type
x-akamai-transformed9 100681 0 pmb=mRUM,2
content-encodinggzip
cache-controlmust-revalidate, max-age=120
expiresFri, 05 Jul 2024 13:29:06 GMT
dateFri, 05 Jul 2024 13:27:06 GMT
varyAccept-Encoding
set-cookie99 Characters
server-timingcdn-cache; desc=HIT
link<https://div6procdn.shopdutyfree.com>;rel="preconnect"
content-security-policyframe-ancestors 'self' *.shopdutyfree.com; upgrade-insecure-requests;
akamai-cache-statusMiss from child, Miss from parent
x-dufry-ruleNormal
strict-transport-securitymax-age=15768000 ; includeSubDomains ; preload
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 1 referring domains.
This page only has 1 backlinks.
This page only has few backlinks from 1 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 30
Disallow: /index.php/
Disallow: /*?
Disallow: /checkout/
Disallow: /app/
Disallow: /lib/
Disallow: /*.php$
Disallow: /pkginfo/
Disallow: /report/
Disallow: /var/
Disallow: /catalog/
Disallow: /customer/
Disallow: /sendfriend/
Disallow: /review/
Disallow: /*SID=
Sitemap: https://edinburgh.worlddutyfree.com/pub/media/sitemaps/edinburgh.xml

Similar sites

Search preview

edinburgh.worlddutyfree.com
Edinburgh Shopping | World Duty Free
Shop World Duty Free at Edinburgh. Reserve the world's best beauty brands online & collect your duty free shopping in store before you fly.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Duty67%Check
free67%Check
Duty Free67%Check
World Duty Free66%Check
Edinburgh65%Check
Duty free shopping64%Check
World62%Check
Free Shopping62%Check
Edinburgh Shopping61%Check
Shop59%Check
Show more keywords and terms

Test up to 1.000 webpages of edinburgh.worlddutyfree.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions