Fishersci.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
51% 
Page structure
67% 
Link structure
25% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.54 s
File size
126.50 kB
Words
437
Media files
64
Number of links
106 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Laboratory & Production Essentials | Fisher Scientific
The length of the page title is perfect. (475 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The leading supplier of laboratory equipment, chemicals, and services used in scientific research, safety, healthcare, and education.
The length of the meta description is perfect. (811 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fishersci.co.uk/gb/en/home.html
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
titleLaboratory & Production Essentials | Fisher Scientific
descriptionThe leading supplier of laboratory equipment, chemicals, and services used in scientific research, safety, healthcare, and education.
tagsfishersci:jobs/job-numbers/rsd/2024/24-0827
keywords24-0827
langen
X-UA-CompatibleIE=edge
content-typetext/html; charset=UTF-8
Last-Modified12 Aug 2024 08:41:14 EDT

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 437 words on this page. Good pages should have about 800 words of useful content.
23.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: learn more
Image SEO
(Somewhat important)
30 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...S/images/fisher-scientific-logo-2017.svgFisher Scientific - part of Thermo Fisher Scientific
/global-ui/resources/images/flags/gb.svgflag icon for United Kingdon
...al-ui/resources/images/svg/cart-icon.svgView Shopping Cart
..._Saver/21662_Static_Banner_Static_EN.pngSuper Summer SaverSuper Summer Saver
...er/21662_Static_Banner_Static_Mob_EN.pngSuper Summer SaverSuper Summer Saver
...21655/static/21655_Static_desktop_EN.pngAmplify Your DNA and RNA ResearchAmplify Your DNA and RNA Research
.../21655/static/21655_Static_mobile_EN.pngAmplify Your DNA and RNA ResearchAmplify Your DNA and RNA Research
...ocusOn_LifeScience_static_desktop_EN.pngNovel Foods ResearchNovel Foods Research
...FocusOn_LifeScience_static_mobile_EN.pngNovel Foods ResearchNovel Foods Research
.../2024/August/22464_static_desktop_EN.pngCell Culture Media Plastics PromotionCell Culture Media Plastics Promotion
...s/2024/August/22464_static_mobile_EN.pngCell Culture Media Plastics PromotionCell Culture Media Plastics Promotion
.../2024/August/23356_static_desktop_EN.pngLife Sciences Essential Reagents PromotionLife Sciences Essential Reagents Promotion
...s/2024/August/23356_static_mobile_EN.pngLife Sciences Essential Reagents PromotionLife Sciences Essential Reagents Promotion
.../Monoweight-Chevron-Down-bright-blue.svgNo alt attribute provided
...ns_Applications/150x50_header_pharma.jpgBiopharma
...utions_Applications/Homepage_Biotech.pngBiotech
...ons/150x50_header_industry_optimised.jpgIndustry
...Monoweight-Chevron-Right-bright-blue.svgNo alt attribute provided
...Monoweight-Chevron-Right-bright-blue.svgNo alt attribute provided
...Monoweight-Chevron-Right-bright-blue.svgNo alt attribute provided
.../Monoweight-Chevron-Down-bright-blue.svgNo alt attribute provided
...s/150x50_header_chemical_optimised_2.jpgChemicals
...50_header_chromatography_optimised_2.jpgChromatography
...150x50_header_lifescience_optimised2.jpgLife sciences
...tions/150x50_header_safety_optimised.jpgSafety
.../icons/Monoweight-Chevron-Down-white.svgNo alt attribute provided
...nners/Home_page/new-spotlight-design.jpgSpotlight
...6573_POTM_2022_January/16573_POTM_EN.jpgProduct of the month
...lications/150x50_header_OC_optimised.jpgOutlet Corner
...age_2a36/image.img.jpg/1696432875319.jpg21345_CLX_Live_Chat_Web_Banner_A_EN21345_CLX_Live_Chat_Web_Banner_A_EN
...er-scientific-edge-glyph-19-278-0816.pngNo alt attribute provided
...ageandrte_61b1.img.jpg/1723466166021.jpg14274_NLSU14274_NLSU
...ageandrte_babe.img.jpg/1723466166026.jpg21359_hp_news_corner21359_hp_news_corner
...ageandrte_7980.img.jpg/1723466166030.jpgGreen SolutionsGreen Solutions
...87-AMF5000-STD-01-2048x2048.jpeg-650.jpgInvitrogen™ EVOS™ M5000 Imaging System
...mpany-Inc/product-images/297.jpg-650.jpgKeystone Cleanroom Products Autoclavable 1422A Tyvek™ Mini-Muffs
...ate_96well_rigid_frame_green.jpg-650.jpgBRAND™ Rigid Frame 96-well PCR Plates
...-images/Cubis II SMB MCA226S.jpg-650.jpgSartorius™ Cubis™ II Semi-micro MCA 226S Balance with EC Type Approval Certificate (EU)
...ge_SafeCode-DWP-2000_product.jpg-650.jpgEppendorf™ SafeCode Plates
...duct-images/11750150_650x600.jpg-650.jpgInvitrogen™ SuperScript™ IV CellsDirect™ cDNA Synthesis Kit
...BioTek_Brand_Page/18832_Agilent_Logo.jpgNo alt attribute provided
...es/brands/a/ansell/ansell-logo-small.jpgNo alt attribute provided
...epage_update/applied_biosystems_logo.pngNo alt attribute provided
...ci/en_EU/suppliers/logos/asecos_logo.pngNo alt attribute provided
...17525_homepage_update/corning_logo_2.pngNo alt attribute provided
...dustry/15831_redesign/Logos/Cytiva_2.pngNo alt attribute provided
.../15776_dwk_suppliers_brand_available.jpgNo alt attribute provided
...EU/Biotech/15488_eppendorf_thumbnail.pngNo alt attribute provided
...isher Bioreagents/fisher-bioreagents.jpgNo alt attribute provided
...liers/fisherchemical/fisher-chemical.jpgNo alt attribute provided
...y/15831_redesign/Logos/fisherbrand_2.pngNo alt attribute provided
...nds/17525_homepage_update/gibco_logo.pngNo alt attribute provided
...try/15831_redesign/Logos/honeywell_2.pngNo alt attribute provided
...shersci/en_EU/suppliers/IKA/IKA-Logo.jpgNo alt attribute provided
...7525_homepage_update/invitrogen_logo.pngNo alt attribute provided
...s/17525_homepage_update/memmert_logo.pngNo alt attribute provided
...nds/17525_homepage_update/merck_logo.pngNo alt attribute provided
...uppliers/logos/thumb/18156_pall_logo.jpgNo alt attribute provided
...ld/16473_186x75_Small_Tier_Logo_Scat.pngNo alt attribute provided
...1_redesign/Logos/thermo scientific_2.pngNo alt attribute provided
...update/thermo_fisher_scientific_logo.pngNo alt attribute provided
...epage_update/unity_lab_services_logo.pngNo alt attribute provided
...en_US/images/brands/_1_9/3-m/3m-logo.gifNo alt attribute provided
...es/svg/Fisher-Scientific-Single-Line.svgFisher Scientific - part of Thermo Fisher Scientific

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Special Offers
H2 For the Love of Science
H2 eNewsletter Sign Up
H2 Get Same Day Dispatch
H2 Programs
H2 New and Featured Products
H2 Featured Brands
H3 Special Offers Duplicate text
H3 Programs Duplicate text
H3 Featured Brands Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
31 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.fishersci.co.uk/IMG-ALT Fisher Scientific - part of Thermo Fisher Scientific
/store1/ordersOrder Status
/store1/rapidorderQuick Order
/gb/en/customer-help-support.h...Support
/gb/en/promotions/super-summer...No Text
/gb/en/promotions/super-summer...IMG-ALT Super Summer Saver
/gb/en/promotions/mega-promoti...No Text
/gb/en/promotions/mega-promoti...IMG-ALT Amplify Your DNA and RNA Research
/gb/en/promotions/focus-on/foc...No Text
/gb/en/promotions/focus-on/foc...IMG-ALT Novel Foods Research
/gb/en/promotions/cell-culture...No Text
/gb/en/promotions/cell-culture...IMG-ALT Cell Culture Media Plastics Promotion
/gb/en/promotions/discover-lif...No Text
/gb/en/promotions/discover-lif...IMG-ALT Life Sciences Essential Reagents Promotion
/gb/en/scientific-products/bio...Biopharma
IMG-ALT Biopharma
/gb/en/scientific-products/bio...Biotech
IMG-ALT Biotech
/gb/en/scientific-products/ind...Industry
IMG-ALT Industry
/gb/en/scientific-products/ind...Food Safety, Beverage and Agriculture
/gb/en/scientific-products/ind...Water Testing, Environmental, Testing Lab and Diagnostic
/gb/en/scientific-products/ind...Chemical, Performance Materials (PFM) and Cosmetic Industries
/gb/en/scientific-products/ind...Energy Storage, Mobility Solutions and Battery
/gb/en/scientific-products/app...Choose Your Application
/gb/en/scientific-products/cat...Chemicals
IMG-ALT Chemicals
/gb/en/products/I9C8K5C0/chrom...Chromatography
IMG-ALT Chromatography
/gb/en/products/I9C8KVN2/life-...Life Sciences
IMG-ALT Life sciences
/gb/en/scientific-products/cat...Safety
IMG-ALT Safety
/gb/en/scientific-products/spe...View All Special Offers
/gb/en/promotions/spotlight.ht...Spotlight
IMG-ALT Spotlight
/gb/en/promotions/fisherbrand-...Product of the Month
IMG-ALT Product of the month
/gb/en/promotions/outlet-corne...Outlet Corner
IMG-ALT Outlet Corner
/gb/en/customer-help-support/l...IMG-ALT 21345_CLX_Live_Chat_Web_Banner_A_EN
/gb/en/brands/IG96MH73/fisherb...No Text
/gb/en/brands/IG96MH73/fisherb...Learn More
/gb/en/email/enewsletter-sign-...No Text
/gb/en/email/enewsletter-sign-...Stay Informed
/gb/en/scientific-products/spe...No Text
/gb/en/scientific-products/spe...Text duplicate Learn More
/gb/en/promotions/special-offe...See All Special Offers
/gb/en/new-lab-start-up.html?u...IMG-ALT 14274_NLSU
/gb/en/new-lab-start-up.htmlText duplicate Learn More
/gb/en/scientific-products/pub...IMG-ALT 21359_hp_news_corner
/gb/en/scientific-products/pub...Text duplicate Learn More
/gb/en/greener-choice-program....IMG-ALT Green Solutions
/gb/en/greener-choice-program....Text duplicate Learn More
/gb/en/scientific-products/spe...See All Programs
/shop/products/evos-m5000-imag...IMG-ALT Invitrogen™ EVOS™ M5000 Imaging System
/shop/products/evos-m5000-imag...Text duplicate Invitrogen™ EVOS™ M5000 Imaging System
/shop/products/autoclavable-14...IMG-ALT Keystone Cleanroom Products Autoclavable 1422A Tyvek™ Mini-Muffs
/shop/products/autoclavable-14...Text duplicate Keystone Cleanroom Products Autoclavable 1422A Tyvek™ Mini-Muffs
/shop/products/rigid-frame-96-...IMG-ALT BRAND™ Rigid Frame 96-well PCR Plates
/shop/products/rigid-frame-96-...Text duplicate BRAND™ Rigid Frame 96-well PCR Plates
/shop/products/cubis-ii-semi-m...IMG-ALT Sartorius™ Cubis™ II Semi-micro MCA 226S Balance with EC Type Approval Certificate (EU)
/shop/products/cubis-ii-semi-m...Text duplicate Sartorius™ Cubis™ II Semi-micro MCA 226S Balance with EC Type Approval Certificate (EU)
/shop/products/safecode-plates...IMG-ALT Eppendorf™ SafeCode Plates
/shop/products/safecode-plates...Text duplicate Eppendorf™ SafeCode Plates
/shop/products/superscript-iv-...IMG-ALT Invitrogen™ SuperScript™ IV CellsDirect™ cDNA Synthesis Kit
/shop/products/superscript-iv-...Text duplicate Invitrogen™ SuperScript™ IV CellsDirect™ cDNA Synthesis Kit
/gb/en/brands/LB20VVIS/agilent...No Text
/gb/en/brands/IH3JH6PM/ansell....No Text
/gb/en/brands/IKDUQ8N0/invitro...No Text
/gb/en/brands/IFQGQ1ES/asecos....No Text
/gb/en/brands/IL1ZGMA2/corning...No Text
/gb/en/brands/KGQLA8VX/cytiva....No Text
/gb/en/brands/KFI3DMIW/dwk-lif...No Text
/gb/en/brands/INR3MR5B/eppendo...No Text
/gb/en/brands/IAOCLVV5/fisher-...No Text
/gb/en/brands/IFIBTBKY/fisher-...No Text
/gb/en/brands/IG96MH73/fisherb...No Text
/gb/en/brands/JHDCV3ED/gibco.htmlNo Text
/gb/en/brands/IUQLVZCA/honeywe...No Text
/gb/en/brands/IFNP02MM/ika-wor...No Text
/gb/en/brands/JHDCV9RT/invitro...No Text
/gb/en/brands/IG0WC1RO/memmert...No Text
/gb/en/brands/KXYK2G3Z/millipo...No Text
/gb/en/brands/KIIPILUH/pall-la...No Text
/gb/en/brands/J3U403UQ/s-c-a-t...No Text
/gb/en/brands/IFICEOBQ/thermo-...No Text
/gb/en/brands/IJK54LY5/thermo-...No Text
/gb/en/brands/JBXODUG2/unity-l...No Text
/gb/en/brands/I9C8LPXK/3m.htmlNo Text
/gb/en/brands.htmlSee All Featured Brands
/gb/en/about-us.htmlFisher Scientific
/gb/en/scientific-products/spe...Quality Management
https://jobs.thermofisher.com/...New window External Subdomain Work at Thermo Fisher Scientific
/gb/en/customer-help-support.htmlHelp & Support Center
/gb/en/customer-help-support/c...Returns
/store1/account-dashboardAccount Dashboard
/gb/en/scientific-products/bio...Text duplicate Biopharma
/gb/en/scientific-products/bio...Text duplicate Biotech
/gb/en/scientific-products/ind...Text duplicate Industry
/gb/en/greener-choice-program....Text duplicate Green Solutions
/gb/en/scientific-products/spe...Edge Program
/gb/en/new-lab-start-up.htmlNew Lab Start-Up Program
/gb/en/scientific-products/spe...SureTRACE Program
/gb/en/scientific-products/spe...SureTRACE+ Program
/gb/en/sustainability-program....Sustainability Program
/gb/en/scientific-products/spe...Unity Lab Services
/gb/en/scientific-products/pub...Lab Reporter
/gb/en/scientific-products/pub...News Corner
/gb/en/email/enewsletter-sign-...Sign Up to Get All the Latest News
/gb/en/webinars.htmlWebinars
https://www.facebook.com/fishe...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/user/F...New window External Subdomain No Text
/gb/en/footer/website_terms_an...Website Terms & Conditions
/gb/en/footer/sales_terms_and_...Sales Terms & Conditions
/gb/en/footer/privacypolicy.htmlNew window Privacy Information Center
/gb/en/footer/cancellation-ret...Cancellation and Returns Policy
/gb/en/footer/cookie-usage.htmlHow Cookies are Used
/gb/en/footer/modern-slavery-a...Modern Slavery Act Statement
https://www.facebook.com/fishe...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/user/F...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fishersci.co.uk/gb/en/home.html"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (127 kB).

HTTP Response Header

NameValue
serverApache/2.4.54 (Unix) OpenSSL/1.1.1g Communique/4.1.5 proxy_html/3.1.2
accept-rangesbytes
content-encodinggzip
p3pCP="CAO DSP COR CURa ADMa DEVa OUR IND PHY ONL UNI COM NAV INT DEM PRE"
content-typetext/html; charset=utf-8
x-ua-compatibleIE=edge
dateFri, 16 Aug 2024 12:24:30 GMT
content-length28030
varyAccept-Encoding
set-cookie151 Characters
x-host-headerwww.fishersci.co.uk
x-tls-versiontls1.3
expiresWed, 11 Jan 1984 05:00:00 GMT
pragmano-cache
cache-controlmax-age=0, no-cache, no-store, must-revalidate
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubDomains; preload
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 211 referring domains.
This page has 47,516 backlinks.
This page has backlinks from 164 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Sitemap: https://www.fishersci.co.uk/sitemap.xml
Sitemap: https://www.fishersci.co.uk/gb/en/sitemap_index.xml
Sitemap: https://www.fishersci.co.uk/search/gb/en/sitemap.xml
Sitemap: https://www.fishersci.co.uk/search/gb/en/sitemap.xml
Sitemap: https://www.fishersci.co.uk/gb/en/aem-sitemap-index.xml

Similar sites

Search preview

www.fishersci.co.uk › home.html
Laboratory & Production Essentials | Fisher Scientific
The leading supplier of laboratory equipment, chemicals, and services used in scientific research, safety, healthcare, and education.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scientific60%Check
Lab59%Check
Fisher Scientific58%Check
new lab55%Check
Product54%Check
scientific research54%Check
Lab Services54%Check
Research50%Check
Safety50%Check
Essential50%Check
Show more keywords and terms

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