Gamblingcommission.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
69% 
Page structure
100% 
Link structure
80% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
53.10 kB
Words
816
Media files
7
Number of links
77 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Gambling Commission website
The length of the page title is perfect. (278 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We license, regulate, advise and provide guidance to the individuals and businesses that offer gambling in Great Britain, including the National Lottery in the UK
The length of the meta description is perfect. (983 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.gamblingcommission.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe license, regulate, advise and provide guidance to the individuals and businesses that offer gambling in Great Britain, including the National Lottery in the UK
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
msapplication-TileColor#000000
msapplication-TileImagehttps://gcweb-cdn.azurewebsites.net/public/images/ms-icon-144x144.png?v=2
theme-color#ffffff
msvalidate.01168BE48C414AD0C42F7F75DBCC72F55B
google-site-verificationhHqqknEBFkmsDe_0vXxbFT2YOJSs_iB1qZGBeLqhpxQ
copyrightGambling Commission
referrerno-referrer-when-downgrade
langen-gb
og:titleEmpty
og:descriptionEmpty
og:typewebsite
og:site_nameGambling Commission
og:imagehttps://images.ctfassets.net/j16ev64qyf6l/6kTN0cJ1PHw7yxWeWi3xfq/5557f63a0db15a7f4f3febcb83577e4a/og-image.png
og:image:altGambling Commission Logo
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 27.09 words is high.
This page contains 816 words. That's ok.
31.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...f62a2/Gambling_Commission_logo.png?w=220Gambling Commission logo. The logo contains the word 'Gambling' on top of word 'Commission'. This will redirect you to Public and players home.
...0c2b49169a90d1f765760860/reels.jpg?h=400No alt attribute provided
...e548140926d1f93cf014a3cb0/safe.jpg?h=400No alt attribute provided
...ea170e2898f6c9ca778c957/fete2.jpeg?h=400No alt attribute provided
...a8c449/logo-gamcare-desktop_426dfb1d.svgGamCare Logo
...la_-_gambling_related_harms_research.jpgPhoto of Commission head of research, Laura Balla alongside the blog post title
...he_impact_of_the_gambling_act_review.pngPhoto of Commission head of evidence assurance and evaluation David Taylor, alongside the blog title

Page structure

H1 heading
(Critically important)
Helping you get information about gambling in Great Britain and find support when you need it
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Helping you get information about gambling in Great Britain and find support when you need it
H2 Check a gambling business licence
H2 Popular on the website
H2 Gambling licence information, guidance and advice for businesses and individuals
H2 Help and support
H2 Find published statistics and research in our hub
H2 Our work
H2 Action we've taken
H2 Latest news
H2 Consultations
H2 Latest blog posts
H2 Sign up to e-bulletin
H2 Feedback
H2 Complaints and queries
H2 User research
H2 Gambling Commissionwebsites
H2 Information
H2 Follow us
H2 National Gambling Helpline
H3 Who we are and what we do
H3 Newsletter
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
/public-and-playersPublic and players
/licensees-and-businessesLicensees and businesses
/authoritiesLicensing authorities
/about-usAbout us
/newsNews
/contact-usContact us
/servicesServices
/IMG-ALT Gambling Commission logo. The logo contains the word 'Gambling' on top of word 'Commission'. This will redirect you to Public and players home.
/public-and-players/homeHome
/public-and-players/safer-gamb...Safer gambling
/public-and-players/money-and-...Money and rights
/public-and-players/fundraisin...Fundraising and lotteries
/public-and-players/the-nation...National Lottery
/public-and-players/complaintsComplaints
/public-and-players/public-reg...Public Register
/public-and-playersFor public and players
/licensees-and-businessesFor licensees and businesses
/authoritiesFor licensing authorities
/about-usText duplicate About us
/newsText duplicate News
/contact-usText duplicate Contact us
/servicesOnline services
/about-uslicense, regulate, advise and provide guidance
/public-and-players/the-nation...Text duplicate National Lottery
/public-and-players/public-reg...search our public register
/public-and-players/guide/fund...Fundraising, raffles and lotteries
/public-and-players/safer-gamb...Safer Gambling
/public-and-players/guide/comp...Complain about a gambling business
/public-and-players/guide/what...What happens to your money if a gambling business goes bust
/public-and-players/page/i-can...I can't withdraw my winnings
/public-and-players/guide/age-...Age, ID and financial verification
/public-and-players/safer-gamb...Safer gambling Find out how to stay safe when gambling, get help, advice and how to use tools to manage your gambling activity.
/public-and-players/money-and-...Money and rights Our new guides help you understand your rights when gambling and how gambling businesses protect your money.
/public-and-players/fundraisin...Fundraising and lotteries You may need a licence for some types of draws and raffles, our guides a help you stay legal and run a safe draw.
/licensees-and-businessesVisit the hub about gambling licence information, guidance and advice for businesses and individuals
https://www.gamcare.org.uk/External Subdomain National Gambling Helpline
/about-us/statistics-and-researchStatistics and research hub about find published statistics and research in our hub
/about-us/guide/corporate-stra...corporate strategy 2024 to 2027
/report/young-people-and-gambl...Young People and Gambling 2023
/report/understanding-the-impa...Understanding the impact of increased cost of living on gambling behaviour
/about-us/guide/advice-to-gove...advice to government - review of the gambling act 2005
/about-us/what-we-doabout us section
/news/enforcement-actionMore enforcement action
/news/article/bet365-to-pay-gb...Bet365 to pay £582,120 for regulatory failures
/news/article/illegal-gambling...Illegal gambling den raided
/news/article/gbp6m-fine-for-o...£6m fine for online operator Gamesys
/news/article/lindar-media-lim...Lindar Media Limited faces £690,947 regulatory action
/newsMore news
/news/article/gambling-commiss...Gambling Commission unveils a new three-year Corporate Strategy The Gambling Commission launches its new Corporate Strategy for 2024 to 2027. 08 April 2024
/news/article/gambling-commiss...Gambling Commission maintains UK’s Best Workplaces Accreditation The Gambling Commission has been recognised once again as one of the UK’s best employers by ...
/news/article/industry-forum-m...Industry Forum members announced The Gambling Commission is pleased to announce the newly appointed members of the Industry Forum. 11 March 2024
/about-us/consultationsMore consultations
/about-us/consultationsconsultations and responses
/blogMore blogs
/blog/post/building-our-eviden...Building our evidence base on gambling-related harm and vulnerability
/blog/team/statistics-and-rese...Statistics and research
/blog/post/evaluating-the-impa...Evaluating the impact of the Gambling Act Review
/blog/team/statistics-and-rese...Text duplicate Statistics and research
/e-bulletinSign up
/contact-uscontact us
/user-researchuser research programme
https://policies.google.com/pr...New window External Subdomain Google Privacy Policy (opens in new tab)
https://policies.google.com/termsNew window External Subdomain Terms of Service (opens in new tab)
/public-and-playersText duplicate Public and players
/licensees-and-businessesText duplicate Licensees and businesses
/authoritiesText duplicate Licensing authorities
/about-usText duplicate About us
/about-us/who-we-areAdvisory groups
/newsText duplicate News
/careersCareers
/contact-usText duplicate Contact us
/servicesText duplicate Services
https://twitter.com/GamRegGBNew window External Twitter (opens in new tab)
A-TITLE Link opens in a new tab
https://www.linkedin.com/compa...New window External Subdomain LinkedIn (opens in new tab)
A-TITLE Link opens in a new tab
https://www.youtube.com/channe...New window External Subdomain YouTube (opens in new tab)
A-TITLE Link opens in a new tab
https://www.gamcare.org.uk/External Subdomain gamcare.org.uk (opens in new tab)
A-TITLE Link opens in a new tab
/e-bulletinSign up to e-bulletin
/accessibilityAccessibility statement
/privacy-policyPrivacy Policy
/cookiesCookies
/terms-of-useTerms of use
/social-media-policySocial Media Policy
/welshWelsh
https://translate.google.co.uk...External Subdomain View this page in Welsh or other languages
/Anchor Back to top
A-TITLE Go to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.gamblingcommission.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
dateWed, 17 Apr 2024 23:35:02 GMT
content-typetext/html; charset=utf-8
content-length13692
connectionkeep-alive
cache-controlno-cache
content-encodinggzip
etagW/"d443-ye2RTMEa4gb20yU759LF6m4sTs0"
set-cookie169 Characters
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
request-contextappId=cid-v1:be7f1c7c-3b8c-42f9-9c3b-0b927b366f85
x-ratelimit-limit40
x-ratelimit-remaining39
x-ratelimit-reset1713404463
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
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http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 15,405 referring domains.
This page has 33,472,723 backlinks.
This page has backlinks from 9,901 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.gamblingcommission.gov.uk
Gambling Commission website
We license, regulate, advise and provide guidance to the individuals and businesses that offer gambling in Great Britain, including the National Lottery in the UK

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
gambling93%Check
Gambling Commission81%Check
gambling business73%Check
offer gambling71%Check
gambling act68%Check
Gambling Commission website68%Check
Commission65%Check
Safer Gambling65%Check
Gambling Industry65%Check
Gambling licence information63%Check

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Cookie Policy

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