Equitable.com - SEO Checker

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Overview of the SEO Check
Meta information
83% 
Page quality
81% 
Page structure
79% 
Link structure
43% 
Server
0% 
External factors
100% 
SEO Score
Response time
0.94 s
File size
122.80 kB
Words
1367
Media files
2
Number of links
226 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Equitable
The page title is too short. (156 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
A financial services company with a legacy of helping people look forward with courage, strength, and wisdom.
The length of the meta description is perfect. (680 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://equitable.com/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionA financial services company with a legacy of helping people look forward with courage, strength, and wisdom.
viewportwidth=device-width,initial-scale=1
langen
twitter:titleHome | Equitable
twitter:cardsummary_large_image
og:titleHome | Equitable
og:urlhttps://equitable.com/
X-UA-CompatibleIE=edge,chrome=1

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Page quality

Content
(Critically important)
This page contains 1367 words. That's ok.
21.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.05 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...igation/images/EQ-logo-stacked-white.svgEquitable

Page structure

H1 heading
(Critically important)
Advice. Protection. Retirement.
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Advice. Protection. Retirement.
H2 A financial services company with over 160 year legacy of helping people look forward with courage, strength, and wisdom.
H2 Sign In
H3 Contact Us
H6 Welcome back
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://equitable.com/Anchor Skip to main content
https://equitable.com/individualsIndividuals
/financial-professionalsFinancial professionals and brokers
https://equitable.com/employersEmployers
/about-equitableAbout Equitable
/perspectivesPerspectives
/support/my-accountAccount support
/support/taxesTax support
/support/transactionsTransactions
/support/common-questionsTechnical support
/customer-service/customer-ser...Customer Service and Support forms
https://equitable.com/hallmarksFile a death benefits claim
/employee-benefits/find-a-prov...Find a dental or vision provider
/careers-at-equitableCareers
https://equitable.com/individualsIndividuals audience
/equitable-advisorsWhy work with a Financial Professional
https://equitable.com/InvestmentSaving and Investing
/find-financial-professionalFind a Financial Professional
/life-insuranceBenefits of life insurance
/products/life-insurance/index...Indexed universal life insurance
/products/life-insurance/term-...Term life insurance
/products/life-insurance/varia...Variable universal life insurance
/products/life-insurance/survi...Survivorship life insurance
/life-insurance/common-questio...Common questions about life insurance
/life-insurance/the-fundamenta...The fundamentals of life insurance
https://equitable.com/retirementRetirement planning
https://equitable.com/educators403(b) plans for educators
/retirement/products/variable-...Annuities
/retirement/products/401k/plan401(k) plans
/retirement/products/403b/plan403(b) plans
/retirement/products/457b/plans457(b) plans
/employee-benefits/employeeDiscover your Employee Benefits
/employee-benefits/dental-insu...Dental insurance
/employee-benefits/life-insuranceLife insurance
/employee-benefits/long-term-d...Long-term disability insurance
/employee-benefits/short-term-...Short-term disability insurance
/employee-benefits/vision-insu...Vision insurance
/employee-benefits/accident-in...Accident insurance
/employee-benefits/critical-il...Critical illness insurance
/employee-benefits/hospital-in...Hospital indemnity insurance
/employee-benefits/find-a-prov...Find a dental provider
/employee-benefits/find-a-prov...Find a vision provider
/customer-service/account-supp...Insurance forms
/employee-benefits/contactContact employee benefits customer support
/financial-professionalsFinancial professionals and brokers audience
/financial-professionals/fpFinancial professional distributors
/financial-professionals/fee-b...RIAs
/financial-professionals/emplo...Employee benefit brokers
/financial-professionals/sales...Sales desk support
/support/my-accountCustomer service
/careers-at-equitable/equitabl...Why join Equitable Advisors
/about-equitable/financial-str...promo-link: Learn about our financial strength and ratings
/financial-professionals/retir...Retirement
/financial-professionals/prote...Protection
/tax-strategiesTaxes
/financial-professionals/manag...Market Volatility
/women-and-investingWomen & Investing
/financial-professionals/inves...Markets & Investing Podcasts
/financial-professionals/annui...Structured Capital Strategies PLUS®
/financial-professionals/annui...Structured Capital Strategies Income®
/financial-professionals/annui...Investment Edge®
/financial-professionals/annui...Structured Capital Strategies PLUS® how SIO works
/financial-professionals/annui...Investment Edge® how SIO works
/financial-professionals/annui...Structured Capital Strategies Income® how SIO works
/financial-professionals/annui...Retirement Cornerstone® custom report
/financial-professionals/annui...Structured Capital Strategies® Income custom report
/financial-professionals/annui...Structured Capital Strategies PLUS® custom report
/financial-professionals/annui...Investment Edge® custom report
/financial-professionals/inves...Callan chart
/financial-professionals/life-...Sales concept finder for life insurance
/tax-strategies/tax-calculatorsTax calculators
/goals/retirement-planning/cal...Retirement calculator
/employee-benefits/find-a-prov...Text duplicate Find a dental provider
/employee-benefits/find-a-prov...Text duplicate Find a vision provider
/financial-professionals/sales...Text duplicate Sales desk support
/retirement/products/variable-...Performance cap rates for variable annuities
/microsite/student-loan-forgiv...Student loan forgiveness
/financial-professionals/annui...promo-link: Annuity Tools Center
/financial-professionals/annui...Individual Annuities
/financial-professionals/annui...Text duplicate Structured Capital Strategies PLUS®
/financial-professionals/annui...Structured Capital Strategies® Income
/financial-professionals/annui...Retirement Cornerstone®
/financial-professionals/annui...Text duplicate Investment Edge®
/financial-professionals/annui...Annuity Tools Center
/financial-professionals/life-...Text duplicate Life insurance
/financial-professionals/life-...VUL Incentive Life Protect℠
/financial-professionals/life-...VUL Legacy®
/financial-professionals/life-...VUL Optimizer®
/financial-professionals/life-...VUL Optimizer® Max
/financial-professionals/life-...COIL Institutional Series℠
/financial-professionals/life-...VUL Survivorship
/financial-professionals/life-...BrightLife® Grow
/financial-professionals/life-...Term Series
/financial-professionals/life-...Guaranteed Issue
/financial-professionals/life-...All Riders
/financial-professionals/life-...Market Stabilizer Option® II
/financial-professionals/life-...Long-Term Care Services® Rider
/financial-professionals/life-...Learn from Life Insurance experts
/financial-professionals/life-...Life with inSight Podcasts
/financial-professionals/life-...Life Insurance concept finder
/financial-professionals/life-...Working with us
/financial-professionals/workp...Workplace Retirement plans
/financial-professionals/workp...401(k) retirement plan
/financial-professionals/emplo...Employee benefits
/financial-professionals/emplo...Products
/customer-service/account-supp...Forms
/employee-benefits/find-a-prov...Find a provider
/financial-professionals/emplo...Text duplicate Working with us
/financial-professionals/inves...Equitable Investment Management
/financial-professionals/annui...promo-link: Learn about Investment Edge®
https://equitable.com/employersEmployers audience
/equitable-advisorsText duplicate Why work with a Financial Professional
/find-financial-professionalText duplicate Find a Financial Professional
/life-insuranceText duplicate Benefits of life insurance
/products/life-insurance/index...Text duplicate Indexed universal life insurance
/products/life-insurance/term-...Text duplicate Term life insurance
/products/life-insurance/varia...Text duplicate Variable universal life insurance
/life-insurance/common-questio...Text duplicate Common questions about life insurance
/life-insurance/the-fundamenta...Text duplicate The fundamentals of life insurance
/for-employers/retirementHelp employees retire confidently
/retirement/products/401k/plan...Text duplicate 401(k) plans
/retirement/products/403b/plan...Text duplicate 403(b) plans
/retirement/products/457b/plan...Text duplicate 457(b) plans
/employee-benefits/employerBenefits made easy
/employee-benefits/product-ove...Text duplicate Dental insurance
/employee-benefits/product-ove...Text duplicate Vision insurance
/employee-benefits/product-ove...Text duplicate Life insurance
/employee-benefits/product-ove...Text duplicate Long-term disability insurance
/employee-benefits/product-ove...Text duplicate Short-term disability insurance
/employee-benefits/accident-in...Text duplicate Accident insurance
/employee-benefits/critical-il...Text duplicate Critical illness insurance
/employee-benefits/hospital-in...Text duplicate Hospital indemnity insurance
/employee-benefits/find-a-prov...Text duplicate Find a dental provider
/employee-benefits/find-a-prov...Text duplicate Find a vision provider
/customer-service/account-supp...Text duplicate Insurance forms
/employee-benefits/contactText duplicate Contact employee benefits customer support
https://equitable.com/loginSign In
https://equitable.com/searchSearch
https://equitable.com/supportText duplicate Customer service
/about-equitableText duplicate About Equitable
/careers-at-equitableText duplicate Careers
https://equitable.com/newsroomNewsroom
/about-equitableText duplicate About Equitable
https://equitable.com/foundationEquitable Foundation
/careers-at-equitableText duplicate Careers
https://equitable.qualtrics.co...New window External Subdomain Feedback
A-TITLE Website feedback opens in a new window
https://equitableholdings.com/New window External Equitable Holdings
A-TITLE Equitable Holdings
https://www.facebook.com/Equit...New window External Subdomain A-TITLE Equitable on Facebook
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Equitable on LinkedIn
https://www.instagram.com/equi...New window External Subdomain A-TITLE Equitable on Instagram
/privacy-security-and-fraudPrivacy and security
A-TITLE Privacy and security
/about-equitable/online-usage-...Usage agreement
A-TITLE Usage agreement
http://finra.org/New window External FINRA
http://sipc.org/New window External SIPC
/outage-informationSystem availability notice
/login/forgot-passwordForgot User ID or Password
/registrationRegister Now
https://retirementsolutions.fi...External Subdomain Equitable Retirement VisionSM, Retirement Gateway, Momentum & Retirement Strategies Administrators
https://equitable.com/for INDIVIDUALS
/equitable-advisorsText duplicate Why work with a Financial Professional
https://equitable.com/investmentText duplicate Saving and Investing
/find-financial-professionalText duplicate Find a Financial Professional
https://equitable.com/retirementRetirement Planning
https://equitable.com/educatorsText duplicate 403(b) plans for educators
/retirement/products/variable-...Text duplicate Annuities
/retirement/products/401k/plan401(k) Plans
/retirement/products/403b/plan403(b) Plans
/retirement/products/457b/plans457(b) Plans
/life-insuranceText duplicate Benefits of life insurance
/products/life-insurance/index...Indexed universal life
/products/life-insurance/term-...Term life
/products/life-insurance/varia...Variable life
/employeebenefits/employeeDiscover your benefits
/employeebenefits/the-equitabl...Text duplicate Products
/employeebenefits/dental-insur...Dental
/employeebenefits/life-insuranceLife
/employeebenefits/long-term-di...Long-term disability
/employeebenefits/short-term-d...Short-term disability
/employeebenefits/vision-insur...Vision
/employee-benefits/accident-in...Accident
/employee-benefits/critical-il...Critical Illness
/employeebenefits/find-a-providerText duplicate Find a provider
https://equitable.com/employersfor EMPLOYERS
/equitable-advisorsText duplicate Why work with a Financial Professional
/small-businessPlan for your business at every stage
/find-financial-professionalText duplicate Find a Financial Professional
/for-employers/retirementText duplicate Help employees retire confidently
/retirement/products/401k/plan...Text duplicate 401(k) Plans
/retirement/products/403b/plan...Text duplicate 403(b) Plans
/retirement/products/457b/plan...Text duplicate 457(b) Plans
/life-insurance/life-insurance...Text duplicate Benefits of life insurance
/products/life-insurance/index...Text duplicate Indexed universal life
/products/life-insurance/term-...Text duplicate Term life
/products/life-insurance/varia...Text duplicate Variable life
/employeebenefits/employerText duplicate Benefits made easy
/employeebenefits/the-equitabl...Our approach
/employeebenefits/marketing/po...Powerfully Simple
/employeebenefits/plan-sponsor...Integrated platform
/employeebenefits/ebwebinarLearn from the experts
/employeebenefits/product-over...Text duplicate Products
/employeebenefits/find-a-providerText duplicate Find a provider
/financial-professionalsfor FINANCIAL PROFESSIONALS
/about-us/careers/equitable-ad...Why join Equitable Advisors?
/about-us/careers/equitable-ad...Experienced Advisors
/about-us/careers/equitable-ad...Early career Financial Professionals
/about-us/diversity-and-inclusionDEI at Equitable
/financial-professionals/annui...Individual retirement
/financial-professionals/annui...Text duplicate Structured Capital Strategies PLUS®
/financial-professionals/varia...Text duplicate Structured Capital Strategies® Income
/financial-professionals/varia...Text duplicate Retirement Cornerstone®
/financial-professionals/annui...Text duplicate Investment Edge®
/retirement/products/401k/plan...Text duplicate 401(k) Plans
/retirement/products/403b/plan...Text duplicate 403(b) Plans
/retirement/products/457b/plan...Text duplicate 457(b) Plans
/selling-life-insuranceResources
/selling-life-insurance/productsLife insurance products
/selling-life-insurance/learningLearning
/selling-life-insurance/sales-...Sales Concepts
/employeebenefits/brokerText duplicate Resources
/employeebenefits/the-equitabl...Text duplicate Our approach
/employeebenefits/marketing/po...Text duplicate Powerfully Simple
/employeebenefits/broker-resou...Text duplicate Integrated platform
/employeebenefits/broker-resou...Compensation
/employeebenefits/broker-resou...Account service
/employeebenefits/ebwebinarText duplicate Learn from the experts
/employeebenefits/product-over...Employee benefits products
https://equitable.com/searchText duplicate Search
/find-financial-professionalFind a financial professional
https://equitable.com/supportSupport
https://equitable.com/about-usText duplicate About Equitable
/perspectivesText duplicate Perspectives
/about-us/careersText duplicate Careers
https://equitable.com/newsText duplicate Newsroom
https://equitable.com/foundationText duplicate Equitable Foundation
https://axa.qualtrics.com/jfe/...New window External Subdomain Text duplicate Feedback
A-TITLE Website feedback

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://equitable.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.94 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 10 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (123 kB).

HTTP Response Header

NameValue
dateFri, 04 Oct 2024 14:11:05 GMT
content-typetext/html; charset=utf-8
content-length125728
connectionclose
set-cookie105 Characters
cache-controlno-cache, no-store
pragmano-cache
expires-1
strict-transport-securitymax-age=15724800; includeSubDomains
content-security-policyframe-ancestors 'self' https://*.equitable.com https://*.asedv001.appserviceenvironment.net https://int-compapp.azureedge.net int-compapp.equitable.com;
web-instance%WEBSITE_INSTANCE_ID%
via1.1 fra1-bit25001
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,805 referring domains.
This page has 44,288 backlinks.
This page has backlinks from 1,309 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

User-agent: Googlebot
Allow: /
Allow: /*.js
Allow: /*.css
Allow: /*.jpg
Allow: /*.png
Allow: /*.gif
Allow: /*.tif
Allow: /*.svg
Allow: /*.avi
Allow: /*.flv
Allow: /*.wmv
Allow: /*.mov
Allow: /*.mp4
Disallow: /ssi
Allow: /*.jpeg
Allow: /*.tiff
Disallow: /*.pdf
Disallow: /axa/ssi
Disallow: /news/ssi
Disallow: /goals/ssi
Disallow: /offer/ssi
Disallow: /nonindexed
Disallow: /why-axa/ssi
Disallow: /about-axa/ssi
Disallow: /smartcard/ssi
Disallow: /retirement/ssi
Disallow: /axa/careers/ssi
Disallow: /investments/ssi
Disallow: /axa/advisors/ssi
Disallow: /email-attachments
Disallow: /for-employers/ssi
Disallow: /online-access/ssi
Disallow: /axa-foundation/ssi
Disallow: /life-insurance/ssi
Disallow: /about-axa/careers/ssi
Disallow: /goals/life-events/ssi
Disallow: /tools/calculators/ssi
Disallow: /about-axa/advisors/ssi
Disallow: /annuities/equivest/ssi
Disallow: /plan/next-step-guide/ssi
Disallow: /annuities/accumulator/ssi
Disallow: /plan/step-ahead-guide/ssi
Disallow: /life-insurance/universal/ssi
Disallow: /annuities/investment-edge/ssi
Disallow: /customer-service/edelivery/ssi
Disallow: /annuities/retirement-gateway/ssi
Disallow: /annuities/variable-annuities/ssi
Disallow: /customer-service/beneficiary/ssi
Disallow: /annuities/retirement-cornerstone/ssi
Disallow: /retirement/annuities/accumulator/ssi
Disallow: /retirement/401k-403b-457/equivest/ssi
Disallow: /retirement/annuities/investment-edge/ssi
Disallow: /annuities/structured-capital-strategies/ssi
Disallow: /customer-service/consumer-safety-awareness/ssi
Disallow: /retirement/annuities/retirement-cornerstone/ssi
Disallow: /retirement/annuities/structured-capital-strategies/ssi

User-agent: PowerMapper
Allow: /

Sitemap: http://equitable.com/sitemap.xml

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Search preview

equitable.com
Home | Equitable
A financial services company with a legacy of helping people look forward with courage, strength, and wisdom.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Equitable59%Check
Equitable Financial55%Check
financial50%Check
Retirement50%Check
company50%Check
Service50%Check
help50%Check
Advice50%Check
strength50%Check
Protection50%Check
Show more keywords and terms

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