Ferrero.de - SEO Checker

Overview of the SEO Check
Meta information
68% 
Page quality
37% 
Page structure
58% 
Link structure
71% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.37 s
File size
36.10 kB
Words
303
Media files
23
Number of links
50 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home Page RVP
The page title is too short. (155 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Language defined in meta tags: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
authorRazorfish for Ferrero
generatorFERRERO SpA - www.ferrero.de
copyrightCopyright.Ferrero.2024
languageDE
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
descriptionEmpty
keywordsEmpty
langde
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 303 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 27 words is high.
31.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 29 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ferrero.com/globalcms/immagini/53818.pngFerrero
...ferrero.com/globalcms/immagini/53819.pngFerrero
...ferrero.com/globalcms/immagini/53819.pngFerrero
...ferrero.com/globalcms/immagini/53819.pngFerrero
/inc/IMGShow.php?IDF=66817&w=1920Nachhaltigkeits-<br>berichterstattungNachhaltigkeits-<br>berichterstattung
/inc/IMGShow.php?IDF=53832&w=1920NUTELLA<sup</sup>NUTELLA<sup>®</sup>
/inc/IMGShow.php?IDF=66233&w=1920KINDER ÜBERRASCHUNGKINDER ÜBERRASCHUNG
/inc/IMGShow.php?IDF=53823&w=1920DuploDuplo
/inc/IMGShow.php?IDF=61099&w=1920Milch-Schnitte®Milch-Schnitte®
/inc/IMGShow.php?IDF=53829&w=1920TIC TACTIC TAC
/assets/img/rvp2/carousel-left.pngNo alt attribute provided
/assets/img/rvp2/carousel-right.pngNo alt attribute provided
...ferrero.com/globalcms/immagini/66804.jpg15. NACHHALTIGKEITSBERICHT DER FERRERO-GRUPPE DOKUMENTIERT SOLIDE FORTSCHRITTE15. NACHHALTIGKEITSBERICHT DER FERRERO-GRUPPE DOKUMENTIERT SOLIDE FORTSCHRITTE
...ferrero.com/globalcms/immagini/56415.jpgFerrero spricht über NachhaltigkeitFerrero spricht über Nachhaltigkeit
...ferrero.com/globalcms/immagini/66562.jpg9 Vitamine, viel Protein, wenig Zucker – FULFIL startet ab April auch in Deutschland durch9 Vitamine, viel Protein, wenig Zucker – FULFIL startet ab April auch in Deutschland durch
/inc/IMGShow.php?IDF=62785&w=1920SOZIALE VERANTWORTUNG DES UNTERNEHMENSSOZIALE VERANTWORTUNG DES UNTERNEHMENS
/inc/IMGShow.php?IDF=62786&w=1920SOZIALE VERANTWORTUNG DES UNTERNEHMENSSOZIALE VERANTWORTUNG DES UNTERNEHMENS
/inc/IMGShow.php?IDF=65265&w=1920SOZIALE VERANTWORTUNG DES UNTERNEHMENSSOZIALE VERANTWORTUNG DES UNTERNEHMENS
/inc/IMGShow.php?IDF=53839&w=570Ferrero in DeutschlandFerrero in Deutschland
/inc/IMGShow.php?IDF=56522&w=570ÜBER UNS, UNSERE ARBEIT & MEHRÜBER UNS, UNSERE ARBEIT & MEHR
/inc/IMGShow.php?IDF=53841&w=1170EINE FAMILIENGESCHICHTEEINE FAMILIENGESCHICHTE
/inc/IMGShow.php?IDF=55619&w=485REKLAMATIONREKLAMATION
/inc/IMGShow.php?IDF=53843&w=485FRAGEN UND ANREGUNGENFRAGEN UND ANREGUNGEN

Page structure

H1 heading
(Critically important)
Nachhaltigkeits- berichterstattung
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Nachhaltigkeits- berichterstattung
H1 NUTELLA®
H1 KINDER ÜBERRASCHUNG
H1 Duplo
H1 Milch-Schnitte®
H1 TIC TAC
H2 News
H2 SOZIALE VERANTWORTUNG DES UNTERNEHMENS REPORT 2023
H2 Über Ferrero
H2 FERRERO CONSUMER SERVICE
H2 Empty heading
H3 15. NACHHALTIGKEITSBERICHT DER FERRERO-GRUPPE DOKUMENTIERT SOLIDE FORTSCHRITTE
H3 Ferrero spricht über Nachhaltigkeit
H3 9 Vitamine, viel Protein, wenig Zucker – FULFIL startet ab April auch in Deutschland durch
H3 REKLAMATION
H3 REKLAMATION Duplicate text
H3 FRAGEN UND ANREGUNGEN
H3 FRAGEN UND ANREGUNGEN Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.ferrero.de/IMG-ALT Ferrero
https://www.ferrero.de/Text duplicate IMG-ALT Ferrero
https://www.ferrero.de/Text duplicate IMG-ALT Ferrero
https://www.ferrero.de/Text duplicate IMG-ALT Ferrero
https://www.ferrero.de/produkteProdukte
/Pralinen-spezialitatenPralinen & Spezialitäten
/premium-tafelschokoladenPremium-Tafelschokoladen
/kinder-schokolade-coKinder Schokolade & Co.
https://www.ferrero.de/snacksSnacks
/gekuhlte-snacksGekühlte Snacks
https://www.ferrero.de/eisEis
/brotaufstrichNutella & Co.
/dragees-kaugummiDragees
https://www.ferrero.de/fc-5898Protein-, Nuss- & Fruchtriegel
https://www.ferrero.de/uber-unsÜber uns
/starke-markenStarke Marken
https://www.ferrero.de/historieHistorie
/auszeichnungenAuszeichnungen
https://www.das-ist-ferrero.de/New window External Subdomain Ferrero Deutschland Blog
/eine-FamiliengeschichteEine Familiengeschichte
/unsere-kernwerteUnsere Kernwerte
/unsere-zahlenUnsere Zahlen
/ferrero-weltweitFerrero weltweit
/unsere-verantwortungUnsere Verantwortung
/ethik-kodexEthik-Kodex
/code-of-business-conductCode of Business Conduct
/ferrero-lieferantenkodexFerrero-Lieferantenkodex
/ferrero-werbe-und-marketingpr...Ferrero Werbe- und Marketingprinzipien
/soziale-verantwortung-und-nac...Soziale Verantwortung und Nachhaltigkeit
/umweltschutzUmweltschutz
/nachhaltiger-anbauNachhaltiger Anbau
/herausragende-qualitatHerausragende Qualität
/mitarbeiterMitarbeiter
/kinder-sport-joy-of-movingkinder Joy of Moving
/lieferkettenLieferketten
https://www.ferrero.de/fc-5103/News
https://www.ferrero.de/fc-5102/KARRIERE
/consumerserviceFerrero Consumer Service
https://www.ferrero.de/fc-5114Kontakt für Pressevertreter
https://www.ferrero.com/int/en...New window External Subdomain Trivial anchor text
MEHR
https://www.kinder.com/de/de/k...New window External Subdomain Text duplicate Trivial anchor text
MEHR
https://www.duplo.de/New window External Subdomain Text duplicate Trivial anchor text
MEHR
https://www.kinder.com/de/de/m...New window External Subdomain Text duplicate Trivial anchor text
MEHR
https://www.tictac.com/de/de/New window External Subdomain Text duplicate Trivial anchor text
MEHR
https://www.ferrero.de/Anchor No Text
https://www.ferrero.de/Anchor No Text
/fc-5103?newsRVP=2477Trivial anchor text
Mehr
A-TITLE Mehr
/fc-5103?newsRVP=2476Text duplicate Trivial anchor text
Mehr
A-TITLE Mehr
/fc-5103?newsRVP=2456Text duplicate Trivial anchor text
Mehr
A-TITLE Mehr
https://www.ferrerosustainabil...New window External Subdomain Text duplicate Trivial anchor text
Mehr
A-TITLE Mehr
https://www.ferrero.de/uber-unsFerrero in Deutschland
A-TITLE Ferrero in Deutschland
https://www.das-ist-ferrero.de/New window External Subdomain ÜBER UNS, UNSERE ARBEIT & MEHR
A-TITLE ÜBER UNS, UNSERE ARBEIT & MEHR
/eine-FamiliengeschichteEINE FAMILIENGESCHICHTE
A-TITLE EINE FAMILIENGESCHICHTE
https://www.ferrero.de/fc-5108KONTAKTIEREN SIE UNS
A-TITLE KONTAKTIEREN SIE UNS
https://www.ferrero.de/fc-5108Text duplicate KONTAKTIEREN SIE UNS
A-TITLE KONTAKTIEREN SIE UNS
/?blank=legalSubdomain Datenschutz
/?blank=imprintSubdomain Impressum
https://www.ferrero.de/fc-5006/Kontakt
https://www.operasociale.ferre...New window External Subdomain Opera Sociale
https://www.werbemanager.info/...New window External Subdomain Händler-Login
https://accounts.ferrero.com/l...New window External Subdomain MeinFerrero
http://www.ferrerocareers.com/New window External Subdomain www.ferrerocareers.com
https://www.ferrero.com/New window External Subdomain www.ferrero.com

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ferrero.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 12 CSS files. This may affect the page load time negatively.
This page loads 29 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.37 seconds.
The file size of the HTML document is fine (36 kB).

HTTP Response Header

NameValue
serverrhino-core-shield
content-typetext/html; charset=UTF-8
content-encodinggzip
pragmano-cache
strict-transport-securitymax-age=31536000; includeSubDomains
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
content-length7375
cache-controlno-cache, no-store, must-revalidate
expiresWed, 12 Jun 2024 16:12:25 GMT
dateWed, 12 Jun 2024 16:12:25 GMT
connectionkeep-alive
varyAccept-Encoding
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,034 referring domains.
This page has 1,066,923 backlinks.
This page has backlinks from 569 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 1865 shares and comments on Facebook.

Robots.txt

User-agent: GoogleBot
Disallow: /inc/
Disallow: /layouts/
Disallow: /index.php

Sitemap: http://www.ferrero.de/sitemap.xml

User-agent: *
Disallow: /inc/
Disallow: /layouts/
Disallow: /index.php
Disallow: /Technical_and_Organizational_Security_Measures
Disallow: /fc-4614

Search preview

www.ferrero.de
Home Page RVP

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
FERRERO60%Check
Nachhaltigkeit58%Check
Nachhaltigkeits58%Check
berichterstattung54%Check
Ferrero Deutschland53%Check
Ferrero Consumer Service47%Check
Fragen46%Check
Ort46%Check
TIC44%Check
Tic Tac43%Check

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