Fortisclothing.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
81% 
Page structure
67% 
Link structure
25% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
210.30 kB
Words
776
Media files
10
Number of links
198 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fortis Clothing – Peak Performance
The length of the page title is perfect. (320 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://fortisclothing.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorElementor 3.25.6; features: additional_custom_breakpoints, e_optimized_control_loading; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImagehttps://fortisclothing.co.uk/wp-content/uploads/2024/03/cropped-siteicon-270x270.png
langen-gb
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 25.09 words is high.
This page contains 776 words. That's ok.
26.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...oads/2023/10/Fortis-Side-Transparent.pngNo alt attribute provided
...oads/2023/10/Fortis-Side-Transparent.pngNo alt attribute provided
.../2021/04/ladies-field-jacket-300x300.jpgNo alt attribute provided
...4/field-jacket-front-og-copy-300x300.jpgNo alt attribute provided
...2023/11/Moleskin-Shirt-Front-300x300.jpgNo alt attribute provided
...ent/uploads/2022/10/IMG_1614-300x300.jpgNo alt attribute provided
...loads/2020/10/Leaping-Salmon-150x150.jpgCountry Covers' Leaping Salmon Logo
...s/2020/04/DSC9341-1024x683-1-300x300.jpgOutdoorsman wearing Fortis ClothingDSC9341-1024×683
...t/uploads/2020/10/PB170021-2-300x300.jpgFortis Clothing Company Director - Oliver Massy-BirchOLYMPUS DIGITAL CAMERA
...C-ACE9-778CAD080FD4_1_201_a-300x300.jpeg0CA2440C-536A-481C-ACE9-778CAD080FD4_1_201_a0CA2440C-536A-481C-ACE9-778CAD080FD4_1_201_a

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Trucker Cap
H2 t-shirts
H2 Bestsellers
H2 Gifting
H2 SPRAY
H2 Boots
H2 Care & Repairs
H2 Our popular products
H2 Fortis® Ladies Field Jacket
H2 Fortis® Mens Field Jacket
H2 Fortis® Stretch Moleskin Shirts
H2 Fortis® Wax Trucker Cap
H2 Our story
H2 Please note
H3 1997
H3 2004
H3 2016
H3 2020
H3 PLEASE ALLOW UP TO 12 WEEKS FOR DELIVERY on our made to order clothing.
H4 Features
H4 Support
H4 Trade
H4 Contact us
H4 FEATURES
H4 tRADE
H4 Support Duplicate text
H4 Contact us Duplicate text
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://fortisclothing.co.uk/Anchor Skip to content
/shop/Shop
/fabrics/Fabrics
/members-club-2/Members Club
/fortex/FORTEX
/care-and-repairs/Care and Repairs
/faqs/FAQs
/about-us/About
/contact-us/Contact
/shop/Text duplicate Shop
/fabrics/Text duplicate Fabrics
/members-club-2/Text duplicate Members Club
/fortex/Text duplicate FORTEX
/care-and-repairs/Text duplicate Care and Repairs
/faqs/Text duplicate FAQs
/about-us/Text duplicate About
/contact-us/Text duplicate Contact
https://fortisclothing.co.uk/No Text
/mens-clothing/Men
/clothing/men/mens-jackets/Jackets
/clothing/men/smocks/Smocks
/clothing/men/gillets-men/Gilets
/clothing/men/mens-jumpers/Jumpers
/clothing/men/trousers/Trousers
/clothing/men/shirts/Shirts
/clothing/men/vests/Vests
/clothing/men/mens-extras/Extras
/clothing/sale/Sale
/womens-clothing/Women
/clothing/womens-clothing/wome...Text duplicate Jackets
/clothing/womens-clothing/smoc...Text duplicate Smocks
/clothing/womens-clothing/gilets/Text duplicate Gilets
/clothing/womens-clothing/wome...Text duplicate Jumpers
/clothing/womens-clothing/trou...Text duplicate Trousers
/clothing/womens-clothing/t-sh...Text duplicate Shirts
/clothing/womens-clothing/vest...Text duplicate Vests
/clothing/womens-clothing/extr...Text duplicate Extras
/clothing/sale/Text duplicate Sale
/product/fortis-boots/Boots
/pro-tt/Pro TT
/fortis-foundation/The Foundation
/mens-clothing/Text duplicate Men
/clothing/men/mens-jackets/Text duplicate Jackets
/clothing/men/smocks/Text duplicate Smocks
/clothing/men/gillets-men/Text duplicate Gilets
/clothing/men/mens-jumpers/Text duplicate Jumpers
/clothing/men/trousers/Text duplicate Trousers
/clothing/men/shirts/Text duplicate Shirts
/clothing/men/vests/Text duplicate Vests
/clothing/men/mens-extras/Text duplicate Extras
/clothing/sale/Text duplicate Sale
/womens-clothing/Text duplicate Women
/clothing/womens-clothing/wome...Text duplicate Jackets
/clothing/womens-clothing/smoc...Text duplicate Smocks
/clothing/womens-clothing/gilets/Text duplicate Gilets
/clothing/womens-clothing/wome...Text duplicate Jumpers
/clothing/womens-clothing/trou...Text duplicate Trousers
/clothing/womens-clothing/t-sh...Text duplicate Shirts
/clothing/womens-clothing/vest...Text duplicate Vests
/clothing/womens-clothing/extr...Text duplicate Extras
/clothing/sale/Text duplicate Sale
/product/fortis-boots/Text duplicate Boots
/pro-tt/Text duplicate Pro TT
/fortis-foundation/Text duplicate The Foundation
/wishlist/No Text
/wishlist/Wishlist
/my-account/No Text
/my-account/Account
https://fortisclothing.co.uk/No Text
https://fortisclothing.co.uk/Anchor No Text
/womens-clothing/Ladieswear Shop Now
/mens-clothing/Menswear Shop Now
/clothing/trucker-caps/Trucker Cap
/clothing/t-shirts/t-shirts
/clothing/bestseller/Bestsellers
/clothing/gifting/New window Gifting
/product/spray-on-water-repell...SPRAY
/product/fortis-boots/New window Text duplicate Boots
/care-and-repairs/Care & Repairs
/product/fortis-ladies-field-j...Fortis® Ladies Field Jacket £325.00 – £350.00
/product/fortis-ladies-field-j...Nofollow Select options
/product/fortis-mens-field-jac...Fortis® Mens Field Jacket £325.00
/product/fortis-mens-field-jac...Nofollow Text duplicate Select options
/product/fortis-stretch-molesk...Fortis® Stretch Moleskin Shirts £100.00
/product/fortis-stretch-molesk...Nofollow Text duplicate Select options
/product/fortis-wax-trucker-cap/Fortis® Wax Trucker Cap £30.00
/?add-to-cart=119120Nofollow Add to basket
/about-us/About Us
/shows/Shows
/fabrics/Text duplicate Fabrics
/fortex/Text duplicate FORTEX
/layering-system/Layering System
/fortis-promise/FORTIS PROMISE
/blog/Blog
/faqs/Text duplicate FAQs
/about-us/Text duplicate About Us
/shows/Text duplicate Shows
/fabrics/Text duplicate Fabrics
/fortex/Text duplicate FORTEX
/layering-system/Text duplicate Layering System
/fortis-promise/Text duplicate FORTIS PROMISE
/blog/Text duplicate Blog
/faqs/Text duplicate FAQs
/terms-and-conditions/Terms and Conditions
/shipping-rates/Shipping Rates
/returns-policy/Returns Policy
/returns/Returns Form
/size-guide/Size Guide
/care-and-repairs/Product Care & Repairs
/contact-us/Contact Us
/terms-and-conditions/Text duplicate Terms and Conditions
/shipping-rates/Text duplicate Shipping Rates
/returns-policy/Text duplicate Returns Policy
/returns/Text duplicate Returns Form
/size-guide/Text duplicate Size Guide
/care-and-repairs/Text duplicate Product Care & Repairs
/contact-us/Text duplicate Contact Us
/our-trade-partners/Our Stockists
/become-a-stockist/Become a Stockist
/white-label-manufacturing/White Label Manufacturing
/our-trade-partners/Text duplicate Our Stockists
/become-a-stockist/Text duplicate Become a Stockist
/white-label-manufacturing/Text duplicate White Label Manufacturing
/cdn-cgi/l/email-protection[email protected]
https://www.facebook.com/Forti...New window External Subdomain Facebook
https://twitter.com/fortis_clo...New window External Twitter
https://www.instagram.com/fort...New window External Subdomain Instagram
/shop/FEATURES
/about-us/Text duplicate About Us
/shows/Text duplicate Shows
/fabrics/Text duplicate Fabrics
/fortex/Text duplicate FORTEX
/layering-system/Text duplicate Layering System
/fortis-promise/Text duplicate FORTIS PROMISE
/blog/Text duplicate Blog
/faqs/Text duplicate FAQs
/about-us/Text duplicate About Us
/shows/Text duplicate Shows
/fabrics/Text duplicate Fabrics
/fortex/Text duplicate FORTEX
/layering-system/Text duplicate Layering System
/fortis-promise/Text duplicate FORTIS PROMISE
/blog/Text duplicate Blog
/faqs/Text duplicate FAQs
/our-trade-partners/Text duplicate Our Stockists
/become-a-stockist/Text duplicate Become a Stockist
/white-label-manufacturing/Text duplicate White Label Manufacturing
/our-trade-partners/Text duplicate Our Stockists
/become-a-stockist/Text duplicate Become a Stockist
/white-label-manufacturing/Text duplicate White Label Manufacturing
/terms-and-conditions/Text duplicate Terms and Conditions
/shipping-rates/Text duplicate Shipping Rates
/returns-policy/Text duplicate Returns Policy
/returns/Text duplicate Returns Form
/size-guide/Text duplicate Size Guide
/care-and-repairs/Text duplicate Product Care & Repairs
/contact-us/Text duplicate Contact Us
/terms-and-conditions/Text duplicate Terms and Conditions
/shipping-rates/Text duplicate Shipping Rates
/returns-policy/Text duplicate Returns Policy
/returns/Text duplicate Returns Form
/size-guide/Text duplicate Size Guide
/care-and-repairs/Text duplicate Product Care & Repairs
/contact-us/Text duplicate Contact Us
/cdn-cgi/l/email-protectionText duplicate [email protected]
https://www.facebook.com/Forti...New window External Subdomain Text duplicate Facebook
https://twitter.com/Fortis_Clo...New window External Text duplicate Twitter
https://www.instagram.com/fort...New window External Subdomain Text duplicate Instagram
https://rokk.co.uk/External Designed & developed by Rokk
/mens-clothing/Text duplicate Men
/womens-clothing/Text duplicate Women
/clothing/sale/SALE
/product/fortis-boots/Text duplicate Boots
/members-club-2/Text duplicate Members Club
/pro-tt/Text duplicate Pro TT
/fortis-foundation/Text duplicate The Foundation
/mens-clothing/Text duplicate Men
/womens-clothing/Text duplicate Women
/clothing/sale/Text duplicate SALE
/product/fortis-boots/Text duplicate Boots
/members-club-2/Text duplicate Members Club
/pro-tt/Text duplicate Pro TT
/fortis-foundation/Text duplicate The Foundation
/about-us/Text duplicate About Us
/shows/Text duplicate Shows
/fabrics/Text duplicate Fabrics
/fortex/Text duplicate FORTEX
/layering-system/Text duplicate Layering System
/fortis-promise/Text duplicate FORTIS PROMISE
/blog/Text duplicate Blog
/faqs/Text duplicate FAQs
/about-us/Text duplicate About Us
/shows/Text duplicate Shows
/fabrics/Text duplicate Fabrics
/fortex/Text duplicate FORTEX
/layering-system/Text duplicate Layering System
/fortis-promise/Text duplicate FORTIS PROMISE
/blog/Text duplicate Blog
/faqs/Text duplicate FAQs
/wishlist/No Text
/wishlist/Text duplicate Wishlist
/my-account/No Text
/my-account/Text duplicate Account
/terms-and-conditions/cookies
https://fortisclothing.co.uk/Anchor OK

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://fortisclothing.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (210 kB).

HTTP Response Header

NameValue
dateFri, 15 Nov 2024 05:31:22 GMT
content-typetext/html; charset=UTF-8
link<https://fortisclothing.co.uk/wp-json/>; rel="https://api.w.org/"
x-litespeed-cachehit
varyAccept-Encoding
x-turbo-charged-byLiteSpeed
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=jLMKbgSCPRJ8XF%2FMSV7ffarIYY8xSGOyCow1LV3%2F1FwUkxKuFg2PbV5ukcqei1ISxseeMJgcgfLlsMaXzoP5GYqbXhYyMKCgZtjhXA2itEKxUOmFNCahH4NVHhRYXEeLRAHbF8vEzw%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8e2cdacb78dddcbc-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
server-timingcfL4;desc="?proto=TCP&rtt=3951&sent=7&recv=10&lost=0&retrans=0&sent_bytes=3436&recv_bytes=946&delivery_rate=737834&cwnd=230&unsent_bytes=0&cid=0c81827174b6f3b2&ts=57&x=0"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 179 referring domains.
This page has 323 backlinks.
This page has backlinks from 63 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/wc-logs/
Disallow: /wp-content/uploads/woocommerce_transient_files/
Disallow: /wp-content/uploads/woocommerce_uploads/
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://fortisclothing.co.uk/wp-sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fortis70%Check
Fortis Clothing69%Check
clothing65%Check
Outdoor Clothing51%Check
Field44%Check
Jacket44%Check
Field Jacket44%Check
Contact43%Check
Shirts43%Check
Trucker43%Check
Show more keywords and terms

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